1) Community managers surveyed reported that proving ROI and engagement metrics are critical to measuring community success, with metrics including traffic, participating users, sentiment, ideas added to roadmaps, and contact deflection.
2) Emerging trends for communities include social media being integrated into contact centers, the importance of authentic human engagement over just having a social media presence, and customers taking more control and shaping communities.
3) The biggest challenge community managers face is helping the rest of their company understand and utilize the feedback and perspectives gained from customer communities.
This document discusses PwC's use of interactive media to drive employee engagement. It introduces the "What would you like to grow?" initiative which uses an internal social media platform to facilitate conversations among employees. Results so far include increased interactions, reduced email traffic, influenced policy changes, and improved staff engagement and opinions of leadership. The platform has also helped connect people across business units and add value to their experiences.
The document discusses the importance of having a serious social media strategy rather than just a casual presence. It argues that if an organization needs to be convinced they need a strategy, they are not ready. It also discusses how social media audiences are networked and influenced by each other, not just individuals. Finally, it provides examples of key elements a social strategy could include, such as defining employee social media policies, using tools to listen and engage audiences, and measuring results to optimize over time. The strategy framework emphasizes understanding target audiences and having a meaningful social brand purpose.
The document provides an overview of content strategy and how it relates to digital publishing. It discusses how publishers think about creating valuable content and outlines a three phase process for digital publishing: 1) Planning, which involves understanding audience needs and objectives. 2) Sourcing content through repurposing, generation, and syndication. 3) Governance to maintain high quality through metrics, reviews, and iteration. Effective content strategy is presented as key to engaging audiences and driving business goals over the long term.
Moxie Software Webinar - The Knowledge Movement: Trends and OpportunitiesMoxie
This presentation discusses trends in knowledge management and opportunities enabled by social networks, cloud computing, and analytics. It notes that tribal knowledge sharing has benefits for organizations. Emerging models use social technologies to create federated knowledge bases across boundaries. Intent-driven enterprises are also discussed that use big data to understand customer needs. Social technologies allow new feedback loops and collaborative processes between knowledge bases and internal collaboration spaces.
This document discusses the benefits of social marketing for brands during an economic recession. It notes that consumers increasingly rely on word-of-mouth recommendations from other consumers when making purchase decisions. As such, social media allows brands to precisely target consumers and improve accountability, budget optimization, and effectiveness. The document also highlights how social marketing provides measurable returns on investment through increased awareness, customer acquisition, lead generation, and engagement. It argues that social media should be a priority for marketing budgets during an economic downturn as it offers cost-effective alternatives to traditional advertising.
The document discusses whether social CRM is right for a company. It notes that social CRM refers to customer conversations being customer-controlled. It then asks typical questions companies have about social CRM, such as how to know if a community makes sense, how to moderate a community, and whether there is an ROI. It discusses challenges like customers criticizing a company but also notes communities can complement existing systems and have a payback period of six months.
How to Increase Member Value with Social CommunitiesWebjamMark2
Social business is defined as the ability of an organisation to use its online communities to improve its performance.
Most organisations are looking for cost effective and productive ways to interact with their supporters, prospects and staff:
Increase donations by engaging donors.
Engage with members to improve membership retention and increase membership value.
Create valuable new opportunities for membership benefits with the scope for previously untapped monetisation.
Connect members where you to stay at the centre of your valuable community.
Allow your members and donors to create their own communities.
Extend your reach on a secure platform to leverage social media and drive members to your community.
Create communities where members are more involved, with the scope for mentoring and accelerated interaction and feedback.
Streamline internal and external communications across communities and groups with customisable privacy settings.
1) Community managers surveyed reported that proving ROI and engagement metrics are critical to measuring community success, with metrics including traffic, participating users, sentiment, ideas added to roadmaps, and contact deflection.
2) Emerging trends for communities include social media being integrated into contact centers, the importance of authentic human engagement over just having a social media presence, and customers taking more control and shaping communities.
3) The biggest challenge community managers face is helping the rest of their company understand and utilize the feedback and perspectives gained from customer communities.
This document discusses PwC's use of interactive media to drive employee engagement. It introduces the "What would you like to grow?" initiative which uses an internal social media platform to facilitate conversations among employees. Results so far include increased interactions, reduced email traffic, influenced policy changes, and improved staff engagement and opinions of leadership. The platform has also helped connect people across business units and add value to their experiences.
The document discusses the importance of having a serious social media strategy rather than just a casual presence. It argues that if an organization needs to be convinced they need a strategy, they are not ready. It also discusses how social media audiences are networked and influenced by each other, not just individuals. Finally, it provides examples of key elements a social strategy could include, such as defining employee social media policies, using tools to listen and engage audiences, and measuring results to optimize over time. The strategy framework emphasizes understanding target audiences and having a meaningful social brand purpose.
The document provides an overview of content strategy and how it relates to digital publishing. It discusses how publishers think about creating valuable content and outlines a three phase process for digital publishing: 1) Planning, which involves understanding audience needs and objectives. 2) Sourcing content through repurposing, generation, and syndication. 3) Governance to maintain high quality through metrics, reviews, and iteration. Effective content strategy is presented as key to engaging audiences and driving business goals over the long term.
Moxie Software Webinar - The Knowledge Movement: Trends and OpportunitiesMoxie
This presentation discusses trends in knowledge management and opportunities enabled by social networks, cloud computing, and analytics. It notes that tribal knowledge sharing has benefits for organizations. Emerging models use social technologies to create federated knowledge bases across boundaries. Intent-driven enterprises are also discussed that use big data to understand customer needs. Social technologies allow new feedback loops and collaborative processes between knowledge bases and internal collaboration spaces.
This document discusses the benefits of social marketing for brands during an economic recession. It notes that consumers increasingly rely on word-of-mouth recommendations from other consumers when making purchase decisions. As such, social media allows brands to precisely target consumers and improve accountability, budget optimization, and effectiveness. The document also highlights how social marketing provides measurable returns on investment through increased awareness, customer acquisition, lead generation, and engagement. It argues that social media should be a priority for marketing budgets during an economic downturn as it offers cost-effective alternatives to traditional advertising.
The document discusses whether social CRM is right for a company. It notes that social CRM refers to customer conversations being customer-controlled. It then asks typical questions companies have about social CRM, such as how to know if a community makes sense, how to moderate a community, and whether there is an ROI. It discusses challenges like customers criticizing a company but also notes communities can complement existing systems and have a payback period of six months.
How to Increase Member Value with Social CommunitiesWebjamMark2
Social business is defined as the ability of an organisation to use its online communities to improve its performance.
Most organisations are looking for cost effective and productive ways to interact with their supporters, prospects and staff:
Increase donations by engaging donors.
Engage with members to improve membership retention and increase membership value.
Create valuable new opportunities for membership benefits with the scope for previously untapped monetisation.
Connect members where you to stay at the centre of your valuable community.
Allow your members and donors to create their own communities.
Extend your reach on a secure platform to leverage social media and drive members to your community.
Create communities where members are more involved, with the scope for mentoring and accelerated interaction and feedback.
Streamline internal and external communications across communities and groups with customisable privacy settings.
Social Commerce: Turning Their Friends into Your Salesforce -- Going Beyond Recommendations into Social Commerce
Learn how to leverage social networking technology to go beyond recommendations and link your customers to each other. People trust recommendations from their friends more than any form of advertising. Leverage these relationships to turn your online store into a social community where your customers come to talk with their friends. Social commerce creates "sticky" sites that bring customers back for more. Learn how Ripple6 will integrate a community with your eStore.
1. O Brasil possui tecnologia própria para abastecer veículos com álcool, gasolina e gás, e foi o primeiro país a desenvolver biodiesel de mamona.
2. As fábricas de automóveis e caminhões mais modernas estão no Brasil, e a Petrobrás detém a tecnologia completa para produção de petróleo em águas profundas.
3. Os Estados Unidos reconheceram a qualidade dos aviões brasileiros e irão adquiri-los.
Blob Tag is a team game of tag that aims to increase students' confidence, physical skills, and enjoyment of physical activity. It involves students splitting into teams, with one team starting as "it" or the blob. The blob tries to tag other teams by having players on the ends reach out, while other teams try to avoid being tagged and added to the blob. The last remaining team that avoids being tagged wins. The game requires no equipment other than space and involves running, dodging, and teamwork. It addresses physical education standards around developing motor skills, teamwork, and sportsmanship.
This very short document contains 3 sources of information about Jerez del Toro: Google Earth, flickr.com, and permanentbreakfast.com. No other details are provided about Jerez del Toro or the content available from the listed sources.
Vidcasting: Screencasts for mobile video-enabled devicesDebbie Herman
This document discusses using podcasts and screencasts for library instruction. It describes different types of library instruction including one-shot sessions and embedded librarians. Podcasts allow instruction to occur over several weeks and be accessed anywhere by students. The document also outlines early efforts using screencasts and podcasts for history and literature classes that showed students benefit from audio, ability to ask questions, and short answer assessments over multiple choice.
The document provides guidelines for treating malaria published by the World Health Organization in 2006. It includes information on diagnosing and treating malaria with antimalarial drugs, both individually and in combination. The guidelines aim to help health professionals diagnose and treat patients suffering from the disease.
dpa-infocom GmbH started geocoding news stories in 2007 to attach location context as metadata. News stories have several types of locations associated with them, including the scope, locus, and places mentioned within the story. These locations are represented using hierarchical geographic partitions and geonames. The process of geocoding news is currently manual but support systems have been integrated into editorial systems. Future work includes gathering feedback, promoting the approach within media organizations, representing locations in standards like GeoRSS, and connecting it to fields like computational geometry.
1) The document discusses philosophical reactions to the Industrial Revolution, including the "Iron Law of Wages" which argued workers should only be paid enough to survive and that poverty is due to individual flaws.
2) It also discusses the rise of socialism as critics advocated for more equal distribution of wealth from industrialization. Robert Owen established utopian communities with better working conditions.
3) Karl Marx and Frederick Engels wrote the Communist Manifesto outlining the differences between communism and capitalism, including views on government, people, social conditions, and individual freedom.
Mnemonical Body Shortcuts: improving mobile interactionTiago Guerreiro
Motivation – To study and validate a body space based approach to improve mobile device interaction and on the move interaction performance.
Research approach – We developed and user evaluated (20 + 10 users) an adaptive inertial sensing based system featuring default and personalized body space gesture recognition with suitable feedback.
Findings/Design – Results present gestures as suitable shortcut for on the move action triggering, improving mobile interaction performance.
Research limitations/Implications – The evaluations were performed in a controlled scenario. Further studies should be performed in more demanding situations (public transportations, stairs).
Originality/Value – The research makes a contribution on the validation of body-space gestures to improve on the move interaction performance.
Take away message – Mnemonical Body Shortcuts improves shortcut triggering both in still and on the move scenarios.
Este documento discute a importância do planejamento pessoal em 3 lições. A Lição 1 descreve os benefícios do planejamento como redução de estresse, vantagem profissional e aumento da autoestima. A Lição 2 enfatiza a necessidade de se conhecer antes de planejar, identificando talentos e pontos fortes. A Lição 3 trata da importância de definir objetivos alinhados com os talentos individuais, em vez de desejos imediatistas.
Rapid urbanization in poorer parts of the world leads to several environmental problems related to waste disposal, air pollution, and water pollution. Cities produce large amounts of waste but poorer countries lack the funds and infrastructure to dispose of it properly. Much of the waste is toxic but remains untreated, threatening public health. Air and water resources are also impacted by pollution from industry and traffic without adequate regulations. Waste pickers, including children, search through garbage for items to resell but face health risks from toxic materials. Overall, the scale of waste problems outpaces solutions in less developed countries experiencing fast urban growth.
This document describes the artistic journey of Akiane, a 10-year-old girl who began drawing at age 4, painting at age 6, and writing poems at age 7. It notes that she has a strong connection to faces and finds them more meaningful than anything else. The document includes Akiane's ages at various points and ends by thanking the viewer for watching until the music ends.
What Science Fiction Can Teach Us About Building Communities: EdinburghDawn Foster
Presented at LinuxCon Europe in Edinburgh.
Communities are one of the defining attributes that shape every open source project, not unlike how Asimov's 3 laws of robotics shape the behavior of robots and provide the checks and balances that help make sure that robots and community members continue to play nicely with others. When looking at open source communities from the outside, they may seem small and well-defined until you realize that they seem much larger and complex on the inside, and they may even have a mind of their own, not unlike the TARDIS from Doctor Who. We can even learn how we should not behave in our communities by learning more about the Rules of Acquisition and doing the opposite of what a good Ferengi would do. My favorite rules to avoid include, "Greed is eternal", â"You can always buy back a lost reputation" and "When in doubt, lie". This session focuses on tips told through science fiction.
Gastcollege Veranderkunde, zelfmanagement en EPDBettine Pluut
Dit gastcollege gaat over de veranderkundige aspecten van EPD's. Aan de orde komen 'het wat' van EPD's, zelfmanagement en de arts-patiëntrelatie, veranderstrategie en privacy. Het gastcollege werd gegeven aan studenten aan het instituut Beleid en Management van de Gezondheidszorg aan de Erasmus Universiteit Rotterdam.
Deze presentatie is gegeven tijdens een door Nictiz georganiseerde bijeenkomst over de succesfactoren van patiëntportalen. De bijgaande onderzoeksrapportage is hier te downloaden: http://tiny.cc/150b0
Da métrica a diversão! Como as métricas no desenvolvimento de software podem ...Daniel Wildt
E diz aí como você vai me medir que eu te digo como vou me comportar!
Se isto é verdade, e sabendo que somos profissionais responsáveis e
que gostamos do nosso trabalho, quem deveria definir como um time
deve ser medido é o próprio time! Melhor ainda se as métricas
aparecem dentro do time durante o dia a dia de trabalho e podem
ser melhoradas conforme as semanas passam!
Neste papo vamos falar sobre automação de testes, refactoring,
integração contínua, entrega contínua e outras práticas legais.
A inspiração vem do eXtreme Programming e do Getting Real.
Let's Code!
Ripple6 and Advertising Research Foundation (ARF) webinar presented on June 30th. This webinar highlights lessons learned about what consumers want (and don't want) from marketers in social networks.
Webinar given by Ripple6 CEO San Kim for ARF (Advertising Research Foundation) on lessons learned about what consumers want form marketers in online social networks.
Social Commerce: Turning Their Friends into Your Salesforce -- Going Beyond Recommendations into Social Commerce
Learn how to leverage social networking technology to go beyond recommendations and link your customers to each other. People trust recommendations from their friends more than any form of advertising. Leverage these relationships to turn your online store into a social community where your customers come to talk with their friends. Social commerce creates "sticky" sites that bring customers back for more. Learn how Ripple6 will integrate a community with your eStore.
1. O Brasil possui tecnologia própria para abastecer veículos com álcool, gasolina e gás, e foi o primeiro país a desenvolver biodiesel de mamona.
2. As fábricas de automóveis e caminhões mais modernas estão no Brasil, e a Petrobrás detém a tecnologia completa para produção de petróleo em águas profundas.
3. Os Estados Unidos reconheceram a qualidade dos aviões brasileiros e irão adquiri-los.
Blob Tag is a team game of tag that aims to increase students' confidence, physical skills, and enjoyment of physical activity. It involves students splitting into teams, with one team starting as "it" or the blob. The blob tries to tag other teams by having players on the ends reach out, while other teams try to avoid being tagged and added to the blob. The last remaining team that avoids being tagged wins. The game requires no equipment other than space and involves running, dodging, and teamwork. It addresses physical education standards around developing motor skills, teamwork, and sportsmanship.
This very short document contains 3 sources of information about Jerez del Toro: Google Earth, flickr.com, and permanentbreakfast.com. No other details are provided about Jerez del Toro or the content available from the listed sources.
Vidcasting: Screencasts for mobile video-enabled devicesDebbie Herman
This document discusses using podcasts and screencasts for library instruction. It describes different types of library instruction including one-shot sessions and embedded librarians. Podcasts allow instruction to occur over several weeks and be accessed anywhere by students. The document also outlines early efforts using screencasts and podcasts for history and literature classes that showed students benefit from audio, ability to ask questions, and short answer assessments over multiple choice.
The document provides guidelines for treating malaria published by the World Health Organization in 2006. It includes information on diagnosing and treating malaria with antimalarial drugs, both individually and in combination. The guidelines aim to help health professionals diagnose and treat patients suffering from the disease.
dpa-infocom GmbH started geocoding news stories in 2007 to attach location context as metadata. News stories have several types of locations associated with them, including the scope, locus, and places mentioned within the story. These locations are represented using hierarchical geographic partitions and geonames. The process of geocoding news is currently manual but support systems have been integrated into editorial systems. Future work includes gathering feedback, promoting the approach within media organizations, representing locations in standards like GeoRSS, and connecting it to fields like computational geometry.
1) The document discusses philosophical reactions to the Industrial Revolution, including the "Iron Law of Wages" which argued workers should only be paid enough to survive and that poverty is due to individual flaws.
2) It also discusses the rise of socialism as critics advocated for more equal distribution of wealth from industrialization. Robert Owen established utopian communities with better working conditions.
3) Karl Marx and Frederick Engels wrote the Communist Manifesto outlining the differences between communism and capitalism, including views on government, people, social conditions, and individual freedom.
Mnemonical Body Shortcuts: improving mobile interactionTiago Guerreiro
Motivation – To study and validate a body space based approach to improve mobile device interaction and on the move interaction performance.
Research approach – We developed and user evaluated (20 + 10 users) an adaptive inertial sensing based system featuring default and personalized body space gesture recognition with suitable feedback.
Findings/Design – Results present gestures as suitable shortcut for on the move action triggering, improving mobile interaction performance.
Research limitations/Implications – The evaluations were performed in a controlled scenario. Further studies should be performed in more demanding situations (public transportations, stairs).
Originality/Value – The research makes a contribution on the validation of body-space gestures to improve on the move interaction performance.
Take away message – Mnemonical Body Shortcuts improves shortcut triggering both in still and on the move scenarios.
Este documento discute a importância do planejamento pessoal em 3 lições. A Lição 1 descreve os benefícios do planejamento como redução de estresse, vantagem profissional e aumento da autoestima. A Lição 2 enfatiza a necessidade de se conhecer antes de planejar, identificando talentos e pontos fortes. A Lição 3 trata da importância de definir objetivos alinhados com os talentos individuais, em vez de desejos imediatistas.
Rapid urbanization in poorer parts of the world leads to several environmental problems related to waste disposal, air pollution, and water pollution. Cities produce large amounts of waste but poorer countries lack the funds and infrastructure to dispose of it properly. Much of the waste is toxic but remains untreated, threatening public health. Air and water resources are also impacted by pollution from industry and traffic without adequate regulations. Waste pickers, including children, search through garbage for items to resell but face health risks from toxic materials. Overall, the scale of waste problems outpaces solutions in less developed countries experiencing fast urban growth.
This document describes the artistic journey of Akiane, a 10-year-old girl who began drawing at age 4, painting at age 6, and writing poems at age 7. It notes that she has a strong connection to faces and finds them more meaningful than anything else. The document includes Akiane's ages at various points and ends by thanking the viewer for watching until the music ends.
What Science Fiction Can Teach Us About Building Communities: EdinburghDawn Foster
Presented at LinuxCon Europe in Edinburgh.
Communities are one of the defining attributes that shape every open source project, not unlike how Asimov's 3 laws of robotics shape the behavior of robots and provide the checks and balances that help make sure that robots and community members continue to play nicely with others. When looking at open source communities from the outside, they may seem small and well-defined until you realize that they seem much larger and complex on the inside, and they may even have a mind of their own, not unlike the TARDIS from Doctor Who. We can even learn how we should not behave in our communities by learning more about the Rules of Acquisition and doing the opposite of what a good Ferengi would do. My favorite rules to avoid include, "Greed is eternal", â"You can always buy back a lost reputation" and "When in doubt, lie". This session focuses on tips told through science fiction.
Gastcollege Veranderkunde, zelfmanagement en EPDBettine Pluut
Dit gastcollege gaat over de veranderkundige aspecten van EPD's. Aan de orde komen 'het wat' van EPD's, zelfmanagement en de arts-patiëntrelatie, veranderstrategie en privacy. Het gastcollege werd gegeven aan studenten aan het instituut Beleid en Management van de Gezondheidszorg aan de Erasmus Universiteit Rotterdam.
Deze presentatie is gegeven tijdens een door Nictiz georganiseerde bijeenkomst over de succesfactoren van patiëntportalen. De bijgaande onderzoeksrapportage is hier te downloaden: http://tiny.cc/150b0
Da métrica a diversão! Como as métricas no desenvolvimento de software podem ...Daniel Wildt
E diz aí como você vai me medir que eu te digo como vou me comportar!
Se isto é verdade, e sabendo que somos profissionais responsáveis e
que gostamos do nosso trabalho, quem deveria definir como um time
deve ser medido é o próprio time! Melhor ainda se as métricas
aparecem dentro do time durante o dia a dia de trabalho e podem
ser melhoradas conforme as semanas passam!
Neste papo vamos falar sobre automação de testes, refactoring,
integração contínua, entrega contínua e outras práticas legais.
A inspiração vem do eXtreme Programming e do Getting Real.
Let's Code!
Ripple6 and Advertising Research Foundation (ARF) webinar presented on June 30th. This webinar highlights lessons learned about what consumers want (and don't want) from marketers in social networks.
Webinar given by Ripple6 CEO San Kim for ARF (Advertising Research Foundation) on lessons learned about what consumers want form marketers in online social networks.
Turning Your Audience Into Cashflow Ripple6 Webinar July 9 2009Ripple6, Inc.
In this webinar, we will discover alternative ways to monetize your audience. Reaching beyond traditional subscription- and ad-based monetization models, our community-enabled models provide new ways to generate revenue without cannibalizing current efforts.
‘Socially’ Empower your Channel Partners – The Baptie Webinar presentationpurechannelapps
Check out the latest presentation given by Olivier Choron, CEO and Founder of purechannelapps. This was presented on October 27th at a Baptie webinar. A few tips to turn your channel partners into social media heroes.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
Mental models in action: How the knowledge of mental models can add value to ...thestoic
A presentation made to discuss about 3 basic mental models which drive business value in today's world. Appropriate examples from American as well as Indian companies are relevantly discussed
Society is a socially aware recruitment firm dedicated to connecting organisations with talented and motivated people who share their values and ambitions. Founded in 2009, our firm works with a wide spectrum of commercial and not-for-profit clients who care about making a positive impact on the world around them.
Society aims to connect organisations with talented and motivated people who share their values and ambitions. It believes recruitment can be a force for good in the world by finding people with purpose and meaning in their careers. Society is a socially-aware recruitment firm that helps clients attract people aligned with their strategic goals, while also being responsible corporate citizens concerned with societal impact.
Infusionsoft Socially Enabled Internal Communication ProposalKimberle Morrison
The document outlines plans to implement a social enterprise platform at Infusionsoft to improve collaboration, communication, and knowledge sharing among a growing employee base. It discusses research on best practices, identifying target user benefits, demoing potential solutions, and next steps of selecting a platform, launching an initial phase, and driving adoption. The goal is to preserve culture and connectivity as the company scales by tapping into employees' cognitive surpluses through a social workplace.
Rod Brooks is the Vice President and Chief Marketing Officer of PEMCO Insurance. He is also the Chairman of WOMMA (Word of Mouth Marketing Association) in 2011. The document discusses PEMCO's social media strategy and engagement over time, moving from a traditional approach to becoming fully engaged on social media. It outlines PEMCO's vision, social media mantra, and strategies to build advocacy and positive word of mouth by listening to customers and enabling two-way conversations.
The document discusses social media governance in enterprises. It describes how social media can add value across the customer experience from product development to fulfillment. However, organizations need governance structures to coordinate cross-functional efforts and maximize business value from social media. The key components of social media governance include principles, processes, governance structures, responsibility matrices, and metrics. These help answer questions from different departments and support internal champions of social media initiatives.
This document discusses lessons learned from conducting research "in the backyard" or within social networks. It advocates going to where consumers already are rather than bringing them to your platform. Examples are given of how brands like Benjamin Moore, Post Cereals, and Suave have used private and public social media groups to generate insights. Key lessons include recruiting diverse participants from multiple networks, positioning studies as a chance to provide input, listening and engaging with consumers, and using analytics to identify influencers.
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
Find out how to do brand-based social media to engage customers, clients and employees.
Your organization has the opportunity to harness social media in a way that creates sustainable relationships beyond the product sale to create a community around your brand, a community that can drive innovation, business strategy & more.
The 10th CSR Summit focused on selecting stakeholders and stakeholder engagement. Key points included identifying an organization's stakeholders, mapping and grouping stakeholders, and determining appropriate participation methods. It is important to engage with stakeholders through respectful dialogue and follow-through on commitments. DUBAL's stakeholders include employees, customers, government bodies, business associates/suppliers, and the community.
Your brand isn’t just what you say it is. It’s also about what your employees, customers, prospects, competitors, and world at large say it is.
As we like to say, a brand is the sum of all conversations, and in the fast-moving and dynamic world of social media, you want to have a handle on how your brand is being perceived out there.
Knowledge360 helps you get better grip on your online brand. In other words we provide you “Social Branding” solutions.
Utilizando redes sociales para la innovación en servicios de telecomunicacion...IBMSSA
En Social Business, las personas se conectan e interactuan en espacios digitales más allá de la empresa, creando valor y alcanzo los objetivos de negocios.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
This document provides guidance on developing a social media strategy for non-profit organizations. It emphasizes the importance of having a clear strategy and outlines key elements to consider, including setting goals, choosing appropriate platforms, cultivating online communities, creating engaging content, and measuring results. Community engagement and storytelling are presented as important aspects. The document also promotes MyCharityConnects as a free resource for non-profits to learn about technology and social media.
Social Media Marketing: Tips and TricksRipple6, Inc.
Become "socially savvy" to take your campaigns to the next level during this valuable webinar. Attendees will gain insight into social media marketing, learn how to grow and nurture an online community and review best practices for social campaigns. Having a social media marketing strategy is critical to every brand's success in the digital age.
Understand and Unleash the Power of Word of Mouth MarketingRipple6, Inc.
Augie Ray is a Senior Analyst from Forrester Research, an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
In this information-packed session, you will learn how to develop successful programs that draw in, engage, and leverage the power of social influencers to create brand advocates. Topics will include:
• Creating brand advocates
• Measuring peer influence
• Leveraging brand advocates across the digital landscape
• Driving results from a strong social strategy
You will also learn how the Ripple6 Social Hub can help you scale your social efforts and get the most out of your social strategy:
• Create a critical mass of users and conversations
• Distribute your messages, manage and engage with your audience wherever they are across the web, social networks, your brand site, mobile and more
• Easily extend into Facebook and Twitter from a single point of entry
• Turn your brand web site into a thriving conversational marketing vehicle
Active Learning Through Social Media: How to Leverage Consumer Conversations ...Ripple6, Inc.
In this Webinar, we will help you understand how social media can be a promising new option for market researchers and show you some of the tools now available to address common research needs like ideation and innovation, communications optimization, product testing, and consumer understanding. We’ll explore the value of social media for gathering insight; what types of research are well-suited to social media and how to get started!
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?Ripple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any company's brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment.
You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
How can you scale your social media strategy across the Internet?
How do you manage multiple social marketing efforts?
How do you put user generated content to work for you?
How do you build and leverage advocates?
Are You in Need of A Comprehensive Social Media Strategy?Ripple6, Inc.
Marketers must find ways to manage, improve, and scale their social media strategy beyond Facebook and Twitter. Engaging with customers through social networks is becoming a vital part in any companies’ brand marketing strategy, but there are high demands of time and resources, plus difficulties measuring return on investment. In this session, you’ll learn how to create a Social Hub, around which you can better control your efforts. We’ll discuss ways to improve efficiencies in your social marketing and provide answers to numerous questions, including how to scale your social media strategy across the Internet; manage multiple social marketing efforts; and put user generated content to work for you, by building and leveraging advocates.
7 C's of Social Marketing - iMedia Agency Summit Dec '09Ripple6, Inc.
As niche networks are quickly becoming the "go-to" for deep discussions around hobbies and common interests, how can your clients overcome the noise and genuinely connect with consumers, while still allowing their message to scale? Learn the seven C's of social marketing: campaigns, conversations, community, clicks, creativity, collaboration, and connections.
The Social Hub: A Comprehensive Social Media StrategyRipple6, Inc.
Engaging with your customers through social networks is becoming a vital part in any companies’ brand marketing strategy. However, there are high demands of time and resources, plus difficulties measuring return on investment. You’ll learn how to create a Social Hub to improve efficiencies in your social marketing and you will find out answers to the following questions:
• How can you scale your social media strategies across the Internet?
• How do you manage multiple social marketing efforts?
• How do you put user generated content to work for you?
• How do you build and leverage advocates?
Going Deep with Social: Methods to Listen andRipple6, Inc.
Go beyond the initial step of listening on the web to see how simple, yet comprehensive solutions can help you to gain insights from some of the most relevant conversations among your customers. You'll learn about nimble, cost-effective methods that can be quickly deployed and integrated with your overall research plans.
• How do you generate rich qualitative insight on the discussions that are most relevant to you?
• How can you paint more vivid, lifelike pictures of your audience by understanding how they are connected and the context of conversations
Combining the Power of Social Media with Online AdvertisingRipple6, Inc.
You will learn about solutions and technology that create meaningful and measurable connections in social networks and how to extend your brand positioning into social advertising. These solutions can help you create self-sustaining assets that scale and connect across the web. You’ll see how to invest in relationships with people who can return again and again – not just to engage with you, but with people who share passion for your brand.
This document summarizes a workshop on how publishers and marketers can monetize social networks beyond initial fan pages and accounts. It explores how social networks can be used to leverage and monetize audiences for publishers and engage customers for marketers. The workshop will include case studies and insights on social network trends in 2010. It also discusses tools from Ripple6 that help publishers unlock audience value through social analytics, communities, and insights to complement advertising models. For marketers, it outlines how Ripple6 tools like social insights and brand communities can generate qualitative research, conversations around brands, and actionable insights in a scalable way.
How To Put Your Brand Into Social NetworksRipple6, Inc.
Learn how you can use social networks to engage your audience and build valuable relationships with them. Find out how you can use the tactics that top marketers are using to successfully engage consumers in social networks. Ripple6 shares some of the secrets we’ve learned from working with P&G, Unilever, Walgreen’s, General Mills and many others. Learn what you can do to quickly engage consumers and become a valuable and welcome member of the online social network.
Learn how to deploy a social network community to serve your audience and quickly generate real ROI and incremental revenue. Ripple6 OnDemand will deliver ROI by turning your audience into cashflow with our exclusive social marketing features. This webinar will explain how you can quickly deploy a social network and create new revenue. Ripple6 OnDemand delivers enterprise class, full featured, social network deployment in as little as 48 hours.
The document provides 7 tips for brands to effectively engage with consumers on social networks: 1) Be relevant, authentic, transparent, and responsive; 2) Have appropriate success measures; 3) Beware of means and extremes; 4) Allow feedback and response from consumers; 5) Pay attention to creepiness; 6) Engage people in their own social networks or "backyards"; 7) Understand that people are people. It also discusses how consumers want companies to interact with them through new methods on social media.
Ripple6™ helps marketers and publishers implement their business strategy through social media. The company provides an enterprise white label social media platform to create consumer engagements and relationships, enhance social marketing, generate consumer insights, and facilitate commerce and collaboration. It is easily customized to incorporate a brand's look and feel for integration into an existing web site or to create an entirely new site. Ripple6 a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI), is based in New York and its list of clients and partners includes P&G, Meredith Corporation, and General Mills. For more information, go to www.Ripple6.com.
Cloud Communities are an innovation that make it easy to reach your most relevant audience over and over again, creating conversations and developing relationships with them. Because the conversations happen in places where your audience spends time on the web, the dialogue is more authentic.
And by being at their place, you have an opportunity to tap into personal networks and word of mouth.
Contact www.Ripple6.com for more info
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...
Ripple6 6 24 Webinar
1. Lessons Learned
from
Listening and Engaging Consumers
in Social Networks
Sang Kim
June 24, 2009
sang@ripple6.com
2. Agenda
• Introduction
• Welcome to the Backyard
– How and Why Does It Work?
– Examples
• Why is it Important?
• Optimizing Your Time: Things We’ve Learned
• Q&A
3. Ripple6
• Founded 2006
• Wholly-owned subsidiary of
Gannett Co., Inc.
• Social media software platform
• Strategic innovation partner
• Clients (sample list)
– Procter & Gamble, Unilever,
Benjamin Moore, Gannett,
Meredith, Post Cereals, Sahara
Media
• Management team
– Net Perceptions (Amazon),
McKinsey, SPSS, Microsoft,
About.com, Double-Click
4. Agenda
• Introduction
• Welcome to the Backyard
– How and Why Does It Work?
– Examples
• Why is it Important?
• Optimizing Your Time: Things We’ve Learned
• Q&A
5. The Back Yard – Transformative Communication
Anonymous hits People, conversations,
connections
6. Go to their Backyard, don’t bring them to yours
Their Backyard
Where They:
Affinity Networks Work Best:
• Go regularly
• Have rich profiles • Right context for Brands
• Have trusted networks
• Share information through those
networks.
7. The Right Tools Open the Gates
Public Communities Private Insights Social Analytics
•Ongoing discussions •Private Insights •Lots of conversations
•Listen and Engage Groups •Lots of Social Media
Opportunistically •Primary Research Data
•Analytics needed
8. Public Groups: e.g. Benjamin Moore
• Green Moms, a community
focused on “thinking, living and
buying green.”
• 80 local communities
• 400+ opt-in members in the first
week
• Conversations generated
organically about the brand
• Ongoing discussions and
interactions with the brand, plus
insights into the consumer.
9. Private Groups: e.g. Post Cereals
• 4 week qualitative research
study embedded in a social
network.
– 90+ moms / 70 topics
“The platform allowed us to reach
out to moms in a way that was
convenient and comfortable for
them. It created honest
conversations and feedback
about our brand which allowed
for solid insights.”
Greg Lanides
Brand Manager
Grape Nuts
10. Suave - Social Insights + Brand Community
• Private Research Group
– Discover brand advocates
– Develop knowledge for
strong brand community
• Spread the word and develop
awareness of salon quality
products from Suave
• Social Insights Week One:
– 31 conversations
– 1,800+ comments
11. Agenda
• Introduction
• Welcome to the Backyard
– How and Why Does It Work?
– Examples
• Why is it Important?
• Optimizing Your Time: Things We’ve Learned
• Q&A
12. Is This the Future of Research?
"I don't know if we are going to have a choice but to move
away from survey research,"
Donna Goldfarb, VP-consumer and market insights, Unilever Americas
"Without transforming our capabilities into approaches that
are more in touch with the lifestyles of the consumers we
seek to understand, the consumer-research industry as
we know it today will be on life support by 2012,"
Kim Dedeker, VP-external capability leadership, P&G
13. Consumers want companies to interact
37% 85%
think companies
believe a company
should be present
56%
feel a stronger
should develop new and interact with
connection with and
ways for consumers to solve
better served by
consumers to problems and solicit
companies whom
interact with their feedback
they interact with in
brand.
social media.
Source: 2008 Cone Business in Social Media Study, conducted
September 2008 by Opinion Research Corporation
14. Brand must find ways to engage with consumers
“No matter what the obstacles are, marketers still
need to be where their customers are, and consumers
remain heavily involved in social networks.
And advertising is not the only way for marketers to
participate in social networks.”
December 2008
15. Agenda
• Introduction
• Welcome to the Backyard
– How and Why Does It Work?
– Examples
• Why is it Important?
• Optimizing Your Time: Things We’ve Learned
• Q&A
17. Tap into Multiple Social Networks
• Faster recruitment
• Diversity of
perspectives
• Technology
removes “one-site”
constraints
18. Position Yourself: It’s a Chance to Talk…
• Don’t Underestimate the power of
“A Chance to Be Heard” 37%
think c
om 85%
should panies believe
de a
new w velop should company
ay
consum s for
interac ers to
and in
consum
be pre
teract
sent
with
56%
t with th ers to feel a
eir solv strong
• REPORT:
proble
brand. ms an e conne
cti
er
solicit
feedba
d and be on with
ck tter se
by com rved
whom panie
they in s
“Moms specifically expressed with in teract
social
media
.
excitement to have direct input
to what the brand should do”
• “It’s always nice to get a response back from a company
you gave a comment or idea to. I love when companies
ask you, the consumer, for ideas.
19. Going to the Backyard is Makes it Simpler
“…I think it would be best to
• They’re already there reach all members on the
Home Page, since it’s the
first place I go when online!”
• Some Screening criteria is
already embedded in their
profiles
• You can leverage
Community Managers
21. You are More than a “Moderator”
• Having the right style is
vital to success
• Understand the
community and its
customs
• Know the technology
22. It’s a Social Network. Use it.
• It can be acceptable to ask
for friends opinions
• Understanding Influencers
and Advocates may be a
primary objective
• With Social Media you can
recruit based on social
profiles – e.g. influencers.
23. Be Nimble. Be Quick.
• Great for diaries, laddering up, drilling down, BUT also…
– Quickly generate insights in the backyard.
– Great for spot needs. (e.g.100+ deep replies in 24hrs)
25. Many Conversations Equals…
• Tremendous data can be
generated
• Tools for analysis are
critical to success
• Filtering conversations is
not convenient, it’s
required.
• Cross reference with rich
social data
26. Identify Influencers and Advocates
• Quickly identifying these
inflection points will focus a
great deal of the
conversation.
– Their voices are heard
– Their opinion is
important
28. Agenda
• Introduction
• Welcome to the Backyard
– How and Why Does It Work?
– Examples
• Why is it Important?
• Optimizing Your Time: Things We’ve Learned
• Q&A