The document discusses traditional online advertising methods like banners versus newer social media approaches. Banners have very low click-through rates of around 0.2% and are seen as intrusive. People prefer to search for information and share experiences on social networks. Spending on social media ads is growing while banner ads are declining, as content shared between friends on networks has more relevance and impact. The document advocates using widgets and a social media approach to promotion over traditional banners in order to increase engagement through interactivity and sharing of relevant content among connected social networks.

1. A Social Way of Promotion Widget VS Banner

3. Context World is flat !

4. Context Users are worldwide

5. Traditional Advertisement is all about emotions

6. People don’t see advertisements

8. Banner: is click-through dead ? How many of you have click in a banner last week ?

10. What do users do on the Internet? Search !

11. People on Internet mostly search information Search information to make the right decision

13. Social Media Networks

17. Quick Growth

19. Spending on social network ads

20. Are banners on social media dead too?

22. Contents Widget Creation Social Media Increase Traffic Increase Brand Loyalty Earn Money

23. Widgets : Why could them be successful? Interactivity User friendly  increase time spent by user  increase impressions of widgets