How To Put Your Brand Into Social Networks
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Learn how you can use social networks to engage your audience and build valuable relationships with them. Find out how you can use the tactics that top marketers are using to successfully engage consumers in social networks. Ripple6 shares some of the secrets we’ve learned from working with P&G, Unilever, Walgreen’s, General Mills and many others. Learn what you can do to quickly engage consumers and become a valuable and welcome member of the online social network.
![How to Put Your Brand into Social Networks Successfully avoiding “I don’t want to be a friend of your brand.” Presented by Chris Kieff August 12th, 2009 [email_address]](https://image.slidesharecdn.com/howtoputyourbrandintosocialnetworks-090812141149-phpapp01/85/How-To-Put-Your-Brand-Into-Social-Networks-1-320.jpg)
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How To Put Your Brand Into Social Networks
- 1. How to Put Your Brand into Social Networks Successfully avoiding “I don’t want to be a friend of your brand.” Presented by Chris Kieff August 12th, 2009 [email_address]
- 5. More Time on Social Nets; Less time on Ads Source: Nielsen Online; IDC. 3x faster Growth of time spent on social nets 1 out of 11 Minutes spent online 57% vs. 79% Share of users who clicked on ads: 57% on Social Networks 79% on web general
- 6. Social Networks Influence Purchase Decisions Source: “The Impact of Social Media on Purchasing Behavior” DEI worldwide, OTX Research; The Society for word of Mouth Shoppers look to social networks for information that guides their purchase decisions.
- 7. People Want to Talk with Marketers Source: 2008 Cone Business in Social Media Study, conducted September 2008 by Opinion Research Corporation 37% think companies should develop new ways for consumers to interact with their brand. 56% feel a stronger connection with and better served by companies whom they interact with in social media. 85% believe a company should be present and interact with consumers to solve problems and solicit feedback
- 9. To Be Where your Customers Are “ No matter what the obstacles are, marketers still need to be where their customers are, and consumers remain heavily involved in social networks. And advertising is not the only way for marketers to participate in social networks.” December 2008
- 21. Q & A
- 22. How to Put Your Brand into Social Networks Successfully avoiding “I don’t want to be a friend of your brand.” August 12th, 2009 [email_address]
Editor's Notes
- Employing social networking technology to increase interest, increase engagement, and leverage the power of social networking.
- I’ll give you 5 reasons why…
- Time spent on social network and blogging sites growing 3x faster than other activities. Increased by 18% in a year. 45 billion minutes total. One minute of every 11 spent online is spent in social networks, up from 1 in 15 in 2007. IDC survey (research firm): over half us consumers with internet are on social networking sites, but only 57% of those clicked on an ad in the last year, whereas 79% of overall web users did. IDC survey (research firm): over half us consumers with internet are on social networking sites, but only 57% of those clicked on an ad in the last year, whereas 79% of overall web users did. Nielsen Report Member communities have overtaken personal email to become the world’s fourth most popular online use, after search, portals, and PC software apps. Accounts for 10% of all internet time. 67% of users do it, as compared with 61% last year. Time spent on social network and blogging sites growing 3x faster than other activities. Increased by 18% in a year. 45 billion minutes total. One minute of every 11 spent online is spent in social networks, up from 1 in 15 in 2007. Shift in ages to older users. Covers all demographic groups.
- Source: “The Impact of Social Media on Purchasing Behavior” DEI worldwide, OTX Research; The Society for word of Mouth
- http://www.coneinc.com/content1182 In other words, your consumers want to talk to you on these sites, and they want to tell you what they think.
- Affinity based social nets are good for brand social marketing (different than the fb/ms networks) In affinity nets, people are sharing info and having conversations about that affinity.(Verticals)
- How do you avoid “I don’t want to be your friend?” By having a great plan and executing it.
- Every brand has Brand Advocates- It’s not just Harley Davidson and Apple iPods. Do you know a friend who’s passionate about a pasta brand or mouthwash? Loyalty marketing is what Forrester says is strong in recessionary times. Viral Marketing is the most effective because people trust one another more.
- Many users are active across multiple networks An effective advocate who is active across multiple networks multiplies your WOM effect.
- Creates organic conversations around brands and builds advocates in an influential environment Scales across communities Does not cannibalize PV revenue 6-Multiple Package Options
- Social Analytics which enhances and compliments web analytics.
- Employing social networking technology to increase interest, increase engagement, and leverage the power of social networking.