Pay-per-click (PPC) advertising involves advertisers paying publishers when users click on ads. Major PPC providers include Google Ads, Facebook Ads, LinkedIn Ads, and Yahoo Ads. Video marketing can emotionally connect products to feelings like adventure through sponsored sports or viral content. Email marketing remains effective though it faces spam challenges; maintaining mailing lists and optimizing content for mobile are important. Mobile marketing encompasses optimized websites, apps, and proximity-based interactions across devices through technologies like Bluetooth beacons.
Social media marketing tech tools and optimization for search enginesManjitsing Valvi
Various Technical tools useful for social media marketing are explained. Also optimization of social media for search engines for better results are explained
Digital marketing marketing strategies for digital worldManjitsing Valvi
Digital marketing has several advantages over traditional marketing such as lower costs, more advanced audience segmentation, unlimited reach potential through viral sharing, and real-time interaction and feedback. It also allows for continuous optimization of campaigns based on metrics and precise measurement of ROI. Some key digital marketing techniques include search marketing, online advertising, social media marketing, and integrating digital technologies with traditional media. Successful digital strategies involve telling brand stories across multiple online channels and continually refining efforts based on testing and data.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
The document discusses media planning and outlines the key steps in the media planning process. It begins by introducing media planning and its role in message dissemination. It then describes the four main steps in media planning: 1) setting media objectives based on marketing goals, 2) developing a media strategy, 3) designing media tactics, and 4) evaluating the media plan's effectiveness. As an example, it outlines Procter & Gamble's $200 million media campaign to launch the Gillette Fusion shaving system, including their target audience and communication goals.
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
Pay-per-click (PPC) advertising involves advertisers paying publishers when users click on ads. Major PPC providers include Google Ads, Facebook Ads, LinkedIn Ads, and Yahoo Ads. Video marketing can emotionally connect products to feelings like adventure through sponsored sports or viral content. Email marketing remains effective though it faces spam challenges; maintaining mailing lists and optimizing content for mobile are important. Mobile marketing encompasses optimized websites, apps, and proximity-based interactions across devices through technologies like Bluetooth beacons.
Social media marketing tech tools and optimization for search enginesManjitsing Valvi
Various Technical tools useful for social media marketing are explained. Also optimization of social media for search engines for better results are explained
Digital marketing marketing strategies for digital worldManjitsing Valvi
Digital marketing has several advantages over traditional marketing such as lower costs, more advanced audience segmentation, unlimited reach potential through viral sharing, and real-time interaction and feedback. It also allows for continuous optimization of campaigns based on metrics and precise measurement of ROI. Some key digital marketing techniques include search marketing, online advertising, social media marketing, and integrating digital technologies with traditional media. Successful digital strategies involve telling brand stories across multiple online channels and continually refining efforts based on testing and data.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
The document discusses media planning and outlines the key steps in the media planning process. It begins by introducing media planning and its role in message dissemination. It then describes the four main steps in media planning: 1) setting media objectives based on marketing goals, 2) developing a media strategy, 3) designing media tactics, and 4) evaluating the media plan's effectiveness. As an example, it outlines Procter & Gamble's $200 million media campaign to launch the Gillette Fusion shaving system, including their target audience and communication goals.
This is the slideshow that I made to follow along in my Facebook Ads Course. I decided to upload it for everybody to take advantage of.
If you are interested in learning more about my Facebook Ads Masterclass head to
https://course.rds.marketing
The document discusses creating an effective social media marketing plan. It recommends setting goals and objectives using the SMART framework. Conducting a social media audit to understand current metrics and accounts. Creating and optimizing social media profiles for search engine optimization. Identifying an ideal customer profile and creating a content plan and editorial calendar to share engaging content regularly. Testing the plan, tracking key metrics, and making adjustments based on results. The overall aim is to guide businesses to successfully connect with customers through a strategic social media approach.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document also outlines the importance of social media for businesses and provides tips for social media strategy, key concepts, profile creation, brand awareness, social engagement, and benefits of SMO.
The social media business plan document outlines the key steps to developing an effective social media strategy:
1) Define goals and objectives by selecting a scope, identifying business goals, and defining social media goals and measurable objectives.
2) Analyze the intended audience by understanding demographics, interests, needs, and expectations.
3) Evaluate competitors by analyzing the social media channels, followers, content, and engagement of other brands.
4) Develop a content plan and select key social media platforms to establish a brand presence and promote the business.
YouTube
YouTube monetization requirements
how to enable monetization on YouTube?
how to earn money on YouTube?
how to monetize YouTube channel?
YouTube creator studio
How to earn money online in Pakistan?
Earn money online in Pakistan for students
How to make money online for free?
how to make money online without paying anything?
how to register on adsense ?
The document discusses social media marketing as an approach for growing businesses. It explains that most customers are within 10-20 miles of businesses and are active online, researching, comparing, and sharing reviews. It emphasizes that understanding customer demographics is key to knowing where to find target audiences. Social media excels at reaching large cohorts like millennials, and can be targeted and measured. The document outlines a step-by-step approach for social media marketing, including assessing the situation, setting objectives and goals, outlining strategies, executing the plan, measuring results, and adjusting accordingly on a regular basis.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
This document provides a social media strategy for marketing to customers in Egypt, Saudi Arabia, Qatar, and the UAE. The strategy includes an analysis of the target populations and social media users in each country. It sets objectives to acquire 100,000 Facebook fans and generate 6,000 leads over 6 months. The strategy involves market penetration using social media channels like Facebook, Instagram, and Google. It identifies key buyer personas and outlines tactics for content creation and paid social media ads. An action plan details the content and ad activities on each channel to achieve the objectives over the 6 month period.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.
The document provides an overview of a social media strategy and framework. It discusses key drivers and benefits of a social media strategy, including customer engagement, branding, cost reduction, and impacting enterprise-wide processes. It outlines a transformation framework with perspectives on growth, financials, customers, internal processes, and learning and growth. Finally, it provides examples of social media use cases across marketing, sales, customer experience, service, and support functions.
Jack, a local barber, wants to get more customers and increase awareness of his business. His target audience is males over 24 in his local area who use Facebook and Instagram. His budget is limited as he does not have a website. Jane, a baker, wants to increase cupcake sales and make her business easy to find online. Her target audience is relationship-focused males and females aged 25-34 who use Instagram. Both will focus on social media marketing, with Jack using Facebook ads and Instagram posts and Jane focusing on Instagram content, to achieve their online objectives of increased reach, awareness and traffic.
Digital Media Planning is no different from traditional media planning. This presentation details out the steps that one needs to follow to build a digital media plan and also indicates steps to measure effectiveness of the media plan.
The document discusses the rise of social media marketing in the fashion industry. It defines social media and outlines popular platforms like Facebook, Twitter, Pinterest, and Instagram. It explores how fashion brands use each platform to promote products, build their brand, and engage with customers. The document also notes trends in social media spending and discusses how brands have successfully increased sales and traffic through social media engagement. Finally, it speculates on new developments like social customer service and fashion commerce on social platforms.
- Twitter is a microblogging site that allows users to post brief text updates of up to 140 characters. It has over 200 followers for the Foreign and Commonwealth Office (FCO) Twitter channel.
- The FCO uses Twitter to post press releases, blog promotions, and job advertisements. Automatic tools like Twitterfeed help post content from other sources.
- Opportunities for future use include travel advice, consular services, digital diplomacy, and targeted campaigns. However, there are also risks to consider with expanding use of Twitter.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Meta Business Manager is a one-stop shop where businesses can manage all their marketing and advertising activities on Facebook and Instagram. It allows businesses to create advertisements, manage multiple business assets such as Facebook Pages, Instagram Accounts, WhatsApp Accounts, Facebook Pixels and more. By having a Business Manager account, you can easily share your assets to other businesses as partners or across your team!
This slides serves as a guide on how to create a Meta Business Manager account and how to share it to your partners and everyone in your team.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
Introduction to Social Media MarketingNikki Little
This document introduces social media marketing and provides tips for getting started. It defines social media as web-based technologies that enable interactive dialogue. Some key points made are that 78% of internet users conduct online product research, engagement metrics like retweets and followers are important to measure success, and brands should focus on conversation not just broadcasting to do social media right. The document stresses the importance of transparency and responding to customer questions and feedback online.
How to Become a Digital Marketer: Step By Step Guide by ClassdemyClassdemy
In today's digital-centric world, the role of digital marketers has become increasingly vital for businesses to thrive and succeed in the competitive landscape. This presentation serves as a comprehensive guide for individuals aspiring to embark on a career path in digital marketing. You can learn more about the same at https://classdemy.com/how-to-become-a-digital-marketer/
While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing,
The document discusses creating an effective social media marketing plan. It recommends setting goals and objectives using the SMART framework. Conducting a social media audit to understand current metrics and accounts. Creating and optimizing social media profiles for search engine optimization. Identifying an ideal customer profile and creating a content plan and editorial calendar to share engaging content regularly. Testing the plan, tracking key metrics, and making adjustments based on results. The overall aim is to guide businesses to successfully connect with customers through a strategic social media approach.
This document discusses social media optimization (SMO) for businesses. SMO involves using social media platforms like Twitter, Facebook, and blogs to generate publicity and increase awareness of a brand, product, or service. It explains that SMO is similar to search engine optimization but aims to drive traffic through social sharing rather than search results. The document also outlines the importance of social media for businesses and provides tips for social media strategy, key concepts, profile creation, brand awareness, social engagement, and benefits of SMO.
The social media business plan document outlines the key steps to developing an effective social media strategy:
1) Define goals and objectives by selecting a scope, identifying business goals, and defining social media goals and measurable objectives.
2) Analyze the intended audience by understanding demographics, interests, needs, and expectations.
3) Evaluate competitors by analyzing the social media channels, followers, content, and engagement of other brands.
4) Develop a content plan and select key social media platforms to establish a brand presence and promote the business.
YouTube
YouTube monetization requirements
how to enable monetization on YouTube?
how to earn money on YouTube?
how to monetize YouTube channel?
YouTube creator studio
How to earn money online in Pakistan?
Earn money online in Pakistan for students
How to make money online for free?
how to make money online without paying anything?
how to register on adsense ?
The document discusses social media marketing as an approach for growing businesses. It explains that most customers are within 10-20 miles of businesses and are active online, researching, comparing, and sharing reviews. It emphasizes that understanding customer demographics is key to knowing where to find target audiences. Social media excels at reaching large cohorts like millennials, and can be targeted and measured. The document outlines a step-by-step approach for social media marketing, including assessing the situation, setting objectives and goals, outlining strategies, executing the plan, measuring results, and adjusting accordingly on a regular basis.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
This document provides a social media strategy for marketing to customers in Egypt, Saudi Arabia, Qatar, and the UAE. The strategy includes an analysis of the target populations and social media users in each country. It sets objectives to acquire 100,000 Facebook fans and generate 6,000 leads over 6 months. The strategy involves market penetration using social media channels like Facebook, Instagram, and Google. It identifies key buyer personas and outlines tactics for content creation and paid social media ads. An action plan details the content and ad activities on each channel to achieve the objectives over the 6 month period.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
The document outlines the four steps to creating an effective social media campaign for a business: 1) Monitoring what is being said about the brand and competitors online, 2) Planning the strategy, tools, and goals of the campaign, 3) Implementing the campaign through various social media platforms, and 4) Evaluating the results and monitoring achievement of goals to make adjustments as needed. It emphasizes the importance of monitoring social conversations and provides examples of social media disasters that resulted from a lack of monitoring.
The document provides an overview of a social media strategy and framework. It discusses key drivers and benefits of a social media strategy, including customer engagement, branding, cost reduction, and impacting enterprise-wide processes. It outlines a transformation framework with perspectives on growth, financials, customers, internal processes, and learning and growth. Finally, it provides examples of social media use cases across marketing, sales, customer experience, service, and support functions.
Jack, a local barber, wants to get more customers and increase awareness of his business. His target audience is males over 24 in his local area who use Facebook and Instagram. His budget is limited as he does not have a website. Jane, a baker, wants to increase cupcake sales and make her business easy to find online. Her target audience is relationship-focused males and females aged 25-34 who use Instagram. Both will focus on social media marketing, with Jack using Facebook ads and Instagram posts and Jane focusing on Instagram content, to achieve their online objectives of increased reach, awareness and traffic.
Digital Media Planning is no different from traditional media planning. This presentation details out the steps that one needs to follow to build a digital media plan and also indicates steps to measure effectiveness of the media plan.
The document discusses the rise of social media marketing in the fashion industry. It defines social media and outlines popular platforms like Facebook, Twitter, Pinterest, and Instagram. It explores how fashion brands use each platform to promote products, build their brand, and engage with customers. The document also notes trends in social media spending and discusses how brands have successfully increased sales and traffic through social media engagement. Finally, it speculates on new developments like social customer service and fashion commerce on social platforms.
- Twitter is a microblogging site that allows users to post brief text updates of up to 140 characters. It has over 200 followers for the Foreign and Commonwealth Office (FCO) Twitter channel.
- The FCO uses Twitter to post press releases, blog promotions, and job advertisements. Automatic tools like Twitterfeed help post content from other sources.
- Opportunities for future use include travel advice, consular services, digital diplomacy, and targeted campaigns. However, there are also risks to consider with expanding use of Twitter.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Meta Business Manager is a one-stop shop where businesses can manage all their marketing and advertising activities on Facebook and Instagram. It allows businesses to create advertisements, manage multiple business assets such as Facebook Pages, Instagram Accounts, WhatsApp Accounts, Facebook Pixels and more. By having a Business Manager account, you can easily share your assets to other businesses as partners or across your team!
This slides serves as a guide on how to create a Meta Business Manager account and how to share it to your partners and everyone in your team.
Digital marketing overview, digital marketing ,DIGITAL MARKETING, Digital Mar...ankit kumar
This document discusses various aspects of digital marketing such as types, objectives, techniques, assets, and benefits over traditional marketing. It describes key digital marketing techniques like SEO, content marketing, inbound marketing, PPC, affiliate marketing, native advertising, marketing automation, email marketing, and online press releases. The techniques are defined and their advantages are provided. Digital assets and career opportunities in digital marketing are also mentioned.
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
This document provides an overview of developing a social media strategy. It discusses key concepts such as defining social media, its history, and why businesses use it. The document then outlines a six-level approach to creating a social media strategy: 1) Setting goals, 2) Understanding your audience, 3) Defining your brand, 4) Planning content, 5) Creating content, and 6) Analyzing and measuring. Each level includes questions to consider. Finally, the document provides examples of successful social media strategies from companies like Air Asia, Taco Bell, Coca-Cola, and Nike.
Introduction to Social Media MarketingNikki Little
This document introduces social media marketing and provides tips for getting started. It defines social media as web-based technologies that enable interactive dialogue. Some key points made are that 78% of internet users conduct online product research, engagement metrics like retweets and followers are important to measure success, and brands should focus on conversation not just broadcasting to do social media right. The document stresses the importance of transparency and responding to customer questions and feedback online.
How to Become a Digital Marketer: Step By Step Guide by ClassdemyClassdemy
In today's digital-centric world, the role of digital marketers has become increasingly vital for businesses to thrive and succeed in the competitive landscape. This presentation serves as a comprehensive guide for individuals aspiring to embark on a career path in digital marketing. You can learn more about the same at https://classdemy.com/how-to-become-a-digital-marketer/
While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing,
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
The Complete Guide to Create an Effective Digital Marketing Strategy.pdfVidyaMandir5
"The Complete Guide to digital marketing strategy. Learn how to define your goals, identify your customer personas, and select the right growth channels."
Creating a Successful Digital Marketing Strategy 2024.pdfFirstDigiAdd3
A successful digital marketing strategy needs meticulous preparation, constant optimization, and a thorough understanding of your target audience and objectives.
Laying the Foundation: By www.marketo.com explain why social media holds tremendous opportunities for B2B companies looking to drive new business and increase revenue, but only if you first develop a solid foundation and an understanding of what makes the world of social media tick…
welingkar final year presentation
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Point of view presentation Sophie Davis.pptxdavissophie789
Digital marketing allows businesses to reach global markets through social media and mobile with just one click. Before digital marketing, businesses spent more time, money, and effort through less successful means. The 4Es framework outlines key components of a successful digital marketing plan: excitement, education, experience, and engagement. Similarly, the 7C framework defines core goals, contextual elements, content, community, and other necessary components. Influencer marketing is a popular way for businesses to collaborate with individuals who have large followings to promote products and services.
Social Media Workbook - 9 Keys To Attract More Customers And Profits Through ...Krishna De
Looking to integrate social media into your markeitng, PR and communications plans to help you achieve your strategic goals?
Then you will find this social media workbook of benefit as it covers 9 practical steps you can take to successfully integrate social media in your business communications.
If you have questions about integrating social media and social networking platforms in your business, please post your questions to my Facebook Page at http://www.Facebook.com/KrishnaDe
If you are looking for in-house digital marketing and social media training programmes, you can contact me at http://www.BizGrowthSupportDesk.com
Brand validation is aided by social media marketing. It's a critical tool for businesses to reach urban and rural customers. When done effectively, it shows that the brand is active and focused on communicating with its customers. As a result, businesses must develop social media marketing strategies.
Today, we will go over the best and most important social media marketing strategies.
1. Outline Your Social Media Marketing Goals
2. Track Critical Measurements and KPIs
3. Go Through Your Social Media Insights
4. Create Engaging And Relevant Content
5. Conduct Competitive Analysis
Social Media Marketing Services Today.pdfShop.digit it
SEO & PPC Social Media Web Designing Logo Designing SEO Agency Tribe-D is the No. 1 SEO Agency In Pakistan. Our team plays a vital role in Online Business for more than a decade. Tribe-D offers a complete Digital Marketing Agency.
Building Marketing, Public Relations and Social Media Strategies for Your Bus...KCD Public Relations Inc
When developing a marketing plan for your business, it’s critical to include strategies for marketing, public relations and social media. We'll tell why each component is necessary and how to effectively implement them into your marketing plan.
_‘MAKE MONEY’ Offer That Actually Converts in 2023!.pdfHomepearls
Do you want to take your online job from virtual to reality? Now is your chance if you are looking for a fun and rewarding way to make money from home. Live chat assistants are in huge demand worldwide right now.
BackOffice Thinking is a technology consulting firm that offers a range of services including web design, technology strategy, CRM implementation, software selection, social media strategy, business intelligence, and ecommerce solutions. They focus on their clients' technology needs so clients can focus on their mission. They emphasize lasting partnerships, enterprise thinking, creative design, and agile implementation.
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This document discusses type conversion and composite types in Go. It provides examples of type conversion between integer types of different sizes. It also describes arrays, structs, and slices in Go. Arrays have a fixed length while slices are dynamically sized. Structs allow grouping of heterogeneous data types. Slices provide a flexible data structure for collections that is an abstraction over arrays.
Go is a statically typed programming language where variables have specific types that cannot change. Data types in Go include basic types like boolean, string, integer, floating point, complex numbers, byte, and rune. Composite types include collections like arrays and structs, and reference types like slices, maps, channels, and pointers. Variables can be declared with the var keyword and initialized during or after declaration. Complex numbers exist as either complex64 or complex128, while byte represents ASCII characters and rune represents all Unicode characters.
The document discusses Go loops and conditions. It explains that Go only has a for loop with three optional components: an init statement, condition expression, and post statement. It provides an example of a basic for loop that calculates a sum. Go if statements do not require parentheses and the body is within curly braces. Switch statements evaluate cases from top to bottom and can have no condition. The range keyword iterates over elements in arrays, slices, maps and strings.
The document discusses basic constructs in the Go programming language including filenames, identifiers, keywords, functions, function formatting, parameters, comments, and references. Filenames can contain lowercase letters and underscores but no spaces or special characters. Identifiers are case-sensitive and begin with a letter or underscore followed by letters or digits. Go has 25 reserved keywords. Functions are declared with the func keyword followed by the name and parameters in parentheses. Functions must have a main function and braces enclose the body. Comments can be single line with // or multiline between /* and */.
Go was created in 2007 by Robert Griesemer, Rob Pike, and Ken Thompson as a 20% project at Google. It was designed for concurrency, simplicity, and performance. A Go program consists of packages, with each Go file belonging to one package. The main package contains the main function that serves as the program entry point. Packages can import functions and objects from other packages through import statements. Visibility and aliasing rules determine which objects are accessible from other packages. The general structure of a Go program includes package-level constants, variables, and types declared after imports, along with functions and methods.
This document discusses the features and benefits of the Go programming language. It outlines that Go generates self-contained binaries, has a simple yet powerful design, includes a standard library and supports concurrency and testing. It provides examples of companies and popular projects using Go like Google, Uber, Kubernetes and Docker. The document recommends books for learning Go and provides references for further reading.
The document discusses error handling in Go. It states that Go uses an error interface type to represent errors, with the interface containing a single Error() method that returns an error message as a string. Errors are often returned as a second argument of a function. Go does not use exceptions like other languages, instead using defer, panic, and recover for error handling. Defer defers a function call, panic signals that code cannot solve a problem and stops execution, and recover can be used to end a panic state and return the panic error value.
Pointers in Go store the address of a variable in memory. A pointer variable contains the address of another variable. Functions can return multiple values using named return values. Variadic functions allow a variable number of arguments. Functions in Go are first-class and can be assigned to variables, passed as arguments, and returned from other functions. The defer statement defers the execution of a function until the surrounding function returns and ensures the deferred function is called even if the program panics.
This document discusses operators in the Go programming language including arithmetic, logical, comparison, assignment, and bitwise operators. It provides examples of using each operator type on variables and integers and explains some rules for bitwise operators, such as they only work on integer variables of equal length.
Methods in Go are functions associated with a particular type. A method is declared like a function with an extra parameter called the receiver that attaches the function to the type. In a method call, the receiver appears before the method name similar to the declaration. Methods and fields inhabit the same namespace, so method names cannot conflict with field names. Methods can have pointer receivers which is beneficial for methods that need to update the receiver variable.
This document discusses various digital marketing techniques that can be used to attract customers. It notes that video content is increasingly popular, being consumed on platforms like Facebook, YouTube, and Twitter. It also discusses using micro-influencers rather than celebrities, and focusing on mobile marketing as over half of online traffic now comes from mobile devices. Other techniques mentioned include webinars, webcasts, podcasts, and leveraging user-generated content through Web 2.0 platforms. The document provides examples and statistics about the effectiveness of these various digital marketing approaches.
- The document discusses the key components and best practices for creating an effective online store, including product catalog, search functionality, shopping cart, checkout, order tracking, detailed product descriptions, customer reviews, secure B2B functionality, merchandising, pricing, product display, search, multiple payment options, order fulfillment, and customer support. It emphasizes making the store customer-centric and anticipating their needs.
This document discusses social media marketing. It defines social media marketing as exploiting the functionality of social media sites for business promotion. It outlines the key tasks involved in social media marketing, including content creation, user interaction, social commerce, monitoring, measurement, fan building, campaigns, and SEO. It also discusses the advantages like increased brand awareness and traffic, and disadvantages such as exposure to competitors and slow returns. Finally, it analyzes case studies of successful campaigns like Always #LikeAGirl and a failed Dove campaign due to a racist ad.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
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How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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2. Introduction
● Social media itself is a catch-all term for sites that
may provide radically different social actions.
● Social Media marketing exploits this functionality of
the sites for promotion of their business.
3. Tasks involved in Social Media Marketing
● Content creation and management: content marketing
● Interaction with users: community engagement
● Social commerce: leads, calls to action and conversions in
social media
● Monitoring: online media, information sources and social
channels
● Measurements and follow-up: determining the ROI of
the work carried out,justifying the quality of the actions
taken and, of course, the results thereof
● Fan building: based on achieving specific ROI objectives.
4. Tasks involved in Social Media Marketing
cntd...
● Contests and campaigns: creative input, development,
starting up and monitoring
● Qualitative aspects: Sentiment reports, strengths,
scope, virality, passion and effects for the brand online
● SEO: website, blog and social platform (social search)
optimisation, aimed at improving search results
● Keyword optimisation and improvement in new
SEO/SEM opportunities
● Email marketing: development, creative input, running,
results and campaigns.
5. Pros in Social Media Marketing
● Casting a wide net to catch your target
● Improving Business Process
● Increased Brand Awareness
● More Inbound Traffic
● Improved Search Engine Rankings
● Higher Conversion Rates
● Better Customer Satisfaction
● Improved Brand Loyalty
● Cost-Effective
6. Cons in Social Media Marketing
● Exposure to competitors
● Needs qualified personnel
● Slow returns on investments
● Tarnish brand name
● Time consuming
7. Developing a Strategic Social Media
Marketing Plan
The following points must be looked forward to while
developing the Plan
● Establishing Goals
The Goals section prioritizes the overall reasons you’re
implementing a social media campaign. You can prioritize
your goals
● Setting quantifiable objectives
For each goal, set at least one quantifiable, measurable
objective. “More customers” isn’t a quantifiable
objective. A quantifiable objective is “Increase number
of visits to website by 10 percent,” or “add 30 new
customers within three months,”
8. Developing a Strategic Social Media
Marketing Plan ctnd...
● Identifying your target markets
Specify one or more target markets on the form, not by
what they consume, but rather by who they are.
“Everyone who eats dinner out” isn’t a submarket you
can identify online. However, you can find “high-income
couples within 20 miles of your destination who visit
wine and classical music sites.”
● Estimating costs
Estimating costs from the bottom up is tricky, and this
approach rarely includes a cap. Consequently, costs
often wildly exceed your budget. Instead, establish
first how much money you’re willing to invest in the
overall effort, including in-house labor, outside
contractors, and miscellaneous hard costs such as
purchasing software or equipment. Enter those amounts
in the Cost section.
9. Developing a Strategic Social Media
Marketing Plan ctnd...
● Valuing social media ROI
Return on investment (ROI) is your single most
important measure of success for social media
marketing. In simple terms, ROI is the Figure 1-11: The
cost of B2B lead generation for social media and blogs
compared to pay-per-click ads and natural search. ratio
of revenue divided by costs for your business or, in this
case, for your social media marketing effort.
10. Segmenting B2C Market
If you have a business-to-consumer (B2C) company, you can
adapt the standard tools of market segmentation, which is
a technique to define various niche audiences by where
they live and how they spend their time and money. The
most common types of segmentation are
● Demographics
The use of fragrances, descriptive terms, and even
packaging may vary by gender
● Geographics
Geography may not seem obvious, but people who live in
dry climates may be more receptive to a message about
moisturizers than people who live in humid climates. O
11. Segmenting B2C Market cntd...
● Life stages
For instance, people who dye their hair look for
different hair care products than those who don’t, but
the reason they color their hair affects your selling
message.
● Psychographics or lifestyle
People with limited resources who are unlikely to try
new products may respond to messages about value and
satisfaction guarantees; people with more resources or
a higher status may be affected by messages related to
social grouping and self esteem
12. Segmenting B2C Market cntd...
● Affinity or interest groups
People who participate in environmental organizations or
who recycle goods may be more likely to be swayed by a
“green shampoo” appeal or shop in specific online venues.
13. Researching B2B Market
● B2B companies have a longer sales cycle, high-ticket purchases, and
multiple people who play a role in closing a sale; consequently, B2B
marketing requires a different social media presence
● In terms of social media, more B2B marketing efforts focus on
branding, top-of-mind visibility, customer support, customer loyalty,
and problem-solving compared to more sales-focused messages from
B2C companies
● One key step in B2B marketing is to identify people who make the
buying decision. Professional social networks such as LinkedIn and
Plaxo may help you research people on your B2B customer or prospect
lists
● As always, the key is ensuring that your customers are using the type
of social media you’re considering. Use the search feature and group
options on major social networking sites to test your list of existing
customers. Chances are good that if a large number of your existing
customers are using that service, it will be a good source for future
customers as well.
14. Conducting Other types of Market Research
Online
● Identifying influencers :
The most influential sites, posters, or pages on your
preferred social media
○ Whether you have a B2B or B2C company, you gain valuable
insight by reviewing the comments of influencers (companies
or individuals that drive the conversation within your
industry sector).
● Understanding why people use social media services
○ The expectation that people gravitate toward different
types of social media to meet different needs seems
reasonable. The challenge, of course, is to match what
people seek with particular
○ A review of successful social media models may spark
creative ideas for your own campaign.
15. Managing Cyber Social Campaign
● We discuss how to set up a schedule to keep your social
media from draining all your available time
● If you have employees, both you and your company may
benefit if you delegate some of the social media tasking
to them. You can also supplement your in-house staff
with limited assistance from outside professionals.
16. Managing Cyber Social Schedule
As you know from the rest of your business experience, if
something isn’t important enough to schedule, it never gets
done. Social media, like the rest of your marketing efforts,
can easily be swallowed up by day-to-day demands. You
must set aside time for it and assign tasks to specific
people
● Bounding the time commitment
○ Selecting “activity” days
○ Allowing for ramp-up time
17. Managing Cyber Social Schedule cntd...
● Developing your social date book
○ Choose a solution product that lets you : Choose a
display by day, week, or month or longer , Lists events
or tasks in chronological format , Select different
time frames easily , Easily schedule repeat activities
without requiring duplicate data entry
● Creating a social media dashboard
○ A social media dashboard puts the various required
functions at your fingertips in (you hope) an easy
to-understand and easy-to-use visual layout
○ The items on your primary dashboard may link to
other, application-specific dashboards, especially for
analytical tools and high-end enterprise solutions;
those application dashboards are designed primarily to
compare the results of multiple social media
campaigns.
18. Creating a Social Media Marketing Policy
● Most policies address the social media issue both in
terms of what employees are allowed to do on behalf of
the company and on what they aren’t allowed to do. For
example:
○ Employees may not be allowed to use personal social
accounts on company time.
○ Some trained employees may be allowed to post customer
support replies on behalf of the company, whereas others
are responsible for new product information.
19. Creating a Social Media Marketing Policy
cntd...
● To increase compliance, keep your policy short and easy
to read. Try to focus on what people can do rather than
on what they cannot do
● A typical policy addresses risk management, intellectual
property protection, individual privacy protection, and
the respect of your audience, company, and fellow
employees. Given the rapidly changing world of social
media, you’ll have to keep your policy flexible and update
it often
● The complexity of your social media policy depends on
the extent of your social media marketing effort and the
number of people and departments involved. Generally,
the larger the company, the longer the policy.
20. Try to incorporate the following suggested concepts :
● Hold individuals responsible for what they write.
● Disclose who you are, including your company name and title.
● Recognize that clients, prospects, competitors, and potential
future employees are part of your audience.
● Be respectful of everyone.
● Understand the tenor of each social media community and
follow its precepts.
● Respect copyright and trademarks.
● Protect your company’s confidential trade secret and
proprietary information in addition to client data, especially
trade secret information under nondisclosure agreements.
● Do not allow personal social media activity to interfere with
work.
Creating a Social Media Marketing Policy
cntd...
21. Staying on Right Side of Law
Just about everything in social media pushes the limits of
existing intellectual property law. So much information is
now repeated online that ownership lines are becoming
blurred, much to some people’s dismay and damage. Hold
individuals responsible for what they write
● Obtaining permission to avoid infringement.
○ You can’t (legally) use extended content from someone
else’s website, blog, or social media page on your own site,
even if you can save it or download it. Nope, not even if you
include a credit line saying where it came from. Not even if
you use only a portion of the content and link to the rest.
Not text, not graphics, not compiled data, not photos
○ Send a permission request such as “Sample copyright
permission
22. Staying on Right Side of Law
● Respecting privacy
○ Respect a person’s space; do not post publicly viewable
images of people’s faces on any of your social media pages
unless you have permission
● Revealing product endorsement relationships
○ Taking aim at companies that were arranging paid
recommendations from bloggers, the Federal Trade
Commission (FTC) issued regulations in October 2009 that
gave the blogosphere conniptions. The rule requires
bloggers to disclose whether they’ve received any type of
payment or free products in exchange for a positive review
24. Protecting Brand cntd...
● Trademarking your brand names
○ Trademarks (for goods) or service marks (for services)
give you the exclusive right to use a particular name or
logotype within specific commercial categories. You can
trademark your own name, if you want, and you must
acknowledge the trademarks and service marks of others
● Protecting your brand reputation
○ Start protecting your brand now by registering your name
for social media accounts. To avoid brandjacking (others
using your company or product brand name on social media
for their own purposes or to write misleading or negative
things about your company), try to Figure 4-8: Trackur
offers an inexpensive reputation management choose the
most popular, available “handle” that will work across
multiple sites