marketing presentation

1. Digital Marketing
Social and mobile

2. Digital Marketing: changing times calls for changing
measures
● Digital marketing and social media allow businesses with the to
reach a global market with one click of a button.
● Before digital marketing, businesses used more time, money, and
effort on something that wasn't near as successful as digital
marketing.
● Social media has made a huge impact on a
business’s ability to connect with the consumer
in an efficient and meaningful way.

3. 4E’s of marketing
The framework or 4E’s of digital marketing
includes four very important components.
These steps are imperative to have a
successful digital marketing plan.
Each step has to do with online marketing
including social media and mobile. Website
design, blog writing, ect, all fall into this
framework.

4. 4E’s framework
● Excitement refers to the first stage of
grabbing the customer’s attention and
interest. Digital Marketing
professionals create excitement
through content, graphics, and
images that make the consumer
wonder.
● Education happens after a customer
is excited and wants to know more. It’s
the digital marketers job to educate
their consumers and explain and
promote the product or service. This
stage will also answers concerns and
● Experience is focused on delivering a
enjoyable customer journey. This will
include user experience and
relatability. Digital marketers should
make sure that customers have a
positive and effective experience with
their brand every time.
● Engagement is centered around
building and maintaining a
relationship with customers. This
includes communication and
interaction with the brand using
various channels like social media,
email marketing, and customer
feedback that help continue promoting
the brand and generating loyalty.

5. The 7C Online Marketing
Framework
The 7C framework helps
businesses develop an online
marketing strategy for their
business.
These components are all
necessary to maintain
consistency while moving
towards benchmarks and
goals.

6. The 7C Online Marketing Framework
● Core Goals serve as the foundation of
online marketing efforts. They define
the objectives, such as increasing
brand awareness, driving sales, or
expanding market share, which guide
all activities and decisions in the digital
marketing strategy.
● Contextual Elements show the external
factors that influence online
marketing, including market trends,
competitive landscape, and regulatory
considerations. Understanding these
elements helps marketers adapt their
strategies to the always-changing
digital environment.
● Content is at the heart of online
marketing. It involves creating and
distributing valuable and relevant
information, whether in the form of
blog posts, videos, infographics, or
other content types. Quality content
helps attract and engage the target
audience, pushing the brand ahead..
● Community surrounding around a
brand or product is crucial for online
success. Marketers aim to promote a
sense of belonging and loyalty among
customers through social media
groups, or other online communities,
furthering peer-to-peer interactions
and customer advocacy.

7. The Wheel of Social Media
Engagement
The Wheel of Social Media
engagement provides a
profitable way to engage
customers by keeping an eye
on their behavior and also
anticipating future behavior.
This component of digital
marketing is critical to
understand.

8. The Wheel of Social Media Engagement
● Information involves sharing valuable
and relevant content that educates,
informs, and entertains your audience.
High-quality content can spark
discussions, encourage sharing, and
generate interest, which leads to
increased engagement as users find your
posts valuable.
● Connected means establishing good
relationships with your followers. Interact
with them, respond to comments and
messages, and acknowledge their
feedback. Building a sense of community
and connection with your audience
promoting trust and loyalty, driving
higher levels of engagement as users feel
valued and heard.
● Network involves expanding your reach beyond
your immediate followers. Work with with
influencers or other businesses, be active in
industry-related groups, and engage with other
content creators. These interactions can introduce
your brand to new audiences, increasing the
potential for engagement.
● Timeliness is critical for social media engagement.
Share content when your audience is most active,
and respond promptly to comments and messages.
Being responsive and aligning your posts with
current events or trends keeps your content
relevant and encourages real-time engagement.
● Dynamic means embracing various content
formats and staying flexible. Experiment with
different types of content, such as images, videos,
stories, and live streams. A varied approach keeps
your audience interested and engaged, as they
anticipate fresh and exciting content.

9. Social Media
Engagement Process
The Social Media Engagement
process includes three
important parts: listen,
analyze, and do!
Each step is critical in
creating true customer
engagement.

10. Social Media Engagement Process
Step 1: Listen
The first step in the process of social media
engagement is to is to listen to what your target
audience is saying on social media. Pay
attention to conversations, mentions, and
comments related to your brand, products, or
industry. By listening, you gain valuable
information into customer opinions, needs, and
concerns. This information serves as the
foundation for crafting relevant and engaging
content and interactions.
Step 2: Analyze
After you’ve completed the listening stage, it’s
time to analyze the information you received.
This involves identifying trends and patterns in
social media conversations. Benchmark metrics
like engagement rates, reach, and audience
demographics are also important for
understand the effectiveness of your social
media strategy. By reviewing this data, you can
adjust your social media strategy to better
meet your audience's expectations and
objectives.
Step 3: Do
The “do” piece of social media engagement
happens after your listening and analysis. It
involves creating strategies and tactics to
engage with your audience in a way that makes
senses. This can include responding to
comments and messages quickly, creating
content that addresses customer concerns or
interests, and participating in relevant
conversations and trends. By actively engaging
with your audience, you build your brand's
online presence and create positive
relationships with customers.

11. Influencer
Marketing
Influencer marketing is a
popular way to market a
business or product. It
includes businesses
collaborating with
individuals (usually those
with a large following or
influence in a niche or
industry) to promote
products, services, or the
brand as a whole.
Image Source: Marketing by Grewal-Levy

12. Types of Influencers
Businesses can choose from various
types of influencers to work with. This all
depends on the nature and location of
the business.
● Celebrity - large following and
widely recognized.
● Micro - modest following niche
interest.
● Blog - writes a blog and has a large
readership.
● Social media - popular on a
platform like Snapchat, TikTok, or
Instagram.
● Specialized - opinion leader or
expert in a specific field.

13. Do’s and Don’ts for Influencers
Do’s
● Always disclose any financial
relationship with the brand.
● Use disclosure statements about
your sponsorship or pay.
● Treat sponsored tags and pictures
like any other endorsement.
● Lay disclosure statements over
images when using them on social
media.
Don'ts
● Don’t assume followers know your
brand relationships.
● Don’t assume built-in platform
disclosures are enough.
● Don’t use ambiguous disclosures or
hashtags.
● Don’t rely on disclosures contained
within a link like “read more.”