Social Media Marketing

1. Social Media Marketing
WWW.ModirSocial.Com
telegram.me/ModirSocial
Telegram.me/ModirDigital
Alireza Safari
Alireza@ModirSocial.com

2. AGENDA

3. Key Enablers of Digital Transformation(SMACI)

4. Key Enablers of Digital Transformation(SMACI)

5. AGENDA

6. What is
happening?

9. The Customer is in Control

11. WWW.ModirSocial.Com
telegram.me/ModirSocial

15. GOALS and OBJECTIVES
Guide your social media strategy
to help you successfully connect
with your customers.

16. WWW.ModirSocial.Com
telegram.me/ModirSocial

19. 1 Create social media
objectives and goals

20. Without goals, you have no means of gauging success
or proving your social media return on investment
(ROI).
SOURCE: STATE OF SOCIAL MEDIA MARKETING, SIMPLY MEASURED 2015

21. 60%of social media marketers say that measuring ROI is
their biggest marketing challenge.
SOURCE: STATE OF SOCIAL MEDIA MARKETING, SIMPLY MEASURED 2015

25. Go beyond vanity metrics such as Retweets
and Likes.
Focus on advanced metrics such as leads
generated, web referrals, and conversion
rate.

26. Social Media Metrics
1. Click-through with bounce rate.
2. Traffic driven
3. Conversation rate
4. Leads

27. You should also use the SMART framework when setting your goals

28. 2 Conduct a social media
audit

29. You focus on a very specific goal for Instagram,
Telegram, or any other social network. They will guide
your actions and help steer you back on track if your
efforts begin to lag.
SOURCE: STATE OF SOCIAL MEDIA MARKETING, SIMPLY MEASURED 2015
Take the time you need to determine the purpose of
every social profile you have. If you can’t figure out its
purpose, you should probably delete this profile.

30. IMPRESSIONS/REACH
AWARENESS/RECALL
Social Media Audit

31. Measure each metric month to month.
Focus on one primary and one secondary goal.

32. 3 Create or improve your social
accounts

33. CONTENT IS KING
(in the north and also east, south, and west)

35. CREATE CONTENT THAT PEOPLE LOVE
SOURCE: STATE OF SOCIAL MEDIA MARKETING, SIMPLY MEASURED 2015
WWW.ModirSocial.Com
telegram.me/ModirSocial
Optimizing profiles for SEO can help generate
more web traffic to your online properties.

36. 4Identify Ideal Customers

37. WWW.ModirSocial.Com
telegram.me/ModirSocial

38. If a business is suffering from low engagement on their
social profiles, it’s usually because they don’t have an
accurate ideal customer profile.

40. Create a content plan and
editorial calendar5

41. WWW.ModirSocial.Com
telegram.me/ModirSocial

42. CREATE CONTENT THAT PEOPLE LOVE
SOURCE: STATE OF SOCIAL MEDIA MARKETING, SIMPLY MEASURED 2015
WWW.ModirSocial.Com
telegram.me/ModirSocial
CREATE CONTENT THAT PEOPLE LOVE

43. Having great content to share will be essential to
succeeding at social media.
Your social media marketing plan should include a
content marketing plan, comprised of strategies for
content creation and an editorial calendar.

44. • What types of content you intend to post and promote
on social media
• How often you will post content
• Target audience for each type of content
• Who will create the content
• How you will promote the content
Your content marketing plan should answer the
following questions:

45. Test, evaluate and adjust
your social media marketing
plan
6

46. “When you measure the wrong thing, you get the
wrong thing. Precision is not significance.”

47. • Track the number of clicks your links get on a
particular platform using URL shortness and UTM
codes
• Use social media analytics to track the success and
reach of social campaigns
• Track page visits driven by social media with Google
Analytics
Build testing capabilities into every action you
take on social networks

48. HAVE A QUESTION?

49. THANK YOU.
WWW.ModirSocial.Com
telegram.me/ModirSocial
Telegram.me/ModirDigital