Social Media Marketing
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The document discusses social media marketing as an approach for growing businesses. It explains that most customers are within 10-20 miles of businesses and are active online, researching, comparing, and sharing reviews. It emphasizes that understanding customer demographics is key to knowing where to find target audiences. Social media excels at reaching large cohorts like millennials, and can be targeted and measured. The document outlines a step-by-step approach for social media marketing, including assessing the situation, setting objectives and goals, outlining strategies, executing the plan, measuring results, and adjusting accordingly on a regular basis.
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The US home furnishings market generated $27 billion annually from 15,000 stores, though a broader definition counts $120 billion from 87,000 establishments. The industry is highly concentrated, with the top 50 stores accounting for 75% of revenue. Recent trends include growing online shopping, smaller urban housing, and demand for sustainable and vintage furniture. Younger consumers are increasingly important as baby boomers age, and millennials in particular will drive future market growth and continue shifting purchases online.
How to Perform More Effective Competitive Intelligence
This document provides an overview of how to perform effective competitive intelligence. It discusses gathering and analyzing information about competitors' sales, marketing, finances, products, pricing and future plans. Competitive intelligence is important to understand how customers see a company compared to its competition and to help decide strategic actions. The entire organization should be involved in collecting intelligence through methods like observing competitor stores, online research, and using third party reports. The information can be analyzed using quantitative and qualitative data as well as snapshots and time series to identify strengths, weaknesses and opportunities.
Win/Loss Analysis
Win/loss analysis seeks to understand why sales were won or lost by examining data from sales, finance, customers, prospects, and competitors. The goals are to discover insights to improve future sales and determine the most important factors like pricing, resources, decision makers, and sales process. Data is analyzed using tools like CRM and Excel to measure dimensions like dollars, counts, sources, and timing. Insights are then presented and used to refine strategies, abandon low potential opportunities, and continually monitor and improve results.
Data Visualization
The document provides quick tips for better data visualization, including simplifying charts by decluttering and using simple colors and labels, ensuring each chart has a clear point by using titles and callouts, and choosing the appropriate chart type for the data being presented. It also recommends making visualizations easy to read by avoiding jargon, fancy fonts, and 3D charts, focusing on the message, and highlighting important details. Each visualization should be questioned to determine if it is truly needed.
Developing or Streamlining System Infographic
George Sloane can be contacted via email at gsloane.business@gmail.com for more information about a business matter.
Pricing Model Infographic
This document outlines a pricing profitability model that analyzes several key factors to determine optimal pricing strategies. The model examines advance order analysis, economic analysis on macroeconomic and microeconomic trends as well as industry trends, customer segmentation analysis and ranking, historical time series data on seasonal supply and demand trends, cost and break-even analysis, competitive analysis on capacity, pricing, and substitutes, and collects management estimates from various levels to inform pricing decisions. The ultimate goal is to answer questions around current pricing, discounting, price increases, and margins based on the comprehensive analysis.
360 Company Analysis Infographic
This document describes a 360-degree company analysis tool called "The 360" that provides strategic analysis across multiple areas of a company. It analyzes companies financially, strategically, through marketing, research and development/technology, legal/political factors, and supply chain considerations. The tool maps out key stakeholders like competitors, customers, suppliers, and partners. It offers contact information for George Sloane to learn more about accessing The 360 analysis tool.
Sales Analytics
This document provides an overview of sales analytics and performance management through measuring key metrics. It discusses measuring activities, transactions, deals, revenues, pipeline, and more to discover insights, track goals and productivity. Metrics should be measured over time and compared across teams, products, locations and other characteristics using tools like CRM software, Excel and Tableau. Potential challenges include data quality, integration and ensuring adoption.
Owner Operator and Independent Truck Drivers
This document provides statistics and information about owner-operator/independent truck drivers in the United States. It finds that there are approximately 350,000-400,000 registered owner-operators who mostly drive over 100,000 miles per year alone. The average age is 55 years old with 26 years of industry experience. Most own older trucks that are paid off and put over 14,000 miles of annual maintenance. While mostly male, Caucasian, and over 220 pounds, over a third exercise regularly. Politically, over half identify as Republican or Independent. The document concludes with recommendations for marketing to this demographic, focusing on cost savings, preventative maintenance, and patriotic or rugged individualist themes.
From Data to Results
This document provides a conceptual overview of maximizing business insights by converting data into results. It outlines a process that begins with collecting data from various parts of a business. Insights are generated by organizing that data into knowledge through key performance indicators, benchmarks, and customer feedback. Strategies are then developed based on those insights across areas like marketing, products, sales and operations. Those strategies are implemented through new initiatives, which are then measured to determine results, with successes reinforced and failures realigned in a continuous process.
How to Develop a Social Media Presence in 30 Days or Less
This document provides guidance on developing a social media presence in 30 days or less. It recommends becoming familiar with major social media platforms like Twitter, Facebook, and LinkedIn in 1-3 days. Then set up accounts on each platform in 6-12 hours. Develop some initial content like tips, quotes, and links over 1-2 weeks. Post content daily and evaluate performance, making adjustments. The goal is to sell your business, showcase expertise, promote products/services, and build customer loyalty in an affordable way through social media. Contact information is provided to help develop an effective strategy.
Why Small Businesses Need a Website and Social Media Program
The document discusses why small businesses need a website and social media presence. It notes that consumers are more demanding and connected through devices like smartphones. Both websites and social media can help with advertising, sales, referrals, and building loyalty at a low cost. A website acts as an online brochure and replacement for other advertising, while social media allows businesses to showcase their expertise, promote their brand, and get customer feedback and referrals. The document provides advice on starting a website and social media program.
Pricing modelframework
There is an optimal price point that balances solid margins with solid volume, which is neither too high to lose volume nor too low to lose margins. A hybrid pricing model is proposed that considers both internal factors like costs and external factors like competition. The framework involves gathering information, analyzing factors like historical trends, demand, costs, competition and customers, and adjusting prices based on the analysis. The model is intended to help set prices for products, services, and intangibles.
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How to Perform More Effective Competitive Intelligence
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How to Develop a Social Media Presence in 30 Days or Less
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Why Small Businesses Need a Website and Social Media Program
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Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
How to Generate Add to Calendar Link using Cal.et
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Influencer Marketing Master Class - Alexis Andreasik
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Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
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Boost Your Instagram Views Instantly Proven Free Strategies.
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Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
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Title: Making Money the Easy Way: A Quick Guide to Generating Income
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Efficient Website Management for Digital Marketing Pros
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Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
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2024 Trend Updates: What Really Works In SEO & Content Marketing
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Social Media Marketing
- 1. Social Media Marketing An Approach for Today’s Growing Businesses George Sloane
- 2. Where are Your Customers? Most are within 10-20 miles of most smaller business locations, almost all are online . . . Social Media Marketing/ George Sloane
- 3. What are Customers Doing Online? • Researching • Comparing • Reading reviews • Sharing reviews • Deciding to purchase • Looking for coupons or discount codes Social Media Marketing/ George Sloane
- 4. Customers’ Demographics are Key • Demographics describe your customers by characteristics • Physical • Economic • Educational • And other factors • These descriptive identifiers help you know where to look to reach customer groups and find others like them • You could say these groups are “communities” • Social media is all about communities of like minded individuals Social Media Marketing/ George Sloane
- 5. Why Social Media? • It is ever present with customers • It can be targeted to demographics and interests • It excels at reaching the highly coveted and massive “Millennials” cohort • It is immediate and responsive • It is very measurable Social Media Marketing/ George Sloane
- 6. Who Should Use Social Media Marketing? • Any business with a “community” niche • Businesses with younger audiences • Product manufacturers and marketers and service providers of all kinds • Retailers, wholesalers, and B2B and B2C providers Social Media Marketing/ George Sloane
- 7. When Should Social Media Be Used? • The simple answer: All the time • More specifically: • When conducting a sale • To recognize an event • At a product/service launch • To make an announcement • To share advice, tips, and tricks • To communicate directly with your customer base • And many more reasons . . . Social Media Marketing/ George Sloane
- 8. How . . . A Social Media Marketing Approach? Assess your situation Consider your objectives Determine your goals Outline your strategies Execute your plan Measure your results Adjust your approach accordingly “Rinse and repeat” regularly Social Media Marketing/ George Sloane
- 9. Assess Your Situation • Where are we at? • Where do we want to be? • What are our competitors doing? • Do we know our customers? Social Media Marketing/ George Sloane
- 10. Consider Your Objectives What do we want to do first? How long will we commit to this? What will success look like? What are our short-term and long- term ambitions? When do we start? Social Media Marketing/ George Sloane
- 11. Determine Your Goals • Be specific as to time, money, and results metrics • Have baselines • Have some “easy” goals • Have some “stretch” goals • But don’t have too many goals • Share the goals with your team Social Media Marketing/ George Sloane
- 12. Outline Your Strategies • Identify and assign actionable strategies to each goal • Set deadlines to implement • Determine priorities • Document and memorialize the plan Social Media Marketing/ George Sloane
- 13. Execute Your Plan Assign responsibilities and accountabilities Announce the formal plan Align the needed resources Kick off the efforts and campaigns Social Media Marketing/ George Sloane
- 14. Measure Your Results • Track, record, and review results • Cross reference your data with results • Share and discuss with your teams Social Media Marketing/ George Sloane
- 15. Adjust Your Approach Accordingly • Pledge to continue winning results • Investigate low performance • Consider changes to low performing approaches • Determine discontinuation of irreparable approaches • Identify replacement approaches Social Media Marketing/ George Sloane
- 16. “Rinse and Repeat” Regularly • Like most business plans and approaches this isn’t a one time effort • Regular evaluation and innovation needs to be an imperative • This process needs to evolve along with customers, competition, technology, and business conditions Social Media Marketing/ George Sloane
- 17. Want More? Check Out Some of My Other Slide Decks on This Topic • Why Small Businesses Need a Website and Social Media Program • How to Develop a Social Media Presence in 30 Days or Less Social Media Marketing/ George Sloane
- 18. Thank You! This Slide Concludes This Review • For More Information, Please Contact George Sloane at: • AnalyticDesignGuy.com website • LinkedIn • Twitter • Facebook • Google+ • Slideshare • Goodreads • Gmail: gsloane.business@gmail.com • Phone: (203) 981-4488 Social Media Marketing/ George Sloane