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Digital marketing startegy
This document provides a social media strategy for marketing to customers in Egypt, Saudi Arabia, Qatar, and the UAE. The strategy includes an analysis of the target populations and social media users in each country. It sets objectives to acquire 100,000 Facebook fans and generate 6,000 leads over 6 months. The strategy involves market penetration using social media channels like Facebook, Instagram, and Google. It identifies key buyer personas and outlines tactics for content creation and paid social media ads. An action plan details the content and ad activities on each channel to achieve the objectives over the 6 month period.
Digital marketing startegy
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- 2. Index :- 1.Customers Analysis(Online) 2.Objective 3.Strategy 4.STP 5.Tactics 6.Action & Price
- 3. Analysis Customers Analysis _Egypt / GCC Total Populations 90.5 Million Internet Users 50% / 40M Face book Users 35 M Egypt Total Populations 32 Million Internet Users 20 M Face book Users 12 M Saudi Arabia Total Populations 9.2 Million Internet Users 8.5 M Face book Users 8.5 M UAE Total Populations 2.2 Million Internet Users 2.1 M Face book Users 2 M Qatar Total Populations 4 Million Internet Users 3.2 M Face book Users 2.2 M Kuwait
- 4. Objectives Setting 5Ss Model 1.Sell – Grow your sales 2. Serve – Add value to customers 3. Speak – Get Closer to customers 4. Save – Reduce Costs 5. Sizzle – Extend your Brand online
- 5. OBJECTIVES Social Goals • IncreaseExposure • Increase Engagement • Leads • Branding • Increase Sales Business Goals
- 6. Objectives Setting Current situationObjective Online Presence •Website Social Media •FB +I nstagram +Twitter •Facebook has +15,000 fans •Acquire 100,000 Fans Digital Ads •Campaign per month • Generate 6000 leads through 6 months
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- 9. ANSOFF Matrix Market PenetrationStrategy 1. Market Share Growth By Competing More Effectively Online. 2. Customer Value Improvement 3. Acquisition of arrival in the same market.
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- 11. Segmentation Geographic Egypt, SaudiArabia, Qatar, UAE, Kuwait Demographic Class : (A - / A+ ) Gender : Female - Male Age : 25 – 65+ Technological Devices Type : Mobiles : I phone, Samsung
- 12. Targeting Buyer Persona Ahmed 27 CEO I phone NewCairo Class A + Noha UAE from Egypt 29 I Phone Sharjah Class A - Marketing Manager Saad Saudi from Egypt 50 Samsung Class A - Engineering
- 13. Positioning Market Mapping High Price HighQualityLow Quality Low Price
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- 15. Tactics Channels 1. Facebook 2. Instagram 3.Google 4. LinkedIn
- 16. Tactics Tone of Voice Persona:Formal Tone: Direct & Honest Language: Professional Proposal: Sell Social Media Brand Voice
- 17. Tactics Number Of Post 30Post per month 1. 5 post ( Branding) 2. 2 Post (Engagement) 3. 8 post (Selling)
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- 19. Channel Activity Target 1st Month 2nd Month 3rd Month 4th Month 5th Month 6thMonth Facebook Content, Design 90 Post 15 15 15 15 15 15 Social Media Ads Facebook ads 6000 Lead 1000 1000 1000 1000 1000 1000LinkedIn ads SEM Create Google Adwords campaign for SEM &YouTube Channel Action Action Plan
- 20. Media Mix Model ChannelBudget % Cost Per Lead KPI 1st Month 2nd Month 3rd Month Facebook 1,500,000 50% 500 EGP 6000 Lead LinkedIn 1,500,000 50% SEM Action Action Plan
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