Ten Marketing Communications Activities You Must Do4Good.org
The question in tough economic times...market more, or market less? Regardless of the answer your organization has chosen, now more than ever nonprofit organizations must choose their tactics wisely. This webinar discusses 10 cost-effective marketing communications activities your organization should be maintaining, regardless of budget.
Ten Marketing Communications Activities You Must Do4Good.org
The question in tough economic times...market more, or market less? Regardless of the answer your organization has chosen, now more than ever nonprofit organizations must choose their tactics wisely. This webinar discusses 10 cost-effective marketing communications activities your organization should be maintaining, regardless of budget.
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2019. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
How to Create an Inbound Marketing Services ProposalHubSpot
Creating proposals that win business is a difficult task! As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity?
A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages.
In this webinar, you'll learn how to diagnose your prospect's needs in all of these areas. Armed with the right questions to help determine your prospect's challenges and goals, you'll master the art and science of pulling together the perfect custom proposal.
Making the-complex-compelling-creating-high-performance-marketing by letruong...An Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
A portfolio containing projects Cartwright Southern created while attending Art Institute. The projects are an online marketing plan created for Crest, a social media plan for RJ's Internet Marketing Services, LLC, and an advertising campaign for a local grocer in Arizona named Bashas'. The advertising campaign for Bashas' includes a magazine ad, a newspaper ad, and an outdoor ad for a billboard.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
Creating a marketing communications plan toolsDeborah Spector
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
Social media marketing plan strategy 2018Fraser Hay
Social media marketing plan strategy 2018 is an overview document of the social media marketing coaching and consultancy support on offer by Fraser Hay to help you plan your social media strategy for 2018, write a social media marketing plan in 2018, execute and implement your social media plan, review, monitor and measure your social media effectiveness in 2018 and how to systemise and automate your marketing funnel process and sales process to create a sales prospecting system, lead generation system and webinar marketing system to help you achieve your online marketing goals. For more info visit http://www.fraserhay.co.uk
Whether you need a social media marketing plan template for 2018 and help how to implement or execute your marketing plan template then open, read and act on the information in this document before your online competitors do.
This presentation will help senior marketers make sense of Marketing 2.0, PR 2.0, and Conversation Marketing. You will learn how to re-structure your departments and operate effectively in the new marketing ecosystem. Through real-world case studies, I will demonstrate how forward-thinking organizations are capitalizing on simple and affordable digital outreach tools, including e-mail, blogs, search engines, social networks and mobile applications.
http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customers, and receive the benefits of advocacy? Discover the possibilities today!
IEEE GlobalSpec is pleased to provide you with this Marketing Planning Kit to help you evaluate the effectiveness of your
current marketing choices, calculate the value of existing marketing programs, understand today’s marketing landscape,
and plan more effective strategies for 2019. Our intent is to help you define and achieve your marketing goals and
objectives for the year ahead.
Whether you are briefing an internal team, or an external agency, whatever the campaign type ‐ email, advertising, or indeed telemarketing ‐ a good brief is one of the most important success factors.
How to Create an Inbound Marketing Services ProposalHubSpot
Creating proposals that win business is a difficult task! As the fields of PR, marketing, advertising, SEO, social media, web design ... all merge, it has gotten even more difficult. So, how do you adapt and grow your agency despite this increasing complexity?
A solid inbound marketing proposal includes a plan for:
- Search engine optimization and pay per click management.
- Branding, messaging and content creation.
- Public relations, blogging and social media marketing.
- Web design and development.
- Online lead generation, lead nurturing and lead qualification.
- Aligning marketing and sales processes, goals and messages.
In this webinar, you'll learn how to diagnose your prospect's needs in all of these areas. Armed with the right questions to help determine your prospect's challenges and goals, you'll master the art and science of pulling together the perfect custom proposal.
Making the-complex-compelling-creating-high-performance-marketing by letruong...An Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
A portfolio containing projects Cartwright Southern created while attending Art Institute. The projects are an online marketing plan created for Crest, a social media plan for RJ's Internet Marketing Services, LLC, and an advertising campaign for a local grocer in Arizona named Bashas'. The advertising campaign for Bashas' includes a magazine ad, a newspaper ad, and an outdoor ad for a billboard.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
Creating a marketing communications plan toolsDeborah Spector
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
Social media marketing plan strategy 2018Fraser Hay
Social media marketing plan strategy 2018 is an overview document of the social media marketing coaching and consultancy support on offer by Fraser Hay to help you plan your social media strategy for 2018, write a social media marketing plan in 2018, execute and implement your social media plan, review, monitor and measure your social media effectiveness in 2018 and how to systemise and automate your marketing funnel process and sales process to create a sales prospecting system, lead generation system and webinar marketing system to help you achieve your online marketing goals. For more info visit http://www.fraserhay.co.uk
Whether you need a social media marketing plan template for 2018 and help how to implement or execute your marketing plan template then open, read and act on the information in this document before your online competitors do.
This presentation will help senior marketers make sense of Marketing 2.0, PR 2.0, and Conversation Marketing. You will learn how to re-structure your departments and operate effectively in the new marketing ecosystem. Through real-world case studies, I will demonstrate how forward-thinking organizations are capitalizing on simple and affordable digital outreach tools, including e-mail, blogs, search engines, social networks and mobile applications.
http://spr.ly/CustExSS Reaching and engagement consumers in retail is more difficult than ever. Do you want to break through the clutter, create loyal customers, and receive the benefits of advocacy? Discover the possibilities today!
Traffic Jan 2010 - Epik.com - Acquire - Development - Monetize - ExitDigitalTown, Inc
Introduction to domain drop catching at Epik. The presentation was on January 23, 2010 at TRAFFIC Las Vegas. The event was sponsored by NameJet. The slideshow compares various economic models for scalable domain development.
In questo numero del Destinations & Tourism si affronta il tema più che mai attuale della customer experience, individuato come obiettivo primario del 2015 dalla maggior parte delle destinazioni e aziende turistiche internazionali. Ma non solo: si parla anche di content marketing e delle sue grandi potenzialità, ad oggi ancora poco sfruttate ed infine di promozione turistica, in particolare legata ad un segmento sempre più importante per il futuro del settore turistico, ossia i millennials.
Comunicare e promuovere un territorio in sé non serve, se non vi è alle spalle un prodotto-destinazione in grado di rispondere e di soddisfare le esigenze dei turisti. Oggi fare destination marketing significa essere nella mente del turista, ossia vedere, sentire e parlare come lui.
Dacă o să calculaţi cât timp durează efectuarea plăţilor către parteneri prin metoda clasică a transferului bancar sau plata la ghişeu a taxelor către stat, o să realizaţi importanţa plăţilor on line pentru afacerea dumneavoastră.
Avantajele sistemului de plată online a facturilor lunare către furnizori, parteneri, instituţii ale statului sunt evidente: mai mult timp liber ce poate fi folosit pentru rezolvarea altor probleme, organizarea exactă a facturilor, costuri mai scăzute.
Mastering Freelance Marketing: Your Ultimate Step-by-Step GuideJustin Barney
Are you ready to become a freelance marketer? This special guide is just for beginners like you! Inside, you'll find easy lessons and tips to help you start your exciting journey in freelance marketing.
Learn how to promote yourself, find clients who need your help, and create awesome marketing campaigns. Discover the secrets of pricing your services and making your clients happy. With this guide, you'll become a freelance marketing superstar in no time! Get ready to learn and have fun along the way. Let's dive in and become the best freelance marketer you can be!
Boost Your Reach with the mastering and effective PR Distribution.pptxPRDistributionServic
Passionate about amplifying brand stories and announcements through strategic press release distribution. With a keen eye for crafting impactful narratives, I specialize in connecting businesses with their target audience and media outlets.
Social Media Marketing Courses Building an Effective Online Presence.pdfDigital Aacharya
Digital marketers may improve their skill set by taking social media training courses. It is a technique to increase your online presence, interact with customers, and expand your business.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
This presentation helps small businesses develop strong brand messages, identify target markets, and develop clear strategies to deliver messages to each market effectively throughout the year. Additional advice is provided on what basic marketing materials and processes should be developed, how to set a realistic marketing budget, and how to track efforts.
Building Marketing, Public Relations and Social Media Strategies for Your Bus...KCD Public Relations Inc
When developing a marketing plan for your business, it’s critical to include strategies for marketing, public relations and social media. We'll tell why each component is necessary and how to effectively implement them into your marketing plan.
Valuable Tips to Help Create Successful Promotional Strategies for Whatever You’ve Created. We Call it Your… “Anything”
For book purchase, licensing for the stage or more information please visit our website.
Watch video: http://youtu.be/bBvlJYTpW5g
Available on Amazon from John DeGaetano Productions
http://www.amazon.com/author/johndegaetano
http://www.johndegaetanoproductions.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
2. In difficult economic times like these, itʼs hard to get a leg up on the
competition and get in front of your target market on a regular basis.
In a tough economy, an aggressive marketing and PR strategy is the key to
driving sales. I’m Chris Woodward and I show small businesses how to
create and carry out their own marketing and PR campaigns. My affordable
personal coaching package and easy to follow marketing and PR guides
bring the benefit of my years of corporate marketing expertise to the small
business owner.
This overview briefly highlights the key steps in a powerful marketing and
PR campaign. For everything you need to know to carry out your own
successful program, go to www.myprtools.com to learn about:
Personal Coaching Package: to help you get up and running with a
tailored to do list and the tools at hand to reference.
My PR Tools Handbook: a comprehensive, step-by-step marketing and
PR guide.
My PR Tools Media Guide: shows you how to get exposure where it
really counts.
My PR Tools Resource Guide: features a complete list of resources.
If youʼd like more information when youʼre finished reading this, Iʼd love to
hear from you. Contact me for a free 30-minute phone consultation:
info@myprtools.com. Now, letʼs get to the Eight Key Steps…
3. .
Before you even begin any public relations activities, you need to set goals
for your PR campaign: where do you want to grow, which products or
services do you want to promote?
Next define your target audiences: whom do you want to reach with your
marketing and PR efforts? In addition to defining your target audiences, itʼs
important to know what they think about your company. Find this out by
conducting a series of informal interviews with your clients, business
associates, vendors, and the like.
With your goals in growing your business firmly in mind and your target
audiences defined, itʻs time to develop your key messages. These are the
messages that will be emphasized in all your materials and activities. They
should clearly and simply communicate what sets you apart from the
competition and the benefits that you bring to your clients and customers.
Your company needs a strong brand identity that your clients easily
recognize. Professionally designed marketing materials with a compelling
message support the branding of your company and enhance your
credibility. This identity should be carried across all your print materials:
stationery, business cards, brochures, folders, and flyers. It will also carry
over to your website and electronic marketing campaigns.
4. Communicate with your target market on a regular basis through a direct
marketing campaign. This is a great opportunity to publicize your products
and services, your expertise and your successes. There are a number of
email marketing services that make electronic campaigns quite easy.
Printed direct mail can range from a simple postcard to elaborate foldout
mini-brochures.
Good topics for mailers include:
• Project wins, launch of a new service or product
• Product and service promotions
• Events
• Opening a new office, an anniversary, an important milestone
An electronic newsletter is an excellent way to position you and your top
people as industry experts, while also promoting your services and
products. Your newsletter should give your readers relevant and timely
information that will be of interest to them, not just what you want them to
know about your company.
You can hire a graphic designer to create a newsletter template for you to
follow or use an online email marketing service. These services have a
variety of easy-to-use newsletter templates. Make sure to keep a regular
schedule!
For more newsletter tips, see the My PR Tools Handbook excerpt at
www.myprtools.com
5. Another great way to increase visibility and position your company
professionals as experts is to host small seminars, roundtables or panels.
These events also provide the opportunity for valuable face-to-face time
with existing and prospective clients and customers.
The most important step in organizing this kind of event is to come up with
a topic that will provide a draw for your audience. Your event might
enlighten clients about the hot issues of the day, offer valuable information
in your area of expertise, or highlight important new rules and regulations.
Becoming active in high-profile professional, business, and civic groups
builds your firmʼs visibility and increases networking opportunities. The trick
is to pick and choose among all the organizations out there and focus on
the ones that your clients and customers are active in.
Speaking engagements provide excellent opportunities to raise your
company profile. To determine prospects for speaking engagements,
research the meetings, conferences and events in your industry or in your
community scheduled in the next year or two. Check out where your
competition is speaking for ideas on future events.
Winning awards is another area where you can take a proactive approach.
Research the upcoming call for projects from your major associations to find
out what awards might be a good fit.
6. The Internet is the first place your clients, customers and business contacts
will go for information about your company. Your website is a great tool to
showcase your products, services and projects. It is also an essential tool
for the media.
Your companyʼs site needs to look professional. It becomes part of your
overall brand image, and an amateurish site can damage your credibility.
Your site should be visually captivating and engaging. All content must be
accurate, reliable, well written, and up-to-date.
Make sure your site is easy to navigate and clearly guides the visitor to the
information that you want to emphasize:
• Showcase your projects and products
• Highlight how you stand out from your competition
• Be crystal clear in your benefits to clients and customers
• Have a strong “Call to Action” that clearly tells the visitor what you
want them to do.
You should have a presence on Twitter, LinkedIn, and Facebook to help
drive visitors to your site and make the most out of your public relations and
marketing opportunities. While there are literally thousands of social
networking platforms, these three are the most popular and will help grow
your customer base if you use them regularly and join in the conversation.
7. Now itʼs time to talk about how the media fits into your overall PR plan. Up
to now, all the steps I have listed are completely under your control.
Gaining media exposure is more difficult. But there is great potential to
raise your visibility with media coverage.
The first step is to develop a media list. Your list should consist of the
publications, business journals, professional newsletters, and online news
outlets that your target market reads.
Next create your media kit. A media kit is simply an information packet
about your company. A valuable resource for reporters and bloggers,
media kits are also useful for marketing to potential clients, investors, and
others. These kits usually consist of a company overview, history, a sheet
on your products and services, biographies of key executives, and relevant
news articles.
Media relations programs can include a range of approaches, from press
releases, letters to the editor and op-eds to guest columns and feature
articles. The most important thing to remember is that editors print what
their readers are interested in.
The best press releases have three important qualities: 1) they focus on
why the product, service or event is significant now; 2) they clearly
demonstrate why itʻs relevant to the news outletʼs readers; and 3) they
present clear and timely information. For more press release tips, see the
My PR Tools Media Guide excerpt at www.myprtools.com.
A letter to the editor is in response to something printed in the
newspaper. These should be short and specific. Op-eds are essentially
8. guest columns in the opinion section of the newspaper and should be tied
in to the issues of the day.
Authoring a guest column or article is a good way to underscore your
role as an industry expert. If you have an interesting or unique product,
project or area of expertise, you can get a great deal of exposure by
successfully pitching the idea as a topic for a guest column or article.
9. Now that you have an overview of the critical components of a powerful marketing
and PR strategy, learn how to get started on your own marketing and PR
campaign. Go to www.myprtools.com for more information on how to grow your
business.
Personal Coaching — Gain confidence and direction
• Get up and running with your own tailored marketing and PR plan
• Two one-hour phone sessions
• A written six-month plan
• The tools at hand to reference: includes all three guidebooks
My PR Tools Handbook
• Use this definitive guide to design and implement your own marketing and
PR campaign to raise visibility and increase sales.
• Find out how to design a strategy that targets your clientsʼ interests and
needs.
• Learn how to gain media exposure, maximize your Web presence, create
print and electronic marketing campaigns that make an impact, host
successful client events, become highly visible in the right business
organizations, and much more.
• This step-by-step guide is designed to get you up and running right away!
• Includes real-life examples, case studies and workbook exercises.
10. My PR Tools Media Guide
• Get exposure where it really counts, in the key news outlets in your target
market.
• Find out how to write powerful press releases, articles and guest columns.
• Discover the secrets of pitching to the media.
• Learn how to develop a “nose for news” and build editorial relationships.
• Find out how to create targeted media lists and develop a comprehensive
media kit.
• Includes real-life examples, case studies and workbook exercises to help you
create a media plan tailored to your business.
My PR Tools Resource Guide
• An all-inclusive list of resources to help you carry out your public relations
program.
• Donʼt waste your valuable time—we did the research so you donʼt have to.
• Includes: copywriters, email marketing services, graphic design services,
media services, photography, printing sources, podcast recording, video
production companies, Web services, and more.
Iʼd love to hear from you. Email me at info@myprtools.com to set up a free 30-
minute phone consultation to find out how to help your business thrive!
11. Christine Henry Woodward, founder of My PR Tools, has more than two
decades of experience creating successful marketing and public relations
campaigns for companies across the Western United States.
She has represented clients in a wide range of industries, including real
estate, retail, insurance, health services, law, high technology, financial
management, engineering, entertainment, aviation, recreation, and education
to name a few.
Her full range of do-it-yourself marketing and PR guides are available at
www.myprtools.com. These step-by-step guides are the culmination of
Christine Henry Woodwardʼs years of experience in the public relations
industry.