The document provides case studies for four different types of film productions: British (Skyfall), Hollywood blockbuster (Men in Black 3), foreign language film (In a Better World), and independent film (Another Earth). Each case study examines aspects of the film's poster design, including composition, use of color, text and imagery, as well as providing box office figures for the film's performance.

1. Case Studies
British Production
Hollywood Blockbuster
World Cinema Production
Independent Film Production

2. SKYFALL
Case Study of British Production

3. • There were many posters available for the movie Skyfall, this is mainly due to the wide range of audience and global knowledge
that this film has. The production company created many different posters all with the same aim which is clearly shown
throughout all of the poster; show the brand. James Bond is iconic, there is an audience already around for any James Bond due
to its iconic branding of the character and previous films.
• All of these different posters show the iconic brand of Bond, whether it be through the use of the 007 logo or the sexy bond girl.
These are conventions of Bond films and are what draws audiences from the previous Bond films back even if everything else has
changed, this is one way which the produces of this film attracted its audience through posters.
• The different orientation of these posters show how much of an audience that the production company were trying to gain, as
these different shapes and sizes are used as they will be placed in different areas. For instance landscape and panoramic posters
are more likely to be shown on billboards, train or tube stations. Whereas portrait posters are seen in cinemas and bus stations.

4. • This poster is still very similar to all of the others used to
advertise the film however this is one of the main posters
for the film.
• The colours are very minimalistic, this is used to highlight
the parts that are in fact in colour such as the 007 logo and
the release date. These are highlighted as they are the
most important elements of the poster because the logo
shows that it is in fact a Bond film, the release date is the
most important part as it lets people know from when
they can see the film.
• The release date is OCT 26, this interesting as this is in fact
during a school holiday.
• The gun held by Daniel Craig is another iconic part of the
Bond image.
• In the background there is an image of London and the
Union Jack flying, this shows where the film is set and due
to the fact that James Bond is British again highlights the
brand.
• The text of “SKYFALL” is very simple, this is used to
emphasise the rest of the poster and so that the title does
not take over the more important parts of the poster.
• There is no actors names used in this poster in attempt to
attract an audience even though there is in fact some very
well known actors in It (such as Ralph Fiennes and Judi
Dench) this is because the production company must feel
as though the advertising of this film dos not need to
include the actors as the film brand is enough to gain an
audience.
• In small font at the bottom there is a reference to
facebook, this is to get word of mouth out through social
networking as it is one of the biggest forms of advertising
there is and it is free.

6. Box Office Figures
• Opening weekend: • WorldWide box office -
UK – shown in 587 $921,966,063
theatres, $32,501,802
• Of which is USA –
$265,366,063
USA – shown in 3505
theatres, $88,364,714 • Of which is UK –
$154,565,641
• Director – Sam Mendes
• Writers – John Logan, Neil Purvis, Robert Wade
• Actors – Daniel Craig, Ralph Fiennes, Judi Dench
• Producers – Barbara Broccoli, Michael G. Wilson

7. MEN IN BLACK 3
Case Study of Hollywood Blockbuster

8. • Both horizontal and vertical rule of thirds
shown, horizontally the bottom third contains
important information on the film the viewer will
need to know, the middle third is the eye line of the
characters, and the top third contains the tagline.
• Vertically each third contains a different character;
also, the middle third is where all of the important
information is held.“3D” is in bold and in larger font
than than the release date to emphasise that this
film within the franchise has been developed as I can
now be shown in 3D which may help attract newer
and younger audiences as well as the fan base from
the old films.
• Surprisingly there is no use of the name of the
stars, even though they are a major part of the films
advertising campaign. This is possibly because there
is a large photo of them taking up the entire
poster, and the advertising company must feel that
the stars are immediately recognisable that there is
no need for names.
• Iconic use of minimal colour, suits and glasses from
this franchise of film, links all the films together and
helps the audience to identify the genre and previous
films. Drawing in the previous fan base from the
other films.
• Creates a reference to twitter and social
networking, encouraging the audience to tweet
about the film to advertise the film via word of
mouth.
• Direct mode of address used by all three characters
shown, gives it a more personal feel for the audience
as it feels as though they are looking directly at you.
However the use of the gasses seems to stop this and
becomes harsher and more serious. Linking in with
the genre of the film.
• The tagline emphasises the genre of science fiction as
it shows that they will be going “back in time”
drawing in science fiction fans.

10. Box Office Figures
• Opening weekend: • WorldWide box office -
UK – shown in 523 $624,026,776
theatres, $4,600,385
• Of which is USA –
USA – shown in 4,248 $179,020,854
theatres, $54,592,779
• Of which is UK –
$34,182,267
• Director – Barry Sonnenfeld
• Writers – Etan Cohen
• Actors – Will Smith, Tommy Lee Jones, Emma Thompson
• Producers – Steven Spielberg

11. IN A BETTER WORLD
Case Study of Foreign Language Film

12. • The use of the three images shows a clear rule of thirds
horizontally, this helps to create the poster visually
appealing to the audience. As well as showing that the film
will be a multi stranded narrative.
• The use of the three different images showing different
parts of the film helps the audience to identify the genre as
a drama. The pictures used also give the audience an idea
that the film may contain strong and sophisticated themes
as the images seem to have a mature look about them.
• There is a large part of the poster that is referring towards
the director and her previous work, this is because it shows
that the film will be of good quality as she must already
have a good reputation for making good films. She is also
refered to as she will already have a fan base who will be
willing to see the film no matter what it’s genre and
therefore attracting an audience.
• This film also attempts to attract an audience through
naming its accolades, such as emphasising that it was the
winner of the Golden Globe for best foreign language
film, and nominated for the Oscar of the same name. As
well as how it was shown at certain film festivals. This gives
the film a good reputation as it must have been of good
quality to gain these accolades. This will attract an audience
who will be more mature as they know the film will not just
be an average “popcorn movie” it will contain more thought
when watching it.
• There is no direct mode of address given from any of the
actors in the poster, this means the poster seems to become
less personal and in a way more dramatic.
• The top and the bottom stills from the film are very dull in
colour, this, like the sky fall poster, is done to emphasise the
parts of the poster that are in colour such as the
title, director and the middle image..

14. Box Office Figures
• Opening weekend: • WorldWide box office -
UK – shown in 28 theatres, $9,629,826
$35,084
• Of which is USA –
$1,008,098
USA – shown in 4 theatres,
$33,058 • Of which is UK –
$129,998
• Director – Susanne Bier
• Writers – Susanne Bier, Anders Thomas Jenson
• Actors – Mikael Persbrandt, Trine Dyrholm, Ulrich Tomsen
• Producers – Sisse Graum Jørgensen

15. ANOTHER EARTH
Case Study for Independent Film

16. • The title and the image of the Earth and what looks
to be the moon in the background shows that there
must be an element of sci-fi within the film.
• There is limited text on the poster, this means that
the people looking at the poster have very little to
persuade them to watch the film, but also shows that
what is actually on the poster must be very important
and have some effect.
• Attractive female the only character in the
poster, this is aiming to attract a male audience, but
as the female is not being portrayed in a very “sexy”
way it may be trying to attract both males and
females.
• The text that is on the poster includes a quote given
by The Hollywood Reporter, this is used as a form of
review, The Hollywood Reporter is a very respected
magazine which reviews films and therefore people
will trust this quote and assume that this film is
worth a watch.
• At the top of the poster there is a reference to the
fact that this film won at the Sundance film
festival, this again acts as a respected source of
review and will be used to attract a more
sophisticated audience very much alike to the world
cinema poster.
• Right at the bottom of the poster there is a release
date which isnt very specific, all it says is “this
summer” this creates more of an anticipation around
the film as it is not specified what date is is going to
be released
• There is also a website address given, this is use in
the hope that people will visit it and gain more
information on the film and therefore become more
interested in its release. This will create a hype
around its release, and because it is an independent
film the more advertising it can gain at a cheap
price, the better.

18. Box Office Figures
• Opening weekend: • WorldWide box office -
UK – shown in 116 theatres, $1,776,935
$142,568
• Of which is USA –
USA – shown in 4 theatres, $1,321,194
$77,740
• Of which is UK -
$363,659
• Director – Mike Cahill
• Writers – Mike Cahill, Britt Marling
• Actors – William Mapother, Britt Marling
• Producers – Mark Cahill , Britt Marling