Pinterest is a social media website that allows users to create boards to pin and collect images, videos, and other content from around the web. Users can browse content by topic and follow other users' boards. Pinterest launched in 2010 and has grown rapidly, reaching over 300 employees and raising over $200 million in funding. It generates revenue through promoted pins and advertisements. While similar to other social bookmarking sites, Pinterest's focus on visual content and inspiration has made it popular for planning projects, collecting ideas, and finding recommendations.
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
4 Ways To Increase Facebook Fanpage VisibilityAaron Emerson
The document outlines 4 ways to increase fan page visibility on Facebook: 1) Be active by interacting with other pages and fans, 2) Post useful, entertaining, informative, and consistent content, 3) Spread the word by including your page link on all business communications, and 4) Ask loyal fans to recommend your page and share your posts. Being active, posting quality content regularly, promoting your page widely, and engaging fans can help increase visibility.
Social media provides opportunities for businesses to build relationships through platforms like Facebook, Instagram, and Twitter. To effectively utilize social media, companies should analyze existing media strategies, choose appropriate platforms based on demographics, and implement a timeline that includes regular posting, measuring engagement, and making adjustments. Key aspects of success include engaging customers through conversations on Facebook, creative campaigns on Pinterest and Instagram, and using influencers to create high engagement on Twitter. Proper measurement tools allow companies to analyze metrics and insights to improve strategies.
1) The document provides an overview of using Facebook and Twitter for professional development and marketing purposes. It discusses best practices for setting up pages and profiles, engaging audiences, and measuring results.
2) Specific tips include creating compelling content, using hashtags and retweets on Twitter, and integrating Facebook and Twitter profiles to expand reach.
3) Real-world examples from the Pittsburgh Downtown Partnership and local businesses demonstrate how social media can boost awareness, engage customers, and drive traffic.
This document provides an overview of the evolution of the web from Web 1.0 to Web 2.0 and discusses various social media platforms. It notes that Web 2.0 is more collaborative and community-oriented, allowing two-way conversations between brands and consumers. It describes several major social networks like Facebook, LinkedIn, Twitter, and how brands can create a presence and engage with customers on these platforms. It emphasizes that consumers increasingly rely on peer recommendations over traditional advertising.
In case you need further proof that images have special value for marketing, consider the fact that in December 2011 Pinterest made it to #5 on one list of the hottest social networks. That even put them ahead of LinkedIn.
The truth is, Pinterest has far broader value than you might think, for both B2B and B2C businesses. It can drive traffic to your website, grow your earned audience, and boost social sharing. How?
In this guide, you will discover everything you need to know to become a savvy Pinterest marketer. You will learn:
- What Pinterest is and why it matters.
- How to build a loyal following.
- How to use Pinterest for marketing.
- Examples of brands successfully using Pinterest.
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
This document provides an overview and agenda for a "Hands-On Social Media 'Facebook 101'" workshop. It discusses setting up and customizing a Facebook page for business purposes, including adding images, apps, and engaging with customers. Key recommendations include using a Facebook page instead of a personal profile for business, filling out page information fields, and regularly posting and interacting to build engagement.
4 Ways To Increase Facebook Fanpage VisibilityAaron Emerson
The document outlines 4 ways to increase fan page visibility on Facebook: 1) Be active by interacting with other pages and fans, 2) Post useful, entertaining, informative, and consistent content, 3) Spread the word by including your page link on all business communications, and 4) Ask loyal fans to recommend your page and share your posts. Being active, posting quality content regularly, promoting your page widely, and engaging fans can help increase visibility.
Social media provides opportunities for businesses to build relationships through platforms like Facebook, Instagram, and Twitter. To effectively utilize social media, companies should analyze existing media strategies, choose appropriate platforms based on demographics, and implement a timeline that includes regular posting, measuring engagement, and making adjustments. Key aspects of success include engaging customers through conversations on Facebook, creative campaigns on Pinterest and Instagram, and using influencers to create high engagement on Twitter. Proper measurement tools allow companies to analyze metrics and insights to improve strategies.
1) The document provides an overview of using Facebook and Twitter for professional development and marketing purposes. It discusses best practices for setting up pages and profiles, engaging audiences, and measuring results.
2) Specific tips include creating compelling content, using hashtags and retweets on Twitter, and integrating Facebook and Twitter profiles to expand reach.
3) Real-world examples from the Pittsburgh Downtown Partnership and local businesses demonstrate how social media can boost awareness, engage customers, and drive traffic.
This document provides an overview of the evolution of the web from Web 1.0 to Web 2.0 and discusses various social media platforms. It notes that Web 2.0 is more collaborative and community-oriented, allowing two-way conversations between brands and consumers. It describes several major social networks like Facebook, LinkedIn, Twitter, and how brands can create a presence and engage with customers on these platforms. It emphasizes that consumers increasingly rely on peer recommendations over traditional advertising.
In case you need further proof that images have special value for marketing, consider the fact that in December 2011 Pinterest made it to #5 on one list of the hottest social networks. That even put them ahead of LinkedIn.
The truth is, Pinterest has far broader value than you might think, for both B2B and B2C businesses. It can drive traffic to your website, grow your earned audience, and boost social sharing. How?
In this guide, you will discover everything you need to know to become a savvy Pinterest marketer. You will learn:
- What Pinterest is and why it matters.
- How to build a loyal following.
- How to use Pinterest for marketing.
- Examples of brands successfully using Pinterest.
Learn how your small business can leverage social media to meet your marketing and sales goals. Includes information on choosing a platform, creating content, and five basic rules for social media success.
This is the presentation I gave at the GO Topeka EMBD's Small Business Breakfast Buzz on Feb. 18, 2015. For the complete workbook from this session, please find the slideshow entitled Social Media Basics for Small Business
Anne Pearson Designs is a small interior design company established in 2006 that specializes in residential redecorating. The owner, Anne Pearson, wants to increase brand awareness and obtain new business through social media. A five-step social media plan is proposed that includes establishing a WordPress blog, Twitter account, Facebook fan page, and YouTube channel to engage current and potential clients, share design work, and drive traffic across platforms. The plan aims to market and advertise the business online to significantly grow revenue through various social media strategies.
Using Social Media to Generate and Retain Business | LeadtailLeadtail
Is your business using social media to attract and retain customers, or simply making a lot of social media noise? This Leadtail guide will help your marketing and sales team align around social media goals that help you find, connect, and engage with prospects and customers to generate leads and sales.
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is focused on user interaction and user-generated content through tools like Wikipedia, YouTube, blogs and social networks. It emphasizes that people now trust recommendations from other consumers over brand advertising and will use social media to get opinions and recommendations about brands.
The document discusses using various social media platforms to market real estate, including Facebook, Twitter, YouTube, and LinkedIn. It emphasizes that social media allows for direct, trackable marketing to target audiences. Real estate agents should claim their online presence on multiple sites to build their personal brand and connect with potential clients in social networks. Videos and blogs are important ways to showcase listings and stay active in online communities.
This document discusses social bookmarking and tagging. It explains that social bookmarking sites allow users to save and share links to websites and also tag them with keywords. Other users can then find these bookmarked links by searching tags. Tagging links helps increase traffic to websites and improves search engine optimization. The document provides tips on how to use social bookmarking to benefit websites through targeted traffic and backlinks.
Wild Apricot Free Expert Webinar: Learn How Facebook Can Boost Member EngagementWild Apricot
In this webinar, John Hadyon, the author of Facebook Marketing for Dummies reveals his best kept tips and tricks for building a thriving online community.
In this webinar you will learn:
The difference between Facebook Groups and Facebook Pages
How to use Facebook Groups to boost member engagement
How to promote your organization and increase reach via Facebook Pages
Best practices for moderating and hosting Facebook Groups
This is the presentation that I did for non profits on using social media. If you don't have time, my message is start with a goal. And then work from there.
This document discusses using social media for non-profits. It outlines various social media platforms and how non-profits can leverage them to tell their stories, engage supporters and donors, and spread their message. Key platforms discussed include Facebook, Twitter, YouTube, Wikipedia and LinkedIn. The document emphasizes using these tools to let the people served by the non-profit tell their own stories and impact donors.
This document summarizes a presentation on Facebook given by the Social Media Team of Fomax. It discusses the history and founding of Facebook, how Mark Zuckerberg created it, and its growth over time. It also covers how to create a Facebook profile and page, the differences between them, how to optimize pages using posts, ads, and insights, and tips for engaging fans and creating effective content strategies. The presentation provides an overview of Facebook and how businesses can utilize it.
The document discusses usage statistics and growth trends for several social media platforms: Instagram, Tumblr, Pinterest, Twitter, and Facebook. Some key findings include:
- Instagram has over 100 million users and reached that number faster than other platforms. It is popular among luxury brands.
- Tumblr has over 150 million users and its content usually links to different interests.
- Pinterest's users are 68% women and it is growing very quickly, especially among mothers and those interested in food, home, and style.
- Twitter has 500 million users and is effective for brand promotions and driving purchases.
- Facebook has over 1 billion users and its users spend the most time on the site each month compared to other
This document discusses the evolution of the internet and rise of social media, and how businesses can leverage social platforms to better connect with local customers. It outlines how Web 1.0 focused on one-way information sharing through traditional websites, while Web 2.0 enables two-way interactions and user-generated content through social networks. It then provides an overview of major social platforms like Facebook, Twitter, LinkedIn and Yelp and how small, local businesses can create a presence on each to engage customers and build their brand within a local community.
This document discusses the evolution of the internet and social media, and how businesses can leverage local social networks like Facebook, Twitter, and Yelp to engage customers. It notes that with Web 2.0, the focus shifted from one-way brand messaging to two-way interactions focused on consumers. The document recommends that businesses create social media profiles on key local networks and encourage customers to provide reviews and content to build their digital presence and visibility where customers are searching and engaging online.
This document provides information on various ways to make money by sharing images on social media. It discusses using affiliate marketing, sponsored posts, creating your own products, and image sharing sites to generate income. The document also emphasizes the importance of growing a large following with high engagement through focusing on a specific niche and posting quality content regularly. It suggests experimenting with different monetization methods to find what works best.
Going for growth social media workshop june 2012Bua Marketing
This document provides an overview of social media and recommendations for business use. It discusses the popularity of Facebook, Twitter, and LinkedIn in Ireland. Benefits of social media include being targeted, low cost, and allowing direct engagement. Content should be useful, shareable, and relevant. Examples are given for sourcing images and video. The document also provides tips on social media strategies for each channel, including engaging audiences, building fan bases, running competitions and ads.
This document summarizes a presentation given on June 9, 2010 by Tim Ludy of Reliable Business Partners about using Facebook effectively for business. The presentation covered topics such as the difference between a Facebook account and fan page, how to set up a fan page, ways to increase a Facebook fanbase including embedding widgets on a website and running contests, and tips for using Facebook ads and custom landing pages. The document provides examples of successful brand pages and recommendations for how businesses can best utilize Facebook.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
This document provides 10 tips for ramping up social networking activities to maximize business benefits. It recommends making social media engagement part of your daily routine by checking profiles and interacting with others' posts. It also suggests adding connections, creating and sharing compelling content, using hashtags, and leveraging platforms like Facebook pages, ads, and Instagram to expand reach and drive traffic. The overall message is that consistent, quality participation on major social networks can help boost business development and sales.
Facebook. Twitter. LinkedIn. YouTube. Google+. Pinterest. Quora. Businesses are spreading themselves across social media, creating pages, starting hashtag trends, sharing photos and videos, and making new connections. In the past year, social media has expanded to include more than pithy status updates and quick connections.
Our most popular guide ever written, Social Media for Business, has been updated to include the latest in social media and how it applies to businesses. Learn how to get started with social media and select the platforms where ideal customers congregate. With all the choices available, companies need to know which channels are worth their time – and which ones don’t need as much attention.
Social Media for Business also helps companies create networks and build communities of followers and fans and demonstrate measurable ROI that bosses want to see.
The document analyzes and compares the album artwork and packaging ("digi-packs") for albums by Rihanna, Lana Del Rey, and Taylor Swift. For Rihanna's album, the analysis suggests the artwork conveys themes of love, passion, and sexuality through imagery of the color red and provocative poses. Lana Del Rey's packaging is described as vintage-inspired with imagery of roses and simple makeup evoking a sense of dignity. Taylor Swift's packaging leaves some narrative elements ambiguous but seems to reference both heartbreak and happiness through images of the artist in red lipstick and a yellow shirt.
This one sentence document does not provide enough context or information to create an accurate 3 sentence summary. The document contains only one word - "Lorem" - which is not meaningful on its own.
Anne Pearson Designs is a small interior design company established in 2006 that specializes in residential redecorating. The owner, Anne Pearson, wants to increase brand awareness and obtain new business through social media. A five-step social media plan is proposed that includes establishing a WordPress blog, Twitter account, Facebook fan page, and YouTube channel to engage current and potential clients, share design work, and drive traffic across platforms. The plan aims to market and advertise the business online to significantly grow revenue through various social media strategies.
Using Social Media to Generate and Retain Business | LeadtailLeadtail
Is your business using social media to attract and retain customers, or simply making a lot of social media noise? This Leadtail guide will help your marketing and sales team align around social media goals that help you find, connect, and engage with prospects and customers to generate leads and sales.
This document provides an overview of the evolution from Web 1.0 to Web 2.0 and the rise of social media. It discusses how Web 2.0 is focused on user interaction and user-generated content through tools like Wikipedia, YouTube, blogs and social networks. It emphasizes that people now trust recommendations from other consumers over brand advertising and will use social media to get opinions and recommendations about brands.
The document discusses using various social media platforms to market real estate, including Facebook, Twitter, YouTube, and LinkedIn. It emphasizes that social media allows for direct, trackable marketing to target audiences. Real estate agents should claim their online presence on multiple sites to build their personal brand and connect with potential clients in social networks. Videos and blogs are important ways to showcase listings and stay active in online communities.
This document discusses social bookmarking and tagging. It explains that social bookmarking sites allow users to save and share links to websites and also tag them with keywords. Other users can then find these bookmarked links by searching tags. Tagging links helps increase traffic to websites and improves search engine optimization. The document provides tips on how to use social bookmarking to benefit websites through targeted traffic and backlinks.
Wild Apricot Free Expert Webinar: Learn How Facebook Can Boost Member EngagementWild Apricot
In this webinar, John Hadyon, the author of Facebook Marketing for Dummies reveals his best kept tips and tricks for building a thriving online community.
In this webinar you will learn:
The difference between Facebook Groups and Facebook Pages
How to use Facebook Groups to boost member engagement
How to promote your organization and increase reach via Facebook Pages
Best practices for moderating and hosting Facebook Groups
This is the presentation that I did for non profits on using social media. If you don't have time, my message is start with a goal. And then work from there.
This document discusses using social media for non-profits. It outlines various social media platforms and how non-profits can leverage them to tell their stories, engage supporters and donors, and spread their message. Key platforms discussed include Facebook, Twitter, YouTube, Wikipedia and LinkedIn. The document emphasizes using these tools to let the people served by the non-profit tell their own stories and impact donors.
This document summarizes a presentation on Facebook given by the Social Media Team of Fomax. It discusses the history and founding of Facebook, how Mark Zuckerberg created it, and its growth over time. It also covers how to create a Facebook profile and page, the differences between them, how to optimize pages using posts, ads, and insights, and tips for engaging fans and creating effective content strategies. The presentation provides an overview of Facebook and how businesses can utilize it.
The document discusses usage statistics and growth trends for several social media platforms: Instagram, Tumblr, Pinterest, Twitter, and Facebook. Some key findings include:
- Instagram has over 100 million users and reached that number faster than other platforms. It is popular among luxury brands.
- Tumblr has over 150 million users and its content usually links to different interests.
- Pinterest's users are 68% women and it is growing very quickly, especially among mothers and those interested in food, home, and style.
- Twitter has 500 million users and is effective for brand promotions and driving purchases.
- Facebook has over 1 billion users and its users spend the most time on the site each month compared to other
This document discusses the evolution of the internet and rise of social media, and how businesses can leverage social platforms to better connect with local customers. It outlines how Web 1.0 focused on one-way information sharing through traditional websites, while Web 2.0 enables two-way interactions and user-generated content through social networks. It then provides an overview of major social platforms like Facebook, Twitter, LinkedIn and Yelp and how small, local businesses can create a presence on each to engage customers and build their brand within a local community.
This document discusses the evolution of the internet and social media, and how businesses can leverage local social networks like Facebook, Twitter, and Yelp to engage customers. It notes that with Web 2.0, the focus shifted from one-way brand messaging to two-way interactions focused on consumers. The document recommends that businesses create social media profiles on key local networks and encourage customers to provide reviews and content to build their digital presence and visibility where customers are searching and engaging online.
This document provides information on various ways to make money by sharing images on social media. It discusses using affiliate marketing, sponsored posts, creating your own products, and image sharing sites to generate income. The document also emphasizes the importance of growing a large following with high engagement through focusing on a specific niche and posting quality content regularly. It suggests experimenting with different monetization methods to find what works best.
Going for growth social media workshop june 2012Bua Marketing
This document provides an overview of social media and recommendations for business use. It discusses the popularity of Facebook, Twitter, and LinkedIn in Ireland. Benefits of social media include being targeted, low cost, and allowing direct engagement. Content should be useful, shareable, and relevant. Examples are given for sourcing images and video. The document also provides tips on social media strategies for each channel, including engaging audiences, building fan bases, running competitions and ads.
This document summarizes a presentation given on June 9, 2010 by Tim Ludy of Reliable Business Partners about using Facebook effectively for business. The presentation covered topics such as the difference between a Facebook account and fan page, how to set up a fan page, ways to increase a Facebook fanbase including embedding widgets on a website and running contests, and tips for using Facebook ads and custom landing pages. The document provides examples of successful brand pages and recommendations for how businesses can best utilize Facebook.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
This document provides 10 tips for ramping up social networking activities to maximize business benefits. It recommends making social media engagement part of your daily routine by checking profiles and interacting with others' posts. It also suggests adding connections, creating and sharing compelling content, using hashtags, and leveraging platforms like Facebook pages, ads, and Instagram to expand reach and drive traffic. The overall message is that consistent, quality participation on major social networks can help boost business development and sales.
Facebook. Twitter. LinkedIn. YouTube. Google+. Pinterest. Quora. Businesses are spreading themselves across social media, creating pages, starting hashtag trends, sharing photos and videos, and making new connections. In the past year, social media has expanded to include more than pithy status updates and quick connections.
Our most popular guide ever written, Social Media for Business, has been updated to include the latest in social media and how it applies to businesses. Learn how to get started with social media and select the platforms where ideal customers congregate. With all the choices available, companies need to know which channels are worth their time – and which ones don’t need as much attention.
Social Media for Business also helps companies create networks and build communities of followers and fans and demonstrate measurable ROI that bosses want to see.
The document analyzes and compares the album artwork and packaging ("digi-packs") for albums by Rihanna, Lana Del Rey, and Taylor Swift. For Rihanna's album, the analysis suggests the artwork conveys themes of love, passion, and sexuality through imagery of the color red and provocative poses. Lana Del Rey's packaging is described as vintage-inspired with imagery of roses and simple makeup evoking a sense of dignity. Taylor Swift's packaging leaves some narrative elements ambiguous but seems to reference both heartbreak and happiness through images of the artist in red lipstick and a yellow shirt.
This one sentence document does not provide enough context or information to create an accurate 3 sentence summary. The document contains only one word - "Lorem" - which is not meaningful on its own.
La madre escribe una carta de amor a su hijo expresando su deseo de poder quitarle todo su sufrimiento y sentirlo ella en su lugar. Recuerda con cariño cuando supo que estaba embarazada y lo mucho que lo amó incluso antes de conocerlo. Agradece las lecciones de valor, esfuerzo y alegría que su hijo le ha enseñado, y le desea lo mejor siempre contando con su amor y el de su familia.
El documento define diferentes constructos relacionados con el conocimiento tecnológico pedagógico del contenido (TPACK). Define TK como el conocimiento sobre el uso de hardware, software y periféricos tecnológicos. Define PK como el conocimiento sobre métodos de enseñanza y teorías educativas. Define CK como el conocimiento sobre un contenido temático sin considerar su enseñanza. Define PCK como el conocimiento sobre estrategias pedagógicas para enseñar un contenido específico. Define TPK como el conocimiento sobre el uso de tecn
Class 21 writing workshop 4; vocab test 5 jordanlachance
The document outlines the agenda and instructions for a writing workshop class. It includes details about revising an essay, having peer reviewers provide feedback, submitting a self-assessment of blog posts, scheduling optional one-on-one meetings with the teacher, and homework assignments including revising an essay, submitting required materials by deadlines, and preparing for a vocabulary test.
There is no class today for EWRT 1A. Instead, the instructor will extend office hours to meet one-on-one with students who need help on essay #4. Students should make an appointment and submit essay #4 through Kaizena before the final class.
The document outlines the vision and goals for MCI over the next 3 years. It describes MCI's mission to help companies, governments, and associations bring people together. It also details the company's brand "the flower" and what it represents - creativity, sensuality, solidity, joy, and attention to detail. The vision is for MCI to build a globally integrated company that is the preferred choice for senior influencers and decision makers.
The Moral and Ethical Traits of Leaders and the Effects on the OrganizationRichard Jones
This document summarizes a literature review on the moral and ethical traits of leaders and their effects on organizations. The review found that a leader's ethics directly influence employee and group behavior, with ethical leaders serving as role models who foster ethical cultures and unethical leaders enabling deviant workplace behaviors. Studies showed groups are more likely to make unethical decisions when following a leader rather than deciding independently. However, engaging followers in ethical deliberation can mitigate a leader's influence and promote self-guided decision-making. The literature review concluded leaders have a significant impact on organizational ethics and performance through their own moral and ethical example and guidance of employee conduct.
How to Investigate Individuals and Companies Using PinterestMedpricer
Provides a step by step guide for Professional Investigators on how to research individuals and companies using Pinterest. Shows you what information is available and provides step-by-step guide.
Pinterest was founded in 2009 by Ben Silbermann, Paul Sciarra and Evan Sharp. It is an image bookmarking website where users collect, create and share images from the web. Pinterest now has over 10 million users, 80% of whom are women, and is growing internationally. The company was valued at $1.5 billion in 2012. Pinterest allows businesses to convert personal accounts into business accounts or start new business profiles to engage customers through image sharing and drive traffic to their websites.
Pinterest is a content curation site that allows users to share images and organize them into boards. It is gaining popularity as a marketing tool for brands. Brands can leverage Pinterest by adding pin buttons to product pages to encourage sharing. Rather than self-promotion, brands should use Pinterest to demonstrate their brand identity and culture through inspiring images. By examining follower pins, companies can discover customer interests to target on other social media sites. To be effective, brands must provide engaging content that users will want to pin and share.
Pinterest is a social media platform where users create virtual pinboards to collect and share images and content they find interesting. It has grown rapidly in popularity in recent months. The document discusses best practices for businesses to utilize Pinterest, including embracing the culture of sharing personal interests, targeting the site's majority female demographic, using hashtags and keywords, and measuring engagement. It also notes challenges like the difficulty of measuring ROI and issues around Pinterest's terms of use.
Pinterest has exploded in popularity over the last six months. It allows users to share and collect pictures and videos linked to their original sources. While initially popular among females for crafts and interior design, UK users are more interested in marketing. Sports teams and universities use Pinterest to engage female fans by showcasing team content and merchandise. Whole Foods effectively uses Pinterest to curate images reflecting its brand and connect with customers through niche boards. Pinterest fits into current social media trends like social commerce, rewards programs, collaborative consumption, and share buttons to engage customers.
Pinterest is a content curation site that allows users to share pictures by pinning them to virtual boards. It is attracting interest from advertisers because users frequently share products, making it valuable for promoting brands. Brands can leverage Pinterest by adding pin buttons to encourage linking back to their sites. Rather than self-promoting, companies should use Pinterest to demonstrate their brand identity and culture through engaging content. Advertisers can also use Pinterest for market research by examining what their followers pin to discover other interests.
This document provides an overview of how businesses can use Pinterest to grow. It describes Pinterest as a visual social networking site where users create boards and pin images. The document then outlines a 7 step process for businesses to get started on Pinterest, which includes signing up, creating boards and pins, integrating with other social networks, adding a button to websites, socializing on Pinterest, and getting creative with boards. Tips are also provided for maximizing interactions and engagement on Pinterest.
Secrets to Converting Customers Using Social MediaMatt Siltala
Andy Melchior slide deck for his presentation at The Profit Experts Symposium. And covers the following in depth: Pinterest, Yelp, and Content Marketing.
Pinterest is a visual social media platform where users can save or "pin" images, videos and other content to their boards on various topics. It has over 70 million active users worldwide who share over 5 million pins per day. Businesses can use Pinterest to showcase their products and services visually, driving traffic to their websites. Key engagement strategies for businesses include planning eye-catching visual content, searching for relevant pins to like and comment on, and pinning strategically at peak engagement times. Popular analytics and scheduling tools help optimize a business's Pinterest strategy. Successful brand pages on Pinterest showcase a wide variety of visually appealing content in an organized way.
Pinterest is a visual social media platform where users can save or "pin" images, videos and other content to their boards on various topics. It has over 70 million active users worldwide who share over 5 million pins per day. Businesses can use Pinterest to showcase their products and services visually, driving traffic to their websites. Key engagement strategies for businesses include planning eye-catching visual content, searching for relevant pins to like and comment on, and pinning strategically at peak engagement times. Popular analytics and scheduling tools help optimize a business's Pinterest presence. Successful brand pages on Pinterest showcase a wide variety of visually appealing content in an organized manner.
Marketers have really latched onto Pinterest and Instagram as a way to propel “social shopping” and encourage customers to “pin” and share images and videos of the products they use and like.
Pinterest - Colonizing the Web's Inspiration PlatformBBDO
Since its launch in March 2010, Pinterest has grown faster than any other social network in the US, including Facebook and Twitter. Now with nearly 50 million users worldwide, the site has nurtured a devoted and highly engaged user base. People a...
Pinterest is a growing social media platform in South Africa, particularly popular among women ages 25-34. The document provides tips for businesses to maximize their use of Pinterest, including setting up a business account to engage with customers and understand their interests. It also recommends using tools to schedule posts and analyze engagement, making websites easily pinnable with images, and running contests on Pinterest to promote engagement.
Social Media Marketing for EntrepreneursJason Rosa
This document provides an overview of using social media for entrepreneurial marketing. It discusses how social media allows entrepreneurs to reach vast audiences affordably. Key points include defining a target market, profiling potential clients on social media to understand their interests, and the importance of timing posts appropriately. The document also covers essentials like having clear objectives and being prepared with relevant content and materials when engaging with prospects on social media.
Pinterest is a social media site where users can collect and share photos of their interests and hobbies by pinning them to boards. It has become a popular platform for businesses to connect with potential customers as users can follow company boards and repin products. Companies can create free accounts to make boards with photos of their products linked back to their website for easy marketing and promotion.
The document discusses various social media platforms and their benefits and cons for businesses. Regarding LinkedIn specifically, it summarizes that LinkedIn is the most business-appropriate social network discussed. It allows people to find business connections, showcase skills and work experience to find new jobs or business opportunities. Companies can also create profiles to let potential job seekers learn about them and see who in their network works for that company. Unlike other platforms, LinkedIn does not aim to find customers for businesses but rather help businesses and individuals find and connect with each other.
Rebecca Wardlow is a social media speaker, trainer and consultant who teaches social media courses. She gives a presentation on how to use Pinterest for business purposes. She covers what Pinterest is, statistics on its usage, key terms used on Pinterest, how to brand a business on Pinterest, what types of content to pin, when to pin, how to pin using various tools, and examples of brands using Pinterest successfully. She concludes by taking questions from the audience.
Social networking online has become a popular trend for marketing careers and businesses. Social networking sites are evolving platforms that allow users to interact and connect. To effectively use social networking for business goals, one must determine specific goals like finding jobs, gaining brand exposure, or scouting potential employees. Then choose sites like LinkedIn, MySpace or Yahoo 360 and connect with potential customers, industry contacts, media, consultants and event organizers who can help achieve your goals. Maintaining an appealing profile and engaging with your network through new content is important to build relationships and see rewards over time.
1. Product/Service Information
Pinterest is a social media website that allows you pin things from around the web and on others people boards to your own tailor made board.
It can be things from food, recipes’, wedding pictures, places you want to travel, cars, animals and many more. Basically if you find something
on the web that calls to you can pin it yourself or find one that was already pinned. It allows you to create a space that is all about you.
Content can also be found outside of Pinterest and similarly uploaded to a board via the "Pin It" button, which can be downloaded to the
bookmark bar on a web browser,[5] or be implemented by a webmaster directly on the website. They also have the option of sending a pin to
other Pinterest users and/or email accounts through the "Send" button.
On the main Pinterest page, a "pin feed" appears, displaying the chronological activity from the Pinterest boards that a user follows.[7] When
browsing for new boards and relevant pins, users can visit a "Tastemakers" page that recommend pinboards with content similar to previous
pins saved by a user.[4] For both guests and Pinterest users, there are currently four main sections to browse: everything, videos, popular, and
gifts.
Quick links to Pinterest include the "pin it" button that can be added to the bookmark bar of a web browser, "Follow me" and "Pin it" buttons
added to personal website or blog page,[5] and the Pinterest iPhone application available through the App Store.[8]
Users should be aware of certain terms and functions when using Pinterest. A "board" is where
Initially, there were several ways to register a new Pinterest account. Potential users could either receive an invitation from an already
registered friend, or they could request an invitation directly from the Pinterest website that could take some time to receive. An account can
2. also be created and accessed by linking Pinterest to a Facebook or Twitter profile. When a user re-posts or re-pins an image to their own board,
they have the option of notifying their Facebook and Twitter followers; this feature can be managed on the settings page
If you are a business you can have a verified page like on Twitter.
They make it easier to pin things from around the web taking it a step further than just uploading your own photos. They have apps for the
apple store and android, widgets, a button you can pin to your web browser.
Pinterest announced in 2014 that it would start showing advertisements on its service in the form of “Promoted Pins,” which would be paid
placements from select retailers and businesses that would appear within Pinterest’s search results and category feeds. Today, the company
says it’s beginning to roll out the initial tests with these new pins. The pins will appear on both the website and within Pinterest’s mobile
applications.
This approach is slightly different than Pinterest's initial Promoted Pins rollout, one targeted towards bigger businesses, or "premium CPM
advertisers." Last month, the company tested its program on bigger name companies like ABC Family, Expedia and Gap. But instead of offering a
cost-per-click strategy, the businesses were paying based on impressions. It’s been reported that Pinterest wants to charge between $30 to $40
per 1,000 views. This is good news for businesses. Pinterest shoppers generally spend more per checkout, averaging between $140 and $180 per
order compared to $80 for Facebook and $60 for Twitter.
Background
Ben Silbermann, Evan Sharp and Paul Sciarra founded the site in March 2010. They are located in San Francisco California with over 300
employees. The platforms that they cater too are the web, android, and iOS.
Ben Silberman- Ben grew up in Iowa, where he spent a lot of time collecting bugs. Today, he helps millions of people collect things they love as
co-founder and CEO of Pinterest. Before Pinterest, Ben worked at Google on AdSense and studied at Yale. He lives in Palo Alto with his wife and
son
3. Evan Sharp- Evan used to be an architect. Then, he designed Pinterest! Today he leads Pinterest's creative team. Before Pinterest, he was a
product designer at Facebook, and studied history at the University of Chicago and architecture at Columbia. He lives in San Francisco.
Development of Pinterest began in December 2009, and the site launched as a closed beta in March 2010. The site proceeded to operate in
invitation-only open beta.
Silbermann said he personally wrote to the site's first 5,000 users offering his personal phone number and even meeting with some of its users.
Nine months after the launch the website had 10,000 users.
The first prototype was launched in March 2010 and made available to a small group of colleagues and family members. Since its inception, it
has developed into a well-funded site financially supported by a group of successful entrepreneurs and investors including FirstMark Capital,
Jack Abraham (Milo), Michael Birch (Bebo), Scott Belsky (Behance), Shana Fisher (Highline Venture Partners), Ron Conway (SV Angel), Kevin
Hartz (EventBrite), Jeremy Stoppelman (Yelp), Hank Vigil, Fritz Lanman, and Brian S. Cohen.
Retail companies use Pinterest for advertising and style trending. Pinterest intends the web design to support "style conscious retailers," where
customers can visualize products within a consumer context. Companies like The Gap, Chobani, Nordstrom, and West Elm use Pinterest to
gather online referrals that link users with similar interests to a company. The Gap has arguably taken the biggest initiative in their use of
Pinterest, employing their own themed pinboards such as "Denim Icons" and "Everybody in Gap."
Baynote founder Scott Brave sees Pinterest as an ideal environment to collect affinity data; a resource that holds the potential for substantial
demand and income. This data "reveals valuable relationships between consumer behaviors, products and content," where it can be collected
and sold as marketing analysis.
Although the founders of Pinterest have not cited any specific influences, a number of companies preceded Pinterest in the development of
visual bookmarking, including Yelp co-founder David Galbraith's invention of Wists in 2005, and later sites such as ThisNext and Stylehive.
4. Competitors
Tumblr
More of blog type platform. You can post pictures, videos, text and more. Communicate by asking questions on another’s blog or sending
a private message. They have an archive month to month of what has been uploaded/reblogged on their blog. Difficult to search unless
you know specific url user name.
Strengths: blog style social network, totally customizable sites, you can choose your own url.
Opportunities: the ability to search for specific things through tags, has the chance to make itself unique because they are not well known.
Weakness: not well known, mostly domestic, ways to make money.
Threats: not well known, other type of blog style social networks.
5.
6. WeheartIt
very similar to pinterest, pin pictures, recipes’, ect. It could be categorized as Pinterest's most obvious direct competitor. WeHeartIt does
not appear to have gone after any particular niche or subcategory of Pinterest's purview.
7. Wanelo
have objects you can like and shows you where you can buy them.
Strengths: Unique from pinterest by allowing users to follow a designers business, get suggestions that are similar to those you like, allows
you to directly buy it right there
Opportunities: allows you to buy without searching, room for growth.
Weakness: not well known, could use more diversity.
Threats: pinterest, amazon, and other sites.
8.
9. Twitter
- An online social networking and microblogging service that enables users to send and read short 140-character text messages, called
"tweets"
Threats: More social networks are coming out with the same concepts, becoming less unique, less people signing up, ad block software
threatening their main revenue stream.
10.
11. Facebook
- Ranks as the most popular social network, used by 71% of respondents, proves particularly appealing to women (76%), 18-29-year-olds
(84%), and those with household income of less than $50,000 per year (76%). Penetration rates appear to be slightly below-average among
those with a college degree (68%), while adoption among the 65+ crowd has grown by 10% points in about a year’s time to reach
45%.After registering to use the site, users may create a personal profile, add other users as friends, exchange messages, post status
updates and photos, and receive notifications when others update their profiles.
Strengths: Opportunity to customize page, household name, almost a billion users, going global, free to use.
Opportunities: Allows you to connect with friends across the globe, you can advertise your business, mobile apps.
Weakness: privacy settings not secure, low security features, easy to hack.
12.
13. Instagram-
Instagram use is also most popular among 18-29-year-olds (37%), and is right around average among 30-49-year-olds (18%). As with Twitter,
Instagram proves particularly appealing to non-Hispanic blacks (34%). Unlike Twitter’s user base, though, Instagram penetration is much greater
among Hispanics (23%) than whites (12%). Instagram also tends to appeal more to urban (22%) and suburban (18%) than rural (6%)
respondents.
14. Male Site Competitors
Manterest- Manterest is a website just like Pinterest but with a manly spin. They focus on categories that interest the male demographic and
things that would interest male users. Manterest’s slogan is “Interesting Man Things”. Offers a very similar interface as Pinterest except you
“bump” what you like and you “nail” what you post.
Gentlemint- Gentlemint is a website a lot like Manterest. It focuses on the interest of the male user. Gentlemint has many categories such as;
do-it-yourself, sexy girls, food, art, movies, and cars. Gentlemint’s main logo is a face with a mustache to give off that manly vibe.
Finances
15. Pinterest, a site for sharing and discovering images, has sold $200 million in stock to new and current investors for less than 10 percent of the
company, valuing it at $2.5 billion. Pinterest has raised a total of $339.5 million to date. Its last round came in May, when investors put $100
million into the company at a $1.5 billion valuation.
Studies have shown that Pinterest now commands upwards of 41 percent of e-commerce traffic from social networking sites, and the average
Pinterest user has a household income of more than $100,000 per annum leaving behind other channels and becoming the most profitable
website for social media marketing when it comes to ROI.
How lucrative have those visual pinboards been? Well, the average e-commerce order placed by a Pinterest user is $179. Compare that to $80
for Facebook and $69 for Twitter, and you can easily notice that there’s money to be made.
Strategies
Pinterest is using the latest round of funding to fuel international growth. Earlier this month, it launched a new French site. Before launching the
French language site, users had the option of translating the original Pinterest site into several languages, including Spanish, Dutch, and
Portuguese. But with the new site, users in France will now be able to see more localized content as Pinterest will push localized site links. The
site was launched simultaneously on the web, iOS, and Android. Last month, Pinterest expanded internationally with a UK-focused site as well.
Demographics/Users
Pinterest hit 13 million users in just 10 short months, making it one of the fastest growing websites in history. And it’s already being used by
more than 100 brands. In the U.S., users are overwhelmingly female (a fact that’s earned the site a bit of mocking), but in the U.K., they’re male.
Women are 4 times more likely than men to use Pinterest (33% vs. 8%). There appears to be little variation by race and ethnicity, with big gains
in the past year among blacks (20%) and Hispanics (18%) putting them just below the 21% average. Interestingly, 18-29-year-olds (27%) have
moved ahead of 30-49-year-olds (24%) in adoption, despite other research showing the site to attract an older audience. There is also a clear
trend of rising adoption alongside education attainment and household income. Interestingly, suburban respondents are more likely than urban
respondents to use Pinterest (23% vs. 19%).
16. According to Quantcast, Pinterest is well within the top 20 websites for having the most visitors worldwide. Monthly United States visitortraffic
is estimated at around 55 million. Because of Pinterest's overwhelming success, competitors utilizing the same concept are now showing up in
droves.