This document provides an overview of social media marketing and strategies for various social networks. It begins with introductions to the author and his background in digital marketing. The bulk of the document then focuses on Facebook, including tips for setting up a business page, getting fans and interactions, and using Facebook advertising. It also briefly touches on measuring return on investment and monitoring social media.
A short presentation by Internet Marketing Manager, Luke Garfield. Covers the basic approach to using social media as a marketing channel for small to medium sized businesses.
Social Media Marketing for Small Business 101Matt Granfield
An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
Presentation from e-CBD's workshop "Digital Strategy 2014"
Luke explains how to make the most of social media marketing for your business and maximise the power of Facebook, Twitter, Instagram, Pinterest, Vine and more. Learn why it's so important to think in terms of 'goal oriented social media marketing', instead of social media as a marketing miracle cure!
Learn how to use Facebook advertising to achieve your internet marketing goals. Areas covered include:
- Facebook account basics
- Defining advertising goals
- Creating Facebook ads
- Using effective landing pages
- Reporting & optimising
- Hot tips
Joffreys Coffee & Tea Company Social Media Marketing Case StudyAdam Singer
This is a modified version of a presentation I gave on October 29, 2008 to Refresh Miami. It incorporates 2 social media marketing campaigns I implemented for Joffrey's Coffee & Tea Company based in Tampa, Florida. See the final slide of the presentation for written case studies and links to blog entries.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
A short presentation by Internet Marketing Manager, Luke Garfield. Covers the basic approach to using social media as a marketing channel for small to medium sized businesses.
Social Media Marketing for Small Business 101Matt Granfield
An overview of how the marketing landscape has changed and a series of case studies on how social media marketing has been beneficial for a range of Australian small, medium and large businesses.
Presentation from e-CBD's workshop "Digital Strategy 2014"
Luke explains how to make the most of social media marketing for your business and maximise the power of Facebook, Twitter, Instagram, Pinterest, Vine and more. Learn why it's so important to think in terms of 'goal oriented social media marketing', instead of social media as a marketing miracle cure!
Learn how to use Facebook advertising to achieve your internet marketing goals. Areas covered include:
- Facebook account basics
- Defining advertising goals
- Creating Facebook ads
- Using effective landing pages
- Reporting & optimising
- Hot tips
Joffreys Coffee & Tea Company Social Media Marketing Case StudyAdam Singer
This is a modified version of a presentation I gave on October 29, 2008 to Refresh Miami. It incorporates 2 social media marketing campaigns I implemented for Joffrey's Coffee & Tea Company based in Tampa, Florida. See the final slide of the presentation for written case studies and links to blog entries.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
2019 Social Media Marketing Trends and PredictionsJanet E Johnson
2019 Social Media Marketing Trends and Predictions - From Influencers to Stories to Video Marketing. I share 6 of my top predictions.
(Presentation from my Monthly Social Media Marketing Meetup in the Twin Cities - Minneapolis, MN)
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Aaron Bouren has been a proud American entrepreneur since the age of 19 and chose early on to establish himself as a serial business builder and leader in both traditional and network marketing.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
Pinterest and instagram_for_small_businessMolly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales
Get your worksheets here: http://bloggerithm.com/blog/grow-business-with-pinterest-and-instragram/
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
2019 Social Media Marketing Trends and PredictionsJanet E Johnson
2019 Social Media Marketing Trends and Predictions - From Influencers to Stories to Video Marketing. I share 6 of my top predictions.
(Presentation from my Monthly Social Media Marketing Meetup in the Twin Cities - Minneapolis, MN)
Creating Contagious Content On Social Media: What Retail Brands Must Do To Ge...Clement Wong
Getting only 1 like, 2 likes on your fan page when you post?
Are you frustrated that people are not buying on social media?
In this sharing that I presented at the Marcus Evans Retail Excellence Conference in Singapore 2014, you will be able to learn:
1) 3 Tactics To Spike The Volume Of Engagement
2) Receive a Breakthrough Number of Shares In Your Content... Even on a Slow News Day.
3) Gain an Influx of Targeted, Engaged, Ready Fans that Buy Not Once, Not Twice, and Not Even Three Times --- But Whenever You Want Them To.
Aaron Bouren has been a proud American entrepreneur since the age of 19 and chose early on to establish himself as a serial business builder and leader in both traditional and network marketing.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
Kate Austin-Avon of Advokate, LLC presented "Secrets to Social Media Success" to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class of 2015-2016 at Gracenote in Queensbury, NY, on February 3, 2016.
Consult with Advokate today! www.advokate.net or (518) 353-2121
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
Pinterest and instagram_for_small_businessMolly O'Kane
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs.
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class Three: How to Grow Your Business with Pinterest & Instagram
In this class discover how Pinterest and Instagram work, success stories from other businesses who are winning it, and tools to save you time and money. Connecting the dots from social media to sales
Get your worksheets here: http://bloggerithm.com/blog/grow-business-with-pinterest-and-instragram/
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Fernando Farias - “Faster, stronger, higher, more technical”. This succinct formula perfectly sums up the development of foot-
ball over the last few years.
Speed is greater. This means not only running speed, but also and, in particular, the speed of execution of
basic actions such as taking possession of the ball, passing or shooting.
Duel situations are more hard-fought, forcing the player to develop far more athletic qualities than were
called for in the past.
Social media marketing for the tourism industryMatt Granfield
An overview of social media marketing theories, practices and case studies for the tourism industry by respected Australian marketing writer Matt Granfield.
How and why you should spend money on facebook.Anyssa Jane
Do you have a Facebook Business Page? Or don't have one but know you should if you are in business?
There are alot of ways to engage with your customers on Facebook, if you have doubts about your customers being there, please click and engage with this slide share. There are many ways to target the right customers with the right offer! Facebook makes it easy to use your marketing dollars in a targeted intelligent way. If you are not spending at least $30 of your marketing budget a month on Facebook you may be missing out on your easiest way to build your customer base, business culture and easiest sales. Be curious and investigate the opportunities!
How to Use Facebook Pages to Build Brand Enthusiasm and Attract Customers - h...Chris Heiler
How to Use Facebook to Build Brand Enthusiasm and Attract Customers
There is a new marketing battleground. Perhaps you've heard of it--the Internet? The ultimate battle for consumer attention currently rages on Facebook. With over 200 million users in the United States, Green Industry companies are scurrying to join the battle. The marketing weapon of choice: Facebook Pages. Creating a Facebook Page for your green industry company is only the first small step. Building an active fan base that generates business is the real challenge--but also a huge opportunity.
Here's what we cover in this special presentation:
• Why you should care about Facebook and how it can help your business.
• How to separate your personal life from professional life on Facebook
• How to use your "real time" Facebook Page as the perfect complement to your "static" company website
• How to create a content plan that encourages interaction and participation on your Facebook Page.
• Proven ways to attract fans and get people to "like" your Page
Boost your new travel business with social mediaBruce Martin
Originally created for an international tourism student study programme, this presentation provides essential advice and tips on how to build and deliver a killer social media strategy for businesses in travel and beyond.
Hyper Influencer Marketing is the most complete and up-to-date training guide about Influencer Marketing and what it takes to be the next Super Influencer!
Here is a quick glance of what they'll learn"
How to leverage TikTok, Instagram & Youtube for profits
- How to set up your profile the RIGHT way!
- How to build your strategy for maximum profits!
- How to make brands beg YOU for promotions!
- How to build a loyal audience that will follow you for life!
- The dirty-little-secrets other Influencers are ignorant about!
- And much much more... A Complete, step-by-step training!
Social Media Networking for Businesses. An introduction for businesses looking to get started with Facebook and Twitter.
This is now quite old as social media changes drastically every few months. Soon, I will be redoing this presentation along with adding information for Foursquare.
An email marketing masterclass with examples of how to do it, how not to do it, detailed statistics and practical tips on how to get the most out of your campaigns.
Official Rules Of Social Media MeasurementMatt Granfield
A short presentation detailing how advertising, PR and Digital campaigns have traditionally been measured and how you can apply similar metrics to social media.
Social Media Monitoring: Brands That Listen Make Better FriendsMatt Granfield
A brief history of how word of mouth marketing has changed, the environment we're in and how brands that listen to what people are saying in social media channels make much better friends than those that don't.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
2. A bit about the Matt and e-CBD The marketing landscape: where we’re at in 2011 Introduction to the main social networks and case studies Facebook Facebook Business Pages Facebook Advertising Twitter YouTube Blogging Social media monitoring Creating a social media strategy Measuring ROI Summary Questions What’s in this Workshop
22. “Word of Mouth” was the first form of marketing. Word of mouth has ALWAYS been the most effective way of getting new business. People have always trusted their friends opinions. The Marketing Landscape in 2011
23. Centurio Dry, it never lets me down! Hey Maximus, Poncius in front of me reckons I need a new anti-perspirant, you always smell nice, what do you use?
24. Word of mouth never stopped being important, but when mass media became popular last century, brands could rely on advertising to broadcast their message at the world and word of mouth didn’t seem as important to some marketers anymore. The Marketing Landscape in 2011
30. Ads are everywhere. In fact, people see and hear between 1,000 and 3,000 advertising messages every day… 87,600,000 throughout their lives…
31. We have reached a point where: 90% of people trust recommendations from their friends. 70% of people trust consumer opinions posted online. (Source: Neilsen Global Trust In Advertising Survey, 2009)
32. McKinsey and Co. estimate that 2/3 of the economy is now influenced by personal recommendations…
33. People still watch TV, but they flick through the ads. They read the news online instead of on paper. Recommendations and opinions for every product and service are now available on the Internet. We don’t rely on ads for information.
34. People obviously still talk to each other face to face, but the INTERNET has allowed conversations to spread at light speed around the globe and be heard by millions within minutes.
35. And the Internet is now the largest mass-communication medium, by far…
36. Facebook has 12 million Australian users. Half of those check Facebook at least once EVERY day
37. 13 hours of video are uploaded to YouTube every minute
38. There are more than 133 million blogs in the world (Source: Technorati)
39. Every single second of every single day, Twitter’s 190 million users mention brands they LOVE and HATE. AND Twitter is growing at a rate of around1382% per year When I gave a similar presentation in 2009 Twitter had 5 million users. (Source: Twitter Search, Forrester Research)
40. People love forums On The Lonely Planet Thorntree forums there are usually 1,000 users on at any one time and so far there have been 23,000 conversations about Australia
41. Whirlpool 420,246 registered members, 21,288 visited in past 24 hrs, 2,041 members are online now, 1,896 guests are visiting
54. World’s biggest social network 12 million Australian users Average user has around 130 friends Everything people do on Facebook (uploading photos, or attending an event) is shared with all their friends. That’s why marketers love it. It’s ‘VIRAL’ Half of Facebook’s users log in at least once every day It has replaced email between friends Used to be an intensely private place, but businesses are increasingly becoming involved and people are expecting to see businesses on Facebook Not having a Facebook business page these days is like not having a website Facebook makes it very easy to create a business page It has a fantastic, cheap, targeted advertising program Facebook
56. Account vs. Page vs. Group vs. Community A Facebook account is a personal profile attached to your own name. Accounts are intended for personal use. Like most things intended for personal use, if you only use them for personal reasons, you won’t get into trouble. Personal accounts allow you to build a personal profile listing your interests, upload personal photos, connect with your friends and send messages to your friends. You need a personal account to create a business page
57. Account vs. Page vs. Group vs. Community A Facebook page is an official Facebook profile of something. You can make an official Facebook profile of a business, a celebrity (even if they’re a very minor celebrity), a charity, or any other organisation. Facebook pages are intended to be setup and run by official representatives of a brand. When people visit your page for the first time they’ll see a button which says ‘Like’. People interact with your brand online by ‘liking’ you and by clicking the ‘like’ button, it’s their way of saying they’re a fan of what you do. When people are fans of your brand, they can get notified when you have news or update your page. Pages can be linked to ads and they’re the best way of using Facebook for a business.
58. Account vs. Page vs. Group vs. Community A Facebook community is what you need to setup if you’d like to create a community of people who are interested in something. Like ‘stepping on crunchy leaves’ or ‘Katy Perry’. Community pages are not affiliated with, or endorsed by, anyone associated with the topic, but Facebook users can ‘like’ them in the same way they like official pages. A community page might be a good idea as a complimentary marketing strategy for your business page. For example, if you were a winery you might create a ‘Shiraz Lovers’ community and sponsor it.
59. Goals to aim for Get people to ‘like’ your Facebook page Get people to interact with you on your page Create an community of people interested in what you do (either your business or your industry) Get people to tag themselves in your photos But more importantly, get their email address (Facebook may not be popular for ever) Get people talking about you to their friends Get your events appearing on people’s walls OK, fair enough, what are some goals to aim for then?
60.
61. How to Get Facebook Fans There are two ways to get fans on Facebook. Be famous or awesome and people will just naturally seek you out. Justin Bieber, for example, is famous but not awesome and he has 15,000,000 Facebook fans. ‘Not being on fire’, for example, is awesome but not famous. More than 8,000 people like not being on fire. Family Guy (the TV show) is both famous and awesome. Family Guy has 17,000,000 Facebook fans.
62. How to Get Facebook Fans There are two ways to get fans on Facebook. Give people some sort of incentive to like you. It’s marketing 101 here. Bribes work. Unless you’re famous, or awesome, don’t think that people will gravitate to you because you’re nice/pretty. They need an incentive. Facebook isn’t that different to an email newsletter really. The same methods that get people to sign up for email newsletters work for Facebook pages, here are some things to try:
63. How to get people to like your business on Facebook Give people exclusive discounts for being Facebook fan. Real ones. Good ones. Actual exclusive ones. Provide people with the latest news about your organisation. Give them something to do when they like you. The Barbie page is a great example. Once you like the Barbie page you get to play fun games. Create and foster a real community of people who like what you do Have events Tell people about the ‘suggest a friend’ button (example) ADVERTISE, especially to fans of your competitors
64.
65.
66. Give them rich content with a customised tab (like Hilton’s) Give people a reason to tag themselves in your photos (like Big Cat Reality) Be interesting so people want to follow you (like Bushells) Ask questions which prompt a response (like Bubble O’ Bill) Tell people at events that the photos will be on Facebook Offer incentives for people to talk about you Create a ‘place’ for your business and encourage/incentivise people to ‘check in’ and upload photos. All their friends will then see where they are. How to get people to interact with you on Facebook
67.
68. Give them rich content with a customised tab (like Hilton’s) Give people a reason to tag themselves in your photos (like Big Cat Reality) Be interesting so people want to follow you (like Bushells) Ask questions which prompt a response (like Bubble O’ Bill) Tell people at events that the photos will be on Facebook Offer incentives for people to talk about you Create a ‘place’ for your business and encourage/incentivise people to ‘check in’ and upload photos. All their friends will then see where they are. How to get people to interact with you on Facebook
69.
70. Give them rich content with a customised tab (like Hilton’s) Give people a reason to tag themselves in your photos (like Big Cat Reality) Be interesting so people want to follow you (like Bushells) Ask questions which prompt a response (like Bubble O’ Bill) Tell people at events that the photos will be on Facebook Offer incentives for people to talk about you Create a ‘place’ for your business and encourage/incentivise people to ‘check in’ and upload photos. All their friends will then see where they are. How to get people to interact with you on Facebook
71.
72. Give them rich content with a customised tab (like Hilton’s) Give people a reason to tag themselves in your photos (like Big Cat Reality) Be interesting so people want to follow you (like Bushells) Ask questions which prompt a response (like Bubble O’ Bill) Tell people at events that the photos will be on Facebook Offer incentives for people to talk about you Create a ‘place’ for your business and encourage/incentivise people to ‘check in’ and upload photos. All their friends will then see where they are. How to get people to interact with you on Facebook
73.
74. Give them rich content with a customised tab (like Hilton’s) Give people a reason to tag themselves in your photos (like Big Cat Reality) Be interesting so people want to follow you (like Bushells) Ask questions which prompt a response (like Bubble O’ Bill) Tell people at events that the photos will be on Facebook Offer incentives for people to talk about you Create a ‘place’ for your business and encourage/incentivise people to ‘check in’ and upload photos. All their friends will then see where they are. How to get people to interact with you on Facebook
75. Know the Rules: The Facebook Terms of Use It’s important to read the privacy info and terms of use (which are linked to from the bottom of each page) but as a marketer, the legal document you should probably most be concerned with is the Facebook Promotions Guidelines: http://www.facebook.com/terms.php?ref=pf#!/promotions_guidelines.php It’s not a particularly daunting read but there’s still a bit of legal mumbo-jumbo in there. I am not a lawyer and this presentation is no substitute for professional advice, but if you’d like to stay on Facebook’s good side and not have your page unceremoniously removed, here are the most important bits of advice you should follow:
76. Know the Rules: The Facebook Terms of Use If you want to run a competition on Facebook you need to ask permission using the form they provide. Hint: your chances of getting someone from Facebook to contact you and approve your promotion will be greatly increased if you want to spend more than $10,000 a month on advertising. You can’t make an action on Facebook, like uploading a photo or commenting on a wall, part of a competition. You can promote a competition on Facebook without permission as long as the competition is hosted externally. You can’t promote a competition on Facebook if it’s open to people under 18.
77. Facebook Usernames Your Facebook username is the URL (web address) people type in their browser when they want to load your page. If you don’t get one, you end up with a string of letters which looks something like this: http://www.facebook.com/pages/yourpagename/91749616734 It’s easy enough to get something a bit sexier though. All you need to do is get at least 25 people to ‘like’ your business page and then go to http://www.facebook.com/username/. You’ll then be prompted to choose a page you want to create a username for. You can pick pretty whatever you want, as long as it’s available and not generic. You can’t change the name of the page later though, so be careful. Get it right the first time.
78. Your Brand’s Personality on Facebook: What to Say You need to be prepared to engage people in conversation. They’ll want to talk to you. Know what your brand sounds like. Choose a personality. Create a social media comms schedule with key dates and events (eg. footy finals, school holidays) and plan around them. Tell fans who they’re talking to and when (eg. Bob 9am-5pm). Start conversations. Ask questions! Ask advice from your fans. People love a poll. Who are your brand’s friends? Do you have a CSR program? Link to charities you support.
79. Be ready for Criticism Creating a Facebook page and then not engaging is rude. Be aware that people might use your Facebook page to criticise you. But don’t be scared. Ensure you have a company social media policy with guidelines on what to say. Anticipate potential negative comments and have a course of action to follow.
80. How to Move People away from Facebook At the end of the day, getting someone to like you on Facebook is cool for a bit, but sooner or later, you’re going to want them to buy something. You need to get them off Facebook to do that. Link off to your website with specials. Make sure you don’t use Facebook as your only marketing strategy. Someday, something else will be the next big thing. The most important thing you can do with a Facebook fan is get their email address. The best way to do this is with a custom landing page.
81. Tabs and Landing Pages One of the reasons MySpace failed is because it looks like an absolute pile of dog breakfast. As soon as it launched, kids figured out how to (badly) pimp their profiles and suddenly the web looked like it was 1995 again. Facebook doesn’t let you format your profile the same way, but it does let you create customised tabs on business pages which you have a lot more design control over.
82. Tabs and Landing Pages Put all the stuff you’d usually put on a Google AdWords landing page on a Facebook tab. Get people’s email addresses. Create a call to action. Sell. Create intrigue. Offer something more. It’s basically a mini-website on Facebook so go nuts. You need to know a bit of html code to make things happen, but any web designer worth their salt these days should be able to help.
88. Facebook Advertising At the moment Facebook advertising is probably one of the best, most cost-effective ways of promoting your business online. If you know what you’re doing, you can literally show your ad to 1 million people for less than a thousand dollars. You can pay by the click, or you can pay per thousand impressions. It’s scaleable, cheap and effective. You make an ad and then show it to people based on their age, sex and interests. It’s a no brainer.
92. Facebook Advertising Have a goal for the ad – is it to get more fans? Is it to sell something? Incentive. Incentive. Incentive. Discounts sell. The bigger, the better. Advertise to fans of your competitors. Bingo. Keep your ads fresh. Change the pics regularly (iStockPhoto, CompFight etc.) Don’t just send people from an ad to your wall or website homepage. Link your ads to a unique landing page (eg. www.racq.com.au/facebook) and use a funnel to track conversions from there. Sex sells. You need to get people’s attention with that little photo. Don’t be distasteful or inappropriate or your ad will get banned, but yes, sex does indeed sell. Cheesy stock photos don’t sell. People see hundreds of ads a day. If it looks like every other ad they saw that day, they won’t pay any attention.
93. Facebook Advertising Tracking ads is tricky. Facebook doesn’t seem to talk properly to Google Analytics, expect discrepancies. Pay per click, not for impressions (you’ll get heaps of impressions anyway) Think outside the square when you’re targeting interests. People who need a wedding photographer aren’t the ones listing ‘photography’ as in interest. They’re the ones who are ‘engaged’ Bid the maximum amount to ensure you get the best placement Can you put your phone number in the ad (so you don’t pay for the click)? More fans is often a good idea, but might not mean more money. If you’re a restaurant in Main Beach you might just want to offer a discount for mentioning the ad (for example). Have a call to action. Give them a reason to click.
94. Getting a Facebook Account Manager If you’ll be spending more than $10,000 a month on Facebook ads, they’ll be very happy to help you do it. Facebook has an office in Sydney and a small, but growing team of account managers who can help you approve competitions, create effective ads and get the most out of their service. To get in touch, visit them at http://www.facebook.com/business/contact.php If you’re not spending more than $10,000 a month of Facebook ads, good luck. Your best bet is to read the terms of service carefully to make sure you’re not breaking any rules and find an agency which has a relationship with Facebook and they can liaise with them on your behalf.
97. Micro blog Lets people say what they’re thinking and share information in 140 characters or less Is, most of the time, a complete pile of crap But it’s an amazing listening post And it’s easily searchable. You can find people based on their geographic location. You can get a feed of people talking about your brand (or city, or whatever) Great way for businesses to update people with news and offers What is Twitter?
98. How to Use Twitter http://search.twitter.com/advanced Treat it as a company newsletter Keep an eye on competitors Monitor the local area for people asking for referrals Follow people who are interested in what you do Engage key influencers
99. 30% of all Telstra’s online conversations happen through Twitter 43% of Telstra’s online customer service happens through Twitter Twitter Case Study: Telstra
100. Problem: New cafe, needs business (sales) Key Influencers: Coffee Lovers, Vocal Early Tech Adopters, Business Leaders, Local Press Twitter Case Study: Star Gardentown Cafe
107. World’s biggest and most popular video sharing website Virtually any ‘how to’ search in Google returns a YouTube video in the top 5 results People with personality have become famous on YouTube Most videos get less than 1,000 views Weigh up the ROI before investing in a video Doesn’t necessarily need to be professional – candid is fun and personal Best way to explain complicated things on your website Great for virtual tours Great for product reviews (Telstra do this) YouTube
112. Don’t start a blog unless you have a big pile of time and money to throw at it. Telstra has a blog, they throw millions at it, it’s boring, but they use it as a content strategy to: Grab key SEO terms (eg. iPhone 4 review) Engage other bloggers Be seen to be up to date with industry news Blogs
114. Until you know what is being said about your brand, your competitors and your industry, social media is a waste of time Until you can track the success of what you’re doing, social media is a waste of time Social Media Monitoring
115. The Basics Start with a Google alert Then set up a Twitter search Check out socialmention.com Facebook will tell you when someone updates your page Social Media Monitoring
116. Paid Tools There are lots of paid social media monitoring tools out there ranging from a few hundred to a few thousand dollars a month. Check out Radian6 and Buzz Numbers BUT they’re expensive and they don’t weed out irrelevant information for you Dialogix is a tool we’ve developed especially for the tourism industry which only shows you relevant data It rates the sentiment of what is being said Shows you what people are saying about competitors And it gives you feeds from TripAdvisor FREE trial www.dialogix.com.au Social Media Monitoring
120. Telstra: “There has been discussion with some people about ‘what’s your ROI’ and ‘How does this help?’ and I think that’s certainly relevant to marketing efforts, and maybe communications efforts and PR efforts, and we certainly do have those conversations – but when it comes to our customer service and corporate reputation I think the conversation has to be about online sentiment.” – Kristen Boschma Tracking Social Media ROI
121. SXSW: It was a slightly awkward moment. We are assembled at SXSW, arguably the worlds leading interactive conference and birthplace of Twitter and Foursquare. We are listening to top social media marketers from some of the biggest brands in the country: PepsiCo, General Mills and Samsung. There is standing room only. The session is called ‘Marketing budgets have gone social – is it working?’ The marketers spent most of the session talking about what they do rather than the ‘is it working?’ topic. Someone goes and spoils the fun and asks how they all measure the sales impact of their activities. There was lots of shuffling of papers and anecdotes but then an admission that they don’t know. That’s right – by and large they don’t know if social media is driving sales for their brand. They think it is. Tracking Social Media ROI
122. So how can you track ROI? How do you track the ROI of customer service? Can you link sales to Facebook and Twitter? It’s all digital, you should be able to track the funnel. What value do you place on increased sentiment towards your brand? Tracking Social Media ROI
124. My Top Ten Social Media Tips People will be talking about you. Make sure you’re monitoring correctly. Not having a Facebook page is like not having a website. People now expect it. Use Facebook to show people how much you love your customers. Create a Facebook place for your business and get people ‘checking in’. Facebook advertising is cheap and it works. Use Twitter as a newsletter or a customer relations channel. YouTube is a great way to demonstrate unique things about your business. Create a social media strategy and know your KPIs. Be prepared for public negative comments and know how to deal with them. Marketing is useless if your website hasn’t been optimised for conversion. Summary