The document provides tips for charities on using Facebook to spread their message and cause. It recommends that charities create a public Facebook page, engage fans by publishing posts and creating social experiences to share, and use page insights to guide content strategy and targeting of posts. It also suggests leveraging the Facebook platform and ads to communicate beyond existing fans.

1. Rosa Birch Privacy & PP September 2011

2. Facebook Mission: Give people the power to share and make the world more open and connected.

3. 800M Users worldwide

4. 30M Users in the UK

5. More than half of users return daily

6. 350M+ mobile users each month

7. The web is being rebuilt around people Source: BDO USA "Retail Compass Survey of CMOs," November, 2010 Discover 10’s Search 00’s Browse 90’s

8. The transition is happening rapidly - 21 % + 1 % Social Portals Search

9. Facebook population Their friends People Word of mouth at scale

10. So, how can charities use Facebook to spread their message and cause?

13. Set clear guidelines on your page from the start

19. Cross publicise with your well known supporters or partners

21. Don’t be afraid of negative comments…. But DO be honest and respond

24. Add applications to your Page

25. Generate donations through your page For both individual fundraising activities…..

26. Generate donations through your page … .and as an organisation

30. Social by Design http://developers.facebook.com/ Community Conversation Identity Social Design is a way of thinking about product design that puts social experiences at the core. Create these social experiences with the features available on Facebook Platform.

31. Social by Design

32. Case studies

33. Case studies

34. Case studies

35. Case studies……….. Please send your charity campaign examples to me, upload them to Facebook Studio and send them to Non Profits at Facebook.

36. F8….What does it mean for you?

37. F8….What does it mean for you? Timeline:

38. F8….What does it mean for you? A new class of apps:

39. F8….What does it mean for you? Customise actions:

40. Resources at your disposal

41. Facebook Studio: www.facebook-studio.com

42. Non-Profits on Facebook: www.facebook.com/nonprofits

43. Facebook Pages functionality: never static As a professional Facebook user, like www.facebook.com/facebookpages to keep abreast of the latest

44. Known issues on Facebook As a professional Facebook user, like www.facebook.com/knownissues to check for up-to-date information about bugs and issues on the site.