Nielsen insights pocketbook 2018

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Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary.

Copyright © 2018 The Nielsen Company (US), LLC. Confidential and proprietary. Visit us at : www.nielsen.com
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Copyright © 2018
The Nielsen Company (US), LLC.
Confidential and proprietary.
Established in Vietnam since 1993, Nielsen Vietnam Ltd. has become the
country’s leading market research agency that offers full service capability and
local knowledge across qualitative, quantitative, media, sales & marketing
effectiveness and retail measurement lead covering FMCG, Consumer
Products, Automotive, Finance, Pharmaceuticals, Telecommunications,
Industry & Manufacturing, Real Estate and Tourism.
We study consumers in more than 100 countries including Vietnam to give our
clients the most complete view of trends and habits worldwide. And we’re
constantly evolving, not only in terms of where we measure, or what we
measure but also in how our insights can help our clients identify pockets of
organic and inorganic growth, driving sustainability and profitability.
Nielsen Vietnam has conducted more than 2 million interviews a year & has a
continuous monthly nationwide Retail Audit Service covering 36 categories
since 2012.
Ho Chi Minh Head Office
Level 04, Centre Point Building,
106 Nguyen Van Troi, Phu Nhuan
Dist.,
Ho Chi Minh City, Vietnam
TEL: +84 28 3997 8088
Hanoi Office
Level 03, Song Hong Parkview,
165 Thai Ha, Dong Da Dist.,
Hanoi, Vietnam
TEL: +84 24 7304 2288
vietnaminfo@nielsen.com
www.nielsen.com/vn
www.facebook.com/vietnamnielsen

Vietnam continues to be an exciting market with full of
opportunities and challenges at the same time. In last 4
years, we have witnessed significant evolution of retail
landscape and consumer behaviour, which leads to
great volatility in growth. As a result, companies need to
be better informed. Decision-making can no longer rely
on gut feel and historic trends, as change would stand
before us. Indeed, businesses now have to make
decisions faster based on “What’s next” in their own
industry and in this market. Organic growth will
certainly slowdown, especially in key cities of Ho Chi
Minh and Hanoi. For this reason, companies need to
look at emerging markets within the country.
In today’s world, information is everywhere and as easy
as it is to jump on the Internet bandwagon, it is hard for
brands to discern what really matters. That is a new
challenge of “Big Data” and this is where Nielsen can
help. Each year, we are able to deliver actionable
insights with greater speed and precision, using new
forms of technology to consistently provide greater
findings of what drive the changes in this market. No
matter what change looks like, we help our clients know
their next move.
This version is a complication of Nielsen findings over
the past year. Based on these findings, we identify
emerging trends which will impact businesses in next
10 years, and our hope is that the Nielsen Vietnam
Pocket Book will serve as a first-stop reference when
you have any questions about the market and your
area of interest. We have again included our own
proprietary research as well as figures from the
Vietnam Government Statistics Office.
Know What’s next and you will get there first.
NGUYEN HUONG
QUYNH
Managing Director,
Nielsen Vietnam

The Conference Board® Global Consumer Confidence Survey is conducted in
collaboration with Nielsen measures perceptions of local job prospects, personal
finances and immediate spending intentions. Consumer confidence levels above
and below a baseline of 100 indicate degrees of optimism and pessimism,
respectively.
Source: GDP and Inflation reflects % change per annum to Q1 2018 Economist Intelligence Unit (EIU)/local governments where not
available in EIU
Countries where economic growth is highest also show have some of the
most optimistic consumers
CONSUMER CONFIDENCE INDEX
CONSUMER CONFIDENCE INDEX
7
The Conference Board® Global Consumer Confidence Survey is conducted in collaboration with Nielsen.
Q2
2018
Q2 2018
vs Q1
2018
GDP (% change pa) Inflation
THAILAND 102 -7 4.6 1.3
INDIA 124 -6 7.4 4.9
VIETNAM 120 -4 6.9 3.8
JAPAN 83 -4 1.3 0.6
KOREA 56 -3 2.9 1.5
TAIWAN 76 -3 3.3 1.7
SINGAPORE 94 -3 3.8 0.3
PHILIPPINES 127 -2 6.9 4.8
NEW ZEALAND 102 -2 2.7 1.5
CHINA 113 -2 6.7 1.6
HONGKONG 105 -2 3.5 2.1
GDP (%
change pa)
Inflation
Q2
2018
Q2 2018
vs Q1
2018
4.5 1.3 MALAYSIA 117 13
2.5 1.9 AUSTRALIA 93 2
5.2 3.2 INDONESIA 127 0

WHAT ARE THE TOP TWO CONCERNS IN THE NEXT SIX MONTHS? Q2 2018
WHO’S SPENDING, SAVING AND INVESTING? Q2 2018
Type of concern
After living expenses, how is spare money spent
%
%
IN = India ID = Indonesia
8
The Conference Board® Global Consumer Confidence Survey is conducted in collaboration with Nielsen.
30
16
40
27
10
18
32
25
13
17
23
17
11
16
42
29
15
34
28
32
22 23
28
40
15 17
24
52
39
22
0
10
20
30
40
50
60
APAC AU CN HK ID IN JP KO MY NZ PH SG TH TW VN
Health The economy
Bars reflect Q2 2018. Table shows comparison to Q1 2018
Health 4 -3 5 0 -3 3 5 -3 -1 0 1 -3 -5 -10 1
The economy 1 0 2 3 2 -1 1 2 -4 -2 -1 1 5 1 -1
64
48
64
72
66 65
60 61
64
45
71 69
64 65
70
54
31
64
29
46
55
35 36
43
35 34
49
44
33
49
0
10
20
30
40
50
60
70
80
Putting into savings Holidays / vacations
Putting into savings 0 5 0 4 1 2 -2 2 -1 -3 3 4 -3 -1 -3
Holidays / vacations 1 -2 3 -1 2 1 -2 -3 2 4 2 -2 -5 1 3
Health has become the top concern across Asia Pacific. Consumers in Vietnam,
China and Japan are more concerned (in top 5 market globally) about health and is
increasing steadily over time.

2.2% 2.2% 1.7% 2.1% 2.3% 2.4% 2.1% 2.3% 2.0% 1.9%
2.2%
2.9%
1.9%
2.1% 1.6%
3.5%
2.8% 2.6%
2.9% 3.3%
4.4%
5.1%
3.6%
4.2%
3.9%
5.9%
4.8% 4.9% 4.9%
5.3%
MAT
YA
MAT
TY Q3 16 Q4 16 Q1 17 Q2 17 Q3 17 Q4 17 Q1 18 Q2 18
Unit Value Growth Volume Growth Nominal Growth
FAST MOVING CONSUMER GOODS MARKET DYNAMICS
Weighted average – APAC – 14 countries
Color coding indicates growth or declining trend compared to same 6 month period year ago
Average volume growth of Q4’17 & Q1’18 vs Q4’16 & Q1’17. Vietnam represents latest annual growth; no 2016 % growth available for comparison
MAT
YA
MAT
TY
Q316 Q416 Q117 Q217 Q317 Q417 Q118 Q218
WHERE ARE THE FMCG GROWTH OPPORTUNITIES?
Avg. volume growth decreasing versus last period
Avg. volume growth increasing versus last period
Average volume growth Q1 2018 & Q2 2018
INDIA (+9.5%)
INDONESIA (-0.4%)
VIETNAM (+1.2%)
HONGKONG (+2.2%)
THAILAND(-3.9%)
CHINA (+3.2%)
AUSTRALIA (+1.3%)
TAIWAN (-0.7%)
SINGAPORE (-0.9%)
KOREA (-0.8%)
PHILIPPINES (+0.8%)
NEW ZEALAND(+1.6%)
MALAYSIA (+5.4%)
JAPAN (+0.6%)

The Asia Pacific continues to be a dynamic region of
change. In recent months, there was a flood of events that
could fundamentally change the playing field in the region.
The Korean Peninsula is on the precipice of change with
April’s historic summit between the leaders of North Korea
and South Korea greatly increasing prospects of a formal
peace treaty. In May, a new political party was voted into
power in Malaysia for the first time in 60 years, heralding
major political and economic reforms. Meanwhile, China’s
Belt and Road initiative continues to be a major topic for
countries and companies alike and is set to provide many
opportunities and challenges for the region.
Behind the headlines lies the relatively normal backdrop of
continued economic expansion and growing opportunities
in many of the region’s markets. With increasing
populations, rising disposable incomes and rapidly
connecting lifestyles, the Asia Pacific is quickly expanding
its influence on the global economy.
Across the region, Vietnam, India, China and the
Philippines boasted the highest economic growth for the
quarter, supported by strong and growing consumer
confidence in these markets. While there is always a
myriad of reasons behind a country’s economic growth,
there are some commonalities between these markets
that contribute to their healthy outlook. For example,
accelerating urbanisation and increasingly youthful
populations are creating bigger workforces with more
disposable income, which in turn is boosting domestic
demand in these countries.
Laura McCullough
Marketing
Effectiveness &
Sales Effectiveness
Practice Leader:
Developing
Countries

GDP & INFLATION
6
6.6 6.8
6.2 6.2 6.6
4.9
2.6
3.4
4.8 4.4 4.4 4.6 4.3
2016 2017 2018 2019 2020 2021 2022
GDP Inflation
22354
22708
23707
24808
25259 25551 25705
2016 2017 2018 2019 2020 2021 2022
Exchange Rate - Local Currency (USD$)
Exchange Rate - Local Currrency (USD$)
EXCHANGE RATE
Source: Nielsen What’s Next in Vietnam – Forecasting Tool

POPULATION
Source: Nielsen What’s Next in Vietnam – Forecasting Tool
94
95
95.7
96.4
97
97.7
98.3
2016 2017 2018 2019 2020 2021 2022
Population
47 49 52 54 55 56
131 131 132 132 132 133
2016 2017 2018 2019 2020 2021
Internet users Mobile subscribers
Million people
INTERNET USERS
Per 100 people

3.2%
1.6%
11.3%
Total FMCG TT Urban MT Urban
Source: Nielsen Retail Index – Total Urban (TT + MT) – Versus year ago
Fast moving consumer goods dynamics – total urban (traditional trade + modern trade)
1.1% 1.0% 1.1% 1.1% 0.8%
1.2% 1.0% 1.0% 1.1%
2.0%
4.9%
1.2%
5.4%
4.4%
5.0%
1.1% 0.8% 1.6%
3.2%
5.8%
2.3%
6.5%
5.2%
6.2%
2.1%
1.8%
2.7%
MAT YA MAT TY YTD YA YTD TY Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18
Unit Value Growth Volume Change (Weighted Value) Nominal Value Growth
82%
18%
VALUE CONTRIBUTION AND growth – MAT Q2-2018

Source: Nielsen Retail Index
TOTAL VIETNAM (URBAN) – MANUFACTURER PERFORMANCE – FMCG

Vietnam’s FMCG performance in first quarters is usually
strong due to the Tet holiday period and Tet sales in Q1
last year were at record levels. But this year growth was
slower than expected, possibly due to changing
consumer behaviour toward the holiday. There are
indications that consumers are looking to enjoy a
simpler Tet experience. Manufacturers can either take
that change as an inevitable impact on their business or
seek opportunities for new and innovative ”whitespace”
from which they can tailor their product offerings to
make sure that they stay relevant to consumers.
Across retail channels, although Traditional Trade
including “wet markets” still dominates in Vietnam,
Modern Trade has gained impressive momentum. Since
2012, the number of convenience stores has nearly
quadrupled and Minimarts comprised the most store
openings in both 2016 and 2017. Health and beauty and
modern drug stores have also expanded quickly,
doubling in the past two years. Modern retailers will
look to continue to expand and invest in improving their
stores to attract more shoppers. The future outlook of
small-format modern stores is very optimistic as the
growth of the Modern Trade channel is set to further
accelerate. However, it will no longer be a one-size-fits-
all Modern Trade strategy. The channel playbook has to
be looked into at a much deeper level to reflect the
diversity in shopper missions and to build efficient in-
store strategies.
NGUYEN HUONG
QUYNH
Managing Director,
Nielsen Vietnam
Nielsen Vietnam

“2018 should be a year of innovation and new launches
as consumer behaviour continues to evolve. The
winners will be the companies that persistently invest
in better understanding of evolving desires and needs
and in ensuring execution excellence.”
Nguyen Huong Quynh
Managing Director
QUOTE

107
109
111
114 115 114 115
112
107 107
112
117 116 115
124
120
Q2 2016 Q3 2016 Q4 2016 Q2 2017 Q3 2017 Q4 2017 Q1 2018 Q2 2018
Asia Pacific Vietnam
VIETNAM RANKED 5TH GLOBALLY IN TERMS OF CONSUMER CONFIDENCE
VIETNAMESEREMAINS SHOWING POSITIVE CONFIDENCE INDICATOR
POSITIVE ABOUT
JOB PROSPECTS
SECURE ABOUT
THEIR FINANCES
READY
TO SPEND
73 71
77 76
69 69
75 71
54 51
64
55

Overall, we continue to see a stably high confidence
level among Vietnamese consumers throughout the
past 3 years. The good momentum of economy growth
across industries combining with the positive signals of
foreign investment flows, increasing household income
and growth-oriented government policies could
translate into optimism of our consumers. Besides, the
consistent trend could be influenced by the build-up
and positive sentiment towards the personal finance
status as well as immediate spending intentions.
Emerging markets like those in Southeast Asia region
have been noticed as an important region for long-term
growth of consumer-facing businesses for quite some
time now. This statement is likely due to many
advantages that this group could bring such as young
and fast-growing population coupled with rapid and
consistent economic growth experienced in many
markets. And high levels of consumer confidence could
be one of these advantages too.
DANG THUY HA
Director,
Consumer Insights,
Nielsen Vietnam

Source: Study What’s Next In Emerging Markets Study, 2018
0-14
years
15-19
years
(Gen-Z)
20-34
years
(Gen-Y)
35-49
years (Gen-
X)
50-64
years (Baby
Boomers)
65+ years
(Silver Gen)
SHARE OF
POPULATION
7%23% 27% 21% 14% 8%
22% 21% 18% 11%21% 7%
20152025
+0.8M +0.2M -3.5M +3.4M +3.7M +3.6M
Vietnam has notably youthful compositions. With effective analysis, companies
can gain important clues to tap into market opportunities early as the youthful
cohort move from being dependents to significant contributors to the
workforce, capable of powering a strong business environment and economy.
However, consumers are living longer, and in Vietnam the proposition of
people aged 50 and older is increasing. Projection shows that by 2025, nearly
29% of Vietnam’s population will be more than 50 years old. With this rising
proportion of aged population, white-space opportunities abound for
manufacturers, media, retailers and service providers that can address the
special needs of this segment. It is good to start some discussions now around
strategic growth plans and investment to ensure aged people are active,
engaged and contributing members in the community and workforce.

AGING
POPULA-
TION
• Negative economic
growth, less investment
• Smaller working
population
• Shrinking industries
reliant on labour e.g.
nursing, construction
• Labour reform including
family friendly policies &
retirement age
• Technology and robotics
replacing labour shortages
• Health food and supplements
for aging people
• Delivery services and in-home
care for aged segment
• Aged-friendly packaging –
larger letters – icons and
labelling systems
• Aged-friendly retail layouts
YOUNG
POPULA-
TION
• Higher economic growth,
more investment
• Number of workforce
outweighs number of
dependents
• Focus on education
• More spending power
• Infant & children focused
retail outlets and product
ranges
• Youth programming and
media
• Marketing toward young
families
SOCIETAL IMPLICATION
POTENTIAL INDUSTRY
RESPONSES

Source: Study What’s Next In Emerging Markets Study, 2018
34% 40%
66% 60%
2015 2025
Urban Rural
% urban population by city size in
people
49%
40%
3%
10%
6%
19%
26%
23% 23%
2015 2025
<300K 300k-500k 500k-1M
1M-5M 5M-10M 10M+
% population by urbanity
Over the last ten years, Vietnam’s mid and mixed-density cities have grown, a
pattern that is expected to continue through 2025. During this time, Vietnam
will also experience a growth in its rural cities, as more people move to large
towns and small cities.
% change in population
0%
15%
109%
-45%
225%
6%0%
14%
40%
-46%
109%
5%0% 12%
27%
-100%
88%
0%
> 10 Million 10 - 5 Million 1 - 5 Million 500K - 1 Million 300K - 500K <300K
2015 2020 2025

“Rural and mid-density cities are the next frontier. As
the infrastructure and job opportunities improve
throughout these emerging markets, new centers for
trade are sprouting up.”
Gaurang Kotak
Head of Consumer Insights Vietnam
QUOTE

The impacts of urbanization will not be consistent in different areas of the
same country. Size, infrastructure, congestion, retail development and many
other factors come into play. In Vietnam, nearly twenty five percent of the
urban population are in cities of 1 million people plus. While these high-
density cities face infrastructure challenges, rising congestion and an array of
social issues, they’re also are home to large populations of comparatively
affluent and time-poor consumers and represent a concentrated
opportunity for convenience, on-the-go and health and wellness.
On the other hands, when secondary cities and smaller urban regions
become more developed, they could remain a strategic investment for
companies looking to capture more growth. The consumers in these mid and
mixed-density areas are already experiencing the benefits of urbanization,
including
increased exposure to mobile technologies and diversified media. This is
rapidly pushing them to adopt more urban-like shopping behaviors. Many
believe that this economic development will transform the consumer
prospects in these places but represent different consumer needs, and
companies should consider these differences in their offerings.
URBAN SEGMENTATION = DIFFERENT NEEDS
HIGH
DENSITY
+
• Changing consumption
patterns
• Increasing access to
infrastructure
-
• Congestion, centralized
consumption
- Potential health, safety
and pollution issues
• Smaller pack sizes
• More demand for
convenience, delivery, on-
the-go solutions
• E-commerce and delivery
options used to bridge
gaps in consumer needs
from existing retail
environment
LOW
DENSITY
+
• Growing consumption
demand
-
• More limited infrastructure
• Large “stock up” pack sizes
• Maturing category
evolution
• Focus on “golden stores”
• Technology leapfrogging
traditional retail evolution.
SOCIETAL IMPLICATIONS
POTENTIAL INDUSTRY
RESPONSES

VIETNAM OUTBOUND TOURISM SOARS…
TOTAL VALUE
2012
3.5 USD Bn.
OUTBOUND TRIPS GROWTH
IN ASIA PACIFIC 2016 TO 2021
2016
8.0 USD Bn.
Myanmar
China
India
Indonesia
Vietnam
AND PEAK UP EVEN HIGHER IN TET
Tourists in Tet 2018 is up +20% - 30% during Lunar New Year (vs.
YA) with OUTBOUND travel contributes 50-70%.
Viettourist
80%
Fiditour
60% 50%
Viettravel
Outbound Domestic
DOMESTIC AND OUTBOUND TRAVEL TET 2018
Source: Future of Outbound Travel in Asia Pacific (2016 to 2021) report by MasterCard,
vietnamtourism.gov.vn, cafebiz.vn, https://dulich.vnexpress.net

Top spending after necessities Q2’18 vs Q1’18
% Respondents say they will spend on this item after necessities
SAVINGS HOLIDAYS
HOME
IMPROVEMENT
TECHNOLOGY
PRODUCTS
70%
(-3)
49%
(+3)
38%
(-4)
46%
(+0)
OOH
ENTERTAINMENT
NEW CLOTHES
46%
(-5)
43%
(+0)
41%
(+3)
PAY MEDICAL
INSURANCE
PREMIUMS

VIETNAM AVERAGE # IN A HOUSEHOLD
20152000 2025
4.4 3.6 3.3
HOUSEHOLD SIZE & AVERAGE WAGES PER MONTH
4.49
4.31
4.13
3.96
3.81 3.76 3.70 3.60 3.60 3.50 3.50
0
50
100
150
200
250
300
350
400
450
500
0.00
1.00
2.00
3.00
4.00
5.00
Average HH size (person) Average wages per month (USD)

%
Change
(+/-)
Wetmarkets
Traditional
grocery
Supermarkets
PersonalCare
Convenience
Stores
Minimarts
Department
Store
Cosmetic
Shops
81 81 78 39 42 17 13 92018
2017
Where do consumers shop?
91 84 87 34 29 6 12 7
-10 -3 -5 +5 +13 +11 +1 +2
18.9 9.5 2.5 1.2 4.5 2.2 0.8 0.82018
2017
How often do they shop? Average per month
21.9 7.6 2.1 1.1 3.2 1.7 0.7 0.8
32 14 39 1 11 2 0 02018
2017
Channel spend most in?
46 10 36 - 6 1 1 -

Hyper-connectivity and busy lifestyles are influencing
buying decisions of global consumers in general and
Vietnamese consumers in particular. Today’s consumers
want convenience at every stage of shopping and brand
engagement with products and services.
However, convenience means different things to
different consumers and it is increasingly important to
understand the local trends centered around the need
for convenience. There are six key factors driving
consumers towards convenience and by understanding
them, companies can adapt and enhance their solutions
as consumer needs rapidly evolve. They are
circumstances, culture, location, market maturity and
technology. These key influences are driving the need
for fast moving consumer goods (FMCG) towards
convenience solutions tailored to cater to different
segments of society and geographical areas.
Since consumers don’t articulate convenience directly,
FMCG companies can get insights from consumer
activities during their start-to-finish experience with
products and solutions.
DOAN DUY KHOA
Director,
Consumer Insights,
Nielsen Vietnam

Question: Which product categories will you consider buying a
premium offering (Spend more than average price for the
particular category?)
32% 31% 25% 42%
DAIRY
PRODUCTS
BABY FOOD
/ INFANT
FORMULA FRUIT JUICE
MEAT/SEA
FOOD
43% 37% 36% 32%
COSMETICS ORAL CARE BODY CARE HAIR CARE

• Price Index is the index Nielsen use to determine price segments, which equals average price of
SKU divided by average price of total category.
Price Tier BBD
Value % Share - Vietnam | Period Ending FEB18 | Share of Total Category
Price Tier BBD
Value % Share - Vietnam | Period Ending FEB18 | Share of Total Category Val
BABY CAREFEM CARE HEALTH CARE
Source: Nielsen Retail Audit Data

HIGH-QUALITY
MATERIALS OR
INGREDIENTS
63%
SUPERIOR FUNCTION
OR PERFORMANCE
50%
SUPERIOR STYLE OR
DESIGN
49%
IT’S EXPENSIVE25%
Question: A premium product is one that provides special,
enhanced or exclusive benefits. What makes a product
premium to you?
FROM A WELL-KNOWN /
TRUSTED BRAND
61%
FROM A LOCATION
KNOWN FOR
SUPERIOR QUALITY
47%
PROVIDE SUPERIOR
CUSTOMER
EXPERIENCE
46%

60%
of Vietnamese
consumers are
seeking for
NO ARTIFICIAL
COLORS
52%
of Vietnamese
consumers are seeking
for
NO ARTIFICIAL
FLAVORS
53%
of Vietnamese
consumers are
seeking for
LOW FAT/ FAT FREE
48%
of Vietnamese consumers
are seeking for
LOW SUGAR/ SUGAR FREE
37%
of Vietnamese
consumers are seeking
for
GMO FREE
38%
of Vietnamese
consumers are
seeking for
ORGANIC
45
48
41
46
43
46
42
38 37
40 41 42
26 25 27 27
23 2220 20 22 21 23 2220
17 17 19
16
11
Q1/17 Q2/17 Q3/17 Q4/17 Q1/18 Q2/18
Job Security
Work/Life Balance
Health and Wellness
The State of Economy
Parents’ Welfare
& Happiness
Source: The Conference Board® Global Consumer Confidence™ Survey Q1/2018, in collaboration with Nielsen

2015
23 MILLION PEOPLE
ANNUAL SPENDING
$50 BILLION
38% OF TOTAL
CONSUMER SPENDING
2025
40 MILLION PEOPLE
ANNUAL SPENDING
$99 BILLION
48% OF TOTAL
CONSUMER SPENDING
57%
take advantage of
special offer or
promotion when
shopping
61%
search for
information before
buying
Expect a relevant and
personalized advertising
experience
54%
Engage with other
viewers on social media
while watching
advertising
64%

“Many of our clients are finding that their market
strategies and tactics for Vietnam must change more
quickly than in the past as consumers are becoming
more informed, demanding and agile. To win today
and tomorrow, you must be constantly evolving your
strategy to reflect new market realities.”
Gaurang Kotak,
Head of Consumer Insights Vietnam
QUOTE

Source: Nielsen Rural Mythbusters 2017
>62M
Vietnamese
consumers are
and will be living
in rural
More than
820,000
retail stores
are located in
rural
Rural contributes
around
50%
total sale of
FMCG in Vietnam

Source: Nielsen Rural Mythbusters 2017
POPULATION
(TOTAL VN: 93.4 mil)
MONTHLY INCOME
PER CAPITA
EXPENSE PER CAPITA
GROWS AT NEARLY
EDUCATION
67%
70% rely on farming / fishing and hired labor
80$
40%
Post high school: 70.8%
University: 3%
33%
160$
26%
Post high school: 88.9 %
University: 14%
URBAN
URBANIZATION BRINGS RURAL CLOSER TO URBAN
FAST URBANIZATION
Rural people become urban
population – reach ratio
50:50 in 2040
MORE WEALTH
Monthly income per capita
growth – from $40 to $80
between 2011 and 2016;
and est. $140 in 2020
RURAL

Source: Nielsen Rural Mythbusters 2017, YouNet Media 2016 2016 (combine with estimation from WeAreSocial & Facebook
Audience Insight)
90% RR people own
TV at home and 57%
connect with more
than 10 TV channels
90%
90% RR people own
mobile phone and 50%
of them own
smartphone
90%
Number of rural netizens
vs. Urban netizens (mil)
22.8
25.48 25.09
21.85 22.02
23.97
20
25
30
2014 2015 2016
Urban Netizen Rural Netizen
4.5
11
15
18.5
21
22.723.5
0.5
2
5
9
14
21.222.5
0
5
10
15
20
25
Urban
Users
Rural
Users
Number of rural vs urban
Facebook users
3.04
3.86 2.83
3.02
1.52
2.01
1.64
2.25
2014 2015 2016 2017
Facebook time spend
Time spend (hrs) of Urban
Time spend (hrs) of Rural
57.3% 42.7%Average…
Urban Users Rural Users
38.7% 42.2% 46.0%
61.3% 57.8% 54.0%
Pre-event During event Post-event
Rural vs. Urban Participation Rate
per Stage of Event

Source: Vietnam Household Living Standards Survey 2014; Nielsen Rural Study 2014
196
20.2m2
192
213
Avg Income Index
2014 vs 2004*
Urban Rural
Avg Consumption
Expenditure*
2014 vs 2004
158
Urban Rural
Avg Household Living Area Per Capita**
Rural – 2014 vs 2004
12.8m2
+57%
*Absolute growth in 2014 vs. 2004
** Based on living area divided by number of households
RURAL LIFESTYLE IS UPGRADING
74%
Quality is
prioritized over
cheap price
65%
Willing to pay more
for higher quality
37%
of Rural consumers is
‘going for better’
RURAL CONSUMER’S PRICE PERCEPTION
Most consumers want quality. Trend-seeking consumers will lead
up-trading.

Source: Nielsen Rural Study 2014
Manufacturers are skeptical to push new launches to Rural,
but once accepted, positive in-store performance.
WHAT CONSUMERS WANT
Within store, new launches in
RURAL perform BETTER than in 6
key cities, proven in 90% (25 out
of 27) categories
Number of
new launches
in Rural is 60%
as compared
with 6 key
cities
Weighted
distribution
reached 6
months launch
in Rural is 42%
as compared
with 6 key Cities
More than 3 in 4 (77%)
always want to try new products
Most of them (95%)
always like a wide range of
products to choose
MANUFACTURERS ARE
SKEPTICAL TO PUSH

1.8%
0.8%
3.2% 4.5%
4.9%
5.4%
MAT LYMAT TY
1.0% 0.8%
3.0% 3.2%
4.1% 4.0%
MAT LYMAT TY
1.9% 0.8%
3.0% 5.4%
4.9%
6.1%
MAT LY MAT TY
Source: Nielsen Retail Audit , Dec’17 data ending
VIETNAM URBAN (50%) RURAL (50%)
2016 2017
WIN RETAILERS
WIN RIGHT STORES
HOW TO WIN IN VIETNAMESE RURAL REGIONS?
2016 20172016 2017

NGUYEN ANH
DZUNG
Executive Director,
Head of Retail
Measurement
Services
Nielsen Vietnam
Accounting for 68 percent of country’s 90 million
people, rural consumers are evolving in leaps and
bounds. As the nation’s growth continues and FMCG
outlook progresses, there is increasing interest from
both local and multinational businesses around
Vietnam’s rural consumers.
With its huge population and increasing affluence,
rural Vietnam is in fact lucrative market as these
consumers are enjoying income growth and have a
tendency to uplift their lifestyles. Yet, this high-
potential group largely remains untapped due to many
perceived challenges. Those challenges remained rural
myths, such as rural consumers are less connected,
they are likely to keen on low-priced products and
pushing products to these far lungs is expensive and
costly.
Aiming to debunk these myths about rural Vietnam,
we have found out that reaching rural land and
engaging rural consumers is not difficult like finding a
needle in a haystack. And as the rural Vietnamese
community continues to evolve, transform and takes
centre stage as a key group for businesses,
understanding who they really are, where, how and
what they are buying and their most effective touch
points will be prerequisites for future success.

Semi-retailer stores
for FMCG in Vietnam
(2016)
25,371
TRADITIONAL TRADE STILL DOMINATES WITH
INCREASING IMPORTANCE OF SEMI-RETAILERS (*)
TT Retailer stores for
FMCG in Vietnam
(2016)
1,485,747
Note: Retailers (stores having retail sales >90%), Semi-retailers (stores having retail sales
10% to 90%), Wholesalers (stores having retail sales <10%)
(*) Excluding Mega Market
Store growth
2016 vs. YA
+2%
MODERN TRADE STORES CONTINUES
TO INCREASE RAPIDLY
Modern Trade stores
in Vietnam (2016)
4,765
571 Supermarkets
4,194 Minimart &
CVS
Store growth
2016 vs. YA
(MT 36CT)
+61%
One of the most overwhelming challenges for consumers-facing businesses
to get their products in front of the consumers is the complexity of the retail
environment in Vietnam.

SUPERMARKET/ HYPERMARKET NUMBER OF STORES
DEC’16 DEC’17
Co.op Mart 83 89
VinMart 57 75
Big C 34 35
Fivimart 25 26
Lan Chi
Mart
12 22
Aeon
Citimart
20 20
Mega Market 19 19
Hapromart 16 12
Auchan 8 16
DEC’16 DEC’17
Muong Thanh
Mart
14 14
Lotte Mart 13 13
Intimex 12 12
Thanh Do
Mart
10
AEON 4 4
SatraMart 3 3
Co.opmart
Extra Plus
2 2
Giant 1 1
Emart 1 1
 COOPMART IS STILL THE BIGGEST, VINMART GO FAST,
 AUCHAN, LAN CHI INCREASE DOUBLE IN TERM OF NUMBER
OF STORE

91 88
120 131
156
201
76
143
157
251
292
59 55 55
52
12
68
13
16
Dec-15
Feb-16
Apr-16
Jun-16
Aug-16
Oct-16
Dec-16
Feb-17
Apr-17
Jun-17
Aug-17
Oct-17
Dec-17
Co.op Food
SatraFoods
Bach Hoa
Xanh
Vissan
Zakkamart
Coop Smile
T-Mart
CP Fresh
mart
CONVENIENCE STORES:
GROW AGGRESSIVELY FROM DIFFERENT CHAINS
132 147
189
215
241 254 259
103
152
161 157
65 94 110 122
130 166128
121
119
31 39 50 59 66 71 78
100 1063 4 7 11
822
950 840
788
850954
0
200
400
600
800
1000
Dec-15
Feb-16
Apr-16
Jun-16
Aug-16
Oct-16
Dec-16
Feb-17
Apr-17
Jun-17
Aug-17
Oct-17
Dec-17
Circle K
B's Mart
Family
Mart
Shop &
Go
Mini Stop
7-eleven
VinMart+
FOOD & MINIMART:
LEAD BY 3 LOCAL PLAYERS

HEALTH/ BEAUTY & MODERN DRUG STORES:
PHARMACITY RISES UP TO BE THE BIGGEST CHAIN
MOM & KID STORES:
CONCUNG.COM CONTINUE TO SPEED UP IN STORES OPENINGS
40 43
50
56
62 64
51
62
34
41 42 42 44
49
71
505253 51
47 4747
51
222020202020202020202020202020
2423
7 7 7 7 8 8 8 8 8 8 8 8 8 8 8 8
Dec-…
Feb-…
Apr-…
Jun-16
Aug-…
Oct-…
Dec-…
Feb-…
Apr-…
Jun-17
Aug-…
Oct-…
Dec-…
Medicare
Guardian
Pharmacit
y
Phano
Vistar
Pharmacy
Mỹ Châu
74
90
102
120 131
143
84 91 98
117
164
243
23 26 27 27 31 31 33 33 35 35 36 36 36
Oct-16
Nov-…
Dec-…
Jan-17
Feb-17
Mar-…
Apr-17
May-…
Jun-17
Jul-17
Aug-…
Sep-17
Oct-17
Nov-…
Dec-…
Bibomart
Concung.com
Kids Plaza
Shoptretho
TutiCare
TopBaby

In the context of changes brought on by
convenience, more and more consumers are seeking
shopping options that fall between full-fledged
supermarkets and traditional grocery stores. These
small-format modern stores will meet the new
lifestyle needs of consumers who wish to buy a
range of food and drink for tonight’s dinner rather
than shopping at large supermarkets to hold them
for next two or three weeks. These stores also have a
smaller grocery range, but importantly more space
for fresh foods such as chilled foods, fresh fruits and
vegetables, bakery and fresh meat and poultry. With
consumers typically shopping once every three or
four days, modern convenience stores will perfectly
meet the emerging lifestyle of today’s consumers.
Convenience should be defined as a mindset, rather
than a store format.
LE THI THUY
TRANG
Director, Head of
Retail Vertical
Nielsen Vietnam

Household income band (HIB) classification system overview. This
classification system is based on gross monthly income .
Order Household Income Band
HIB 18 HIB Class A5 150,000,000 and above
HIB 17 HIB Class A4 75,000,000 - 149,999,999
HIB 16 HIB Class A3 45,000,000 - 74,999,999
HIB 15 HIB Class A2 30,000,000 - 44,999,999
HIB 14 HIB Class A1 15,000,000 - 29,999,999
HIB 13 HIB Class B7 13,500,000-14,999,999
HIB 12 HIB Class B6 12,500,000 - 13,499,999
HIB 11 HIB Class B5 11,500,000 - 12,499,999
HIB 10 HIB Class B4 10,500,000 - 11,499,999
HIB 9 HIB Class B3 9,500,000 - 10,499,999
HIB 8 HIB Class B2 8,500,000 - 9,499,999
HIB 7 HIB Class B1 7,500,000 - 8,499,999
HIB 6 HIB Class C3 6,500,000 - 7,499,999
HIB 5 HIB Class C2 5,500,000 - 6,499,999
HIB 4 HIB Class C1 4,500,000 - 5,499,999
HIB 3 HIB Class D 3,000,000 - 4,499,999
HIB 2 HIB Class E 1,500,000 - 2,999,999
HIB 1 HIB Class F 1 - 1,499,999
(Unit: VND)

TABL E 1: VIETNAM HIB
HIB
2017
VIETNAM
URBAN RURAL TOTAL
HIB 18 0% 0% 0%
HIB 17 0% 0% 0%
HIB 16 1% 0% 0%
HIB 15 3% 1% 2%
HIB 14 16% 7% 10%
HIB 13 6% 3% 4%
HIB 12 7% 4% 5%
HIB 11 8% 4% 6%
HIB 10 8% 6% 6%
HIB 9 10% 7% 8%
HIB 8 7% 7% 7%
HIB 7 7% 8% 7%
HIB 6 12% 17% 16%
HIB 5 7% 13% 11%
HIB 4 5% 9% 8%
HIB 3 3% 9% 7%
HIB 2 0% 4% 3%
HIB 1 0% 1% 0%
TOTAL 100% 100% 100%
Sample Size 161,960 24,824 186,784

TABL E 2: HIB OF URBAN HA NOI AND URBAN HO CHI MINH CITY
HIB
2017
HANOI HCMC HCMC & HANOI
Urban Urban Urban
HIB 18 0% 0% 0%
HIB 17 0% 0% 0%
HIB 16 0% 1% 1%
HIB 15 3% 5% 4%
HIB 14 21% 18% 19%
HIB 13 10% 6% 8%
HIB 12 9% 8% 9%
HIB 11 10% 9% 9%
HIB 10 9% 9% 9%
HIB 9 9% 11% 10%
HIB 8 5% 7% 6%
HIB 7 4% 6% 5%
HIB 6 11% 9% 10%
HIB 5 4% 6% 5%
HIB 4 2% 4% 3%
HIB 3 1% 2% 1%
HIB 2 0% 0% 0%
HIB 1 0% 0% 0%
TOTAL 100% 100% 100%
Sample Size 63,067 57,013 120,080

TABL E 3: HIB OF URBAN AREAS IN THE 5 KEY CITIES
HIB
2017
HA NOI HAI PHONG DA NANG HCMC CAN THO 5 KEY CITIES
Urban Urban Urban Urban Urban Urban
HIB 18 0% 0% 0% 0% 0% 0%
HIB 17 0% 0% 0% 0% 0% 0%
HIB 16 0% 1% 0% 1% 0% 1%
HIB 15 3% 2% 2% 5% 1% 4%
HIB 14 21% 14% 14% 18% 10% 18%
HIB 13 10% 10% 4% 6% 2% 7%
HIB 12 9% 8% 5% 8% 3% 8%
HIB 11 10% 8% 6% 9% 5% 8%
HIB 10 9% 9% 10% 9% 6% 9%
HIB 9 9% 10% 16% 11% 12% 11%
HIB 8 5% 8% 8% 7% 9% 7%
HIB 7 4% 7% 12% 6% 11% 6%
HIB 6 11% 10% 11% 9% 17% 10%
HIB 5 4% 6% 6% 6% 10% 6%
HIB 4 2% 3% 3% 4% 7% 3%
HIB 3 1% 1% 2% 2% 5% 2%
HIB 2 0% 0% 0% 0% 1% 0%
HIB 1 0% 0% 0% 0% 0% 0%
TOTAL 100% 100% 100% 100% 100% 100%
Sample Size 63,067 5,106 5,782 57,013 6,869 137,837

AGE TOTAL MALE FEMALE
Tổng số - Total 90,728.90 44,758.10 45,970.80
0 - 4 7,530.50 3,992.07 3,538.43
5-9 6,986.13 3,629.16 3,356.97
10-14 6,532.48 3,356.97 3,175.51
15-19 8,074.87 3,719.88 4,354.99
20-24 8,800.70 4,445.72 4,354.99
25-29 8,437.79 4,264.26 4,173.53
30-34 7,621.23 3,810.61 3,810.61
35-39 6,895.40 3,447.70 3,447.70
40-44 6,351.02 3,175.51 3,175.51
45-49 5,806.65 2,903.32 2,903.32
50-54 5,262.28 2,540.41 2,721.87
55-59 4,354.99 2,086.76 2,268.22
60-64 2,994.05 1,360.93 1,633.12
65-69 1,723.85 725.83 998.02
70-74 1,360.93 544.37 816.56
75-79 1,179.48 453.64 725.83
80+ 817.00 301.00 516.00

REGION/
PROVINCE
2010 2011 2012 2013 2014 2015 2016
WHOLE
COUNTRY
86,932,500 87,860.40 88,809.30 89,759.50 90,728.90 91.713,3 92.695,1
Red River
Delta
19,803,300 20,066.10 20,274.90 20,481.90 20,705.20 20.925,5 21.133,8
Ha Noi 6,588,500 6,761.30 6,865.20 6,977.00 7,095.90 7.216,0 7.328,4
Vinh Phuc 1,007,600 1,011.40 1,022.40 1,029.40 1,041.90 1.054,5 1.066,0
Bac Ninh 1,041,200 1,063.40 1,085.80 1,108.20 1,131.20 1.154,7 1.178,6
Quang Ninh 1,154,900 1,168.00 1,177.70 1,187.50 1,199.40 1.211,3 1.224,6
Hai Duong 1,712,800 1,729.80 1,741.70 1,751.80 1,763.20 1.774,5 1.785,8
Hai Phong 1,857,800 1,879.80 1,904.10 1,925.20 1,946.00 1.963,3 1.980,8
Hung Yen 1,138,300 1,138.40 1,144.10 1,151.60 1,158.10 1.164,4 1.170,2
Thai Binh 1,784,800 1,785.90 1,787.40 1,788.10 1,788.70 1.789,2 1.790,0
Ha Nam 786,300 786.90 792.20 796.00 799.40 802,7 803,7
Nam Dinh 1,830,000 1,833.50 1,835.10 1,839.90 1,845.60 1.850,6 1.852,6
Ninh Binh 901,100 907.70 919.10 927.20 935.80 944,4 953,1
Northern
midlands &
mountain
areas
11,177,000 11,300.80 11,417.50 11,536.40 11,667.50 11.803,7 11.984,3
Ha Giang 733,700 746.60 761.60 775.80 788.80 802,0 816,1
Cao Bang 513,100 514.00 515.20 517.90 520.20 522,4 529,8
Bac Kan 296,600 300.40 303.00 305.20 307.30 313,1 319,0
Tuyen Quang 729,900 734.90 740.80 747.20 753.80 760,3 766,9
Lao Cai 626,700 637.00 646.50 655.90 665.20 674,5 684,3
Yen Bai 751,300 758.60 765.70 774.60 783.50 792,7 800,1
Thai Nguyen 1,131,300 1,139.40 1,149.10 1,156.00 1,173.20 1.190,6 1.227,4
Lang Son 736,300 740.80 745.30 749.70 753.70 757,9 768,7
Bac Giang 1,564,400 1,581.80 1,592.90 1,608.00 1,624.50 1.640,9 1.657,6
Phu Tho 1,320,200 1,329.30 1,340.80 1,351.20 1,360.20 1.369,7 1.381,7
Dien Bien 501,200 510.80 519.70 528.50 538.10 547,8 557,4
Lai Chau 380,500 389.40 397.30 405.70 415.30 425,1 436,0
Son La 1,099,000 1,118.60 1,134.40 1,150.50 1,166.40 1.182,4 1.208,0
Hoa Binh 792,800 799.00 805.20 810.30 817.40 824,3 831,3
Units: Thouns. pers.

REGION/
PROVINCE
2010 2011 2012 2013 2014 2015 2016
Northern
Central area
and Central
coastal area
18,943,500 19,104.90 19,243.30 19,387.50 19,522.50 19.658,0 19.798,8
Thanh Hoa 3,405,900 3,437.70 3,457.90 3,477.70 3,496.10 3.514,2 3.528,3
Nghe An 2,928,700 2,955.90 2,983.30 3,011.30 3,037.40 3.063,9 3.105,5
Ha Tinh 1,228,200 1,237.80 1,243.20 1,249.10 1,255.30 1.261,3 1.266,7
Quang Binh 848,600 853.40 858.30 863.40 868.20 872,9 877,7
Quang Tri 601,700 604.70 608.20 613.00 616.40 619,9 623,5
Thua Thien-
Hue
1,090,900 1,103.10 1,113.90 1,122.70 1,131.80 1.140,7 1.149,8
Da Nang 926,800 946.00 966.30 986.80 1,007.70 1.028,8 1.046,2
Quang Nam 1,427,100 1,442.70 1,452.90 1,463.20 1,471.80 1.480,3 1.487,7
Quang Ngai 1,218,600 1,225.20 1,229.80 1,236.30 1,241.40 1.246,4 1.251,5
Binh Dinh 1,492,000 1,498.20 1,502.40 1,509.30 1,514.50 1.519,7 1.524,6
Phu Yen 867,200 870.00 876.10 882.00 887.40 893,4 899,4
Khanh Hoa 1,164,600 1,171.40 1,180.10 1,188.40 1,196.90 1.205,3 1.213,8
Ninh Thuan 568,200 574.10 579.40 584.90 590.40 595,9 601,4
Binh Thuan 1,175,000 1,184.50 1,191.60 1,199.50 1,207.40 1.215,2 1.222,7
Central
Highlands
5,207,400 5,282.20 5,363.30 5,445.80 5,525.80 5.607,9 5.693,2
Kon Tum 442,100 451.60 462.70 473.30 484.20 495,9 507,8
Gia Lai 1,301,600 1,321.70 1,340.50 1,359.10 1,377.80 1.397,4 1.417,3
Dak Lak 1,754,400 1,770.50 1,791.40 1,812.80 1,833.30 1.853,7 1.874,5
Dak Nong 505,200 519.60 536.70 555.10 571.30 587,8 605,4
Lam Dong 1,204,100 1,218.70 1,232.00 1,245.40 1,259.30 1.273,1 1.288,2
South East 14,545,900 14,799.60 15,130.60 15,459.30 15,790.40 16.127,8 16.424,3
Binh Phuoc 888,200 897.30 908.90 920.70 932.50 944,4 956,4
Tay Ninh 1,072,700 1,082.00 1,089.70 1,096.90 1,104.20 1.111,5 1.118,8
Binh Duong 1,619,900 1,659.10 1,731.00 1,802.50 1,873.60 1.947,2 1.995,8
Dong Nai 2,575,100 2,640.20 2,707.80 2,772.70 2,838.60 2.905,8 2.963,8
Ba Ria - Vung
Tau
1,012,000 1,022.50 1,033.00 1,046.50 1,059.50 1.072,6 1.092,0
Ho Chi Minh
city
7,378,000 7,498.40 7,660.30 7,820.00 7,981.90 8.146,3 8.297,5

REGION/
PROVINCE
2010 2011 2012 2013 2014 2015 2016
Mekong
River Delta
17,255,400 17,306.80 17,379.60 17,448.70 17,517.60 17.590,4 17.660,7
Long An 1,442,800 1,449.90 1,460.30 1,469.90 1,477.30 1.484,7 1.490,6
Tien Giang 1,678,000 1,682.60 1,692.50 1,703.40 1,716.10 1.728,7 1.740,2
Ben Tre 1,256,700 1,257.40 1,258.90 1,260.60 1,262.20 1.263,7 1.265,2
Tra Vinh 1,006,700 1,013.10 1,018.40 1,023.90 1,029.30 1.034,6 1.040,5
Vinh Long 1,026,500 1,029.10 1,034.50 1,037.80 1,041.50 1.045,0 1.048,6
Dong Thap 1,669,600 1,671.70 1,675.00 1,678.40 1,681.30 1.684,3 1.687,3
An Giang 2,148,900 2,149.00 2,151.20 2,153.30 2,155.80 2.158,3 2.159,9
Kien Giang 1,699,700 1,710.90 1,723.80 1,734.30 1,745.50 1.761,0 1.776,7
Can Tho 1,195,100 1,208.00 1,218.30 1,228.50 1,238.30 1.248,0 1.257,9
Hau Giang 760,400 761.70 763.80 766.20 768.40 770,4 772,5
Soc Trang 1,297,500 1,298.40 1,301.50 1,304.70 1,307.70 1.310,7 1.312,5
Bac Lieu 863,300 864.90 869.30 873.60 877.90 882,0 886,2
Ca Mau 1,210,200 1,210.00 1,212.10 1,214.20 1,216.40 1.218,9 1.222,6

REGION/
PROVINCE
Total Urban Rural
WHOLE COUNTRY 92.695,1 31.986,0 60.709,1
Red River Delta 21.133,8 7.645,3 13.488,5
Ha Noi 7.328,4 3.928,6 3.399,8
Vinh Phuc 1.066,0 248,5 817,5
Bac Ninh 1.178,6 343,1 835,5
Quang Ninh 1.224,6 749,7 474,9
Hai Duong 1.785,8 448,8 1.337,0
Hai Phong 1.980,8 925,9 1.054,9
Hung Yen 1.170,2 152,0 1.018,2
Thai Binh 1.790,0 187,9 1.602,1
Ha Nam 803,7 125,8 677,9
Nam Dinh 1.852,6 338,7 1.513,9
Ninh Binh 953,1 196,3 756,8
Northern midlands and
mountain areas
11.984,3 2.195,2 9.789,1
Ha Giang 816,1 122,2 693,9
Cao Bang 529,8 122,8 407,0
Bac Kan 319,0 59,9 259,1
Tuyen Quang 766,9 104,5 662,4
Lao Cai 684,3 157,0 527,3
Yen Bai 800,1 163,1 637,0
Thai Nguyen 1.227,4 421,1 806,3
Lang Son 768,7 151,9 616,8
Bac Giang 1.657,6 188,8 1.468,8
Phu Tho 1.381,7 258,6 1.123,1
Dien Bien 557,4 84,0 473,4
Lai Chau 436,0 75,7 360,3
Son La 1.208,0 164,8 1.043,2
Hoa Binh 831,3 120,8 710,5

REGION/
PROVINCE
Total Urban Rural
Northern Central area
and Central coastal area
19.798,8 5.692,1 14.106,7
Thanh Hoa 3.528,3 602,4 2.925,9
Nghe An 3.105,5 467,4 2.638,1
Ha Tinh 1.266,7 230,2 1.036,5
Quang Binh 877,7 172,4 705,3
Quang Tri 623,5 184,9 438,6
Thua Thien-Hue 1.149,8 559,7 590,1
Da Nang 1.046,2 915,0 131,2
Quang Nam 1.487,7 359,4 1.128,3
Quang Ngai 1.251,5 220,7 1.030,8
Binh Dinh 1.524,6 473,9 1.050,7
Phu Yen 899,4 261,4 638,0
Khanh Hoa 1.213,8 546,4 667,4
Ninh Thuan 601,4 217,7 383,7
Binh Thuan 1.222,7 480,6 742,1
Central Highlands 5.693,2 1.656,0 4.037,2
Kon Tum 507,8 180,7 327,1
Gia Lai 1.417,3 423,9 993,4
Dak Lak 1.874,5 457,0 1.417,5
Dak Nong 605,4 92,1 513,3
Lam Dong 1.288,2 502,3 785,9
South East 16.424,3 10.346,7 6.077,6
Binh Phuoc 956,4 229,2 727,2
Tay Ninh 1.118,8 249,7 869,1
Binh Duong 1.995,8 1.527,1 468,7
Dong Nai 2.963,8 1.037,9 1.925,9
Ba Ria - Vung Tau 1.092,0 561,6 530,4
Ho Chi Minh city 8.297,5 6.741,2 1.556,3

REGION/
PROVINCE
Total Urban Rural
Mekong River Delta 17.660,7 4.450,8 13.209,9
Long An 1.490,6 268,7 1.221,9
Tien Giang 1.740,2 269,8 1.470,4
Ben Tre 1.265,2 133,1 1.132,1
Tra Vinh 1.040,5 186,3 854,2
Vinh Long 1.048,6 177,5 871,1
Dong Thap 1.687,3 299,8 1.387,5
An Giang 2.159,9 664,1 1.495,8
Kien Giang 1.776,7 506,3 1.270,4
Can Tho 1.257,9 841,5 416,4
Hau Giang 772,5 191,4 581,1
Soc Trang 1.312,5 401,6 910,9
Bac Lieu 886,2 233,6 652,6
Ca Mau 1.222,6 277,0 945,6

REGION/
PROVINCE
AREA
(Km2)
AVERAGE
POPULATION
(Thous. pers.)
POPULATION
DENSITY
(Person/km2)
WHOLE COUNTRY 331.230,8 92.695,1 280,0
Red River Delta 21.260,3 21.133,8 994,0
Ha Noi 3.358,9 7.328,4 2.182,0
Vinh Phuc 1.235,3 1.066,0 863,0
Bac Ninh 822,8 1.178,6 1.432,0
Quang Ninh 6.177,7 1.224,6 198,0
Hai Duong 1.668,3 1.785,8 1.070,0
Hai Phong 1.561,7 1.980,8 1.268,0
Hung Yen 930,3 1.170,2 1.258,0
Thai Binh 1.586,5 1.790,0 1.128,0
Ha Nam 862,0 803,7 932,0
Nam Dinh 1.668,5 1.852,6 1.110,0
Ninh Binh 1.386,8 953,1 687,0
Northern midlands and
mountain areas
95.222,3 11.984,3 126,0
Ha Giang 7.929,2 816,1 103,0
Cao Bang 6.700,2 529,8 79,0
Bac Kan 4.860,0 319,0 66,0
Tuyen Quang 5.867,9 766,9 131,0
Lao Cai 6.364,0 684,3 108,0
Yen Bai 6.887,6 800,1 116,0
Thai Nguyen 3.526,7 1.227,4 348,0
Lang Son 8.310,2 768,7 92,0
Bac Giang 3.895,5 1.657,6 426,0
Phu Tho 3.534,4 1.381,7 391,0
Dien Bien 9.540,9 557,4 58,0
Lai Chau 9.069,5 436,0 48,0
Son La 14.123,5 1.208,0 86,0
Hoa Binh 4.590,7 831,3 181,0

REGION/
PROVINCE
AREA
(Km2)
AVERAGE
POPULATION
(Thous. pers.)
POPULATION
DENSITY
(Person/km2)
and Central coastal
area
95.871,3 19.798,8 207,0
Thanh Hoa 11.114,5 3.528,3 317,0
Nghe An 16.481,7 3.105,5 188,0
Ha Tinh 5.990,6 1.266,7 211,0
Quang Binh 8.000,1 877,7 110,0
Quang Tri 4.621,8 623,5 135,0
Thua Thien-Hue 4.902,4 1.149,8 235,0
Da Nang 1.284,7 1.046,2 814,0
Quang Nam 10.575,0 1.487,7 141,0
Quang Ngai 5.152,3 1.251,5 243,0
Binh Dinh 6.066,1 1.524,6 251,0
Phu Yen 5.023,5 899,4 179,0
Khanh Hoa 5.137,7 1.213,8 236,0
Ninh Thuan 3.355,2 601,4 179,0
Binh Thuan 7.944,0 1.222,7 154,0
Central Highlands 54.508,0 5.693,2 104,0
Kon Tum 9.674,2 507,8 52,0
Gia Lai 15.510,8 1.417,3 91,0
Dak Lak 13.030,5 1.874,5 144,0
Dak Nong 6.509,3 605,4 93,0
Lam Dong 9.783,2 1.288,2 132,0
South East 23.552,6 16.424,3 697,0
Binh Phuoc 6.876,6 956,4 139,0
Tay Ninh 4.041,4 1.118,8 277,0
Binh Duong 2.694,7 1.995,8 741,0
Dong Nai 5.863,6 2.963,8 505,0
Ba Ria - Vung Tau 1.980,8 1.092,0 551,0
Ho Chi Minh city 2.061,4 8.297,5 4.025,0

REGION/
PROVINCE
AREA
(Km2)
AVERAGE
POPULATION
(Thous. pers.)
POPULATION
DENSITY
(Person/km2)
Mekong River Delta 40.816,3 17.660,7 433,0
Long An 4.494,8 1.490,6 332,0
Tien Giang 2.510,5 1.740,2 693,0
Ben Tre 2.394,6 1.265,2 528,0
Tra Vinh 2.358,2 1.040,5 441,0
Vinh Long 1.525,6 1.048,6 687,0
Dong Thap 3.384,0 1.687,3 499,0
An Giang 3.536,7 2.159,9 611,0
Kien Giang 6.348,7 1.776,7 280,0
Can Tho 1.439,2 1.257,9 874,0
Hau Giang 1.621,8 772,5 476,0
Soc Trang 3.311,9 1.312,5 396,0
Bac Lieu 2.669,1 886,2 332,0
Ca Mau 5.221,2 1.222,6 234,0
Source: Statistical Yearbook 2016

REGION/
PROVINCE
2011 2012 2013 2014 2015 2016
WHOLE COUNTRY 44.413,6 44.901,1 45.394,6 45.970,8 46.485,8 46.989,5
Red River Delta 10.159,1 10.312,6 10.392,4 10.555,6 10.641,1 10.734,6
Ha Noi 3.418,5 3.513,4 3.552,8 3.638,9 3.682,9 3.736,1
Vinh Phuc 511,9 517,5 521,0 529,5 535,9 541,8
Bac Ninh 540,5 551,7 563,7 575,0 586,7 598,4
Quang Ninh 568,7 578,9 576,6 598,3 604,2 610,9
Hai Duong 882,2 888,3 894,9 900,4 905,8 911,2
Hai Phong 946,9 958,8 969,1 979,2 987,5 995,9
Hung Yen 577,6 579,3 582,7 587,0 591,1 595,2
Thai Binh 917,8 922,2 922,9 923,6 924,3 924,8
Ha Nam 402,5 404,0 404,4 405,2 406,0 406,3
Nam Dinh 936,5 937,2 938,6 941,4 943,4 944,6
Ninh Binh 455,8 461,3 465,8 477,0 473,3 469,4
Northern midlands
and mountain areas
5.668,7 5.728,4 5.797,5 5.854,7 5.946,5 6.031,7
Ha Giang 373,7 380,9 386,8 393,7 398,1 405,1
Cao Bang 259,2 260,0 261,5 262,7 265,2 267,2
Bac Kan 148,3 149,7 150,3 152,9 157,4 162,0
Tuyen Quang 366,6 370,2 374,1 379,3 384,5 389,7
Lao Cai 316,5 321,2 326,4 328,6 333,6 338,5
Yen Bai 379,8 384,1 388,5 392,7 397,0 400,4
Thai Nguyen 577,8 582,7 586,2 594,9 618,2 624,7
Lang Son 371,2 372,9 375,6 376,8 379,8 383,5
Bac Giang 796,8 802,9 818,0 817,6 825,8 834,1
Phu Tho 673,8 679,7 684,8 689,4 694,6 700,2
Dien Bien 255,2 259,6 263,9 268,9 273,9 278,7
Lai Chau 190,3 193,9 199,9 206,5 213,2 220,8
Son La 556,6 564,3 571,7 579,0 590,0 608,1
Hoa Binh 402,9 406,3 409,9 411,8 415,2 418,7

REGION/
PROVINCE
2011 2012 2013 2014 2015 2016
Northern Central
area and Central
coastal area
9.655,0 9.721,6 9.803,6 9.866,2 9.930,3 9.983,6
Thanh Hoa 1.739,0 1.750,1 1.763,7 1.766,7 1.768,2 1.770,0
Nghe An 1.489,2 1.503,7 1.520,6 1.528,9 1.545,4 1.553,0
Ha Tinh 625,9 628,8 634,0 639,0 642,0 644,2
Quang Binh 426,5 428,9 431,3 433,7 436,0 438,4
Quang Tri 305,6 307,0 310,6 312,7 314,2 317,5
Thua Thien-Hue 557,2 563,1 568,2 571,3 575,4 578,1
Da Nang 483,5 489,7 500,1 512,7 522,4 530,8
Quang Nam 737,6 742,5 747,8 752,1 756,2 760,1
Quang Ngai 621,0 623,5 626,3 629,8 633,2 636,7
Binh Dinh 767,9 770,0 773,5 774,7 777,4 779,8
Phu Yen 434,5 437,6 440,5 443,5 446,5 449,6
Khanh Hoa 591,6 597,0 600,4 605,8 611,1 616,6
Ninh Thuan 285,8 287,4 289,7 292,6 295,4 298,1
Binh Thuan 589,7 592,7 597,0 603,1 606,9 610,7
Central Highlands 2.597,0 2.627,0 2.672,3 2.739,4 2.798,3 2.858,8
Kon Tum 215,3 216,7 221,4 226,4 231,7 237,2
Gia Lai 650,7 656,0 661,2 691,3 721,7 752,2
Dak Lak 877,0 887,9 900,5 910,8 920,9 931,2
Dak Nong 244,9 250,7 265,2 282,4 290,5 299,2
Lam Dong 609,2 615,6 623,8 628,7 633,5 639,0
South East 7.628,8 7.763,1 7.935,2 8.135,2 8.303,9 8.475,6
Binh Phuoc 444,4 450,2 456,0 468,2 480,7 486,8
Tay Ninh 545,9 551,2 557,1 557,8 558,5 559,1
Binh Duong 861,1 896,6 932,6 969,2 998,4 1.032,1
Dong Nai 1.341,3 1.380,0 1.417,6 1.455,3 1.489,7 1.526,8
Ba Ria - Vung Tau 511,5 517,0 524,8 530,6 539,8 545,5
Ho Chi Minh city 3.924,6 3.968,0 4.047,2 4.153,9 4.236,8 4.325,3

REGION/
PROVINCE
2011 2012 2013 2014 2015 2016
Mekong River Delta 8.705,1 8.748,1 8.793,6 8.819,7 8.865,7 8.905,2
Long An 729,9 735,1 739,9 743,6 747,0 750,3
Tien Giang 853,1 862,6 867,7 874,4 880,5 886,7
Ben Tre 640,7 641,8 643,2 643,3 643,5 643,6
Tra Vinh 514,1 517,0 520,7 524,4 528,0 531,8
Vinh Long 522,1 524,6 527,4 528,6 530,2 531,8
Dong Thap 838,7 840,9 844,4 841,5 845,5 847,1
An Giang 1.080,4 1.081,5 1.084,3 1.088,4 1.089,3 1.090,1
Kien Giang 850,9 857,5 864,2 870,9 878,7 886,5
Can Tho 607,6 612,5 618,3 624,1 626,7 631,3
Hau Giang 377,9 378,8 380,5 385,2 389,8 394,2
Soc Trang 653,1 655,0 658,0 652,9 660,6 661,5
Bac Lieu 434,6 437,0 440,1 436,2 438,2 440,3
Ca Mau 602,0 603,7 605,0 606,3 607,7 610,0

REGION/
PROVINCE
2011 2012 2013 2014 2015 2016
WHOLE COUNTRY 43.446,8 43.908,2 44.364,9 44.758,1 45.224,0 45.705,6
Red River Delta 9.907,1 9.962,3 10.089,5 10.149,6 10.271,1 10.399,2
Ha Noi 3.342,8 3.351,7 3.424,2 3.457,0 3.520,0 3.592,3
Vinh Phuc 499,5 504,9 508,4 512,4 518,6 524,2
Bac Ninh 522,9 534,1 544,5 556,2 568,0 580,2
Quang Ninh 599,3 598,8 610,9 601,1 607,1 613,7
Hai Duong 847,6 853,4 856,9 862,8 868,7 874,6
Hai Phong 932,9 945,3 956,1 966,8 975,8 984,9
Hung Yen 560,8 564,8 568,9 571,1 573,0 575,0
Thai Binh 868,1 865,2 865,2 865,1 864,9 865,2
Ha Nam 384,3 388,2 391,6 394,2 396,7 397,4
Nam Dinh 897,0 897,9 901,3 904,2 907,2 908,0
Ninh Binh 451,9 457,9 461,4 458,8 471,1 483,7
Northern midlands
and mountain areas
5.632,2 5.689,0 5.738,9 5.812,8 5.892,4 5.952,6
Ha Giang 372,9 380,7 389,0 395,1 403,7 411,0
Cao Bang 254,8 255,2 256,4 257,5 259,4 262,6
Bac Kan 152,2 153,3 154,9 154,4 155,7 157,0
Tuyen Quang 368,3 370,6 373,1 374,5 375,8 377,2
Lao Cai 320,5 325,3 329,5 336,6 340,9 345,8
Yen Bai 378,8 381,6 386,1 390,8 396,1 399,7
Thai Nguyen 561,7 566,4 569,8 578,3 597,1 602,7
Lang Son 369,6 372,4 374,1 376,9 380,8 385,2
Bac Giang 785,0 790,0 790,0 806,9 815,1 823,5
Phu Tho 655,6 661,1 666,4 670,8 676,0 681,5
Dien Bien 255,5 260,1 264,6 269,2 273,9 278,7
Lai Chau 199,1 203,4 205,8 208,8 211,4 215,2
Son La 562,0 570,1 578,8 587,4 597,4 599,9
Hoa Binh 396,1 398,9 400,4 405,6 409,1 412,6

REGION/
PROVINCE
2011 2012 2013 2014 2015 2016
and Central coastal
area
9.450,0 9.521,4 9.583,9 9.656,3 9.740,4 9.815,2
Thanh Hoa 1.698,7 1.707,8 1.714,0 1.729,4 1.743,9 1.758,3
Nghe An 1.466,7 1.479,6 1.490,7 1.508,5 1.534,6 1.552,5
Ha Tinh 611,9 614,4 615,1 616,3 619,3 622,5
Quang Binh 426,9 429,3 432,1 434,5 436,9 439,3
Quang Tri 299,1 301,2 302,4 303,7 305,7 306,0
Thua Thien-Hue 546,0 550,9 554,5 560,5 566,3 571,7
Da Nang 462,5 476,6 486,7 495,0 504,4 515,4
Quang Nam 705,0 710,4 715,4 719,7 723,6 727,6
Quang Ngai 604,3 606,4 610,0 611,6 613,2 614,8
Binh Dinh 730,4 732,4 735,8 739,8 742,8 744,8
Phu Yen 435,5 438,5 441,5 443,9 446,9 449,8
Khanh Hoa 579,7 583,1 588,0 591,1 594,2 597,2
Ninh Thuan 288,3 291,9 295,2 297,8 300,5 303,3
Binh Thuan 594,9 599,0 602,5 604,3 608,1 612,0
Central Highlands 2.685,1 2.736,3 2.773,5 2.786,4 2.809,6 2.834,4
Kon Tum 236,3 246,0 251,9 257,8 264,2 270,6
Gia Lai 671,1 684,4 697,9 686,5 675,7 665,1
Dak Lak 893,5 903,5 912,3 922,5 932,8 943,3
Dak Nong 274,7 286,1 289,9 288,9 297,3 306,2
Lam Dong 609,5 616,4 621,6 630,6 639,6 649,2
South East 7.170,8 7.367,6 7.524,0 7.655,1 7.787,0 7.948,7
Binh Phuoc 452,9 458,7 464,7 464,3 463,7 469,6
Tay Ninh 536,1 538,5 539,8 546,4 553,0 559,7
Binh Duong 798,0 834,3 869,9 904,4 932,0 963,7
Dong Nai 1.298,9 1.327,8 1.355,1 1.383,3 1.407,9 1.437,0
Ba Ria - Vung Tau 511,0 516,0 521,7 528,9 539,3 546,5
Ho Chi Minh city 3.573,9 3.692,3 3.772,8 3.828,0 3.891,1 3.972,2

REGION/
PROVINCE
2011 2012 2013 2014 2015 2016
Mekong River Delta 8.601,6 8.631,5 8.655,1 8.697,9 8.723,5 8.755,5
Long An 720,0 725,2 730,0 733,7 737,0 740,3
Tien Giang 829,5 829,8 835,7 841,7 847,6 853,5
Ben Tre 616,7 617,1 617,4 618,9 620,2 621,6
Tra Vinh 499,0 501,4 503,2 504,9 506,6 508,7
Vinh Long 507,0 509,9 510,4 512,9 514,9 516,8
Dong Thap 833,0 834,2 834,0 839,8 838,8 840,2
An Giang 1.068,6 1.069,7 1.069,0 1.067,4 1.069,0 1.069,8
Kien Giang 860,0 866,3 870,1 874,6 882,3 890,2
Can Tho 600,4 605,8 610,2 614,2 621,3 626,6
Hau Giang 383,8 385,0 385,7 383,2 380,7 378,3
Soc Trang 645,3 646,5 646,7 654,8 650,1 651,0
Bac Lieu 430,3 432,2 433,5 441,7 443,8 445,9
Ca Mau 608,1 608,4 609,2 610,1 611,2 612,6

MONTH 2011 2012 2013 2014 2015 2016
January 101.74 101.00 101.25 100.69 99.8 100
February 102.09 101.37 101.32 100.55 99.95 100.42
March 102.17 100.16 99.81 99.56 100.15 100.57
April 103.32 100.05 100.02 100.08 100.14 100.33
May 102.21 100.18 99.94 100.20 100.16 100.54
June 101.09 99.74 100.05 100.30 100.35 100.46
July 101.17 99.71 100.27 100.23 100.13 100.13
August 100.93 100.63 100.83 100.22 99.93 100.1
September 100.82 102.20 101.06 100.40 99.79 100.54
October 100.36 100.85 100.49 100.11 100.11 100.83
November 100.39 100.47 100.34 99.73 100.07 100.48
December 100.53 100.27 100.51 99.76 100.02 100.23
Monthly average 101.40 100.55 100.49 100.15 100.05 100.39
December of report
year compared with
December of previous
year
118.13 106.81 106.04 101.84 100.6 104.74
Previous year = 100 118.58 109.21 106.60 104.09 100.63 102.66
Year 2000 = 100 248.60 271.49 289.41 301.26 303.16 309.02
Year 2005 = 100 194.84 212.79 226.83 236.12 237.61 247.98
Year 2010 = 100 118.58 129.50 138.04 14.00 144.6 148.44

YEAR TOTAL
RETAIL SALE
ACCOMMODATION,
FOOD AND BEVERAGE
SERVICE
SERVICE AND TOURISM
Value (Bill.
Dong)
Structure
(%)
Value (Bill.
Dong)
Structure
(%)
Value (Bill.
Dong)
Structure
(%)
2000 220,410.60 183,864.70 83.40 23,506.20 10.70 13,039.70 5.90
2001 245,315.00 200,011.00 81.50 30,535.00 12.50 14,769.00 6.00
2002 280,884.00 221,569.70 78.90 35,783.80 12.70 23,530.50 8.40
2003 333,809.30 262,832.60 78.70 39,382.30 11.80 31,594.40 9.50
2004 398,524.50 314,618.00 78.90 45,654.40 11.50 38,252.10 9.60
2005 480,293.50 373,879.40 77.80 58,429.30 12.20 47,984.80 10.00
2006 596,207.10 463,144.10 77.70 71,314.90 12.00 61,748.10 10.30
2007 746,159.40 574,814.40 77.00 90,101.10 12.10 81,243.90 10.90
2008 1,007,213.50 781,957.10 77.60 113,983.20 11.30 111,273.20 11.10
2009 1,405,864.60 1,116,476.60 79.40 158,847.90 11.30 130,540.10 9.30
2010 1,677,344.70 1,254,200.00 74.80 212,065.20 12.60 211,079.50 12.60
2011 2,079,523.50 1,535,600.00 73.90 260,325.90 12.50 283,597.60 13.60
2012 2,369,130.60 1,740,359.70 73.50 305,651.00 12.90 323,119.90 13.60
2013 2,615,203.60 1,964,666.50 75.10 315,873.20 12.10 334,663.90 12.80
2014 2,916,233.90 2,189,448.40 75.10 353,306.50 12.10 373,479.00 12.80
2015 3,223,202.60 2403723.2 74.6 399841.8 12.4 419637.6 13
Prel. 2016 3568149.5 2668413.3 74.8 442240.9 12.4 457495.3 12.8

REGION/
PROVINCE
2011 2012 2013 2014 2015 Prel. 2016
WHOLE
COUNTRY
2,079,523.50 2,369,130.60 2,615,203.60 2,916,233.90 3,223,202.60 3,568,149.50
Red River
Delta
445,164.90 513,143.10 585,147.30 645,346.00 724,009.60 790,566.20
Ha Noi 228,127.00 268,332.90 307,745.40 335,965.00 375,516.30 399,875.60
Vinh Phuc 21,420.50 24,310.90 25,104.90 28,742.50 32,110.00 35,293.80
Bac Ninh 19,790.40 23,069.80 26,247.00 29,379.10 34,324.30 37,707.20
Quang Ninh 32,003.80 36,680.60 43,425.40 46,780.80 53,398.80 60,282.80
Hai Duong 23,427.30 27,081.00 30,869.70 34,298.20 37,827.90 41,925.00
Hai Phong 53,967.80 57,673.00 62,523.50 69,431.10 77,256.60 88,321.60
Hung Yen 12,556.80 14,352.20 16,589.30 18,464.90 20,992.00 23,310.40
Thai Binh 17,733.70 19,859.30 22,629.90 25,504.10 28,226.00 31,902.80
Ha Nam 7,419.30 9,184.70 10,654.80 12,252.20 14,039.80 16,148.40
Nam Dinh 14,653.40 16,972.20 20,298.50 23,622.40 27,039.40 30,241.80
Ninh Binh 14,064.90 15,626.50 19,058.90 20,905.70 23,278.50 25,556.80
Northern
midlands and
mountain
areas
99,890.30 114,033.60 129,288.10 144,765.90 161,397.80 177,352.30
Ha Giang 3,473.20 4,063.30 4,751.60 5,582.70 6,290.40 7,352.50
Cao Bang 6,319.90 6,488.20 5,342.40 4,962.00 5,387.60 5,483.20
Bac Kan 2,758.00 3,289.50 3,458.50 3,715.50 4,040.20 4,433.10
Tuyen Quang 8,299.80 9,328.80 10,126.60 10,419.20 11,530.10 12,514.10
Lao Cai 6,812.30 8,052.20 9,558.50 11,485.60 12,668.60 13,816.00
Yen Bai 6,165.20 7,553.60 8,864.40 10,404.00 11,364.00 12,824.70
Thai Nguyen 11,579.10 13,453.40 15,725.80 17,544.30 19,869.50 22,000.20
Lang Son 10,354.40 10,597.20 12,438.00 13,976.50 14,671.00 15,519.10
Bac Giang 9,342.90 11,297.60 13,220.20 14,973.90 19,717.10 22,303.70
Phu Tho 12,601.60 14,723.20 16,919.90 18,680.90 20,282.10 22,229.70
Dien Bien 4,393.00 4,736.20 5,787.90 6,552.20 6,925.90 7,676.30
Lai Chau 2,470.30 2,896.30 2,985.50 3,225.70 3,430.50 3,675.50
Son La 8,604.70 10,328.20 12,343.40 14,394.70 15,217.60 16,898.40
Hoa Binh 6,715.90 7,225.90 7,765.40 8,848.70 10,003.20 10,625.80

REGION/
PROVINCE
2011 2012 2013 2014 2015 Prel. 2016
Northern
Central area
and Central
coastal area
306,864.80 356,184.20 409,152.10 464,501.10 522,495.70 578,131.80
Thanh Hoa 29,968.50 37,059.60 45,715.90 52,413.80 61,540.30 71,481.40
Nghe An 28,426.30 32,644.00 39,702.10 42,601.90 47,674.10 51,897.00
Ha Tinh 19,000.80 21,984.50 26,751.80 32,733.20 37,364.70 34,649.10
Quang Binh 11,887.50 13,255.50 15,057.70 16,738.10 18,145.00 19,083.30
Quang Tri 12,446.80 15,135.60 17,209.50 18,744.20 20,412.10 22,064.80
Thua Thien-
Hue
17,885.60 21,505.90 24,409.20 26,731.10 28,909.60 31,552.80
Da Nang 41,572.20 45,351.60 48,667.80 55,987.00 60,850.90 65,783.00
Quang Nam 18,631.10 20,780.30 23,781.20 28,027.60 31,567.60 35,809.30
Quang Ngai 21,398.20 25,236.70 28,485.40 32,406.10 35,671.10 40,317.80
Binh Dinh 28,708.50 32,822.70 36,779.40 41,033.60 45,815.20 50,845.40
Phu Yen 11,487.10 14,227.30 17,608.20 20,076.30 22,704.20 25,215.60
Khanh Hoa 35,936.40 41,442.40 46,266.50 53,130.20 61,930.20 72,118.10
Ninh Thuan 8,849.40 10,604.10 10,874.40 12,140.80 13,609.60 15,762.30
Binh Thuan 20,666.40 24,134.00 27,843.00 31,737.20 36,301.10 41,551.90
Central
Highlands
86,419.00 103,187.60 120,061.10 137,032.20 148,719.20 165,677.20
Kon Tum 5,406.00 6,550.40 8,496.90 10,126.50 11,860.20 13,427.30
Gia Lai 18,420.20 21,249.90 28,663.50 36,265.10 40,718.80 46,739.30
Dak Lak 32,445.30 38,559.00 43,608.70 48,567.90 52,154.50 58,082.60
Dak Nong 6,623.90 7,910.80 8,968.10 9,877.10 10,932.10 11,873.10
Lam Dong 23,523.60 28,917.50 30,323.90 32,195.60 33,053.60 35,554.90
South East 777,509.50 863,089.50 892,483.10 979,306.20 1,070,878.40 1,180,714.70
Binh Phuoc 16,725.30 18,755.10 22,589.30 25,255.00 29,765.40 32,339.80
Tay Ninh 38,395.10 41,462.20 45,716.00 49,669.20 54,532.80 59,395.10
Binh Duong 56,589.50 73,197.70 77,487.40 90,267.10 105,472.40 126,890.40
Dong Nai 73,488.60 86,178.70 94,368.20 106,597.70 122,379.30 136,337.60
Ba Ria - Vung
Tau
31,752.50 37,102.20 38,184.60 43,249.10 47,521.80 53,014.10
Ho Chi Minh
city
560,558.50 606,393.60 614,137.60 664,268.10 711,206.70 772,737.70

REGION/
PROVINCE
2011 2012 2013 2014 2015 Prel. 2016
Mekong River
Delta
363,675.00 419,492.60 479,071.90 545,282.50 595,701.90 675,707.30
Long An 24,022.10 28,683.70 34,009.80 40,287.20 47,830.90 56,828.10
Tien Giang 28,364.80 33,420.20 38,256.40 43,414.90 45,894.70 52,263.00
Ben Tre 19,325.10 20,607.70 23,323.70 25,551.40 28,161.40 31,692.30
Tra Vinh 10,821.20 13,242.10 14,551.30 16,015.40 18,475.00 21,345.40
Vinh Long 20,599.40 24,466.30 29,635.20 32,049.50 34,312.10 36,470.60
Dong Thap 39,566.40 46,874.60 49,034.50 54,716.80 59,789.20 66,351.60
An Giang 46,722.90 52,261.40 58,605.00 65,295.40 74,284.20 82,980.50
Kien Giang 38,476.10 41,903.90 48,400.30 53,174.40 63,343.70 71,725.70
Can Tho 39,496.80 45,637.90 53,320.50 59,855.30 64,998.10 72,813.40
Hau Giang 17,443.90 17,950.40 24,130.20 26,084.00 27,873.70 30,846.00
Soc Trang 28,518.10 34,965.10 37,563.70 42,673.50 47,265.10 56,918.80
Bac Lieu 19,970.10 24,567.50 28,385.30 42,420.30 36,915.10 44,655.40
Ca Mau 30,348.10 34,911.80 39,856.00 43,744.40 46,558.70 50,816.50

TOTAL EXPORTS IMPORTS BALANCE(*)
Value
(Mill.USD)
Index
(Previous
year = 100)
- %
Value
(Mill.USD)
Index
(Previous
year = 100)
- %
Value
(Mill.USD)
Index
(Previous
year = 100) -
%
Value
(Mill.USD)
2000 30,119.20 129.40 14,482.70 125.50 15,636.50 133.20 -1,153.80
2001 31,247.10 103.70 15,029.20 103.80 16,217.90 103.70 -1,188.70
2002 36,451.70 116.70 16,706.10 111.20 19,745.60 121.80 -3,039.50
2003 45,405.10 124.60 20,149.30 120.60 25,255.80 127.90 -5,106.50
2004 58,453.80 128.70 26,485.00 131.40 31,968.80 126.60 -5,483.80
2005 69,208.20 118.40 32,447.10 122.50 36,761.10 115.00 -4,314.00
2006 84,717.30 122.40 39,826.20 122.70 44,891.10 122.10 -5,064.90
2007 111,326.10 131.40 48,561.40 121.90 62,764.70 139.80 -14,203.30
2008 143,398.90 128.80 62,685.10 129.10 80,713.80 128.60 -18,028.70
2009 127,045.10 88.60 57,096.30 91.10 69,948.80 86.70 -12,852.50
2010 157,075.30 123.60 72,236.70 126.50 84,838.60 121.30 -12,601.90
2011 203,655.50 129.70 96,905.70 134.20 106,749.80 125.80 -9,844.10
2012 228,309.60 112.10 114,529.20 118.20 113,780.40 106.6 748.8
2013 264,065.50 115.70 132,032.90 115.30 132,032.60 116 0.3
2014 298,066.20 112.90 150,217.10 113.80 147,849.10 112.00 2,368.00
2015
327,792.60
110.00 162,016.70 107.90 165,775.90
112.10 -3,759.20
Prel. 2016 351384.6 107.2 176580.8 109 174803.8 105.4 1777

2011 2012 2013 2014 2015
TOTAL 96,905.70 114,529.20 132,032.90 150,217.10 162,016.70
Primary products 33,736.70 35,200.90 33,782.60 35,734.50 30,299.30
Food, foodstuff and live
animals
17,442.90 18,812.60 18,561.20 21,546.60 20,339.50
Beverages and tobacco 358.00 464.30 538.10 540.40 568.4
Crude materials, inedible,
except fuels
4,716.10 4,254.20 4,742.30 4,146.40 4,108.20
Mineral fuels, lubricants and
related materials
11,007.80 11,353.20 9,685.20 9,238.20 4,995.80
Animal and vegetable oils, fats
and wax
211.90 316.60 255.80 262.90 287.4
Manufactured products 63,106.10 79,241.60 98,172.40 114,472.00 131,710.70
Chemical and related products,
n.e.s
2,875.70 3,749.50 3,831.60 4,220.40 4,098.30
Manufactured goods classified
chiefly by materials
10,874.60 12,203.50 13,844.20 16,517.80 17,057.50
Machinery, transport and
equipments
18,834.90 30,703.70 43,027.10 48,619.00 60,563.80
Miscellaneous manufactured
articles
30,520.90 32,584.90 37,469.50 45,114.80 49,991.10
Commodities not clasified
elsewhere in SITC
62.90 86.70 77.90 10.60 6.7

2011 2012 2013 2014 2015 Prel. 2016
Value (Mill.USD)
TOTAL 106,749.80 113,780.40 132,032.60 147,849.10 165,775.90 174,803.80
Domestic economic sector 58,362.80 53,839.20 57,597.60 63,638.20 68,549.40 72,367.80
Foreign invested sector 48,387.00 59,941.20 74,435.00 84,210.90 97,226.50 102,436.00
Mean of production 94,551.50 103,430.20 119,933.10 134,674.50 151,004.30 159,266.80
Machinery, instrument,
accessory
31,592.90 39,911.60 50,520.20 56,306.60 71,647.40 72,439.00
Fuels, raw material 62,958.60 63,518.60 69,412.90 78,367.90 79,356.90 86,827.80
Consumer goods 10,125.30 10,249.80 11,982.40 13,046.40 14,645.10 15,537.00
Food 3.50 8.40 6.50 5.50 8.70 ..
Foodstuffs 3,711.00 3,761.60 4,564.80 5,456.30 6,295.40 ..
Pharmaceutical and medicinal
products
1,589.80 1,868.60 1,956.90 2,115.70 2,378.50 2,562.80
Others 4,821.00 4,611.20 5,454.20 5,468.90 5,962.50 ..
Non-monetary gold 2,073.00 100.40 117.10 128.20 126.5 ..
Structure (%)
TOTAL 100.00 100.00 100.00 100.00 100.00 100.00
Domestic economic sector 54.7 47.3 43.6 43 41.4 41.4
Foreign invested sector 45.3 52.7 56.4 57 58.6 58.6
Mean of production 88.6 90.9 90.8 91.1 91.1 91.1
Machinery, instrument,
accessory
29.6 35.1 38.2 38.1 43.2 41.4
Fuels, raw material 59 55.8 52.6 53 47.9 49.7
Consumer goods 9.5 9 9.1 8.8 8.8 8.9
Food 0 0 0 0 0 ..
Foodstuffs 3.5 3.3 3.5 3.7 3.8 ..
Pharmaceutical and medicinal
products
1.5 1.6 1.5 1.4 1.4 1.5
Others 4.5 4.1 4.1 3.7 3.6 ..
Non-monetary gold 1.9 0.1 0.1 0.1 0.1 ..

2010 2012 2014 2016
Income
Expen-
diture
Income
Expen-
diture
Income
Expen-
diture
Income
Expen-
diture
WHOLE COUNTRY 1,387 1,211 2,000 1,603 2,637 1,888 3,049 2,157
By residence
Urban 2,130 1,828 2,989 2,288 3,964 2,613 4,368 3,059
Rural 1,070 950 1,579 1,315 2,038 1,557 2,437 1,735
By region
Red River Delta 1,580 1,438 2,351 1,897 3,265 2,241 3,610 2,528
Northern midlands
and mountain areas
905 866 1,258 1,195 1,613 1,538 2,033 1,655
North Central area
and Central coastal
area
1,018 1,015 1,505 1,406 1,982 1,647 2,432 1,809
Central Highlands 1,088 971 1,643 1,483 2,008 1,660 2,562 1,766
South East 2,304 1,724 3,173 2,145 4,125 2,410 4,485 3,018
Mekong River Delta 1,247 1,058 1,797 1,363 2,327 1,602 2,798 1,872

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Nielsen insights pocketbook 2018

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