Ecommerce and Digital Trends 2016. - Ecommerce continues to grow WW - Mobile is growing continously too... - Omni Channel - Social Media and Messaging Apps are the store - Hyper Convenience, Speed and Excellence - Big Data for relevance and Customized experience Who is doing well

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Ecommerce rends 2016T

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eCOMMERCE
CONTINUES TO GROW WW
T

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z
ECOMMERCE WW SALES FORECAST
2012 2013 2014 2015* 2016* 2017* 2018*
0
500
1000
1500
2000
2500
3000
SalesinbillionU.S.dollars
2,143
2,356
1,922
1,700
1,471
1,233
1,058
18% CAGR

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SOURCE
Forrester Research Online
Retail Forecast 2015
B2C ECOMMERCE SALES TRENDS BY GEOGRAPHY
US
2014: $287.5B
2019: $487.8B
+70%
Mexico (incl. C2C)
2014: $2.8B
2019: $6.7B
+139%
UK
2014: $58.6B
2019: $95.8B
+64%
Germany
2014: $39.1B
2019: $63B
+51%
France
2014: $33.4B
2019: $55.7B
+67%
Brazil (incl C2C)
2014: $17.8B
2019: $40.8B
+129%
Argentina(incl C2C)
2014: $3.4B
2019: $8.3B
+144%
Australia
2014: $24.8B
2019: $38.3B
+54%
India (incl C2C)
2014: $3.9B
2019: $30.9B
+692%
China (incl. C2C)
2014: $440.1B
2019: $1.1T
+127%
Japan
2014: $63B
2019: $100B
+144%

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B2C LUXURY GROWTH BY COUNTRY 2014-2018
B2C FORECAST ANNUAL GROWTH CAGR
2014 2015 2016 2017 2018 2015 2016 2017 2018 2014-18
1723 2017 2376 2799 3279 17,1% 17,8% 17,8% 17,1% 17,5%
398 497 598 693 780 24,9% 20,3% 15,9% 12,6% 18,3%
319 357 396 462 496 11,9% 10,9% 16,7% 7,4% 11,7%
57 69 82 96 113 21,1% 18,8% 17,1% 17,7% 18,7%
322 395 476 575 687 22,7% 20,5% 20,8% 19,5% 20,9%
547 617 706 771 846 12,8% 14,4% 9,2% 9,7% 11,5%
64 75 87 99 111 17,2% 16,0% 13,8% 12,1% 14,8%
US
UK
DE
IT
FR
JP
HK
SOURCE: Euromonitor.
Sales in million $

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SOURCES http://www.luxurydaily.com/luxury-brands-make-cautious-entrance-into-chinese-ecommerce-report/
http://www.luxurydaily.com/56pc-of-chinese-consumers-expect-products-unavailable-in-china-while-abroad-survey/
CHINA?
The biggest online market: $590 billion in 2015, very MOBILE driven (WeChat)
China’s online sales grew +33.3% from 2014 to 2015 accounting for 12.9% of overall retail sales.
Every day an estimated 150,000 new Chinese shoppers tap into the world of online shopping.
BUT LUXURY ONLINE IS NOT SHOWING THE SAME TREND
Chinese travels
Total overseas spending by Chinese tourists has jumped 23% to US$ 229 billion in 2015, and US$ 422 billion by 2020.
BRAND WEBSITE is used as main source of info about products (info-commerce)
Internet
penetration
49%
Smartphone
access
95%

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India is in fact the world’s second-largest market, after China.
India has one the largest ‘young’ populations in the world
SOURCES http://www.motionpoint.com/blog/luxury-e-commerce-4-top-emerging-markets-for-expanding-brands-part-2
http://www.luxurydaily.com/4-hot-markets-for-international-luxury-ecommerce/
IS INDIA THE NEXT PROMISE?
Nasscomm, an industry association,
estimates that e-commerce sales in India will reach US$100 billion by 2020
Snapdeal and Flipkart, the two largest domestic players, Walmart, Amazon and eBay announced
significant investment plans in the next coming months
Of the 500 leading international luxury brands, only 30% have a presence in India.
(Compare that China, which has 70%.)
Indian market is filled with opportunity, but high customs duty is currently an impediment for brands
Next to Brazil, India has the highest tariff barrier:
38% custom duty levied on leather goods in India while in China it is 17%, Japan 11%,
and no custom duty in Singapore and Hong Kong.
Internet
penetration
28%
Smartphone
access
77%

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MOBILE IS GROWING CONTINOUSLY TOO…
T
… THE SMARTPHONE
IS THE NEW RETAIL HUB

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THE RISE OF MOBILE
IT’S MOBILE-FIRST WORLD!

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MOBILE MOMENTUM CONTINUES
SOURCE
econsultancy

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MOBILE ENGAGEMENT INCREASES
SHARE OF WEB PAGE VIEWS:
Laptops & Desktops
SHARE OF WEB PAGE VIEWS:
Mobile Phones
SHARE OF WEB PAGE VIEWS:
Tablets
56%
YEAR-ON-YEAR
-9%
39%
YEAR-ON-YEAR
+21%
5%
YEAR-ON-YEAR
-21%

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Mobile bridges
online and offline

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OMNI CHANNEL T

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AN OMNI-CHANNEL JOURNEY

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SOURCES eMarketer Report
ECOM SALES REPRESENT A GROWING PORTION OF RETAIL SALES

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BEFORE AND DURING THE SHOPPING PROCESS
SOURCE The New Digital Divide – Deloitte Digital
DIGITAL INFLUENCES UP TO 60% CUSTOMERS’ CHOICES

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APP LIKE WECHAT HAVE EVOLVED FROM MESSAGING TO COMMERCE
T
Look to the success
of chat apps in Asia-Pacific
for a model of how things could go
SOCIAL MEDIA AND MESSAGING APPS ARE THE STORE

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NEARLY EVERY SOCIAL PLATFORM
SUPPORTS ‘BUY NOW’ FUNCIONALITY
$30BN Projected 2015 income
From social commerce
MESSAGING APPS BRING THE POINT OF SALE TO YOU

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FLEXIBLE FULFILLMENT
The “NOW” demand,
«Named» delivery,
Free Shipping
RECEIVING & UNPACKING RETURNS & REFUNDS HELP & SUGGESTIONS
A Rounded Customer Care
HYPER-CONVENIENCE, SPEED & EXCELLENCE T
Easy, Convenient & fast RefundFast & Emotional Un-packing Experience
FOR A SEAMLESS EXPERIENCE
AND EXCEED EXPECTATIONS!

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PERSONALIZATION CONTEXTUALIZATION
BIG DATA FOR RELEVANCE & CUSTOMIZED EXPERIENCE T

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ECOMMERCE
CONTINUES GROW
MOBILE
NEW RETAIL HUB
OMNI CHANNELL
SOCIAL COMMERCE
OFFERS
CUSTOMERS
NEEDS
BIG DATA
TRENDS AT A GLANCE T

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Who is doing it well 1/2
Omni-channel
Click & Collect
and Return in
Store
- pure players
Staffed
package
pick-up
point
Pick-up at the
Curb
Mobile
Text
messaging
service
Beacons with
Native Apps
Drive-thru
facilities to
collect your
online
purchases
Pick-up & drop-off
locations at Ivy
League Universities
equipped with
interactive media
pods
Shoppers with
app receive push
notifications
triggered by their
proximity to
beacons, enticing
them to enter, or
advising them of
special offers in-
store.
Texting app allowing
customers to buy
products suggested via
text messages by in-
store associates
Affiliated
boutiques
become pick-
up and drop
off points for
online
purchases
TextStyle

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Who’s doing well 2/2
Tailored banners, products and messages based
on users’ profile
Personalisation Using Big Data
Try Before You Buy
Internet of Things
Innovative Loyalty Programs
Instant Delivery
Delivery
service in a
few hours
Smart windows
Behavioural
targeting
The “Experience”
reward
Your favourite
trunk straight to
your door
Deliveries in a few hours available in
major cities
Interactive storefront display inviting
customers to join Tommy Hilfiger’s Hall of
Fame by uploading their pictures as a way
to drive subscriptions
Relevant experience rewards (1-
to-1 makeover sessions) and ad-
hoc adventures to stimulate
further purchases
Chat with stylist about fashion
tastes. A selection of hand-picked
items is shipped at home. 10 days
to try them on and pay only for
what you keep

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