Social media in the health industry
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This document discusses strategies for marketing a professional practice using social media and the internet. It recommends that professionals first take control of their online identity by setting up profiles on sites like LinkedIn and Facebook. It also suggests setting up separate personal and company profiles so your professional identity can be taken with you if needed. Finally, the document stresses the importance of social media for search engine optimization and being found online through tools like Google Adwords.
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Social media in the health industry
- 1. BeyondDigitalStrategy.com Heidi Allen Social media and marketing your practice
- 4. BeyondDigitalStrategy.com Dynamic shareable content Web 2.0 (3.0…) Active ConversationPrism.com
- 5. BeyondDigitalStrategy.com Business is becoming interactive and social. This is important for… Google Juice
- 6. BeyondDigitalStrategy.com Google Juice being found online and social media go hand in hand it helps with SEO = search engine optimisation
- 9. BeyondDigitalStrategy.com 1 Take control of your online professional identity 2 Then set up your company identity online
- 10. BeyondDigitalStrategy.com You can’t avoid having an online identity, just Google your name and you’ll find it So how do you game the system?
- 11. BeyondDigitalStrategy.com Set up a LinkedIn profile. Within 48 hours your profile will be the number one result when you Google your name.
- 12. BeyondDigitalStrategy.com You can also consider these sites
- 14. BeyondDigitalStrategy.com Consider setting up your company on these sites
- 15. BeyondDigitalStrategy.com Invest in adwords to be found for specific terms and expertise Google Adwords
- 16. BeyondDigitalStrategy.com Summary 1 Make the decision to take control of your online professional identity. You can’t avoid having one so you should ensure it is positive.
- 17. BeyondDigitalStrategy.com Summary 1 Make the decision to take control of your online professional identity. You can’t avoid having one so you should ensure it is positive. 1 Next, set up a personal profile on Facebook. Set the privacy settings for friends and family only.
- 18. BeyondDigitalStrategy.com 3 Then set up a Fan page on Facebook which will be your professional profile that anyone can access. You can use this profile to respond to friend requests from patients. Summary
- 19. BeyondDigitalStrategy.com 3 Then set up a Fan page on Facebook which will be your professional profile that anyone can access. You can use this profile to respond to unwanted friend requests from patients. 4 Then consider setting up a YouTube account, Twitter and Google+ Summary
- 20. BeyondDigitalStrategy.com Keep your personal and company profiles separate – if you sell your business or move elsewhere you will want to take your professional digital identity with you.
- 21. BeyondDigitalStrategy.com Make sure you have one! Include guidelines on your website and social media sites Let your staff know your expectations Make them easy to understand Social media policies
- 22. BeyondDigitalStrategy.com Social media triage David Armano Edelman edelmandigital.com http://bit.ly/10d8Leg
- 23. BeyondDigitalStrategy.com Getting started. What is your strategy? • Keep it simple • Be consistent • Have fun!
Editor's Notes
- So what is all the fuss about?
- Next, set up a personal profile on Facebook (www.facebook.com) for your family and friends. Note that the default privacy settings connect you with as many people as possible — if you want to be more selective then click on Privacy and choose settings such as Friends Only.
- Your personal homepage
- Mayo clinic
- Start small, simple, and be consistent.
- So what is all the fuss about?