Beth Ann Spallone's portfolio includes web site projects and collateral for HP products like workstations, desktops, and point of sale solutions. She developed sites with clear messaging and easy navigation using images and less text. Summaries of each site provide objectives, execution details, and results. She also created various collateral including sales toolkits, brochures, posters, and newsletters to engage customers, partners and sales teams. Integrated marketing campaigns combined direct mail, emails and landing pages to generate leads for notebooks and other products.

1. Beth Ann Spallone Portfolio

5. Web Site Structure Sample

11. HP Collateral/DM PSG projects Campaigns: vPro, Deskbased Update, Posters Variety of desk-based collateral in production Q2 07 Updated family brochure Posters –for internal call center 7700 & vPro DM kit

22. Integrated Campaign Enterprise Attack DM Campaign – Notebook Offer In home date: 8/23/07 Strategy: Send a series of monthly direct marketing deliverables (both in hard copy and follow up emails) targeting Acquisition accounts with the highest level of PSG buying power to create awareness, consideration, and lead generation opportunities for HP PSG products and solutions. August Topic: Notebooks – Present compelling reasons to look at HP and outline our key differentiation from the competition – Key Message - Security and Innovation built into every Notebook, Designed for any Budget Content: 4 Page Brochure; Landing Page for further information Target Audience: 6,000 Brochures Mailed monthly – Top 1500 Acquisition Accounts with over $6B in PSG buying power , reviewed by sales team – Four contacts per account representing IT and Procurement – same contacts each month – Email follow up to all recipients who opt in – Telemarketing follow-up to all recipients to qualify leads: Leads sent to HP Sales for follow-up/close – Custom website educates customers on benefits of HP and encourages downloads of various supporting documents such as third party studies, whitepapers, etc.