Which social media is right for your business
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This document provides guidance on developing an effective social media strategy for a business. It recommends determining the best social media platforms, setting up accounts on Facebook, Twitter, LinkedIn and Google Analytics, generating backlinks and engaging posts, encouraging word-of-mouth marketing through events, promoting content, managing spam, building search-optimized presences on major social media sites, and addressing other social media strategy topics like content marketing and reputation management.
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![To determine which social media is right for your business.<br />Develop your social media strategy.<br />Set up your Facebook Business Page, Twitter Profile and LinkedIn Accounts.<br />Set up Google Analytics on your Facebook Page.<br />Help you manage your Facebook Business Page, Twitter Profile and LinkedIn Account.<br />Generate backlinks around your keyword phrases on social media & forum platforms.<br />Encourage and train you to write relevant and engaging posts to your social media properties.<br />Encourage and train you to provide status updates to your social media pages.<br />Encourage word of mouth marketing through events and activities.<br />Promote your articles, blog posts, videos and other marketing material.<br />Manage Spam.<br />Understanding Social Media philosophy and concepts and their place in personal and business promotion.<br />Some pit falls of social media; why to do this and not to do that.<br />What you “Must have”.<br />The great Big picture stuff - how your vision can be integrated, how it all fits in and how it can be easily connected to benefit your business.<br />Jargon demystification.<br />Make sure the website is search-optimised, by following established SEO principles.<br />Build a search-optimized presence on the “big four” social media platforms: Facebook, Twitter, LinkedIn and YouTube, Google +.<br />Promote content – as well as other content their readers/followers/fans may be interested in – on popular social bookmarking sites like Digg, delicious, Reddit and StumbleUpon.<br />Social PR.<br />,[object Object]](https://image.slidesharecdn.com/whichsocialmediaisrightforyourbusiness-111002221352-phpapp01/85/Which-social-media-is-right-for-your-business-1-320.jpg)
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