This document discusses search engine optimization (SEO) and social media marketing strategies. It provides tips and recommendations for improving a website through search console and analytics tools. Key recommendations include focusing on content creation and engagement, nurturing customers through email marketing, and measuring marketing efforts on Google and Facebook. Resources for common marketing tools are also listed.

1. SEO &
SOCIAL MEDIA
MARKETING
JULY 18, 2017
Modern Marketing. Real Results.

2. MY MISSION IS
TO HELP YOU
COMMIT TO
INSTITUTING
WORLD CLASS
MARKETING

3. I DON’T LIKE THE INTERNET
YOUR CUSTOMERS DO

6. Facebook Google
Content Email
Website
#ModernMarketing #RealResults @alexf_oliveira

7. 77 Cents
of Every $ Spent On
Online Ads Go To
Facebook & Google
STAT

9. 1. Google Analytics
2. Google My Business
3. Speed Test
4. Mobile Test
5. Phone # on Header
6. Copy/Content
7. Sitemap
8. Copyright
9. Form Auto Reply
10. Terms of Use/Privacy
TOP 10 WEBSITE AUDIT

10. GOOGLE SEARCH CONSOLE
https://www.google.com/webmasters

11. GOOGLE MY BUSINESS
https://www.google.com/business/

13. Use GMB To Post.
TIP

14. 1. Content
2. Speed
3. Meta Tags
4. Keywords
5. Google Search Console
6. SSL Certificate
7. Meta Tags
8. Listings
9. Penalties
10. Data

15. https://testmysite.thinkwithgoogle.com/
SPEED

16. Align keywords with business goals
KEYWORD RESEARCH

17. https://adwords.google.com
KEYWORD RESEARCH

18. VIDEO STATS

20. 1. Planning
2. Platform Strategy
3. Listening
4. Community Engagement
5. Paid Ads
SOCIAL MEDIA STRATEGY

21. 1. FB Analytics
2. Audience Insights
3. Lookalike Audience
4. Video
5. Sponsored Posts
6. Pages Too Watch
7. Product Catalog
8. Lead Ads
9. Messenger
10. Instagram
11. Creative Hub
12. Jobs
TOP 12 ON FACEBOOK

22. Don’t worry about the #
of Followers.
Focus on
Engagement.
TIP

23. VERIFYING YOUR PAGE

24. LOOKALIKE AUDIENCE

25. BUILDING PERSONAS

28. 1. Content
2. Role of Messaging
3. Storytelling
4. Relevancy
5. Maximize Shareability
6. The Sales Funnel
CONTENT STRATEGY

31. EMAIL MARKETING

32. Email Marketing
1. Email Marketing Strategy
2. List Management
3. Customer Acquisition
4. Email Design
5. Copywriting Checklist
6. Content Calendar
7. Marketing Automation

33. MEASURE

34. 1. Configuration
2. Metrics
3. Goal setting
4. Conversion funnel visualization
5. Multi-channel funnels
6. Attribution modeling
https://analytics.google.com

35. Key Takeaways
1. Get Your Website In Order
2. Create a Content Marketing Plan
3. Engage On Google & Facebook
4. Nurture Customers & Prospects via Email
5. Measure By Studying Google & FB Analytics

36. OBRIGADO
GOOD LUCK
IN 2017!

37. Group Exercise

38. Explore a review
or engagement
with a company
you do business
with.
Ex: supermarket,
doctor, insurance, dry
cleaner
Evaluate a Google
search result or
profile for a
business you work
with.
Ex: attorney,
dealership, contractor

39. 1. Simple Web Design: Wix, Squarred Space
2. Advanced Web Design: Hire Agency, Web Developer, Creative Market, ThemeForest
3. Freelance: Thumbtack, Associations, Colleges, Upwork, Fiverr
4. Marketing Automation: Hubspot, Marketo, Pardot
5. Social Media Management: Buffer, Hootesuite, Sprout
6. Email: Constant Contact, MailChimp
7. CMS: WordPress, Joomla, Drupal, Sitecore
8. Develop: Code.org, Gitbub, Bluemix
9. Data: Google Analytics, Facebook Insights
10. PPC: Google Adwords, Bing
11. Social Media: Facebook, LinkedIn, Slideshare, Twitter, Instagram, Youtube, Vimeo
12. CRM: Salesforce, InfusionSoft, Insightly
13. Communication: DaPulse, Percolate, WP Plugins, Slack
14. Design: Canva
15. Content: Buzzsumo
RESOURCES: MARKETING TOOLS

40. 1. Direct Mail
2. Press Releases
3. Conduct Workshop
4. Write Articles
5. Promotional items like pens
6. Memorable Business Card (Moo)
7. Email Blast
8. Online Newsletter
9. “How To” Video
10. “Thank You” Card
11. Partner with a Non Profit
12. Networking
13. Referral Program
MARKETING IDEAS
14. Google Adwords Grant
15. Google My Business
16. Social Media
17. Marketing Automation
18. Google Analytics
19. Content Calendar
20. Write an eBook
21. Author a Case Study
22. Create an Infographic
23. Online Reviews
24. Podcast
25. Host a Webinar
26. Blog & Post on LinkedIn