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Social Media in the Enterprise

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David Terrar
David Terrar

My take on Social Media and enterprise 2.0 tool in the Enterprise, as well as an explanation of the 2.0 Adoption Council for the #smie event at London Social Media Week 2010 - 2 February at Cass Business School, London

BusinessTechnologyNews & Politics
1 of 20
Social Media in the Enterprise enterprise 2.0, social media for business, internally & externally, case studies and the 2.0 Adoption Council David Terrar - @DT โ€“ D2C and WordFrame Social Media Week โ€“ February 2 nd Cass Business School
Charles Darwin โ€“ natural selection โ€œ The theory of evolution by cumulative natural selection is the only theory we know of that is, in principle, capable of explaining the existence of organized complexity.โ€ Richard Dawkins
The Map of Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovation Transformation Cost Reduction Growth Current Business State
Hierarchy vs. Networks
Is Enterprise 2.0 still in the chasm? http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tabid/89/Default.aspx
Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge
Making enterprise 2.0 work S tart with the end in mind W hat's in it for me I ntuitive and simple T echnology supporting not leading C ommunity management H elp and resources
Swiss Re ,[object Object],[object Object],[object Object],[object Object],[object Object],"None of us is as smart as all of us"
From Command and Control to Teamwork and Collaboration http://www.youtube.com/watch?v=9WX7BNnYTf8&eurl=http://
Wachovia Office 2.0 Conference 2008 SF Pete Fields - Leads Enterprise 2.0 Business Strategy for Wachovia http://office20.com/docs/DOC-1130
ICAEW online community
2.0 Adoption Council
Sample Council Members
150+ Council Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],GDF Suez General Motors General Mills GlaxoSmithKline Hatch Associates Hewlett-Packard HSBC Humana IBM Intel Corporation International Paper Johnson and Johnson Juniper Networks Lockheed Martin Lowe's Companies Lyonnaise des Eux/Suez Environment Massachusetts Institute of Technology McDonald's McKinsey & Company Medtronic, Inc. Merck MetLife NASA/SAIC
Benefits of Council Membership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2.0 Adoption Council ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key take away from Lockheed Martin E2.0 Conference 2008 Boston Christopher Keohane, Unity Product Owner Shawn Dahlen, Unity Program Manager
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact details David Terrar CEO โ€“ D2C and Executive Director - ITBrix / WordFrame p: +44 (0)1727 838285 (direct) m: +44 (0)7715 159423 e: [email_address] and [email_address] w: www.d2c.org.uk and www.wordframe.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com

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Social Media in the Enterprise

  • 1. Social Media in the Enterprise enterprise 2.0, social media for business, internally & externally, case studies and the 2.0 Adoption Council David Terrar - @DT โ€“ D2C and WordFrame Social Media Week โ€“ February 2 nd Cass Business School
  • 2. Charles Darwin โ€“ natural selection โ€œ The theory of evolution by cumulative natural selection is the only theory we know of that is, in principle, capable of explaining the existence of organized complexity.โ€ Richard Dawkins
  • 3.
  • 5. Is Enterprise 2.0 still in the chasm? http://www.chasminstitute.com/METHODOLOGY/TechnologyAdoptionLifeCycle/tabid/89/Default.aspx
  • 6. Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge
  • 7. Making enterprise 2.0 work S tart with the end in mind W hat's in it for me I ntuitive and simple T echnology supporting not leading C ommunity management H elp and resources
  • 8.
  • 9. From Command and Control to Teamwork and Collaboration http://www.youtube.com/watch?v=9WX7BNnYTf8&eurl=http://
  • 10. Wachovia Office 2.0 Conference 2008 SF Pete Fields - Leads Enterprise 2.0 Business Strategy for Wachovia http://office20.com/docs/DOC-1130
  • 14.
  • 15.
  • 16.
  • 17. Key take away from Lockheed Martin E2.0 Conference 2008 Boston Christopher Keohane, Unity Product Owner Shawn Dahlen, Unity Program Manager
  • 18.
  • 19.
  • 20. Contact details David Terrar CEO โ€“ D2C and Executive Director - ITBrix / WordFrame p: +44 (0)1727 838285 (direct) m: +44 (0)7715 159423 e: [email_address] and [email_address] w: www.d2c.org.uk and www.wordframe.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com

Editor's Notes

  1. The business case for corporate social networks. Use of enterprise 2.0 or social media in business internally and externally. Case studies and suggested approaches to building the business case.