Can Enterprise 2.0 Work For The SME/SMB
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My presentation from the International Enterprise 2.0 Forum in Milan, Itay, 3rd June organized by Open Knowledge - see http://enterprise2forum.it/
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Can Enterprise 2.0 Work For The SME/SMB
- 1. Can Enterprise 2.0 work for the SME? Stories from the trenches David Terrar – D2C and WordFrame International Forum on Enterprise 2.0 – June 3 rd
- 2. Charles Darwin – natural selection “ The theory of evolution by cumulative natural selection is the only theory we know of that is, in principle, capable of explaining the existence of organized complexity.” Richard Dawkins
- 3. Recommended reading http://www.throwingsheep.com/ “ Networked Web 2.0 tools and technologies are making a profound impact on every aspect of our lives as social networking changes forms of entertainment in our personal lives and business models in the workplace.” John Chambers, Chairman and CEO, Cisco “ Web 2.0 social networking has far-reaching consequences for corporate executives managing relationships with customers, employees and business partners.” Henning Kagermann, Chairman and CEO, SAP
- 4. From Command and Control to Teamwork and Collaboration http://www.youtube.com/watch?v=9WX7BNnYTf8&eurl=http://
- 8. Enterprise 2.0 solutions? New Product Development Customer service Idea generation Market research Developer relations Amplifying Word of Mouth Employee communications General Marketing Reputation management Product testing Public relations LONG TAIL SALES PROJECT COLLABORATION Co-innovation Member networking Capturing Knowledge
- 10. Making enterprise 2.0 work S tart with the end in mind W hat's in it for me I ntuitive and simple T echnology supporting not leading C ommunity management H elp and resources
- 11. Making enterprise 2.0 work S W I = our methodology T C H
- 13. W hat's in it for me ?
- 14. I ntuitive and simple http://blogs.msdn.com/officeoffline/archive/2007/12/12/easy-to-use.aspx
- 15. T echnology supporting not leading
- 21. edu1world.org from Tambellini Group
- 22. Investor Matrix from RelationSys
- 24. Goodman Jones
- 26. NinComSoup
- 30. Recommended reading Meatball Sundae: Is Your Marketing out of Sync? and Tribes – Seth Godin
- 32. Contact details David Terrar CEO – D2C and Executive Director - ITBrix / WordFrame p: +44 (0)1727 838285 (direct) m: +44 (0)7715 159423 e: [email_address] and [email_address] w: www.d2c.org.uk and www.wordframe.com skype: david_terrar twitter: DT linkedin: http://www.linkedin.com/in/davidterrar blog: http://biztwozero.com
Editor's Notes
- All of the case study stories today, along with the cases studies available online are for big enterprises and multi-nationals. Andrew Gilboy’s story of the what you can do with the Oracle product set was very impressive, but I can’t afford that scale of solution. What can we do for smaller organizations? What we can do for the SME or SMB is even more important here in Italy, because of the culture and structure of business. Compared to the UK’s or the French business landscape Italy has 10 times the number of small and medium businesses as a proportion of the overall market.