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Enterprise 2.0
 Convergence of Business and Social Networking
By Glenn Tjon, AMCHAM ICT Committee Chairman
Introduction

 Speaker Introduction
 IT Committee Objectives
    Enable
    Communicate and Collaborate
    Contribute
 IT Committee Topics
    AMCHAM 2.0
    ICT Awareness Program
    National ICT Strategic Plan 2008 - 2018
Objectives

 Introduction of Enterprise 2.0 the
 convergence of business and social
 networking
Expectations

 Get additional self motivated committee
 members
 Create more awareness and understanding
 the basics of social networking
 Create interest and support for AMCHAM 2.0
Reasons to get involved with Enterprise 2.0
Outbound Marketing (Interruption)
Inbound Marketing (Permission)
Web 2.0

 Web 2.0: An evolving collection of trends and
 technologies that fosters:
    User generated content
    User interactivity
    Collaboration
    Information Sharing

   Blogs        Forums      Micro blogging
                 Social Networking
    Crowd sourcing
           Wikis          Mashup
          RSS            Podcast
                                   Folksonomies
                    Social Tagging
How important is Web 2.0 for your business in
2008?
Top pressures Causing Organization to focus on
External Facing Web 2.0
Enterprise 2.0

  How businesses are using Web 2.0
    Marketing
    Customer Service
    Collaboration for new products
    Recruitment and Talent Management
    Project Management
    Quality Management
    Sales
Expert and Expertise
 Discussion Forums     Ask an Expert!
 Blogs                 The expert writes!
 Podcasting            The expert speaks!
 Wikis                 Experts share and
                       collaborate
 Social Networking     Locate and Expert
 Social Bookmarking    Expert share resources
Twitter

  Allows you to communicate
     Send a short message to a bunch of
     people publicly
     Send a short message to a specific person
     publicly
     Send a short message to a specific person
     privately
Twitter
Twitter

  Business Benefit of Twitter
    Develop and promote your brand
    Interact with your customer base
    Track what people are saying about your
    company and brand
    Create buzz around upcoming events
    Use to promote new products and services
    Establish yourself as a thought leader
Facebook

 A social utility that connect you with the
 people around you
 Why care?
   140 million active users
   Adding 250,000 users each day
   4th most trafficked website
   Most trafficked social site
   Top social search engine
   Fastest growing demographics 25 and
   older
Facebook

 Recommendations
   Create an engaging business page
   Leverage News Feeds
   Draw on your network
   Optimize for Search
   Advertise on Facebook
LinkedIn

 Business oriented social network used for
 professional networking
 Why care?
   40 million members and growing rapidly
 Recommendations for using LinkedIn
   Establish your professional profile
   Stay in touch
   Find experts and ideas
   Explore opportunities
AMCHAM 2.0

 A new and more effective way to
 communicate, collaborate and share amongst
 all AMCHAM members.
 Currently 112 American Chamber of
 Commerce on LinkedIn
 Largest is AMCHAM Singapore with 443
 members
 We currently have 18 members
AMCHAM 2.0: Overview
AMCHAM 2.0: Discussions
AMCHAM 2.0: News
AMCHAM 2.0: Subgroups
AMCHAM 2.0

 Create your personal profile
 Create your subgroup profile
 Get your subgroups members on LinkedIn
 Build your network
 Start sharing and collaborating
 Exchange ideas
Recommendations for Enterprise 2.0

 Think about what you are trying to
 accomplish.
 Lead by Example
 Build policy around job performance
 Encourage responsible use
 Grant equal access
 Provide training
 Begin from a position of trust
The Last Judgement
Next Events
 Agenda for ICT Committee Awareness
 Sessions
   Business and IT Alignment
   Trends and Technology
   Methods and Techniques
   Case Studies
 Work with AMCHAM to continue to implement
 and deploy AMCHAM 2.0
 Preliminary conversation with CAPATEC to
 support National ICT Strategic Plan 2008 -
 2018

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Amcham It Committee Presentation

  • 1. Enterprise 2.0 Convergence of Business and Social Networking By Glenn Tjon, AMCHAM ICT Committee Chairman
  • 2. Introduction Speaker Introduction IT Committee Objectives Enable Communicate and Collaborate Contribute IT Committee Topics AMCHAM 2.0 ICT Awareness Program National ICT Strategic Plan 2008 - 2018
  • 3. Objectives Introduction of Enterprise 2.0 the convergence of business and social networking
  • 4. Expectations Get additional self motivated committee members Create more awareness and understanding the basics of social networking Create interest and support for AMCHAM 2.0
  • 5. Reasons to get involved with Enterprise 2.0
  • 8. Web 2.0 Web 2.0: An evolving collection of trends and technologies that fosters: User generated content User interactivity Collaboration Information Sharing Blogs Forums Micro blogging Social Networking Crowd sourcing Wikis Mashup RSS Podcast Folksonomies Social Tagging
  • 9. How important is Web 2.0 for your business in 2008?
  • 10. Top pressures Causing Organization to focus on External Facing Web 2.0
  • 11. Enterprise 2.0 How businesses are using Web 2.0 Marketing Customer Service Collaboration for new products Recruitment and Talent Management Project Management Quality Management Sales
  • 12. Expert and Expertise Discussion Forums Ask an Expert! Blogs The expert writes! Podcasting The expert speaks! Wikis Experts share and collaborate Social Networking Locate and Expert Social Bookmarking Expert share resources
  • 13. Twitter Allows you to communicate Send a short message to a bunch of people publicly Send a short message to a specific person publicly Send a short message to a specific person privately
  • 15. Twitter Business Benefit of Twitter Develop and promote your brand Interact with your customer base Track what people are saying about your company and brand Create buzz around upcoming events Use to promote new products and services Establish yourself as a thought leader
  • 16. Facebook A social utility that connect you with the people around you Why care? 140 million active users Adding 250,000 users each day 4th most trafficked website Most trafficked social site Top social search engine Fastest growing demographics 25 and older
  • 17. Facebook Recommendations Create an engaging business page Leverage News Feeds Draw on your network Optimize for Search Advertise on Facebook
  • 18. LinkedIn Business oriented social network used for professional networking Why care? 40 million members and growing rapidly Recommendations for using LinkedIn Establish your professional profile Stay in touch Find experts and ideas Explore opportunities
  • 19. AMCHAM 2.0 A new and more effective way to communicate, collaborate and share amongst all AMCHAM members. Currently 112 American Chamber of Commerce on LinkedIn Largest is AMCHAM Singapore with 443 members We currently have 18 members
  • 24. AMCHAM 2.0 Create your personal profile Create your subgroup profile Get your subgroups members on LinkedIn Build your network Start sharing and collaborating Exchange ideas
  • 25. Recommendations for Enterprise 2.0 Think about what you are trying to accomplish. Lead by Example Build policy around job performance Encourage responsible use Grant equal access Provide training Begin from a position of trust
  • 27. Next Events Agenda for ICT Committee Awareness Sessions Business and IT Alignment Trends and Technology Methods and Techniques Case Studies Work with AMCHAM to continue to implement and deploy AMCHAM 2.0 Preliminary conversation with CAPATEC to support National ICT Strategic Plan 2008 - 2018