Nic Newman presents research on the implications of voice technology and smart speakers for news. Some key findings include:
- Smart speaker ownership is growing faster than smartphones at a similar stage, with around 30 million users in the US. However, people primarily use voice assistants for basic tasks like weather, music, and timers rather than news.
- Broadcasters dominate the default news sources on devices due to their high trust and expectations for audio news. Few people change the defaults.
- News usage is split between interactive conversations, brief news updates, and passive radio/podcast listening. Publishers struggle with developing voice strategies due to lack of resources, path to monetization, discovery challenges, and lack of usage data.
Are digital and social media fuelling a more partisan, less rational political discourse? With more people relying on social media for news , both the Brexit result in the UK and the rise of Donald Trump in the US have raised concerns around the growth of echo chambers and the reliability and accuracy of news on social media - while trust in mainstream news is low in many countries.
The Reuters Institute has released the results of qualitative research conducted in February 2016 by Kantar Media, looking at issues of brand and trust in an increasingly fragmented distributed news environments, where aggregators and social media play a key role. The project covers four countries – Germany, Spain, the UK and US – with a series of pre-tasked discussion groups, allowing for detailed investigation into people’s digital news habits and preferences.
Do people remember the news brand when they visit a story via a social media or search engines? By employing a tracking study and a survey we find that less than half could remember the name of the news brand when visiting a story via a sideways access.
Are digital and social media fuelling a more partisan, less rational political discourse? With more people relying on social media for news , both the Brexit result in the UK and the rise of Donald Trump in the US have raised concerns around the growth of echo chambers and the reliability and accuracy of news on social media - while trust in mainstream news is low in many countries.
The Reuters Institute has released the results of qualitative research conducted in February 2016 by Kantar Media, looking at issues of brand and trust in an increasingly fragmented distributed news environments, where aggregators and social media play a key role. The project covers four countries – Germany, Spain, the UK and US – with a series of pre-tasked discussion groups, allowing for detailed investigation into people’s digital news habits and preferences.
Do people remember the news brand when they visit a story via a social media or search engines? By employing a tracking study and a survey we find that less than half could remember the name of the news brand when visiting a story via a sideways access.
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
Overview of where we've come from, and where we're going... with an emphasis on social media usage in the USA and some key emerging global trends and behaviours.
Be smart about smartphones analyses newsbrand reading behaviour tracked on smartphones over three months and explores how young people specifically weave newsbrands into their 24/7 mobile lives. We challenge assumptions, provide detailed insight into the smartphone day on newsbrands and suggest five key ways that will help clients and agencies to optimise campaign engagement.
This presentation collects key insights from the 2018 Reuters Institute Digital News Report on global trends in how people use news and media, developments in Asia-Pacific, and differences within the region.
If we want to understand and address problems of misinformation, we need to understand not only the content itself, but also how it reaches people, how they see it, and who they as a consequence should do something about it. This presentation shows how the move to distributed discovery is demonstrably expanding people’s news diets but means people often don’t recognize brands, have low levels of trust in news overall - and especially news in search and social - and in many countries we see high levels of concern over what is real and what is fake in the news, concerns that are fanned by politicized use of the term “f*ke news” and wide attention to it and draw on deep-seated and much broader concerns that lead many to see publishers as responsible for main forms of what they see as misinformation.
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
Trends in internet use - how public radio fits inLee Rainie
This combines a speech given to the Public Radio Program Directors in Cleveland and a webinar to public broadcasters arranged by the National Center for Media Engagement.
The Audioverse In Your Pocket - Invited Talk at ABC Radio National - Harries ...Michael Harries
Public radio, and radio in general, is at risk of disruption by new audio technologies (podcasts, etc). However there are interesting opportunities when a longer-term technology-strategy view is brought to bear.
This presentation is from an invited talk at the Australian ABC Radio National ( August 2009) as part of their strategic process.
Here's how they describe themselves: "With over 60 distinct programs each week, the Australian Broadcasting Corporation's Radio National is different from any other radio station in Australia. Where else could you hear, for example, an exploration of ideas in science, followed by the latest in books from around the world, then a program about the mind and human behaviour?"
http://www.abc.net.au/rn/
Jimmy Maymann, President, Content and Consumer Brands, AOL and former CEO, The Huffington post, explores key trends and pressures in a shifting media landscape.
Jimmy Maymann was the guest speaker at the Reuters Institute for the Study of Journalism's Memorial Lecture, 2015.
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
Overview of where we've come from, and where we're going... with an emphasis on social media usage in the USA and some key emerging global trends and behaviours.
Be smart about smartphones analyses newsbrand reading behaviour tracked on smartphones over three months and explores how young people specifically weave newsbrands into their 24/7 mobile lives. We challenge assumptions, provide detailed insight into the smartphone day on newsbrands and suggest five key ways that will help clients and agencies to optimise campaign engagement.
This presentation collects key insights from the 2018 Reuters Institute Digital News Report on global trends in how people use news and media, developments in Asia-Pacific, and differences within the region.
If we want to understand and address problems of misinformation, we need to understand not only the content itself, but also how it reaches people, how they see it, and who they as a consequence should do something about it. This presentation shows how the move to distributed discovery is demonstrably expanding people’s news diets but means people often don’t recognize brands, have low levels of trust in news overall - and especially news in search and social - and in many countries we see high levels of concern over what is real and what is fake in the news, concerns that are fanned by politicized use of the term “f*ke news” and wide attention to it and draw on deep-seated and much broader concerns that lead many to see publishers as responsible for main forms of what they see as misinformation.
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
Trends in internet use - how public radio fits inLee Rainie
This combines a speech given to the Public Radio Program Directors in Cleveland and a webinar to public broadcasters arranged by the National Center for Media Engagement.
The Audioverse In Your Pocket - Invited Talk at ABC Radio National - Harries ...Michael Harries
Public radio, and radio in general, is at risk of disruption by new audio technologies (podcasts, etc). However there are interesting opportunities when a longer-term technology-strategy view is brought to bear.
This presentation is from an invited talk at the Australian ABC Radio National ( August 2009) as part of their strategic process.
Here's how they describe themselves: "With over 60 distinct programs each week, the Australian Broadcasting Corporation's Radio National is different from any other radio station in Australia. Where else could you hear, for example, an exploration of ideas in science, followed by the latest in books from around the world, then a program about the mind and human behaviour?"
http://www.abc.net.au/rn/
Presented to Integrated Media Association
This speech pulls together Pew Internet findings and analysis about how people get news and relate to news items in the digital age.
http://www.pewinternet.org/ppt/2009_Feb_17_%20Public_Broadcasters.ppt#418,26,Behold Homo Connectus
Over 200 slides with charts and findings from our Digital News Report 2022, the world's leading report on news consumption worldwide based on a survey of 93,000 people in 46 markets.
Explore the findings of the Digital News Report 2021 in 192 slides, created by the Reuters Institute research team. You are welcome to use them for any purpose as long as you credit us.
The use of social media for news has started to fall in a number of key markets after years of continuous growth, according to the 2018 Digital News Report. The report, which covers 37 countries in five continents, reveals that usage is down six percentage points in the United States, and is also down in the UK and France.
Almost all of the decline is due to a decrease in the discovery, posting, and sharing of news in Facebook. At the same time, there has been a rise in the use of messaging apps for news as consumers look for more private (and less confrontational) spaces to communicate.
WhatsApp is now used for news by around half of the sample of online users in Malaysia (54%) and Brazil (48%) and by around third in Spain (36%) and Turkey (30%).
The 2018 Digital News Report, which is based on an online survey of 74,000 people, includes findings on trust, misinformation - or so-called ‘fake news’ - television viewing trends, podcasting, adblockers and voice-activated assistants. For the first time the report also includes news literacy, and brand trust.
The 2017 Digital News Report surveyed 70,000 people across 36 markets on five continents to provide new insights into our digital news consumption. This research is a reminder that the digital revolution is full of contradictions and exceptions. These differences are captured in individual country pages that can be found towards the end of the report. They contain critical industry context written by experts as well as key charts and data points.
The report explores news consumption in: Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hong Kong, Hungary, Ireland, Italy, Japan, Malaysia, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Singapore, Slovakia, South Korea, Spain, Sweden, Switzerland, Taiwan, Turkey, United Kingdom and the United States of America.
As well as country-by country analysis, the report also contains an essay by Melissa Bell, Publisher and Co-founder of Vox Media and an executive summary by Lead Author Nic Newman. Explore the report, along with a video breakdown and full interactive graphics, on our Digital News Report website: http://digitalnewsreport.org/.
Is your organisation making the best use of editorial analytics? Take a look and see how you can help drive positive change.
Read the full report, Editorial analytics: how news media are developing and using audience data and metrics, by Federica Cherubini and Rasmus Kleis Nielsen here: http://reutersinstitute.politics.ox.ac.uk/publication/editorial-analytics-how-news-media-are-developing-and-using-audience-data-and-metrics#overlay-context=
Supplementary report to the 2015 Digital News Report. Including information on six new countries: Austria, the Czech Republic, Poland, Portugal, the Netherlands and Turkey.
More from Reuters Institute for the Study of Journalism, Oxford University (10)
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
04062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
2. The backstory ….
12 countries
AMAZON ECHO GOOGLE
HOME
19 countries
APPLE HOMEPOD
8 countries
201
4
201
6
201
8
3. This is not just about smart speakers
In home, in ear,
in car, in
everything
4. Recap of the rationale…
Little is known
about how
voice tech
devices are
used
Little is known
about barriers
to adoption –
and for news
usage
Little is known
about how
news works in
this
environment
5. UNITED KINGDOM UNITED STATES GERMANY
4 x in home depth
2 x focus groups
4 x in home depth
2 x focus groups
2 x focus groups
Survey 3000 nat rep
+ 1000 smart speaker
boost
Survey 3000 nat rep
+ 500 smart
speaker boost
10 publisher
interviews
7 publisher
interviews
5 publisher
interviews
REST OF WORLD
4 publisher
interviews
Methodology
6. Smart speaker growth
Growing faster than the smartphone at a similar stage. Around 30m already using them in the US.
7. People love their smart speakers
Thrill Useful FunSpeed
Satisfaction of
feeling
‘futuristic’
Enabling new
behaviours
Playing
games with
speaker and
others
Making tasks
quicker/reduci
ng friction
• This was consistent across the UK, USA and Germany
• Most were looking to get more devices in future
• Older people find them really easy to use, pathway to digital
8. Many see voice as a chance to de-clutter
It may kill the remote control
TECHNOLOGY HAS MADE LIFE TOO COMPLICATED – VOICE CAN CUT THROUGH THAT
9. But, they are currently using voice in limited ways ..
COMMAND AND CONTROL …
• What is the weather in Edinburgh ?
• Turn on BBC Radio Scotland ..
• Play George Ezra ..
• Set a timer for 10 minutes ..
It is replacing radios and alarm clocks
But people get frustrated when they try to do anything more complex
10. 10
Privacy concern: the biggest barrier ….
“I’m not sure if I’m okay with it coming with
me everywhere I go and listening to my every
conversation.”
Potential user
“[My brother’s] got one but won’t use it
[due to privacy concerns with voice].”
Existing Alexa user, UK
Others, less bothered ……
“But you’re already being monitored when you
post certain things on Facebook, for example.”
Potential user
“I’ve got nothing to keep secret. I don’t have any
nude photos, I’m not a terrorist, I don’t care.”
Existing Alexa user
12. 12
84%
66%
58% 56%
46%
35%
25%
21%
13% 11% 9%
61%
6% 4%
7%
1%
7%
3%
0% 1% 0% 1%
Play music Answer general
questions
Weather
updates
Set alarms/
reminders
News updates Interact with
other smart
devices
Memos/ lists Sync with
calendar/
schedule
Read
audiobooks
Games Order products
online
Use regularly Most valued
News is not as important as we might hope….
Base: All that own a smart speaker & are aware of its features
n = 185
MIND THE GAP
News widely used,
but less valued
THREE TYPES OF NEWS USAGE
• Interactive/conversational
• News updates
• Live radio and podcasts
13. News is not as important as we might hope ..
Give me the headlines – Less than one in five owners are using Flash Briefing daily.
Easy to get news on other devices, content, tone, length not right yet ….
14. 14
Power of the default ….
Broadcasters in general dominate
Default, high trust, expectations around audio
Few people care enough to change the default
(23%)
2%
2%
2%
3%
3%
3%
4%
5%
5%
6%
9%
9%
10%
19%
64%
Telegraph News
Bloomberg
Buzzfeed News
Reuters
Yahoo News
My local…
News from my…
Financial Times
Economist
LBC News
Guardian News
Sky Sport
BBC Sport
Sky News
BBC News
15. 15
Default is split in the US….
13%
13%
13%
14%
16%
16%
17%
22%
23%
26%
28%
28%
My local newspaper or TV…
Wall Street Journal
Washington Post
Reuters / Reuters TV
NBC/CNBC News
New York Times
CBS News
BBC News
Fox News
ABC News
NPR (National Public Radio)
CNN News
Broadcasters dominate
Half have changed or configured
their settings
16. Passive radio listening more popular than podcasts..
“I’m not sure how much I would listen to it there [on a smart speaker], because podcasts are
the sort of thing I would listen to on a train”
(Focus Group, UK)
19% of NPR’s online radio listening is now from smart speakers – this is
additional
17. Smart speaker use peaks early and late in the day
Early Morning Late morning Afternoon Early evening Late Evening/ Night
Flash
Briefing
Radio
listening
Travel /
weather
Check
diary
More radio
Help with
cooking
One-off information requests
Flash
Briefing
Entertainment / play
Set alarms
/reminders
Habits are are well-ingrained and easy for respondents to recall.
For heavy users, VOICE is the first & final interaction with technology (replacing smartphone)
19. Some publishers think voice is the future
19
“I believe in voice
technology because
it's the easiest and
most natural way to
retrieve information”
Florian Harms,
Editor in Chief,
t-online.de
20. BBC is investing hard
20
“Our hunch is that voice is a disruptive technological change,
much as the mobile phone was or the internet itself”
(Mukul Devichand, Executive Editor, Voice + AI, BBC)
21. Others are much more sceptical …
21
“ If you are a broadcaster then it is a no brainer to get into this early
but
it is much more difficult for us”
Christian Bennett, head of audio and video at the Guardian
1. Lack of resources for innovation
2. Lack of a clear path to monetisation
3. Problems of discovery and awareness
4. Lack of usage data to guide development
Four reasons for holding back
22. Some are downright scared ….
22
“I think it changes everything . As soon as you move to voice, as
opposed
to touch, as the main interface between the people and the
platforms, you are ceding any opportunity to make a decision
because the machine is going to have to make the decision for you”
STUART WATT, ABC NEWS
23. 23
What should publishers do now ….
Develop a strategy for voice – why does it matter? How overlap with
audio?
Make existing content accessible and findable though voice (VEO!)
Create ‘differentiated audio content’, that works across multiple platforms
Develop multi-modal content (voice to screen and visa-versa)
Experiment with more immersive and conversational experiences
This is a new research publishing today at NewsXchange first to look specifically at voice and news. Reuters Institute part of Oxford University. We do independent research into issues relating to journalism and I should point out right at the start that Google supports out work, they didn’t have any role in selecting this topic or editorial input. I gave the three main platforms equal opportunity to participate in this research.
So much of this about the platform in general – but what about news – how does journalism fit in