I recently presented at the 2011 World IABC Conference at San Diego, US.
The World Conference brings 1,400 business communication professionals from 40 countries to learn about the latest trends, issues and best practices in communication. Over 70 conference sessions were organized into seven tracks and presented by a global faculty of communication experts.
My topic: Social Media and Internal Communications - the India Perspective
Background: Social media adoption for internal communication in India is growing and employee engagement is one of the most important outcomes of this trend. In India social media adoption challenges include lack of business context, inability to decode cultural nuances and security concerns. Organizations need to revisit policies, build better controls and involve staff to fructify ideas for effective change management and improved decision making. Also vital are efforts at managing online reputation and averting crisis through an in-depth knowledge of social media. This presentation shares social media strategies for organizations working in India to improve internal adoption and demonstrate value.
Presented at #VloggerGathering, gathering of Viva (viva.co.id) Blogger with collaboration with FoodPanda and Boka Buka Restaurant. Jakarta - Dec 17, 2014.
Online Demographics and Online Use Habit of Indian Women: An OverviewSantosh C. Hulagabali
The presentation, titled 'Online Demographics and Online Use Habit of Indian Women: An Overview', attempts to bring Indian women netizens in limelight. It is presumed and apprehended, commonly, that the men have a monopoly over access to Internet in India. However, the research findings reveal that the women using Internet, in particular and technology in general, are increasing exponentially. On the other hand, the Indian women are considerably making their identity felt in as software professionals, content writers, transcriptions, online instructors, editors, information scientists etc. are women professional these days. It also traces the detailed findings of the research reports undertaken so far to understand Indian women Internet users and their use habits.
This is part deux of the Web 2.0 for Business (In Malaysia?) presentation series, first released back in February 2008. This document is part of a 2-day workshop material as presented in Kuala Lumpur in July 2011. Some site snapshots are owned by site owners, as clearly shown at respective pages, or mentioned in Reference (final) page. Some original parts are by author (@1oasis.net).
Nurdin, N and Rusli Social Media Adoption and Use by Indonesian MuslimIAIN Datokarama Palu
This study focuses on online social media adoption and usage for da’wah (missionary activities) purposes. The presence of second generation of internet, which is often called as web 2.0, has enabled the emergence of social media adoption and use to allow interactive and real time communication among societies. However, Muslim societies in particular Muslim scholars have yet to get benefits from the online social media technology. Instead of utilizing the technology to maximize delivering Islam messages to ummah, many Muslim use the social media merely for fun. Current fact shows that more than 39 million Indonesian have utilized online social mediawhich means there is a potential opportunities to generate benefits for delivering Islamic message, such as through da’wah h, to our society. Despite a number scholars have addressed the possibility of practicing da’wah through internet but there is a lack scientific study on how da’wah should be delivered through the technology. Our findings show that some key Muslim figures and groups have adopted and use social media dan muslim groups to deliver da’wah effectively. We conclude that social media should be adopted and used by Muslim to improve da’wah scalability among societies. Therefore, da’wah strategies and paradigms should also redesign in respond new technology emergence. Future research and limitation are also addressed.
Presented at #VloggerGathering, gathering of Viva (viva.co.id) Blogger with collaboration with FoodPanda and Boka Buka Restaurant. Jakarta - Dec 17, 2014.
Online Demographics and Online Use Habit of Indian Women: An OverviewSantosh C. Hulagabali
The presentation, titled 'Online Demographics and Online Use Habit of Indian Women: An Overview', attempts to bring Indian women netizens in limelight. It is presumed and apprehended, commonly, that the men have a monopoly over access to Internet in India. However, the research findings reveal that the women using Internet, in particular and technology in general, are increasing exponentially. On the other hand, the Indian women are considerably making their identity felt in as software professionals, content writers, transcriptions, online instructors, editors, information scientists etc. are women professional these days. It also traces the detailed findings of the research reports undertaken so far to understand Indian women Internet users and their use habits.
This is part deux of the Web 2.0 for Business (In Malaysia?) presentation series, first released back in February 2008. This document is part of a 2-day workshop material as presented in Kuala Lumpur in July 2011. Some site snapshots are owned by site owners, as clearly shown at respective pages, or mentioned in Reference (final) page. Some original parts are by author (@1oasis.net).
Nurdin, N and Rusli Social Media Adoption and Use by Indonesian MuslimIAIN Datokarama Palu
This study focuses on online social media adoption and usage for da’wah (missionary activities) purposes. The presence of second generation of internet, which is often called as web 2.0, has enabled the emergence of social media adoption and use to allow interactive and real time communication among societies. However, Muslim societies in particular Muslim scholars have yet to get benefits from the online social media technology. Instead of utilizing the technology to maximize delivering Islam messages to ummah, many Muslim use the social media merely for fun. Current fact shows that more than 39 million Indonesian have utilized online social mediawhich means there is a potential opportunities to generate benefits for delivering Islamic message, such as through da’wah h, to our society. Despite a number scholars have addressed the possibility of practicing da’wah through internet but there is a lack scientific study on how da’wah should be delivered through the technology. Our findings show that some key Muslim figures and groups have adopted and use social media dan muslim groups to deliver da’wah effectively. We conclude that social media should be adopted and used by Muslim to improve da’wah scalability among societies. Therefore, da’wah strategies and paradigms should also redesign in respond new technology emergence. Future research and limitation are also addressed.
State Departments of Transportation: Social Media Usage in a BroadviewLloyd Brown
Understanding social media, first understand Internet usage. More and more, people access the Internet wirelessly through mobile devices. State DOTs are not only using social media, but changing how they use social media. Regardless, outreach plans still must have solid messaging, accountability and transparency.
The school needs, more than ever before, to make it possible to prepare workers with a new education to carry out their activities adjusted to the new times. In order to implement a new education, it is imperative that we begin to identify the human skills necessary for 21st century work and to adjust our obsolete education system to form citizens better equipped for a reality that is different from the industrial age that is coming to an end and still prevails at the moment.
The access to information is being an influential issue, and the ones with the contemporary information carry potential to grab the opportunities and benefits in our globalized society. The evolution of social media has changed the sphere of human lives and redefined the pattern and network of communication and interaction. With the increased use of social media, it is the subject of challenge for extension to stay relevant with the cliental in this digitalized era. This article reflects the role of Facebook, Twitter, and other social media as the extension’s repertoire of methods for education, communication, program implementation, and marketing; and how it allows the extension professionals in building the social networks with the cliental online and transfer the social capital to offline world. As these media provide platform for the people with specific interests to connect and share knowledge and technologies through certain means such as developing groups or pages; it helps society to socialize, and the extension professionals need to consider this platform for the effective program implementation and analyze how these media can influence the outcome delivery to the cliental.
M-Learning for children of 5-12 age groups in rural area of IndiaEditor IJCATR
Internet has touched the urban and educated society in a big way. However the rural and less educated society is yet to
enjoy the benefits. In India there are large number of non Internet Mobile users (NIMUs) -7.5 NIMUs for every internet users .It is
hence essential that applications and products are designed with care and with usability in mind. Our own nation with a 1.2 billion
population offers a business huge opportunity to develop socially relevant mobile applications for Rural India. Hence the primary
objective of the paper is to reach to the NIMUs with mobile phone technologies and applications. The paper focus on implementing
the M-learning application for NIMUs which display the animation of story and the voice will be played in the background .Beside
the animation of story, the application has choices to display the story ,record the voice while reading the story ,videos of story and
quizzes about the story , by keeping in mind the mental growth of child 5-12 age group.
4 2020 Social Introduction To Social Media In IndiaSpringtimePR
Springtime frukostseminarium - 400 miljoner kan inte ha fel om webb 2.0 i Indien och Kina. Talare: Gaurav Mishra. Se seminariumet här: http://bambuser.com/node/333710
State of Social Media in India | August 2013Nabeel Adeni
At a recently held South Asia Summit on Social Media for Digital Empowerment, I was invited to speak on Social Media, in the Indian context.
I put together this presentation for my session.
Would love to have any feedback, suggestions or ideas in this regard.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Social Media Gurukul presents a detailed overview about India's adoption of Social Media. Social Media In India and the impact on marketing. Relevance from a Marketer's perspective
State Departments of Transportation: Social Media Usage in a BroadviewLloyd Brown
Understanding social media, first understand Internet usage. More and more, people access the Internet wirelessly through mobile devices. State DOTs are not only using social media, but changing how they use social media. Regardless, outreach plans still must have solid messaging, accountability and transparency.
The school needs, more than ever before, to make it possible to prepare workers with a new education to carry out their activities adjusted to the new times. In order to implement a new education, it is imperative that we begin to identify the human skills necessary for 21st century work and to adjust our obsolete education system to form citizens better equipped for a reality that is different from the industrial age that is coming to an end and still prevails at the moment.
The access to information is being an influential issue, and the ones with the contemporary information carry potential to grab the opportunities and benefits in our globalized society. The evolution of social media has changed the sphere of human lives and redefined the pattern and network of communication and interaction. With the increased use of social media, it is the subject of challenge for extension to stay relevant with the cliental in this digitalized era. This article reflects the role of Facebook, Twitter, and other social media as the extension’s repertoire of methods for education, communication, program implementation, and marketing; and how it allows the extension professionals in building the social networks with the cliental online and transfer the social capital to offline world. As these media provide platform for the people with specific interests to connect and share knowledge and technologies through certain means such as developing groups or pages; it helps society to socialize, and the extension professionals need to consider this platform for the effective program implementation and analyze how these media can influence the outcome delivery to the cliental.
M-Learning for children of 5-12 age groups in rural area of IndiaEditor IJCATR
Internet has touched the urban and educated society in a big way. However the rural and less educated society is yet to
enjoy the benefits. In India there are large number of non Internet Mobile users (NIMUs) -7.5 NIMUs for every internet users .It is
hence essential that applications and products are designed with care and with usability in mind. Our own nation with a 1.2 billion
population offers a business huge opportunity to develop socially relevant mobile applications for Rural India. Hence the primary
objective of the paper is to reach to the NIMUs with mobile phone technologies and applications. The paper focus on implementing
the M-learning application for NIMUs which display the animation of story and the voice will be played in the background .Beside
the animation of story, the application has choices to display the story ,record the voice while reading the story ,videos of story and
quizzes about the story , by keeping in mind the mental growth of child 5-12 age group.
4 2020 Social Introduction To Social Media In IndiaSpringtimePR
Springtime frukostseminarium - 400 miljoner kan inte ha fel om webb 2.0 i Indien och Kina. Talare: Gaurav Mishra. Se seminariumet här: http://bambuser.com/node/333710
State of Social Media in India | August 2013Nabeel Adeni
At a recently held South Asia Summit on Social Media for Digital Empowerment, I was invited to speak on Social Media, in the Indian context.
I put together this presentation for my session.
Would love to have any feedback, suggestions or ideas in this regard.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Social Media Gurukul presents a detailed overview about India's adoption of Social Media. Social Media In India and the impact on marketing. Relevance from a Marketer's perspective
Here is the presentation on Impact of media on Indian Society. It is small because I was limited to use 8 slides, it is actually a College assignment of mine, carefully chosen points and need an active presenter to present them all effectively...:)
I spoke about “Transparent Tech Trends of 2012” for the Indiana Library Federation’s Reference Division Conference (with its conference theme of Tech Trends in Libraries: Seeing the Forest for the Trees.) on August 7, 2012 at the Noblesville Branch of the Hamilton East Public Library in Indianapolis, Indiana.
The Emergence and Growth of Social Media in IndiaBM.docxBusinessmantra
The evolution of social media is a fascinating journey that has revolutionized the way people connect, communicate, and share information worldwide. It all began with the birth of the internet, which laid the foundation for a global digital community. The concept of social media started taking shape in the early 2000s, and its popularity exploded over the years, including in India, where it has become an integral part of modern life.
Lift13 Event Presentation - The Chinese Digital LandscapeDr Matt McDougall
A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage
A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage
to present the power point is the best slides to explain about the social media easily made for explanation, understable to every guys to see the slides
A slide to visualize the digital media space in India.
Did you know that India has the world's 3rd largest online population with just 12% internet penetration?
Find out more inside.
Leave your valuable comments in the section below.
Usage of Social Media on Phones in IndiaPALLAV GROVER
As a part of our assignment, me and my friend had to trap the idea that is prevalent in India based upon the title mentioned. While answering that, we took cognizance of empirical data with a relatively small but workable population.
Hope it helps.
Keep Calm and Fit In: Perspectives From My Experiences Working In the CountryAniisu K Verghese
I did a short assignment in the UK in 2016 with the Communications team leading an initiative to audit and refresh the core purpose branding across the organization and help connect colleagues to the values.
Having conceptualized, created and launched a crodwsourcing campaign that recorded over 300 stories within the first 3 weeks since launch and continues to receive a story a day, I am sharing experiences from my interactions and work in the country. Hopefully, it will help others think about how they approach work. More insights can be read at: http://www.aniisu.com/2016/05/25/working-for-the-first-time-in-the-uk-keep-calm-and-fit-in/
Corporate Social Responsibility and Communication - Priorities and Way ForwardAniisu K Verghese
CSR is gaining momentum and communication is crucial to its success. There is a growing need for CSR professionals although skills they will need go beyond the standard job description. Collaboration, influencing and negotiating are among the attributes which these professionals will need.
The world of work is evolving and the skills that internal communicators have today may not be relevant in the future. Look up what will make internal communicators relevant and add even greater value for the business.
Understanding and managing the implications and expectations of social media are crucial for communicators to build credibility, influence stakeholders and demonstrate business impact. In this presentation, learn more about myths that surround social media, understand trends shaping the digital marketing world and tap the power of social media to be a change agent.
5 Internal Communication Trends To Watch For in 2015 And BeyondAniisu K Verghese
With the world of work changing rapidly and expectations from the increasingly young workforce rising, internal communication in 2015 and beyond will never be the same. In this presentation I share perspectives that internal communicators must consider to stay relevant, add value and continue making an impact. Keen to hear your views.
You know the work on hand. You have a fair idea on how to get things done. You want to grow and get better at what you do. Yet, when you reflect on the outcomes a few months or a year later you feel not much has changed. Or plans you made didn’t get the attention it needed. Often what you began at the start dropped off the list.
Making progress is hard work and without a plan and knowledge of what it takes to move ahead you can get overwhelmed. Identifying what is important, defining what is achievable and setting clear measures are essential to progress. Having a mentor is very relevant to discuss approaches and gain perspectives.
The progress guide covers actions you can take to self-reflect, engage stakeholders, your manager, your team and the community among others.
Keeping a progress handy can hopefully keep you grounded.
Download this simple guide now and adapt it to your work and life.
Do you wonder how to get the best out of your employees’ efforts? Interested to learn tips to align them better with your team's goals? Keen to improve connection with your team?
Learn all this and more in this research led perspective on engagement and what matters to employees now and in the future. Appreciate evolving changes at the workplace and workforce and gain from insights to enhance your impact and value as a manager and leader.
Interested to know what you think.
What does internal communications in the future look like? What skills must internal communicators have?
Look up this presentation to learn more about trends and insights that are shaping the future of the function.
I shared insights with participating NGOs as a resource person for NASSCOM Foundation's Bring the Change Week event at Bangalore on December 2, 2011. It covers perspectives on what not-for-profits need to know about communication, how to develop a communication plan and pitfalls to avoid.
NAASCOM Foundation invited me to speak on ‘Leveling Web 2.0 for social causes’ at their Connect IT forum at Bangalore on March 24, 2011. The presentation slides share insights and tactics that non profits can benefit from.
Friends For Life - Presentation on Road Safety to SchoolsAniisu K Verghese
This is a presentation that invited schools to join hands in the awareness campaign against road traffic accidents. Friends For Life is a road safety NGO that we began in 2003 in Bangalore.
This presentation walks you through the process of building a personal brand using social media. It also indicates the need to appreciate why building a brand early helps get a head start.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Internal Communications and Social Media - the India Perspective
1. Social Media and Internal Communications – the
India Perspective
Aniisu K Verghese
2011 World IABC Conference , San Diego
June 14, 2011
Image:
http://www.columbia.edu/itc/sipa/nelson/newmediadev/Soci
al%20Networking%20in%20India.html
2. Disclaimer
Due care has been taken while preparing this
presentation but the author cannot be held
responsible for any misuse or misrepresentation
of information. The views expressed in this
presentation are those of the author and do not
reflect those of the organization he works for.
Data for this presentation has been drawn from
various sources and is gratefully acknowledged.
3. Presentation Covers
Context
- The India the world probably knows
- The India you may not know
India’s Social Media landscape
Current Challenges
Strategies that work
Three Cases
4. Context
The India you probably know and don’t know
Images:
http://www.indianholidays.annonline.com
http://vimalenduksingh.blogspot.com/2010_02_01_archive.html
5. The India the world probably knows
The world’s largest democracy
Second most populous nation
(1.2 billion people)
India to become world's fastest
growing economy by 2013-15
The Indian Information
Technology industry: 5.19% of
the country's GDP, is one of the
biggest job creators in India
(2.5 million people)
Half the world’s outsourced IT
services come from India,
amounting to a $47 billion
dollar industry
Images:
http://en.wikipedia.org/wiki/Taj_Mahal
http://www.wittysparks.com/
http://www.treehugger.com
6. The India you may not know
Official Union Language: Hindi and mother
tongue of 30 per cent of the people
21 other official languages
English is the preferred language for
national, political, and commercial
communication.
The Unique Identification Authority of India
is currently creating the world’s
largest database
India created the world’s economical
car – Tata Nano ($1,979 or INR 1,00,000)
Will be the largest contributor to the
world's workforce —136 million
people — over the next 10 years
Images: http://alltechguide.com/
http://news.bbc.co.uk/2/hi/7957671.stm
7. India’s Social Media Landscape
Understanding social media through our country’s culture and interests
Images: http://cricket.yahoo.com
http://www.rediff.com/business/
8. Social Media in India is growing
at 100 percent per year
Social Media in India is
likely to touch 45 million
users by 2012 (9X
Denmark’s population)
Nearly 30 million online
Indians consumers spend
about two-thirds of time on
social networking sites
daily.
- bigger than Australia's
population!
Facebook tops as India’s
favorite social
networking site
Image: http://www.labnol.org/india/social-sites-india/18649/
9. 791 million mobile subscribers =
2 X US population!
But only 40 million access
internet via mobile devices
60% of India web users
access via Internet cafes
12 million in rural India
access the internet
31% of India’s rural
population are unaware
of Internet’s existence
90 billion SMSes send via
one network in a month
Image: www.techshout.com
USD 3620 million estimated
value added services in 2011
10. Internet penetration low but
growing exponentially
India has the world's
third largest Internet
users: over 100 million Almost as big as Mexico’s
population!
users
Internet penetration in India 8% of India’s population
is one of the lowest in the
world
Eight out of 10 people
search for information
online on brands and
products before purchasing
Image: http://comm215.wetpaint.com/page/India%3A+Cultural+Issues
11. Indians now spend more time on
social networking sites than e-mail
http://www.in.nielsen.com/news/20110509.shtml
12. Sports
68 million viewers on TV – watch India’s 2011
World Cup victory
Entertainment
1000 Bollywood movies produced annually
Culture
Respect for elders, traditions
Community
Belonging, compromise, hospitality
13. Sharukh Khan: Popular Bollywood star
has 9,32,000+ followers on Twitter
2.2 million views in a day of the
winning World Cup cricket hit video on
In 2008, Newsweek named You Tube
Shah Rukh Khan one of the 50
most powerful people in the Dhoni more influential than Messi
Images:
http://www.moviescut.com/ra-one/ and Obama in Time's 2011 list
world
http://cricket.rediff.com
14. “In society there is clear male-dominance,
but it may also show that the female
population gets more competitive as to be
more independent.”
Source:
http://comm215.wetpaint.com/page/India%3A+Cultural+Issues
Images:
http://wearewhatwetweet.com/wp-content/uploads/2011/04/ShaadiPS.jpg
http://www.medimanage.com/my-diet/articles/slow-food-movement-eat-local-and-healthy-food.aspx
http://students.ou.edu/Y/Jacob.R.Yandell-1/karma.png
15. India only getting started….
‘Engaging employees with
social media’ ranks #3 after
customers and media
- India Social Media Survey, 2009
“87% of Indian employees
use the social media to find
information about an
organization's work
culture.”
-Ma Foi Randstad Workmonitor 2011
17. India at ‘extreme risk’ on digital
inclusion
Secondary
school
enrollment rate
of 55%
Adult literacy
rate of just
under 63%
18. India organizations rank low on
social media governance
In India, only 12 percent organizations have Social Media policies,
lowest amongst all the nations, while nearly half of all German
companies have social media policies.
19. 96% of IT decision makers ban
social media within companies
Increasing (70%) number
of workforce being ready
to share their personal
information with the
professional world.
-Ma Foi Randstad
Workmonitor 2011
21. Indian culture adoption
“The Indian culture is a
community-based
country, so social media can be
easily adopted into the Indian culture”.
Source and images:
http://comm215.wetpaint.com/page/India%3A+Cul
tural+Issues
http://www.cadburyindia.com/media/press51.asp
22. Leaders attempting to connect
with Gen Y
Vineet Nayar
HCL Tech
•We have the youngest population in
the world.
•Half of India's billion-plus people under
the age of 25.
•A third of the Indian workforce will belong
to the Net Generation in five years
Images:
“The boss is seen as the source of
http://3.bp.blogspot.com
www.vineetnayar.com
ultimate responsibility in business.”
http://2.bp.blogspot.com - Kwintessential
http://economictimes.indiatimes.com/photo/6962375.cms
23. Connection and collaboration
Cognizant Technology Solutions’ C2, a corporate
version of Facebook has Twitter feeds, employee-
written blogs, and chat. 60,000 active users, six million
page views every month.
Leading Indian telecom provider with 20,000
employees switched to an SMS based intranet based on
an IBM tool called me-tize.
Introduced a reverse mentoring program where Gen Y
teach leaders
IBM India recruits and helps manage diverse workforce
with games on Second Life
Images: http://www.topnews.in
www.pluggd.in
24. Internal communicators as
social media coaches
“Only 1/3rd of companies have
accurate data on employees”
Managing Today’s Global
Workforce – an Ernst & Young
May 2010 study
26. Dialogue and co-creation of
content
“Where Asian
companies are
realizing the power of
social media, they are
not willing to
experiment.”
- Burson-Marsteller’s Fortune
Global 100 Social Media
Check-Up study
13,638 impressions, 691 views, 71 likes, 9 comments
http://www.facebook.com/#!/video/video.php?v=10150311395106258&oid=104897406991&comments
Indian media has been increasingly willing to
integrate citizen journalism in its news
coverage (Georgetown University, 2009)
27. I am aware of India's
role in Sapient's
success story: 95%
This event and
communication helped
me connect better with
the organization: 90%
I am interested in
contributing more to
the organization's
success: 83%
Image: http://ahmedabadrocks.blogspot.com Source: internal survey
29. Facebook | Over 100,000 "Post Views", 18,000 "Wall Visits,"
44 Photo Albums, 1600 Page "Fans"
30. Summary
India is at a unique position in the world stage
India’s scale and diversity offers immense
opportunities in the years to come
Social media needs to be seen from the lens of our
culture, entertainment, community and
sports to be understood better
Leveraging leaders for social media adoption is
important
Appreciating local culture and involving Gen
Y will increase adoption