This document summarizes the findings of a study analyzing how 25 brands across 7 industries in India are using Facebook. Some key findings include:
- MTV India was the most popular brand with over 500,000 fans and high daily interactions. Fastrack and Pizza Hut also engaged fans well through interactive apps.
- Videocon and Delhi Traffic Police had very active Facebook pages, posting frequently and responding to users.
- The media and consumer durables industries generally saw more fan growth and interactions than other sectors like food chains.
- Successful brands used a variety of content like videos, polls and apps to engage fans beyond just promoting products and sales. This helped drive word-of-mouth and better brand engagement.
How are business entities in india using facebook finalIffort
Iffort Consulting selected and reviewed the Facebook fan pages of '25' select brands from '7' different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook. The exercise reveals that organizations are successfully using several tactics like poll contests, interesting apps and videos amongst others to drive participation, which would result in word-of-mouth and better engagement with the brand.
This document provides a marketing proposal and 3-year financial forecast for LINE Plus Corporation. It includes an analysis of the external and internal environment, and identifies growth strategies using Ansoff's matrix. Market penetration, development, product development, and diversification strategies are proposed. A projected profit and loss statement forecasts increased revenue from new games, stickers, advertising, music and manga. It also includes assumptions about growing user numbers and revenue shares from games. The goal is to achieve 35% revenue growth and increase profits and dividends over 3 years.
Facebook An Effective Marketing Tool (India Industry Trends)Prakash Ranjan
Facebook is an effective marketing tool for Indian businesses. The document analyzes key metrics for several brands across different industries on Facebook, including number of fans, growth rate, interactions, and post frequency. MTV India has the most fans overall, while Videocon is growing fans the fastest. The media, consumer durables, and online portals sectors generally saw the most engagement on Facebook.
This document analyzes the social media performance of Hyundai, Mitsubishi, and Scion in engaging Generation Y consumers. It finds that Hyundai has a greater share of voice on social media than the top-preferred brands Mitsubishi and Scion. On Facebook, Mitsubishi owners are most active in reselling vehicles, while Scion owners express the most positive sentiments. Twitter allows more opportunities for brand engagement beyond own profiles. YouTube contains a wide range of branded, editorial, and enthusiast automotive content, though most amateur videos receive few views.
Indian Mobile Phone Brand Social Media Analysis & Competitors Study Arjoon Mehra
Oppo is a leading Chinese phone entrant in the Indian market, the presentation draws a very clear, subjective focus on the presence of Chinese mobile brands in India.
This presentation covers the overall scenario of Chinese mobile market and deep competitors analysis.
Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer's expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses.
Whats App Messenger is a proprietary, cross-platform instant messaging service for smartphones. In addition to text messaging, users can send each other images, video, and audio media messages. In addition to text messaging, users can send each other images, video, and audio media messages. The client software is available for Android, BlackBerry OS, BlackBerry 10, iOS, Nokia-Series 40, Symbian (S60), and Windows Phone.
Newborn town takeaways from boci internet going global corporate dayAda Zhang
This document provides a summary of a research report from BOCI Research Limited about Newborn Town Inc. and the open social industry.
1) Newborn Town attended BOCI's Internet Going Global Corporate Day to discuss challenges and opportunities in the open social blue ocean market globally. Newborn Town is positive for its second half 2021 outlook and long-term prospects based on expanding open social markets, its "traffic+" strategy, and video/audio-based products.
2) The research analyzes the history and sizing of the open social and dating markets in China and globally. It also discusses Chinese open social apps expanding overseas and the main overseas markets.
3) The research provides an overview of Newborn Town
customer satisfaction towards whatsapp bba projectsjsuriya
1) WhatsApp was founded in 2009 by Brian Acton and Jan Koum, both former Yahoo employees, and is based in California.
2) It allows users to send text messages, images, video and audio free of charge between smartphones.
3) Rajapalayam was formed in 1940 and gets its name from the Tamil words for "king's fort". It was originally settled in 1483 by people from the Vijayanagar state.
How are business entities in india using facebook finalIffort
Iffort Consulting selected and reviewed the Facebook fan pages of '25' select brands from '7' different industry verticals for over a one month period. These brands were profiled on various criteria to understand their efforts to build engagement with their target audience through Facebook. The exercise reveals that organizations are successfully using several tactics like poll contests, interesting apps and videos amongst others to drive participation, which would result in word-of-mouth and better engagement with the brand.
This document provides a marketing proposal and 3-year financial forecast for LINE Plus Corporation. It includes an analysis of the external and internal environment, and identifies growth strategies using Ansoff's matrix. Market penetration, development, product development, and diversification strategies are proposed. A projected profit and loss statement forecasts increased revenue from new games, stickers, advertising, music and manga. It also includes assumptions about growing user numbers and revenue shares from games. The goal is to achieve 35% revenue growth and increase profits and dividends over 3 years.
Facebook An Effective Marketing Tool (India Industry Trends)Prakash Ranjan
Facebook is an effective marketing tool for Indian businesses. The document analyzes key metrics for several brands across different industries on Facebook, including number of fans, growth rate, interactions, and post frequency. MTV India has the most fans overall, while Videocon is growing fans the fastest. The media, consumer durables, and online portals sectors generally saw the most engagement on Facebook.
This document analyzes the social media performance of Hyundai, Mitsubishi, and Scion in engaging Generation Y consumers. It finds that Hyundai has a greater share of voice on social media than the top-preferred brands Mitsubishi and Scion. On Facebook, Mitsubishi owners are most active in reselling vehicles, while Scion owners express the most positive sentiments. Twitter allows more opportunities for brand engagement beyond own profiles. YouTube contains a wide range of branded, editorial, and enthusiast automotive content, though most amateur videos receive few views.
Indian Mobile Phone Brand Social Media Analysis & Competitors Study Arjoon Mehra
Oppo is a leading Chinese phone entrant in the Indian market, the presentation draws a very clear, subjective focus on the presence of Chinese mobile brands in India.
This presentation covers the overall scenario of Chinese mobile market and deep competitors analysis.
Customer satisfaction is a marketing term that measures how products or services supplied by a company meet or surpass a customer's expectation. Customer satisfaction is important because it provides marketers and business owners with a metric that they can use to manage and improve their businesses.
Whats App Messenger is a proprietary, cross-platform instant messaging service for smartphones. In addition to text messaging, users can send each other images, video, and audio media messages. In addition to text messaging, users can send each other images, video, and audio media messages. The client software is available for Android, BlackBerry OS, BlackBerry 10, iOS, Nokia-Series 40, Symbian (S60), and Windows Phone.
Newborn town takeaways from boci internet going global corporate dayAda Zhang
This document provides a summary of a research report from BOCI Research Limited about Newborn Town Inc. and the open social industry.
1) Newborn Town attended BOCI's Internet Going Global Corporate Day to discuss challenges and opportunities in the open social blue ocean market globally. Newborn Town is positive for its second half 2021 outlook and long-term prospects based on expanding open social markets, its "traffic+" strategy, and video/audio-based products.
2) The research analyzes the history and sizing of the open social and dating markets in China and globally. It also discusses Chinese open social apps expanding overseas and the main overseas markets.
3) The research provides an overview of Newborn Town
customer satisfaction towards whatsapp bba projectsjsuriya
1) WhatsApp was founded in 2009 by Brian Acton and Jan Koum, both former Yahoo employees, and is based in California.
2) It allows users to send text messages, images, video and audio free of charge between smartphones.
3) Rajapalayam was formed in 1940 and gets its name from the Tamil words for "king's fort". It was originally settled in 1483 by people from the Vijayanagar state.
The US telecom industry has been the pioneers in terms of identifying the utility of social media in its business operations.
Telecom Brand Front Page - CopyThis is the reason why almost all companies have gone all out to make their presence felt on the digital platform.
Telecoms now look to the social customer experience for competitive advantage.
This is a mixture of qualitative and quantitative research on how major US Telecom service providers are interacting with their existing and potential customers on digital media.
Samsung has a large social media presence across major platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. It aims to directly interact with consumers to develop relationships and educate them on products. Samsung targets younger digital adults and posts fresh, localized content. It utilizes social media for both promotion and responsive customer service through dedicated accounts. Samsung creates unique real-life content and campaigns to engage consumers.
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
Social Networks in the BRIC - challenges and BenefitsHabib Mbacke
The document summarizes the results of a study on social media usage in BRIC countries (Brazil, Russia, India, China). Some key findings include:
- Social media engagement is high, with 67.2% of internet users utilizing social media daily. Facebook and LinkedIn are the most popular.
- Users follow an average of 5 brands and do so primarily to get information. Services and travel are most followed categories.
- Social media provides opportunities for lesser known brands seeking exposure in BRIC markets. Users are open to discovering new brands.
- Interaction and word-of-mouth influence brand discovery and following decisions for BRIC social media users.
The document discusses the impacts of smartphones on students. It begins by outlining the purpose and scope of the study, which is to investigate both the positive and negative impacts of smartphones across various sectors of society, including business, education, and health. The introduction provides background on the history and growth of smartphones. It then examines several specific impacts, such as how smartphones have positively impacted mobile applications and advertising businesses but negatively impacted PC sales. In education, smartphones can enable distance learning but also facilitate distraction and cheating. While smartphones provide health benefits like tracking health data, overreliance on them for medical information can replace direct doctor interactions.
TikTok was banned in India due to several incidents where people were injured or died while making videos for the app. However, the ban was lifted after TikTok agreed to implement new safety measures like filtering comments and integrating an anti-bullying system. The Madras High Court allowed TikTok to operate again if it ensured no obscene content was posted. While popular among youth, social media apps can encourage inappropriate, violent or politically divisive content, so greater self-regulation of content is needed from these companies.
Customer Satisfaction Towards Various Features of WhatsApp Messaging ApplicationMD EJAZ REZA
WhatsApp is a popular messaging app with over 500 million users worldwide. The document discusses a study conducted on WhatsApp user satisfaction in Delhi, India. 96 respondents participated in an online survey. Key findings include: 100% of respondents use WhatsApp, with over 80% using it for over a year. Features like sharing, ease of use, and group chat were most appealing. Over 90% were satisfied with WhatsApp and would recommend it to others. Suggested improvements included adding video calls and improving privacy.
This SlideShare discusses 4 advertising firms that operate in Japan. There is also information about advertising facts, trends, and laws that affect marketers in Japan.
Three Mobile created an online content marketing experience called The Pony Mixer that allowed users to customize dancing Shetland ponies to different music genres. AT&T created a branded transmedia story called Daybreak that was distributed across TV, web, and social media platforms. Virgin Mobile partnered with BuzzFeed to create VirginMobileFeed, an entertainment hub with viral content and social media links that engaged Virgin's target 18-24 year old audience.
The document compares Bank of Baroda to its two main competitors, State Bank of India and Bank of America. It provides information on each bank's background, size, social media presence and marketing strategies. Some key findings are that State Bank of India has the largest social media following, spends the most on marketing, and recently promoted its digital banking platform YONO. Bank of America spends the most overall on marketing annually. The document recommends ways for Bank of Baroda to improve its social media engagement and digital marketing relative to its competitors.
Paradigm in Traditional Marketing: Social Media & Gen YToni Gardner
The document discusses how social media applications can impact online customer relationship management, customer satisfaction, and trust as Generation Y becomes the majority consumer base. It reviews literature on social media technologies like Facebook, Twitter, YouTube, and their roles. Generation Y has different characteristics than older generations as they grew up with technology. The document suggests companies should understand Gen Y and use social media to attract and engage them.
This document is a project report submitted by a student to their university on analyzing the strategic management of WhatsApp. It provides background on WhatsApp's history, how it was founded in 2009 as a simple messaging app for smartphones, and how it grew rapidly to dominate the international mobile messaging market outside of the US. The report covers WhatsApp's acquisition by Facebook in 2014 for $19 billion, which was motivated by Facebook needing to enter new growth markets where WhatsApp was more popular than its own Messenger app. It analyzes WhatsApp's success compared to other messaging apps through its lean interface, ease of use, and most importantly, its free business model without any fees for users.
Xiaomi is poised to enter the Indian smartphone market as it represents a major growth opportunity. India is projected to become the second largest smartphone market globally by 2017 despite current low penetration rates. Xiaomi plans to target the affordable and mid-range price segments between Rs. 5,000-25,000 that are seeing the strongest growth through an initial partnership with Flipkart for online sales and a controlled retail strategy in major cities. Localizing content, customizing software and services, and providing superior after-sales support will be critical for Xiaomi to succeed against entrenched competitors in India like Samsung and Micromax.
This thesis examines differences in Twitter usage between college student season ticket buyers and non-buyers. Specifically, it investigates the role of social media and marketing in students' decisions to purchase ticket memberships and any constraints that may prevent attendance. The results show that students who purchased ticket memberships are more likely to follow the athletic organization on Twitter. However, no significant difference was found in overall Twitter usage between ticket buyers and non-buyers. The thesis contains 54 pages and examines this topic through analyzing students' social media behaviors and survey responses regarding sports ticket purchasing.
Social Media Marketing: From The Perspective of MillennialsMichael Okimoto
The document provides a summary of key insights about the top 6 social media platforms: Facebook, YouTube, Instagram, Twitter, Pinterest, and Snapchat. For each platform, it describes the target audience (Who), marketing objectives it excels at (What), optimal content strategy (How), and whether it is a good fit for large vs. small brands (Fit?). The insights are based on a framework analyzing each platform's "Platform Essence" in terms of these factors.
Social media has emerged as an influential force in China, where internet penetration is growing rapidly. Some key Chinese social media sites include Xiaonei, Wealink, and Tudou. Blogs and online forums known as BBSs are very popular, with over 40% of Chinese reporting reading blogs weekly. Blogs allow government officials and businesses to engage directly with consumers, but companies must navigate sensitivities and address issues that arise online carefully to avoid criticism spreading from the internet to mainstream media.
The document discusses how modern society has gained material wealth but lost interpersonal connection and quality of life. It argues that people should make the most of every day by spending time with family and friends, enjoying favorite activities, and expressing love and appreciation to others. The key message is that every day is special and should be treated as such, rather than putting off meaningful experiences for an uncertain future.
This document provides information for creating a promotional package for a new album release, including a music video, CD/DVD package cover, and magazine advertisement. It discusses video research examples, influences for the music video like bright colors and escapism, conventions of pop music videos, and audience research results for a target demographic of teens to help guide the creative direction.
The US telecom industry has been the pioneers in terms of identifying the utility of social media in its business operations.
Telecom Brand Front Page - CopyThis is the reason why almost all companies have gone all out to make their presence felt on the digital platform.
Telecoms now look to the social customer experience for competitive advantage.
This is a mixture of qualitative and quantitative research on how major US Telecom service providers are interacting with their existing and potential customers on digital media.
Samsung has a large social media presence across major platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. It aims to directly interact with consumers to develop relationships and educate them on products. Samsung targets younger digital adults and posts fresh, localized content. It utilizes social media for both promotion and responsive customer service through dedicated accounts. Samsung creates unique real-life content and campaigns to engage consumers.
Our major goal is to help you achieve your academic goals. We are commited to helping you get top grades in your academic papers.We desire to help you come up with great essays that meet your lecturer's expectations.Contact us now at http://www.premiumessays.net/
The Automotive Industry Through the lens of socialBrandwatch
In this report, we analyze over 4 million online conversations across 48 automotive brands, specifically revealing:
- The Automotive Social Index, ranking 48 brands across five criteria
- Demographic analysis
- Research on brand-audience interactions
- Analysis of brand descriptors
- Analysis of hybrid and electric vehicles
Social Networks in the BRIC - challenges and BenefitsHabib Mbacke
The document summarizes the results of a study on social media usage in BRIC countries (Brazil, Russia, India, China). Some key findings include:
- Social media engagement is high, with 67.2% of internet users utilizing social media daily. Facebook and LinkedIn are the most popular.
- Users follow an average of 5 brands and do so primarily to get information. Services and travel are most followed categories.
- Social media provides opportunities for lesser known brands seeking exposure in BRIC markets. Users are open to discovering new brands.
- Interaction and word-of-mouth influence brand discovery and following decisions for BRIC social media users.
The document discusses the impacts of smartphones on students. It begins by outlining the purpose and scope of the study, which is to investigate both the positive and negative impacts of smartphones across various sectors of society, including business, education, and health. The introduction provides background on the history and growth of smartphones. It then examines several specific impacts, such as how smartphones have positively impacted mobile applications and advertising businesses but negatively impacted PC sales. In education, smartphones can enable distance learning but also facilitate distraction and cheating. While smartphones provide health benefits like tracking health data, overreliance on them for medical information can replace direct doctor interactions.
TikTok was banned in India due to several incidents where people were injured or died while making videos for the app. However, the ban was lifted after TikTok agreed to implement new safety measures like filtering comments and integrating an anti-bullying system. The Madras High Court allowed TikTok to operate again if it ensured no obscene content was posted. While popular among youth, social media apps can encourage inappropriate, violent or politically divisive content, so greater self-regulation of content is needed from these companies.
Customer Satisfaction Towards Various Features of WhatsApp Messaging ApplicationMD EJAZ REZA
WhatsApp is a popular messaging app with over 500 million users worldwide. The document discusses a study conducted on WhatsApp user satisfaction in Delhi, India. 96 respondents participated in an online survey. Key findings include: 100% of respondents use WhatsApp, with over 80% using it for over a year. Features like sharing, ease of use, and group chat were most appealing. Over 90% were satisfied with WhatsApp and would recommend it to others. Suggested improvements included adding video calls and improving privacy.
This SlideShare discusses 4 advertising firms that operate in Japan. There is also information about advertising facts, trends, and laws that affect marketers in Japan.
Three Mobile created an online content marketing experience called The Pony Mixer that allowed users to customize dancing Shetland ponies to different music genres. AT&T created a branded transmedia story called Daybreak that was distributed across TV, web, and social media platforms. Virgin Mobile partnered with BuzzFeed to create VirginMobileFeed, an entertainment hub with viral content and social media links that engaged Virgin's target 18-24 year old audience.
The document compares Bank of Baroda to its two main competitors, State Bank of India and Bank of America. It provides information on each bank's background, size, social media presence and marketing strategies. Some key findings are that State Bank of India has the largest social media following, spends the most on marketing, and recently promoted its digital banking platform YONO. Bank of America spends the most overall on marketing annually. The document recommends ways for Bank of Baroda to improve its social media engagement and digital marketing relative to its competitors.
Paradigm in Traditional Marketing: Social Media & Gen YToni Gardner
The document discusses how social media applications can impact online customer relationship management, customer satisfaction, and trust as Generation Y becomes the majority consumer base. It reviews literature on social media technologies like Facebook, Twitter, YouTube, and their roles. Generation Y has different characteristics than older generations as they grew up with technology. The document suggests companies should understand Gen Y and use social media to attract and engage them.
This document is a project report submitted by a student to their university on analyzing the strategic management of WhatsApp. It provides background on WhatsApp's history, how it was founded in 2009 as a simple messaging app for smartphones, and how it grew rapidly to dominate the international mobile messaging market outside of the US. The report covers WhatsApp's acquisition by Facebook in 2014 for $19 billion, which was motivated by Facebook needing to enter new growth markets where WhatsApp was more popular than its own Messenger app. It analyzes WhatsApp's success compared to other messaging apps through its lean interface, ease of use, and most importantly, its free business model without any fees for users.
Xiaomi is poised to enter the Indian smartphone market as it represents a major growth opportunity. India is projected to become the second largest smartphone market globally by 2017 despite current low penetration rates. Xiaomi plans to target the affordable and mid-range price segments between Rs. 5,000-25,000 that are seeing the strongest growth through an initial partnership with Flipkart for online sales and a controlled retail strategy in major cities. Localizing content, customizing software and services, and providing superior after-sales support will be critical for Xiaomi to succeed against entrenched competitors in India like Samsung and Micromax.
This thesis examines differences in Twitter usage between college student season ticket buyers and non-buyers. Specifically, it investigates the role of social media and marketing in students' decisions to purchase ticket memberships and any constraints that may prevent attendance. The results show that students who purchased ticket memberships are more likely to follow the athletic organization on Twitter. However, no significant difference was found in overall Twitter usage between ticket buyers and non-buyers. The thesis contains 54 pages and examines this topic through analyzing students' social media behaviors and survey responses regarding sports ticket purchasing.
Social Media Marketing: From The Perspective of MillennialsMichael Okimoto
The document provides a summary of key insights about the top 6 social media platforms: Facebook, YouTube, Instagram, Twitter, Pinterest, and Snapchat. For each platform, it describes the target audience (Who), marketing objectives it excels at (What), optimal content strategy (How), and whether it is a good fit for large vs. small brands (Fit?). The insights are based on a framework analyzing each platform's "Platform Essence" in terms of these factors.
Social media has emerged as an influential force in China, where internet penetration is growing rapidly. Some key Chinese social media sites include Xiaonei, Wealink, and Tudou. Blogs and online forums known as BBSs are very popular, with over 40% of Chinese reporting reading blogs weekly. Blogs allow government officials and businesses to engage directly with consumers, but companies must navigate sensitivities and address issues that arise online carefully to avoid criticism spreading from the internet to mainstream media.
The document discusses how modern society has gained material wealth but lost interpersonal connection and quality of life. It argues that people should make the most of every day by spending time with family and friends, enjoying favorite activities, and expressing love and appreciation to others. The key message is that every day is special and should be treated as such, rather than putting off meaningful experiences for an uncertain future.
This document provides information for creating a promotional package for a new album release, including a music video, CD/DVD package cover, and magazine advertisement. It discusses video research examples, influences for the music video like bright colors and escapism, conventions of pop music videos, and audience research results for a target demographic of teens to help guide the creative direction.
The document summarizes the key design elements of a Japanese pop music magazine called "Murasaki" aimed at a target audience of 16-17 year old female fans of J-pop music in the UK. It describes the magazine layout, color scheme, use of images and text, and how it addresses industry conventions while appealing to its niche audience. Audience research was conducted to inform the design choices. The summary focuses on the high-level description and leaves out minor details.
Smartphone Culture: Reshaping Social Networking and Gaming on Mobile PaltformsFaizan Subzwari
The document discusses key trends in smartphone culture and social/mobile apps. It notes that Facebook has over 750 million active users, 250 million of whom access Facebook through mobile devices. It also discusses rapid growth in smartphone ownership and app downloads, with over 10 billion apps downloaded in 2010 and millions downloaded daily. The document was commissioned by Avenuesocial, a social media agency that provides services like app development and social media strategies.
The document provides a product evaluation and audience feedback for the music video "The Flood". It summarizes that the video used techniques like direct address, a storyline, and various shots and camera movements to feel realistic. It also followed two character narratives. Audience feedback praised the narrative, continuity, transitions, and fit with the song, while noting the camera was slightly shaky at times. The document evaluates how new media technologies were used in creating and researching the music video.
This prayer asks God to bless those who read it and their loved ones with health, finances, relationships and more. It cancels any plans of the enemy and declares blessings over households, health, marriages, children and more. It is meant to be shared so many people pray for each other.
The speaker calls out to God, seeking a friend to listen to their anxieties and troubles. They ask God to keep their family safe and fill their lives with confidence. The speaker thanks God for being available to listen whenever they call, without busy signals or costs, and promises to call God again tomorrow with their prayers.
U-Mass Dartmouth University: Fortune 500 and social mediaFaizan Subzwari
U-Mass Dartmouth University researchers studied Fortune 500 companies' use of social media. They found that 56% use social media for marketing strategies, 70% for brand monitoring, and 84% found Facebook successful. Additionally, 83% use at least one social media site, 57% for recruitment, and 93% use videos and online forums. The study was commissioned by Avenuesocial, a social media agency that provides services like app development and social media strategies.
Facebook has over 500 million global users, which would make it the third largest country by population. One in every six Indians is on Facebook, and Indians upload over 53 million photos per month, making it the largest photo sharing community in India. Facebook opened its first international office in India in 2010 and has continued to grow its presence there since.
The document discusses an evaluation of a portfolio for a Japanese pop music magazine called Murasaki. It summarizes how the magazine uses conventions of real media products such as colorful cover images and headlines to attract readers. Audience research was conducted to determine design elements like short paragraphs and a mix of images that target teenage girls interested in J-pop music. The creator learned skills in photo editing and blog design through constructing the magazine.
Características de um bom projeto de melhoriahernan521
[1] O documento apresenta um checklist para avaliar projetos de melhoria com 15 perguntas sobre características como objetivos claros, impacto no negócio, fronteiras definidas e prazo de conclusão. [2] O usuário marca a pontuação de cada pergunta e soma o total para avaliar se o projeto está bem definido, precisa de alterações ou deve ser repensado. [3] O documento fornece ainda links para mais materiais sobre projetos de melhoria.
The document outlines 10 trends in mobile technology including the growth of mobile-social-location combinations, the rise of casual mobile gaming leading in apps, and more spending on mobile marketing reaching $1 billion in the US. It was commissioned by Socialjitney, an award-winning mobile app development company with over 250 professionals and 1000 apps, to provide a free resource on mobile trends for consumers.
Facebook's financial analysis report summarizes the company's financial performance in 2012. Profitability ratios declined as expenses increased, but remained above industry averages. Asset turnover declined sharply, below industry levels, indicating weak efficiency. However, liquidity strengthened significantly due to equity influx, with current ratios triple industry levels. Solvency was average as debt ratios declined slightly below industry averages, but free cash flow jumped 420% to $872 million. The primary driver of ROA is asset turnover, while the primary driver of ROE is financial leverage.
Most of the people spend a lot of time a day on various social media platforms. Social media platforms have become the main part of people’s lives and their daily routines. Some people are so addicted that they log in using their app on the mobile device to check with the various social media feeds. Hence, social media is indeed important in the lives of customers, businesses, marketers, etc.
This document discusses building a compelling social media presence and strategies for digital transformation. It provides an overview of Digiqom, an India-based social media and digital marketing firm, including their focus areas, clients served, campaigns conducted, and approaches to managing social media ecosystems and measuring success. Key points covered include benchmarking social media capability maturity, calculating social media ROI, challenges organizations face with social media, and principles for community-powered engagement.
Prepared as a part of the Study Oriented Project titled 'A study of Internet Marketing techniques in India'
This seminar focuses on Social Media Optimisation, Search Engine marketing and Viral Marketing
This document provides a summary and guidelines for Spring Professional's social media entry and operations in mainland China. It begins with an introduction to China's social media landscape and guidelines for entering the market. Section two discusses specific strategies for social media channels, keywords, content, and competitors. Section three covers performance measurement and analysis of Spring Professional's operations. Key findings regarding influential content and website conversions are presented in section four. The document uses Spring Professional's experience in China as a case study.
This presentation is based on social media research from two of our insurance-focused Monitor Services: Annuity Monitor and Life Insurance Monitor. The reports analyze the current social media initiatives and promotions undertaken by leading insurers covered by Corporate Insight.
Inside, we highlight key social media findings and trends across the insurance industry and offer tips for insurers looking to bolster their social presence.
Chapter 1 Power Point Comm*3533 Dr. Mirrercalixteb
This document outlines key concepts about social media including: definitions of social media and how it compares to traditional media, the major zones of social media like social communities and social commerce, characteristics of Web 2.0 like user participation, the social media value chain and core activities, how social media marketing utilizes participation, and marketing objectives for social media like branding and promotion. It also includes learning objectives, key terms, examples, figures, tables and a conclusion with cited sources.
This document discusses an advertising product called "Earn Cash Yearly" or "Make Money With Google" that claims to teach a secret method for making money using Google Adsense and Clickbank. The reviewer critiques the sales page, noting that Adsense and Clickbank are not unique or secret platforms. The reviewer is skeptical of claims that one can set everything up in a day and begin making thousands, as the process typically requires more time and effort. The reviewer does not recommend or affiliate with this product.
This document provides an overview of a presentation on social media given by Sanjiv Choudhary. The presentation covers topics such as the definition of social media, classifications of social media, differences between social media and traditional media, popular social networking sites and their market share, and how various organizations use social media as a marketing and customer relationship management tool. The presentation concludes by stating that social, mobile, analytics, and cloud computing (SMAC) will be important for the future of the IT industry and marketing.
This document provides an overview of new social media and its impact on traditional media. It discusses the evolution from broadcast media to interactive media to social media. New social media allows for social interaction and user-generated content through technologies like Facebook and Twitter. While traditional media still has widespread usage, new social media usage is growing and some people now get most of their news through social media sites. The document then reviews the history and growth of Facebook, provides a comparison of features across key social media sites, and outlines Facebook's strategies around innovation, users, and advertising revenue. It also discusses strengths like usability but notes weaknesses like privacy and latency issues.
Facebook uses a management information system (MIS) to collect, analyze, and present data to help managers make informed decisions. The MIS tracks key metrics like user engagement and ad performance. It also monitors Facebook's finances. This helps managers identify areas for improvement and track progress towards goals. Despite facing competition, Facebook has over 2.8 billion monthly users, giving it an over 80% market share in social media. Its main competitors, like Google and Twitter, have much smaller market shares. Facebook generates most of its revenue from advertising.
This document provides an overview of creating an effective social media strategy. It discusses:
- Listening to the existing social media landscape and conversations around your brand before developing a strategy.
- Analysing your brand, marketing challenges, competitors' activities, and influencers.
- Setting SMART objectives and key performance indicators to measure success.
- Creating an action plan that includes roles, tools, activity frequency, conversation plans, and guidelines.
- Implementing the strategy and regularly reviewing performance against objectives.
Most companies have adopted social media in the past 18 months, focusing on platforms like Facebook, Twitter, LinkedIn, YouTube and blogs. While brand building is currently the primary goal of social media usage, it takes time for companies to incorporate social media effectively into their business models. Communications, advertising and marketing agencies have been the leading adopters of social media so far, but lack of management support and concerns about confidentiality are still among the top obstacles to adoption.
The document analyzes Western Digital's social media performance over a 30-day period in June 2012 across multiple platforms including Twitter, Facebook, and YouTube. It finds that Western Digital and its competitor Seagate have a larger social media presence and discussion volume than other storage companies. While Western Digital shares a lot of product and news information, it could better engage communities by developing a more personal brand voice and richer content. Monitoring industry conversations more broadly could also provide insights to help shape strategic directions.
Case Study Answers Week 7 and 8Group OneIn your grou.docxketurahhazelhurst
Case Study Answers Week 7 and 8
Group One
In your group, prepare a business portfolio analysis on the InFocus businesses
Focus on the following:
Prepare the following charts and plot the InFocus Beverages business:
BCG matrix
GE-McKinsey matrix
Synergy matrix
Provide a recommendation advising InFocus what it should do with this business
Group Two
In your group, prepare a business portfolio analysis on the InFocus businesses
Focus on the following:
Prepare the following charts and plot the InFocus Snackfoods business:
BCG matrix
GE-McKinsey matrix
Synergy matrix
Provide a recommendation advising InFocus what it should do with this business
Group Three
In your group, prepare a business portfolio analysis on the InFocus businesses
Focus on the following:
Prepare the following charts and plot the InFocusSupplements business:
BCG matrix
GE-McKinsey matrix
Synergy matrix
Provide a recommendation advising InFocus what it should do with this business
Group Four
In your group, prepare a business portfolio analysis on the InFocus businesses
Focus on the following:
Prepare the following charts and plot the InFocus Sportswear business:
BCG matrix
GE-McKinsey matrix
Synergy matrix
Provide a recommendation advising InFocus what it should do with this business
2
InFocus Business Statistics
Market Statistics
Week 7 inFocus case
3
BCG Matrix
GE-Mckinsey Matrix
Synergy Matrix
Recommendations
InFocus Beverages: Star, Growth, Fit – Keep and invest in this business
InFocus Snack foods: Cash Cow, Selective, Giver – Keep this business but minimise further investment
InFocus Supplements: Question Mark, Selective, Taker – Keep this business and consider further investment
InFocus Sportswear: Dog, Harvest, Misfit – Sell this business
Group One
In your group, prepare a report for Jackie on InFocus’s dynamic capability
Focus on the following:
Explain the concept of dynamic capability
Discuss the principle of core competency and identify an InFocus core competency
List three types of activities InFocus could perform to develop dynamic capabilities and provide a specific example for each
Group Two
In your group, prepare a report for Jackie on InFocus’s dynamic capability
Focus on the following:
Explain the concept of learning
Discuss how learning is captured and leveraged by organisations
Demonstrate how InFocus could apply the 5 why process to learn more about its current processes
Group Three
In your group, prepare a report for Jackie on InFocus’s dynamic capability
Focus on the following:
Explain the concept of integration
Discuss why the successful integration of strategic assets and new learnings into business processes is so important
List and discuss three techniques or models that InFocus could integrate into its current processes and recommend the adoption of one of them
Group Four
In your group, prepare a report for Jackie on InFocus’s dynamic capability
Focus on the following:
Explain the need for transformatio ...
Leveraging Social Media to Gain Market Shares in Services MarketingSocial Samosa
Social media has become an effective marketing tool for brands to connect with customers. This document discusses how service marketers can leverage various social media tools, such as Facebook, LinkedIn, Twitter, YouTube and Pinterest, to engage with audiences and gain market share. It provides examples of how companies use social networks, online communities, videos and photos to better understand customer needs and behavior and strengthen customer relationships.
Similar to How are business entities in India using facebook (20)
Leveraging Social Media to Gain Market Shares in Services Marketing
How are business entities in India using facebook
1. Copyright Iffort 2010 | www.iffort.com
How are business entities in India
using Facebook?
An in-depth study of 25 brands from 7
industry verticals
by Iffort Consulting
List of industries covered
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Page Suggestions
iffort
itemperance
2. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 2 of 26
Executive Summary
According to Wikipedia, around 1.5 billion people1
Perhaps the most revolutionary and the biggest name among the modern
social networks is Facebook. With almost half a billion users worldwide
worldwide are active on
social networks. Today Social Networking websites have become an
inherent part of our life and are re-defining the ways in which we as users
‘Communicate’ and ‘Converse’.
2
(source: Facebakers.com), people have adopted Facebook unlike any other
social networking website. India is not far behind, with one in five Internet
users in India using Facebook. [India has 10.5 Million3
With changing times & trends, Facebook is no longer limited to just
connecting with friends or playing games; businesses are increasingly using
it as an interaction platform to engage with their target audience, identify
prospects, market their products, provide customer support and handle
customer grievances! Tapping on this need, Facebook smartly introduced
Facebook fan pages to cater to the specific needs of businesses.
(source:
Facebakers.com) people on Facebook out of a total Internet population of
50 Million (Source: emarketer.com)]
Iffort Consulting selected and reviewed the Facebook fan pages of ‘25’
select brands from ‘7’ different industry verticals for over a one month
period. We analyzed these 25 brands on various criteria to understand
their efforts to build engagement with their target audience through
Facebook. Our exercise also revealed that organizations are successfully
using several tactics like poll contests, interesting apps and videos amongst
others to drive participation, which would result in word-of-mouth and
better engagement with the brand. An interesting aspect of the exercise
was to understand the synchronization between the product category a
brand was related to, and the nature of engagement the brand built with its
community members.
However, few questions remain unanswered and with time we hope firms
would be able to streamline their activities in a more effective manner!!
1
Wikipedia Link: http://en.wikipedia.org/wiki/Social_network
2
Facebakers.com: http://www.facebakers.com/countries-with-facebook/
3
Facbakers.com: http://www.facebakers.com/countries-with-facebook/
3. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 3 of 26
Methodology
We identified 7 different prominent industry verticals (Fig. 1). The portfolio
consisted of 4 service oriented verticals (media, telecom, online portals and
food chains) and 3 product oriented verticals (FMCG, consumer durables
and publishing). In our initial assessment we identified 31 brands that were
most visible and famous amongst Indian consumers in their respective
industry verticals and monitored them for a period of one month. However,
as we didn’t notice adequate engagement levels in 6 brands, we dropped
them and narrowed down our list to 25 brands. We followed an observation
method, wherein we regularly visited the fan page of these 25 brands on
daily basis and reviewed them on various quantitative and qualitative
parameters (Table 1).
Figure 1: Industry verticals
Quantitative Qualitative
• No. of fans of a page
• Percentage growth of fans
• Total discussion on a page
• Activity on wall by page
admin
• Linkage with other social
networks & company
website
• Primary purpose of the page
• Methods of fan engagement
• Discussion type
• Admin Response
• Content type
Table 1: Quantitative & Qualitative parameters
4. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 4 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Key Findings
The leader-board is as follows:
Most popular Brand: MTV-India [522,112 Fans on 28 July]
Brand with the highest growth in terms of fans: MTV-India [3846 +
Daily fan growth]
Most active entity: Delhi Traffic Police [12.8 wall posts by admin each
day]*
Most Discussed brand: MTV-India [2085+ Interactions each day]
Brand with least growth: Haldiram’s [0.66 new fans each day]
Identified Inactive brands: Bisleri (Inactive since May 29, 2010),
Haldiram’s (Inactive since Oct 15, 2009), Bharti-Airtel (Inactive since Oct
15, 2009)
Figure 2: Industry Verticals – Daily Interaction Graph
NOTE: Delhi Traffic Police ‘Facebook page’ activity was monitored from a comparison perspective and the
primary idea was to compare its activity against the traditional business entities and brands. At the outset, it
isn’t a business/brand entity and it lies outside the ‘25’ observed brands.
459.3
172.4
76.2
50.9
8.7 1.5 0.30
50
100
150
200
250
300
350
400
450
500
Interactions per day
Industry Vertical
Interaction
5. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 5 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Figure 3: Top 5 Most Popular Brands
Figure 4: Brands with Highest Fan Growth Rate
Figure 5: Most Discussed Brands
522112
357708
199014
86702 64217
MTV-India Fast Track TATA
Docomo
Idea Videocon
Top 5 Most Popular Brands
147.9
61.3
55.3
47.43
Ixigo.com
HT
Videocon
ImagineTV
Brands With Highest Fan Growth Rate
2085.1
555.53 444.43 226.06 200.3
MTV-India Delhi Traffic
Police
Fastrack TataDocomo Ixigo.com
Most Discussed Brands
6. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 6 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Key Findings – Media
All the companies we analyzed from this vertical were fairly successful in
attracting large enough fans.
Most of the brands had well maintained, active & responsive fan pages.
Various forms of content – photos, videos, polls, events, applications (Little
Champs, Zee TV; Axe Ur Ex, Channel V) were used to attract attention of
fans and create engagement.
Discussions on varied topics involved politics, games, weather,
infrastructure, events (CWG) etc. Some fan pages made wall posts on TV
shows that were aired on their channels (Zee TV and Imagine TV).
Channel V was the only brand to have integrated the Twitter account with
its fan page.
Our verdict: MTV was analyzed as the best performing among five brands
from this vertical. They had better engagement with their community
members, as they discussed varied topics that had relevance to various
parts of the country. We think they are trying to pitch their channel to
wider audience and hence have realized to make people from various parts
of the country to participate in discussions, by floating youth-centric topics
and other issues of general interest.
Brand No. of fans
each day
No. of posts (30 days) Posts/day No. of interactions
(30 days)
Interactions/day
MTV 3846.8 35.0 1.2 62554.0 2085.1
Channel V 173.0 64.0 2.1 2286.0 76.2
HT 805.3 25.0 0.8 538.0 17.9
ImagineTV 12.8 5.0 0.2 2208.0 73.6
ZeeTV 41.0 0.0 0.0 1302.0 43.4
Average 975.8 25.8 0.9 13777.6 459.3
Table 2: Findings – Media Vertical
Figure 6: Fan Growth Rate – Media
147.9
61.3
55.3
47.43
1 10 100 1000
Ixigo.com
HT
Videocon
ImagineTV
Fan Growth Rate (% ) - Media
7. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 7 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Figure 7: No. of Fans
, a relatively new entrant (less than a year old) has a small
fan base in comparison to other brands.
Some key points are:
NDTV Imagine has another fan page on Facebook, so the fans are
distributed amongst the two pages.
The assessment revealed absence of post filtering as indicated by spam
comments. In addition, the queries & user concerns have not been
addressed.
The fan page of HT has almost all its wall
posts as links for news articles on HT’s main website. The important point
here is that each day only 2-3 articles are shared on the page; these
articles are chosen to entice feedback from users in the form of likes,
comments and discussions; unlike other newspaper & magazine brands
where an automated stream of links for articles on the main website is
posted on the wall.
Though, Zee TV is enjoying a decent fan base on Facebook
courtesy the TV channel’s real world popularity, there has been
a long period of in-activity last as indicated by the last post by
administrator which was made in April. According to our analysis, Zee TV
might like to relook its Facebook engagement strategy with a focus on
talking to members and understanding their needs/preferences.
17855
522112
38133
718
10142
1 100 10000 1000000
Channel[V]
MTV-India
HT
ImagineTV
Zee TV
No. of Fans (28th July 2010)
8. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 8 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Key Findings – Consumer Durables
In this sector Fastrack leads all other brands by a large margin, though
Videocon is growing fast, thanks to its enhanced PR initiatives.
Interesting applications like the “FT Girl”, “Store locator”, “Bikers”, &
“Kickass cards” exist on Fastrack page. All wall posts revolve around their
products, offers, brand ambassadors, stores across country etc.
The first noticeable element on Videocon’s fan page is the title, it is named
as “Home Appliances and Electronics” and no corporate brand name
mention has been made (Fig 3.).
Videocon has applications – “Abhishek Bachchan contest” and “BUY” (which
directs the user to Edigiworld, an e-commerce site owned by Videocon)
The wall posts on Videocon fan page with title VFAQ are published
frequently that educate users about using their appliance and many other
aspects - regarding their usage, safety, precautions etc.
Brand No. of fans
each day
No. of posts
(30 days)
Posts/day No. of
interactions
(30 days)
Interactions/day
Videocon 1270.88 26 0.9 2136 71.2
Samsung Corby 6.27 0 0.0 47 1.6
Fastrack 2928.1 25 0.8 13333 444.4
Average 1401.8 17.0 0.6 5172.0 172.4
Table 3: Findings – Consumer Durables
Figure 8: Fan Growth Rate – Consumer Durables
2.94
17.28
55.33
1 10 100
Samsung Corby-India
Fastrack
Videocon
Fan Growth Rate (%) - Consumer Durables
9. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 9 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing Figure 9: No. of Fans
Applications on Fastrack page: Interesting apps on
the Fastrack page like, FT Girl where in Fastrack
selects a pair of shades for you in an interactive way
or Bikers where in exclusive Fastrack accessories are
presented in an interactive and appealing way.
But the best app of the lot is Kickass cards in which crazy kickass cards are
be sent to your lazy friends to
make them stop procrastinating
and start studying during exam
time!
Such apps
not only
prop up the
page but
also make the user return to the page; thus increasing user engagement
and aiding in development of a bond between the user and the brand.
3955
357708
64217
1 100 10000 1000000
Samsung Corby-India
Fastrack
Videocon
No. of Fans (28th July)
10. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 10 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Screenshot from Videocon fan page: Postings like these from Videocon not
only create awareness among the users, but also generate a positive
feeling about the brand, that it cares for its users.
Figure 10: Videocon Fan Page: ‘Home Appliances and Electronics’
11. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 11 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Key Findings - Food Chains
Pizza Hut & Barista have maintained their fan page in an active manner,
ahead of other brands in this category.
Pizza Hut has various interactive applications – “Hot on Dot”, “Hut locator”,
“VIP club”, which help community members in knowing new offerings,
locating their store, and creating an identity.
Barista also has interactive applications – “happy hours” and “breakfast”,
which help them in engaging with their community members.
The administrator of Pizza Hut fan page handled discussions on varied
topics such as FIFA, the new hot on the dot plan by Pizza Hut, to the best
getaway zones in the area.
We observed typo errors like website name bug in the fan-page (info tab)
of a popular brand in this category.
On the other hand another brand in this category has adopted a
transparent approach by sharing the name of its social media partner on its
fan page.
Our verdict: We feel strategy applied by Pizza Hut and Barista to create
applications focused on their offerings, has helped the administrator to
engage community members with other varied interest topics targeted at
youth. This provides clutter-free exhibition of offerings. On the contrary,
some other brands seem to have adopted a sales approach by having
discussions around their offerings only.
Brand No. of fans
each day
No. of posts
(30 days)
Posts/day No. of
interactions
(30 days)
Interactions/day
Pizza Hut 35.88 9 0.3 310 10.3
McDonalds India 3.16 8 0.3 62 2.1
Barista Lavazza 17.8 48 1.6 413 13.8
Average 18.9 21.7 0.7 261.7 8.7
Table 4: Findings – Food Chains
12. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 12 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Figure 11: Fan Growth Rate – Food Chains
Figure 12: No. of Fans
7.15
9.67
3.28
1 10
McDonalds-India
Barista Lavazza
PizzaHut
Fan Growth Rate (%) - Food Chains
854
3640
22377
1 100 10000
McDonalds-
India
Barista Lavazza
PizzaHut
No. of Fans (28th July 2010)
13. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 13 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Key Findings – FMCG
The brands selected in this category had almost negligible engagement
levels on their fan page.
Although product related postings were made on the products, the
expected level of success with engagement was fairly low.
Our verdict: We feel because these products are low involvement in
nature, customers are not exactly convinced about the specific reasons to
join these fan pages. Learning from these brands provides strong indicators
for other FMCG brands to re-think their Facebook presence strategy. It
could include adoption of a fresh out-of-box thinking to lure fans,
understand their needs and build conversational activity.
Brand No. of fans
each day
No. of posts
(30 days)
Posts/day No. of
interactions
(30 days)
Interactions/day
Kurkure 3.3 2 0.1 30 1.0
Haldiram’s 0.66 0 0.0 1 0.0
Bisleri 2.16 0 0.0 0 0.0
Average 2.0 0.7 0.0 10.3 0.3
Table 5: Findings – FMCG
14. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 14 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Key Findings – Telecom
The sector that has the fiercest competition in the Indian market does not
quite have the same competition when it comes to Facebook Fan Pages or
social media marketing in general. As can be seen from the visuals TATA
Docomo is leading the pack with a large margin.
It was surprising to know that one of the largest telecom service provider
has had the least active fan page and moreover administrator hasn’t posted
any message since October, 2009
All brands in this category had their YouTube and Twitter accounts
integrated with the fan page, which is generally considered to be a wise
strategy.
Idea & Tata Docomo are the only two brands to have used photos and
videos on their fan pages.
Another popular brand in this category gives a clear message of acting as
yet another sales point. They had special tab for promotions and they also
had many links to their website regarding tariff plans for various purposes.
There is one brand which seems to be saying upfront that they are here for
customer support. They have 24 x 7 Chat applications, which they claimed
was the first in the country on a Facebook fan page.
Brand No. of fans
each day
No. of posts
(30 days)
Posts/day No. of
interactions
(30 days)
Interactions/day
Uninor 34.1 25.0 0.8 498.0 16.6
Vodafone 35.9 8.0 0.3 227.0 7.6
Idea 454.6 5.0 0.2 3919.0 130.6
TataDocomo 2265.7 36.0 1.2 6782.0 226.1
Airtel 1.2 0.0 0.0 1.0 0.0
Average 558.3 14.8 0.5 2285.4 76.2
Table 6: Findings – Telecom
15. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 15 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Figure 13: Fan Growth Rate – Telecom
Figure 14: Total Fans
How they match up
TATA Docomo that leads the pack has a very well laid out page with links
for their services such as buddynet, online recharge, GPRS plans &
mysongs. Moreover the page administrator is very active and has replied to
almost each and every query or complaint. (Imagine replying to queries of
almost 2 lakh people!) Although the other brands (except Airtel) are also
doing this, but then compliment goes off to the Docomo guys for effectively
managing a fan base of almost 2 lakh.
Also brands like Docomo, Idea and Uninor have Facebook buttons or
banners on their company’s website to promote their Facebook page. The
same is missing on the websites of Airtel & Vodafone-India. This we think
could be one of the primary reasons for Airtel & Vodafone having less
community members on their fan page.
15.94
25.77
10.4
9.57
22.9
1 10 100
Airtel-India
TataDocomo
Idea
Vodafone
Uninor
Fan Growth Rate (%) - Telecom
160
199014
86702
7401
3288
1 100 10000 1000000
Airtel-India
TataDocomo
Idea
Vodafone
Uninor
No. of Fans (28th July 2010)
16. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 16 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Moreover, brands like Idea, Docomo & Uninor have shared many
interesting photos of offline contests that are regularly conducted by them.
This not only increases a fans attachment with the brand but also increases
the fan base as friends of the person in the picture also visit the page to
view those photos. No such photos are shared on either Airtel or Vodafone’s
page.
Moreover, presence of interesting apps on the page of Docomo further
pushes up its engagement with its users as can be seen from the graphs.
Our verdict: There is no doubt that Tata Docomo is doing a great job.
However, we feel that Uninor is also equally leveraging their fan page well.
Their target market of youth segment could be very well sensed by their
wall posts and discussions. We feel as Uninor gradually makes inroads into
the Indian telecom market, it would be interesting to note how they tweak
their fan engagement.
17. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 17 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Key Findings – Online Portals
There are two brands in this category that are travel related online
services. Both have well maintained fan pages, but when you have a look
at the statistics, one brand is far ahead of the other with a growth rate of
approximately 148%. It includes a bunch of activities like active wall posts
by the administrator and keeping community members busy with puzzles
on site-seeing places, animals, buildings, trekking spots etc. In addition,
there is a separate tab of “Contests & Promotions” on their fan page.
Cleartrip too maintains the strategy of Ixigo by keeping members engaged
with puzzles, however we noticed that administrator hardly responded to
negative customer experiences, which we think could hamper the brand
image of Cleartrip in the minds of community members. Similar to that of
Ixigo, they too have a tab of “Offers” on their fan page.
The Pagalguy.com Fan page
PaGaLGuY has a decently maintained fan page. Some insights from the
page:
• All the wall posts are either links for articles on pagalguy.com or
news and trivia related to MBA.
• Photos seem to be the active content on the fan page and
administrator often runs contests on these photos, which
generates good engagement with community members.
The Indya.com Fan page
Indya.com is Star India’s internet initiative and a fairly popular
entertainment portal. But a low fan base of 2700 (low considering the scale
of Star India’s network) and a low growth rate of 5 % suggests that the
page is not being handled efficiently.
The main purpose of the page is to share links for articles on the main
website or on affiliated websites. Most such posts have received a poor
feedback from the fans. Sometimes the admin has tried to be philosophical
but has failed to raise user engagement.
Fans are very active on this page as they have several queries and postings
related to TV shows, actors and future episodes. However the sharing
activity has been one-dimensional with lesser focus towards clearing spam
and replying to fans.
18. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 18 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Figure 15: Fan Growth Rate – Online Portals
Figure 16: Total Fans
Brand No. of fans
each day
No. of posts
(30 days)
Posts/day No. of
interactions
(30 days)
Interactions/day
Indya.com 7.6 80.0 2.7 687.0 22.9
Ixigo 228 295 9.8 6009 200.3
Pagalguy 31.61 15 0.5 655 21.8
Cleartrip 2.4 48 1.6 285 9.5
Average 54.1 87.6 2.9 1527.2 50.9
Table 7: Findings – Online Portals
1.64
17.83
147.9
5.2
1 10 100 1000
Cleartrip
Pagalguy
Ixigo
Indya.com
Fan Growth Rate (%) - Online Portals
2714
3760
6878
2754
1 10 100 1000 10000
Cleartrip
Pagalguy
Ixigo
Indya.com
No. of Fans (28th July 2010)
19. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
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Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Key Findings – Publishing
These two publishing houses arrive from opposite varied business models,
as Penguin India is a commercial publisher while Pratham Books is a non-
profit publishing house.
Both the pages are being primarily used to notify the fans about new book
launches, events or seminars. The difference between the two is that, a lot
of spam is being generated on the Penguin India page by budding writers
who are trying to promote themselves and their writings.
Most of the posts on Pratham Books page are also related to social causes
being carried out and pictures from the same have been shared on a
regular basis.
Our verdict: We have compared the two fan pages even though there is a
mismatch in the scale of operations of the two brands. Despite this fact,
Pratham Books fan page has a larger following and a better growth rate in
comparison to Penguin India. We feel the major reason for this is a
responsive and conversational administrator and alert filtering of spam
posts and comments from their page.
Brand No. of fans
each day
No. of posts
(30 days)
Posts/day No. of
interactions
(30 days)
Interactions/day
Pratham books 3.2 23 0.8 76 2.5
Penguin India 1.55 0 0.0 11 0.4
Average 2.4 11.5 0.4 43.5 1.5
Table 8: Findings – Publishing Houses
20. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Executive Summary
Methodology
Key Findings
Copyright Iffort 2010 | www.iffort.com Page 20 of 26
Media
Consumer Durables
Food Chains
FMCG
Telecom
Online Portals
Publishing
Figure 17: Fan Growth Rate – Publishing Houses & Total Fans
3.28
5.67
1 10
Penguin Books- India
Pratham Books
Fan Growth Rate (%) - Publishing Houses
881
1098
1 100 10000
Penguin Books- India
Pratham Books
No. of Fans (28th July 2010)
21. How are business entities in India using Facebook?
An in-depth study of 25 brands from 7 industry verticals
Copyright Iffort 2010 | www.iffort.com Page 21 of 26
Conversations with Fan Page Administrators
We had also connected with some of the firms and the people who manage
these fan-pages. The idea was primarily to understand their experience and
learning while managing Facebook fan pages.
We had asked a common set of questions:
1] Idea – Behind starting a Facebook fan page
2] Plan – What did you plan to achieve through your fan page when you
created it?
3] Assistance – The single biggest thing behind starting a Facebook fan
page
4] Change - At any point of point have you ever had to change your
strategy for your fan page? Have you gained anything from the change?
5] Competition – Do you review your competitor’s fan pages? How is your
fan page different from your competitors?
6] Clients – Business from FB Fan Pages
7] Execution – Outsourced or in-house?
“Gautam John – Pratham Books”
Idea: The idea was to build a unique community around reading and our
mission of a book in every child's hand.
Plan: We had planned on achieving a small but strong community - I think
we have fulfilled this.
Assistance: Mostly feedback and opportunities that we would have
otherwise missed.
Strategy Change: Yes - in the early stages we treated it identically to our
Twitter community and cross-posted - realized early on that this wasn't
working and now curate content specifically for Facebook.
Competition Check: Not really.
Clients: Yes!
Execution: We manage it in house and will continue to do that.
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“Rohit Awasthi – PaGaLGuY.com”
Idea & Plan – Despite having a thriving community on our website itself,
we felt Facebook was needed for:
a) The feeds, which spread the word very fast and to the right networks.
b) Providing us better tools to share photos, events and notes.
c) People are most active on PaGaLGuY when they are in the "MBA
aspirant" phase. Once they enter a B School the frequency of their
visits to PaGaLGuY reduces. A Facebook page is a nice opportunity for
them to stay connected.
d) Sharing mechanism, which helps us penetrate the individual networks.
Assistance – Sharing.
Change - Per se, we never intended to have a strategy. We follow these
simple guidelines -
a) Do not misuse
b) Do not spam
c) Share very important material, links
d) No gimmicks, contests to gain fans/likes.
e) Think for the long run and provide quality content.
Competition – No. We prefer to create awesome experiences and products
for our users in the time we save in not reviewing our competitors.
Clients – Our website provides easy links to people who want to reach us.
Since we belong to a niche industry, clients find out the way to reach us
directly.
Execution – In-house.
Concluding Note - FB or twitter, they are at the end of the day platforms,
which may or might not exist in years to come. Our basic philosophy is to
keep on providing useful products to our community and these form the
basis of all our communication.
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An in-depth study of 25 brands from 7 industry verticals
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Conclusion
This comprehensive study has further emphasized the fact that the
importance of social media usage for marketing & PR purposes is gaining
momentum amongst Indian firms. The key learnings are:
• Fan Pages are public: As fan pages are indexed on search
engines, any individual is able to view firm’s fan page, through a
simple search action. So, an individual need not be a Facebook
member, but still could visit firm’s fan page. Facebook.
• Engagement: A Facebook fan page could be an additional touch-
point between a firm (brand) and its customers. The incremental
cost of creating this touch-point is almost negligible compared to
other alternative media. Fan page enables firms (brands) to
engage with their current and prospective customers. We feel this
should be the focus of firms in creating a Facebook fan page
• Emotional Attachment: An engaging and an active fan page
creates an emotional attachment between the brand and the fan.
• Brand Evangelists: It is not necessary that each and every
member of the community would be a present/prospective
customer. Instead some members could play the role of a brand
evangelist. These members could share their experience with the
firm and product with their network members and play a role of
brand evangelist.
• Engagement Tools: Facebook fan page facilitates firms to build
varied custom applications. These applications could be simply
enlisting the offers and other sales promotions or could also take
form of some games, puzzles, etc. that ensure engagement with
the community members.
• Integration with other social media platforms: A firm’s fan
page could be integrated with other social media platforms like
Twitter, LinkedIn, TripIt, etc. Also, the RSS feed on firm’s website
and blog posts on firm’s blog could be integrated with the
Facebook posts. However, it doesn’t mean just automation of
feeds would bring in engagement. Virtual medium users are very
sound these days and could easily make out the source of the
feed. Hence, it is essential for firms to bring in a human touch to
the feeds and provide community members true engagement
• Negative comment is not indeed negative for the firm: The
fan page administrators should not behave in an offensive /
defensive manner on viewing a negative comment. This should be
looked upon as an opportunity to improve the shortcomings and
create a base for future better customer experience.
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An in-depth study of 25 brands from 7 industry verticals
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• Product category - Engagement match: We realized that it is
very essential to execute right type of engagement with the
customers depending on the product category a firm belongs to.
This could be monitored based on criteria like frequency of posts,
type of posts, type of apps, etc. A fan page administrator should
take a call on whether contests and polls are going to benefit the
firm in any respect.
Disclaimer
This study is a 100% funded research by Iffort Consulting and is not
sponsored or influenced by any brand and/or any third party agency /
institution.
All the logos and trademarks used in this study are the property of their
respective owners.
Information provided by Iffort Consulting is general in nature, has been
compiled from freely available info on public domain and is meant for non-
commercial purposes only.
Links used in this report may lead to services or sites not operated by Iffort
Consulting. No judgment or warranty is made with respect to such other
services or sites and Iffort Consulting takes no responsibility for the same.
Iffort Consulting shall accept no liability for any destruction or damage,
loss, obligation or responsibility arising from the use or misuse of this
report or any information contained on this report. Claims regarding
damage caused by the use of any information provided, including any kind
of information which is incomplete or incorrect, will therefore be rejected.
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Attribution and Further Information
Any references or quotes pertaining to this document should be attributed
to the “How are business entities in India using Facebook: Iffort Consulting
Study.” Any questions or inquiries from the media should be addressed to
Director and Co-Founder, Daksh Sharma, at daksh.sharma@iffort.com.
Credits
Content Strategy for the Report
We thank, Anandan Pillai for his vital inputs and direction on organizing the
content and preparing this report. He is a doctoral student (Marketing area)
with Management Development Institute, Gurgaon. His research interests
involve brand communities on social media, social media strategy and
consumer behavior on virtual mediums. He can be reached at
anandan1982@gmail.com or follow him on Twitter at @Anandan_Pillai.
Technology Partners
Special mention goes to our technology partners’ itemperance consulting.
For more information about itemperance consulting, please visit
www.itemperance.com or follow them on twitter at @itemperance.
Design Partners
Color Code Software http://www.colorcodesoftware.com/
Our Questionnaire Respondents
We thank the following teams for providing us vital inputs on their
Facebook Fan page initiatives:
Pratham Books, Pagalguy.com and Su-Kam Power Systems.
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An in-depth study of 25 brands from 7 industry verticals
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About Iffort Consulting
is an India based people centric web-strategy & social media
consulting firm that plans, creates and executes a thorough
roadmap to deliver tangible value for its clients. Our ranges of
services include full-spectrum web-strategy & social media consulting. For further
information visit us at www.iffort.com
E-Mail: contact@iffort.com
Phone: 0120.4221295 | 0120.4355730
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