This document discusses the impact of social media on Indian politics and the strategies used by various political parties. It notes that social media usage among Indian voters has significantly increased between 2008-2009 and 2013-2014. It analyzes the social media strategies and presence of BJP, AAP, and Congress on platforms like Facebook, Twitter, and Google+, finding that BJP and AAP have more effective strategies than Congress. The document recommends ways for Congress to improve its social media game, such as increasing its presence on sites like Facebook and using tools like Google Hangouts to directly engage with voters.

1. SOCIAL MEDIA AND IT’S
IMPACT ON POLITICS

2. CONTENTS
 WHAT IS SOCIAL MEDIA?
 IMPACT OF SOCIAL MEDIA ON INDIAN AUDIENCE.
 SOCIAL MEDIA GAMUT USED BY LEADING PARTIES.
 RAHUL GANDHI VS NARENDRA MODI ON SOCIAL MEDIA.
 STRAGEGY TO SPREAD INFLUENCE OF CONGRESS USING SOCIAL
MEDIA.
 SUMMARY.
 SOURCES AND REFERENCES.
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3. WHAT IS SOCIAL MEDIA ??

4. SOCIAL MEDIA IS A CONCRETE APPROACH FOCUSING ON MAJOR SOCIAL MEDIA
TOOLS TO WOO INDIAN AUDIENCE
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5. OVERVIEW AND IMPACT OF SOCIAL MEDIA
 Communication can reach endless voters with little efforts.
 Voters can view content on their own time.
 Reaches voters who will normally will not be interested.
 Open dialogs with voters regarding topics of interest.
 We can quickly react to Competition.
 Analysis shows about 82.65% of voters age 34-55 uses social media site in 2013-14
which was about 50% around 2008-09.
 About 92% of voters age 18-33 uses social media in 2013-14 which was about 70%
in 2008-09.
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6. CHART SHOWING INCREASE IN SOCIAL MEDIA USAGE FROM
2008-09 TO 2013-14
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8.2
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9.2
0 1 2 3 4 5 6 7 8 9 10
USAGE IN 2008-09
USAGE IN 2013-14
Users Aqed 18-33 Users Aged 34-55
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7. IMPACT OF SOCIAL MEDIA ON
INDIAN AUDIENCE

8. INDIAN POPULATION VS
SOCIAL MEDIA USAGE
Social media penetrating
the roots of India and
emerging out as a powerful
medium to influence the
masses. Hence using this
medium will catapult reach
to mega fold.
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9. SOCIAL MEDIA GAMUT USED BY
LEADING PARTIES

10. Facebook and Twitter the
most preferred media
platforms
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11. AAP ACTIVE MEDIA STRATEGY
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12. BJP ACTIVE SOCIAL MEDIA STRATEGY
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13. CONGRESS WEAK SOCIAL MEDIA STRATEGY
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14. TWITTER AND
FACEBOOK
POPULARITY
 BJP gathered maximum exposure on
Facebook with two pages
Ek Hi Vikalp
Mission 272+
 AAP was the most popular party on
twitter with 4,40,925 followers
VoteForAAP
Aam Aadmi Party campaigns
 CONGRESS experienced low
visibility across social media
streams on Facebook and twitter.
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15. GRAPH'S FOR
GOOGLE+ CHATTER
Positive sentiment around AAP
and BJP.
BJP used Google+ to reach
people with its Mission 272+
campaign.
Narendra Modi(BJP) had the
highest number of followers
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16. Rahul GANDHI VS NARENDRA MODI ON
SOCIAL MEDIA

17. NARENDRA MODI’S
SOCIAL MEDIA
PRESENCE
Narendra Modi shares a
strong influence over media.
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18. RAHUL GANDHI’S
SOCIAL MEDIA
PRESENCE
Rahul Gandhi lacks social
media influence
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19. NARENDRA MODI ON FACEBOOK
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20. NARENDRA MODI ON YOUTUBE
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21. NARENDRA MODI ON TWITTER
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22. NARENDRA MODI’S GOOGLE HANGOUT
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23. NARENDRA MODI IN NEWS
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24. RAHUL GANDHI ON FACEBOOK,YOUTUBE AND
TWITTER
 Rahul Gandhi has no official presence on FACEBOOK. However,
there are handful of unofficial pages.
 Rahul Gandhi does not have a dedicated YOUTUBE channel.
However his videos get updated.
 Rahul Gandhi’s absence on TWITTER as a leader hasn’t helped
congress to gain enough engagements.
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25. STRATEGY TO SPREAD INFLUENCE
OF CONGRESS VIA SOCIAL MEDIA

26. CAPAIGN VIA DIGITAL AND SOCIAL TOOLS
Now a days people don’t spend much time on TV as they spend online on their Mobile,
Social Media and Digital Media
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27. THINGS TO DO
 SOCIAL NETWORKING VIA FACEBOOK,TWITTER.
 GOOGLE HANGOUT WITH REGULAR CHAT SESSIONS.
 MAKE CONGRESS HI-TECH IN EVERY SENSE.
 TO INFORM PEOPLE ABOUT PREVIOUS CONTRIBUTIONS OF
CONGRESS.
 PENETRATING INTO SMART PHONE USER GROUP LIKE WHATS APP.
 SMS, MMS.
 VIDEO STRATEGY.
 R&D ON OPPOSITION.
 MAILERS.
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28. SOCIAL NETWORKING
Engaging with floating voters, youth via leading social networking sites like
Facebook , Twitter , Google+ ,YouTube.
Updates will be published after every hour on all the social media sites .
Videos and pictures of all events will be update.
People can seek help.
Provide suggestions if any.
Register complaints if any.
To keep an eye on opposition’s social coverage and to provide prompt reply’s of
their tweets on twitter and comments on Facebook.
To trace opposition via social media as well.
To provide a new identity and visibility to Madhya Pradesh Congress on social
media.
To make People aware of what Congress and it’s leaders have done in Past and
how it is contributing today also by keeping “NATION FIRST, PARTY NEXT and SELF
LAST”
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29. GOOGLE HANGOUTS
GOOGLE Hangout will be provided so that the party can easily interact and
indulge with people, listen their grievances. As People engagement is the
most important tool for growth.
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30. MAKE CONGRESS HI-TECH
As of now even after all the hard work and dedication there is a gap between
people and party which is hindering party’s growth. Main aim is to fill this gap
and to provide visibility of each and every step that congress takes towards
development and growth. This can only be achieved by acclimatizing and
updating ourselves with upcoming technology let it be internet, cell phones or
televisions.
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31. TO MAKE PEOPLE AWARE ABOUT PREVIOUS
CONTRIBUTIONS
To make people aware of what congress has done in the past during it’s rule
of 10 years and what potential and dedication it has to serve future.
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32. PENETRATING INTO SMART PHONE USER GROUPS
We are living in android, windows and iPhone age. So we can’t ignore our voters
who are smart phone users.
We will be registering a number on WhatsApp where people can register their
complaints/queries/suggestions/Feedback 24/7 in this way we can be reachable to
each and every individual and from all strata’s of society.
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33. SMS,MMS
An effective way of communication can also be achieved via SMS,MMS it is
basically required for non smart phone users . All the party related stuffs
can be shared via SMS. Not even a single voter should remain ignorant from
party’s endeavor's.
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34. VIDEO STRATEGY
Video Clipping needs to be uploaded on you tube, Facebook etc. As now a
days even Media is not covering congress which is also one of the major
reason because of which congress is losing it’s grip.
From all minor to major events should be broadcasted . So that people are
aware.
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35. R&D ON OPPOSITION
For growth we should be well aware of all the actions opposition does.
So we should make sure that we are tracking their growth as well as failures
and criticism thoroughly.
This can be achieved by continuously tracking there social media connections.
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36. MAILERS
Information can also be shared via email.
We can have one official email id of Congress which can be used to share all
the information about upcoming policies and events.
Newsletters should be emailed within specific intervals to keep people
informed.
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37. SUMMARY
 To use Social Media tool to spread awareness about Congress.
 To ensure that each and everyone is aware of Congress as a party i.e. to
make it a Viral amongst people.
 To ensure proper social visibility
 To ensure that all the complaints/feedbacks/suggestion from people are being
looked at
 To keep an eye on opposition and make sure that we are in pace with them
 The Essence of social media is knowing your audiences and engaging them
in something they like.
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38. SOURCES AND REFERENCES
Social Media
www.google.com
www.facebook.com
www.twitter.com
www.Wikipedia.com
PREPARED AND PRESENTED BY :-
ARSH SHEARIF
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