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How To Use Digg to Grow Your Business


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How to use the social media site - step-by-step instructions for signing up for an account and utilizing as a tool to drive traffic to your website and increase your search engine ranking.

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How To Use Digg to Grow Your Business

  1. 1. How to Get Customers to DIGG Your Website! How to use Social News, Article Marketing & Press Releases to Create Links and Traffic for Your Website Caroline Melberg
  2. 2. Marketing as We Know it <ul><li>Marketing as we know it has changed </li></ul><ul><ul><li>Communication has become … </li></ul></ul><ul><ul><li>Conversation </li></ul></ul><ul><ul><li>From “one-way” push strategies to interactive strategies and dialogue </li></ul></ul><ul><ul><li>This has occurred because of new technologies that have shifted the control to… all of us ! </li></ul></ul><ul><ul><ul><li>TiVo, iPod, Web 2.0 Technologies </li></ul></ul></ul><ul><ul><li>Joining the conversation is not just about “dialogue” – it’s about interactivity and control </li></ul></ul><ul><ul><li>Web 2.0 and Social Media give your visitors control </li></ul></ul><ul><ul><li>Visitors now desire and expect a level of control in the way they interact with you </li></ul></ul>06/06/09
  3. 3. Paying Attention <ul><li>From Information Age to … </li></ul><ul><li>Attention Age </li></ul><ul><ul><li>“ Build it and They Will Come” </li></ul></ul><ul><ul><li>Plenty of information – no time time to absorb it </li></ul></ul><ul><ul><li>Your visitors are looking for information, packaged in a way they can absorb it and delivered to them in their preferred medium – available when they want it and how they want it so they can make sense of it </li></ul></ul><ul><ul><li>AIDA (ATTENTION, Interest, Desire, Action!) </li></ul></ul>06/06/09
  4. 4. Is Anyone Really Out There? <ul><li>56% of businesses surveyed by Forrester Research have Web 2.0 in their ‘08-’09 Plans </li></ul><ul><li>73% of all purchase decisions are now researched first online </li></ul><ul><li>73% of online users read blogs </li></ul><ul><li>57% of online users join social networks </li></ul><ul><li>83% of online users have viewed a video online </li></ul><ul><li>39% of online users subscribe to RSS Feeds </li></ul><ul><li>Source: Universal McCann International Social Media Research, Wave 3 </li></ul>06/06/09
  5. 5. What’s the Bottom Line? <ul><li>Social Media sites allow you to create LINKS to your website from high-traffic, popular sites </li></ul><ul><ul><li>Great for SEO </li></ul></ul><ul><li>The more you use KEYWORDS in the content you submit to social media sites, the more opportunities you have to rank in the search engines. </li></ul><ul><li>The more places your prospects have to find you online, the more traffic your website will see, and the more popular it will become – and the more sales you will make. </li></ul>06/06/09
  6. 6. The 6 Types of Social Media <ul><li>Blogging – an excellent way to improve your site’s search engine optimization </li></ul><ul><ul><li>Link from your blog to your website to promote your website </li></ul></ul><ul><li>Social News Sites </li></ul><ul><ul><li>,,, </li></ul></ul><ul><li>Social Networking Sites </li></ul><ul><ul><li>LinkedIn, Facebook, MySpace, Industry Specific Directories </li></ul></ul>06/06/09
  7. 7. The 6 Types of Social Media (Continued) <ul><li>Social Bookmarking Sites </li></ul><ul><ul><li>, </li></ul></ul><ul><ul><li>Use tagging to create links to your site and tell the search engines what your site is about </li></ul></ul><ul><li>Social Publishing Sites </li></ul><ul><ul><li>,,, Google Knol </li></ul></ul><ul><ul><li>Create pages of content within these sites and link to your website as a promotional tool </li></ul></ul><ul><li>Social Broadcasting </li></ul><ul><ul><li>,,,, Podcasting </li></ul></ul>06/06/09
  8. 8. Keys to a Popular Social Media Profile <ul><li>Strong Profile Visibility – Develop Brand Recognition </li></ul><ul><ul><li>Link your social media profiles to one another; the more people connect your social media profiles to your existing brand or website the better </li></ul></ul><ul><li>Active Participation – Maintain a Continuous Presence </li></ul><ul><ul><li>Be active and regular; create a schedule that works for you and build from there </li></ul></ul><ul><li>Practice Reciprocity – Friends matter in social media… Pay it Forward </li></ul>06/06/09
  9. 9. Keys to a Popular Social Media Profile (Cont.) <ul><li>Provide Value – You’ll gain trust and attention </li></ul><ul><li>Support the Community – Put others above yourself </li></ul><ul><li>Create conversations </li></ul><ul><ul><li>Request and listen to feedback; let other users of the site be your teachers and informants </li></ul></ul><ul><li>Demonstrate Integrity – you are transparent on the web and integrity matters </li></ul><ul><li>Have fun – don’t prejudge connections – you never know where someone will lead you </li></ul>06/06/09
  10. 10. There’s a New Site Born Every Minute… 06/06/09
  11. 11. Social News Sites <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Industry-specific Social News sites </li></ul><ul><li> – Directory of more sites </li></ul>06/06/09
  12. 12. Article Marketing Sites <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>06/06/09
  13. 13. How to Post to <ul><li>First – Know Your Keywords! </li></ul><ul><ul><li>Google Keyword Analyzer or WordTracker </li></ul></ul><ul><li>Create content that is valuable to your audience and contains your keywords </li></ul><ul><ul><li>Doesn’t have to be long, often a 250 word article </li></ul></ul><ul><li>Create your content in a Microsoft Word Document and spell check it first </li></ul><ul><li>Log-in to </li></ul>06/06/09
  14. 14. How to Post to 06/06/09
  15. 15. How to Post to <ul><li>Click “Join Digg” in the upper left-hand corner </li></ul>06/06/09
  16. 16. How to Post to <ul><li>Complete the form and press “Continue” </li></ul>06/06/09
  17. 17. How to Post to <ul><li>Check your e-mail for the confirmation e-mail </li></ul>06/06/09
  18. 18. How to Post to 06/06/09
  19. 19. How to Post to 06/06/09
  20. 20. How to Post to 06/06/09
  21. 21. How to Post to <ul><li>Click on “pimp out your profile” </li></ul>06/06/09
  22. 22. How to Post to 06/06/09
  23. 23. How to Post to <ul><li>Click “Change Icon” and select a photo from your computer </li></ul>06/06/09
  24. 24. How to Post to <ul><li>Click on “Submit New” at the top right-hand side of the page </li></ul><ul><li>Enter the web address of your content (either from your website, blog or from an article marketing site, etc.) </li></ul><ul><li>Click the type of media it is: News, Video or Image </li></ul><ul><li>Click Continue </li></ul>06/06/09
  25. 25. How to Post to 06/06/09
  26. 26. How to Post to 06/06/09
  27. 27. How to Post to 06/06/09
  28. 28. How to Post to 06/06/09
  29. 29. How to Post to <ul><li>Confirm that it’s really original </li></ul>06/06/09
  30. 30. <ul><li>Then click: </li></ul><ul><li>Then you’ll see: </li></ul><ul><li>You’ve done it – Your first Post! </li></ul>06/06/09
  31. 31. How to Post to <ul><li>Now you’ll want to submit some stories from other authors – or “Digg” them </li></ul><ul><li>Go to any website, copy the web address and submit through Digg </li></ul><ul><li>Or, get the EZDigg Toolbar Extension for your browser at: </li></ul><ul><li> </li></ul>06/06/09
  32. 32. Article Marketing <ul><li>Create your article – 250 words minimum, remember to use your keywords and make it interesting and valuable to your readers (not salesy) </li></ul><ul><li>Create your author’s resource box, containing a link with your keyword text: </li></ul><ul><li>Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, &quot;Small Business Maverick Secrets.&quot; For more information about Website Design, Development and Promotion , visit and get your FREE copy of The Business Owner's Guidebook to Website Design and Promotion today! </li></ul>06/06/09
  33. 33. Article Marketing <ul><li>Go to and click on Submit Articles </li></ul><ul><li>Fill out the form and press “Create My Account” </li></ul>06/06/09
  34. 34. Article Marketing <ul><li>Once you receive your user name and password, log-in to the Authors Area and Click Article Manager>Submit New Article </li></ul><ul><li>Complete the requested fields of the form using the information you’ve already created for your content </li></ul>06/06/09
  35. 35. Article Marketing 06/06/09
  36. 36. Article Marketing 06/06/09
  37. 37. Article Marketing 06/06/09
  38. 38. Article Marketing <ul><li>Select Preview Article: </li></ul>06/06/09
  39. 39. Article Marketing <ul><li>Close Preview and Select “Submit this Article </li></ul><ul><li>That’s it! You’ll receive notification that your article has been accepted. </li></ul><ul><ul><li>After you submit 10 articles, you’ll become an “Expert Author” and your articles will be accepted faster </li></ul></ul><ul><li>Copy the URL for your article once it’s published and submit it to (or visit your article online and click on your EZDigg Toolbar </li></ul><ul><li>Send the link out to your friends and connections so they can Digg your article as well </li></ul>06/06/09
  40. 40. Questions? <ul><li>We are a full service marketing communications company specializing in Web Design, Development and Web Promotion for small & medium-sized businesses. </li></ul><ul><li>I am passionate about helping you succeed online! If you have any questions about how you can improve the search engine rankings of your website, feel free to contact me! </li></ul><ul><ul><li>Caroline Melberg • 952-473-1007 </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>06/06/09
  41. 41. How to Get Customers to DIGG Your Website! How to use Social News, Article Marketing & Press Releases to Create Links and Traffic for Your Website Caroline Melberg