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Social Media Conference Tips
brought to you by Roundpeg
Lorraine Ball
@roundpeg | @lorraineball
lorraine@roundpeg.biz | www.roundpeg.biz
www.facebook.com/roundpegindy
Agenda
 The Basics: General Etiquette, Avatars & Cover Images
 Content types: Text, Visuals, Video & More
 Platform specific strategies
 Metrics
 Advertising
Etiquette
Delete negative comments
Be helpful, create a positive experience
Ignore your fans Answer questions, like and share content
Talk only about yourself Balance self-promotion with helpful and entertaining
content
Not completing your page Complete profile add logo, photos and link to your
website
Forget to provide context
Infrequent posting or too much Be active, match volume to platform
Include a comment when sharing
Avatars and Cover Image
 Avatars & Cover Images
Avatars and Cover Image
Avatars
Fill-in-the-blank Question Fun fact or tip
Content Types
TRAVEL TIPS
TRAVEL TIPS
TRAVEL TIPS – Did you know that every night at
the Trevi Fountain in Rome about 3,000 Euros
are swept up from the bottom of the basin and
donated to charity?
Content Types
Post with a link
Stats, facts or tips
TRAVEL TIPS
3,000 Euros are swept from the bottom of Trevi Fountain daily & donated to charity. Why not book
a trip to see if for yourself
.
Content Types
Digital ContentPhotos Videos
Pick One Platform
Which Platform?
12
Your audience: Where does your audience hang out?
Time: How much time can you devote to a social network?
Resources: What personnel and skills do you have to work with?
Knowledge: Do you need to train on it or train your staff?
Low volume/high value
Minimum: 3 X per week
Maximum: 10 X per week
Quality vs. quantity
Facebook Basics
13
Facebook Best Practice
Get likes, shares, comments
Entertain, invite conversation, ask questions
50%
Be useful & informative
Hints + tips, interesting articles and links, 30%
About your business
Calls to action. Learn More. 20%
Facebook Conference Strategies
 Connect with speakers, sponsors potential
attendees.
 Schedule daily updates leading up to,
during and after the conference
 Keep updates on the lighter focus on
people.
 Encourage your conference team to share
updates on their timelines.
 Create a public photo album.
 Tag individuals
 Invite attendees to share their photos
Weekly Content Plan - Facebook
1 50% Fill-in-the-blank:
2 50% Question:
3 50% Photos:
4 30% Tip, stat or fact:
5 30% Link to a blog post:
6 20% Sale, event or product/service info:
High volume/low value
Minimum: 5 X per day
Maximum: none
Quantity is key
Twitter Basics
17
Twitter
 Schedule 3-5 updates a day.
 Speakers plant “retweetable” content
during your presentation
 Share what’s happening. Comments on
presentations, who you are meeting,
food, facility and after hours
 Use the hashtag consistently.
 Follow and interact with sponsors,
speakers, attendees, anyone using the
hashtag
1 Planned Blog post (created or curated):
2 Planned Question:
3 Planned Tip, stat or fact:
4 Live Photo:
5 Live Key learning from one of the presentations:
Daily Content Plan - Twitter
19
6 Live Retweet something in the hashtag feed:
Low volume/high value
Minimum: 2 X per week
Maximum: 5 X per week
More formal and technical
LinkedIn Basics
20
Company Page vs Personal Profile
Linkedin Conference Strategies
 Create a strong graphic for your company
page.
 Create one update a day on company and
personal page
 Keep updates focused on business elements
like agenda topics.
 If you are a speaker
Share individual slides
Upload entire slide deck to SlideShare
Weekly Content Plan LinkedIn
About your company Product updates, behind the scenes or recruiting:
Useful info Blog posts, guides or ebooks, or industry news :
1
2
3 About you Presentations, blog posts, speaking engagments, conferences :
Success
24
 Engagement
 Likes, shares, comments,
retweets, repins, +1s
 More followers
 Traffic to your site
Social Advertising
Pay to Play World
Find Your Best Content
Pick Your Audience
Set Your Budget
Track Results
Expand Your Social Activities with Email
Facebook LinkedIn InstagramTwitter Pinterest Youtube
Social Media is where you meet new people
Email is where you talk to people you know
Resources
 Social Media Starter Kit
 Facebook Advertising Guide
 Linkedin Advertising Guide
 Free Trial of Constant Contact
Questions?
lorraine@roundpeg.biz | www.roundpeg.biz
www.roundpeg.biz/resources

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Using Social Media to Promote an Event or Conference

  • 1. Social Media Conference Tips brought to you by Roundpeg
  • 2. Lorraine Ball @roundpeg | @lorraineball lorraine@roundpeg.biz | www.roundpeg.biz www.facebook.com/roundpegindy
  • 3. Agenda  The Basics: General Etiquette, Avatars & Cover Images  Content types: Text, Visuals, Video & More  Platform specific strategies  Metrics  Advertising
  • 4. Etiquette Delete negative comments Be helpful, create a positive experience Ignore your fans Answer questions, like and share content Talk only about yourself Balance self-promotion with helpful and entertaining content Not completing your page Complete profile add logo, photos and link to your website Forget to provide context Infrequent posting or too much Be active, match volume to platform Include a comment when sharing
  • 5. Avatars and Cover Image  Avatars & Cover Images
  • 8. Fill-in-the-blank Question Fun fact or tip Content Types TRAVEL TIPS TRAVEL TIPS TRAVEL TIPS – Did you know that every night at the Trevi Fountain in Rome about 3,000 Euros are swept up from the bottom of the basin and donated to charity?
  • 9. Content Types Post with a link Stats, facts or tips TRAVEL TIPS 3,000 Euros are swept from the bottom of Trevi Fountain daily & donated to charity. Why not book a trip to see if for yourself .
  • 12. Which Platform? 12 Your audience: Where does your audience hang out? Time: How much time can you devote to a social network? Resources: What personnel and skills do you have to work with? Knowledge: Do you need to train on it or train your staff?
  • 13. Low volume/high value Minimum: 3 X per week Maximum: 10 X per week Quality vs. quantity Facebook Basics 13
  • 14. Facebook Best Practice Get likes, shares, comments Entertain, invite conversation, ask questions 50% Be useful & informative Hints + tips, interesting articles and links, 30% About your business Calls to action. Learn More. 20%
  • 15. Facebook Conference Strategies  Connect with speakers, sponsors potential attendees.  Schedule daily updates leading up to, during and after the conference  Keep updates on the lighter focus on people.  Encourage your conference team to share updates on their timelines.  Create a public photo album.  Tag individuals  Invite attendees to share their photos
  • 16. Weekly Content Plan - Facebook 1 50% Fill-in-the-blank: 2 50% Question: 3 50% Photos: 4 30% Tip, stat or fact: 5 30% Link to a blog post: 6 20% Sale, event or product/service info:
  • 17. High volume/low value Minimum: 5 X per day Maximum: none Quantity is key Twitter Basics 17
  • 18. Twitter  Schedule 3-5 updates a day.  Speakers plant “retweetable” content during your presentation  Share what’s happening. Comments on presentations, who you are meeting, food, facility and after hours  Use the hashtag consistently.  Follow and interact with sponsors, speakers, attendees, anyone using the hashtag
  • 19. 1 Planned Blog post (created or curated): 2 Planned Question: 3 Planned Tip, stat or fact: 4 Live Photo: 5 Live Key learning from one of the presentations: Daily Content Plan - Twitter 19 6 Live Retweet something in the hashtag feed:
  • 20. Low volume/high value Minimum: 2 X per week Maximum: 5 X per week More formal and technical LinkedIn Basics 20
  • 21. Company Page vs Personal Profile
  • 22. Linkedin Conference Strategies  Create a strong graphic for your company page.  Create one update a day on company and personal page  Keep updates focused on business elements like agenda topics.  If you are a speaker Share individual slides Upload entire slide deck to SlideShare
  • 23. Weekly Content Plan LinkedIn About your company Product updates, behind the scenes or recruiting: Useful info Blog posts, guides or ebooks, or industry news : 1 2 3 About you Presentations, blog posts, speaking engagments, conferences :
  • 24. Success 24  Engagement  Likes, shares, comments, retweets, repins, +1s  More followers  Traffic to your site
  • 26. Find Your Best Content
  • 30. Expand Your Social Activities with Email Facebook LinkedIn InstagramTwitter Pinterest Youtube Social Media is where you meet new people Email is where you talk to people you know
  • 31. Resources  Social Media Starter Kit  Facebook Advertising Guide  Linkedin Advertising Guide  Free Trial of Constant Contact

Editor's Notes

  1. First, I can tell you that you don’t have to use all of them. Ok? So you can relax a little bit. And fortunately, there are some quick questions you can ask yourself to help figure out if you’re ready to jump onto this digital marketing adventure: [click to build] Time – how much time can you devote to the tactic or channel, like a social network? You may not need to hire a new staff member to manage your use of Facebook, but can you devote enough time to make it worthwhile? [click to build] Resources – or maybe you do need someone else in your business to focus on the new tactic or channel you’re considering. Do you have that resource, or can you add it? [click to build] Will you or your team know how to get the most out of that channel? If the answer to this is “no,” you’re going to need to find training or someone who does have the skill. [click to build] Finally…do you know where your audience is spending their time? I’m going to put all of these into three simple steps you can take to jump into (or deeper into) this digital marketing world… [click to next slide]
  2. Facebook is a [click to build] low volume, high value network, which means that your frequency should be low – fans get frustrated if they see that a business or brand is dominating their news feed. But every piece of content you post should be valuable to your audience. In other words – you do need to plan ahead. Don’t post just to post. You need to be strategic about your content – and we’ll show you how to do that later. [click to build] We suggest that you post at least 3 times a week to keep your relationship with your fans going and be visible to them. [click to build] But DON’T go overboard. 10 times a week/2 times a day is plenty to keep top of mind with your fans. [click to build] When you are sharing content on Facebook, don’t post just to post. Focus on quality content. And what is that quality content? Let’s talk about some best practices to keep in mind for when you’re creating Facebook content.
  3. Fortunately, we have a rule of thumb at Constant Contact that will help you come up with the right things to talk about on social media. If you’ve taken our Getting Started with Social Media webinar, you’ve seen this before so this is a refresher for you: [click to build] 50% of the content you post should be aimed at getting likes, shares, and comments. This means that it needs to be entertaining and invite conversation. Asking questions, asking for opinions, using images and video, as well as being timely (is there an event or holiday coming up?) [click to build] 30% of your content should be useful/informative. Provide information about your industry that your customers will find interesting. Become known as a source of important information and tips---whether that content is from your own blog or from other blogs you trust. [click to build] If you do that stuff correctly, then you’ve earned the right for 20% of your content to be direct CTAs for your business. This doesn’t necessarily have to be BUY NOW! Let’s look at some different types of content, and keep these best practices in mind when you see the examples. And – even though these examples are all about Facebook – you can apply them to any social media network you use.
  4. Twitter is a [click to build] high volume low value network – different from Facebook. This means – because of the high volume of conversations happening on Twitter – you need to tweet several times a day. The tweets don’t have to have that high value, like Facebook posts. Your tweets need to be interesting to your audience, but they don’t have to be as carefully crafted as a Facebook post. [click to build] We suggest that you post at least 5 times a day to be visible in that high volume stream of content that’s happening on Twitter [click to build] There’s no maximum recommendation for tweets, but make sure you are spacing them out over time. Don’t send all of your tweets at once. Your content will dominate the feed, and people will get frustrated. [click to build] When you are sharing content on Twitter, quantity really is important. Remember, the pace of information being shared on Twitter is fast. There’s a lot happening at once. Be visible, watch your timing, and your tweets will get noticed as part of the Twitter conversation. Let’s talk about some best practices to keep in mind for when you’re creating and sharing content on Twitter.
  5. Let’s talk about content on LinkedIn - what to post and when. [click to build] LinkedIn is a low volume/high value network. This is similar to Facebook. Make sure you’re not taking over the news feed on LinkedIn with a lot of posts on a daily basis. Plan them out, and make sure each one is a valuable post to your audience. [click to build] You should be posting at least twice a week on LinkedIn to help maintain a presence. [click to build] And not more than five times per week. [click to build] The content you post should be more formal and technical – it should be about your industry and your business. But not everything has to be completely serious. You can talk about your company’s culture or your industry’s culture too so you can show your personality.
  6. So beyond the content and etiquette, how do you know if you’re doing social media right? How do you know it’s working? You do need to monitor your networks – each of the social networks has its own analytics, and you do need to check those. But if you are newer to this, just starting out, I just want you to focus on two things: [click to build] The first is engagement. Be mindful of the frequency, days of the week and times you’re posting. Consider the type – text updates, photos, videos or links. Think about the 50-30-20 rule. Are you sharing engaging, useful content and balancing that with content about your business? What’s your audience’s response to that content? Look at your content on a regular basis, think about when you posted, and [click to build] see what kind of results you got. Did you get Likes, comments and shares? And don’t worry if you got Likes but no comments or shares. Any activity is good and it shows that people are paying attention to what you’re sharing. Focus on the content that your audience engages with, and don’t post things they haven’t or don’t react to. [click to build] Another benefit of that engagement– when someone Likes, comments or shares your content, that activity is seen by THEIR networks. This is digital word of mouth, and those actions are a way of endorsing you to their friends, which could get you more fans and followers. Monitor your Facebook page’s likes. As you continue to post while focusing on what your audience wants and when they want it, you will see your fan count go up. [click to build] Keep in mind – this does take time. Your page is not going to explode overnight. This is about building relationships – building relationships with actual people does not happen overnight, and that’s what you’re doing with these social networks. You’re sharing and having conversations and getting to know each other. Stick with it and you’ll build those relationships and get great results.