The document provides guidance on setting up and using a Facebook business page. It includes instructions on creating a Facebook account and separate business page, completing the business profile, adding photos, videos, events and other content to the page. It also discusses connecting the business page to other social media profiles, using Facebook insights to view page statistics, and creating Facebook ads.

1. Hands On! - Week 4 Build Your Business Facebook Page Guide to Creating Your Social Media World Gregory Drejza [email_address] (623) 556-3616 Training Class CONNECT MINGLE LEARN

2. Agenda – Personal Facebook Using FaceBook for your buinsess Create your separate Business page Pick the appropriate profile Complete your business profile Add pictures, events, videos, links, etc to business page Create an Event Become a “Fan of “ relevant groups (your educational growth) Invite everyone to be “a fan” of your business Business page – other useful applications – YouTube Box, SlideShare Review Fan page “Insights” Introduction to FaceBook Ads

3. Create a Facebook Account Create a Personal account Create a Business or “Fan” Page

4. Pick Your Business Profile Pick your business profile

5. How to Edit Your Page Edit Your Page

6. FB Business Profile Update your business profile Date founded Edit your page settings

7. App Settings Here is where you adjust all the apps that display on your business page

8. Add Your Pics, Videos & Events! Here, just like on your personal page is where you add pictures, videos and events

9. Using Facebook (Personal Page) FIRST, Create your Business page and Business profile CONNECT: Invite your personal page” friends” to become “fans” of your business page MINGLE: Post to your Business page wall, add events, pictures, video Connect to Biz page to Twitter and My LinkedIn LEARN: Become “a Fan” of businesses, organizations, Etc. that you like Read information on what they offer: classes, webinars, books etc.”

10. Invite “Friends” to Be Fans 1. Start Here Click the faces to be your fan! Pick Your Personal Friends

11. Add New Apps 1. Search for an app 2. Add to Your Page 3. Pick Pages to add to

12. Create Facebook Business Page Key Items Now Business Page Locate where to setup Basic Info Locate where to setup Detailed Info Homework Invite all “Friends” to be fans of your business Enter your websites including Facebook, Twitter, blog, MyLinkedIn on business page Add pictures and a video to business page Become a fan of three businesses you want to follow Create an event for your business (picture, link, etc) Become a Fan of 3 Groups where you can grow more knowledge from Check off when done!

13. Review Insights Complete stats about your business page

14. Facebook Ads Where will people land? Ad Title Ad Description Add an Image What the ad looks like

15. Ad Targeting Up to 25 Countries Profile Specific Niches

16. Clicks or Impressions? Name of Ad When and How long should I run the ad? Should I run clicks or impressions? How much should I pay?

17. Next Week – Twitter Using Twitter for Business Explain Twitter, Create your Twitter profile Connecting Your phone to Twitter Followers and Following Sending Messages Twitter Lists Connect LinkedIn and Twitter Connect Facebook and Twitter Post at least once a week!