Presentation given to Entrepreneurs' Organization in Chicago, February 2010. Social media for the entrepreneur, where do I start, what do I do, should I be on Twitter, how to use Twitter and social media RIO. All the answers the entreprenuer wants about social media, what should I do, what will it cost and what will it do for my business.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
The document discusses how consumers are gaining power by monetizing their personal data and time spent engaging with companies. It describes how one person, Paul McCrudden, invoiced companies for the time he spent interacting with their brands. This led some companies to playfully engage with McCrudden on Twitter. The document argues that consumers could unlock greater value from their social media data by aggregating it and using it to get rewards and discounts from companies competing for their attention over location-based services and in the future.
Crowdfunding 101 is a training that teaches about crowdfunding. It defines crowdfunding as utilizing the internet to fund projects and ideas through small contributions from many people. It explains that crowdfunding works by creating a webpage for a project, spreading the word about it, and having supporters donate and receive thanks. While anyone can contribute to crowdfunding, most donations come from a fundraiser's friends, family and networks. The training stresses that successful crowdfunding requires hard work, as half of projects fail to raise any money.
Crème de La Crème Wedding Cakes wants to introduce their new national brand through a social media campaign. They aim to turn people into fans of the brand before locations open in their cities by creating something valuable to engage users, generating positive press, or promoting a philanthropic cause. The campaign will target women ages 25-40 and communicate that Crème de La Crème is an outstanding cake company that does interesting things and is coming soon to their city.
The Power of Storytelling, or how to “COPE” with Content by Stephanie Reid-Si...multifamily-social-media
The document discusses the power of storytelling for content marketing. It introduces the concept of "COPE" (Create Once, Publish Everywhere), which is creating one piece of good content and publishing it across multiple social media platforms and channels. This allows marketers to maximize the reach and impact of their content while minimizing duplication of effort. The document provides examples of how companies like Zillow, GoPro, and Nordstrom have successfully implemented the COPE strategy to engage audiences and drive long-term returns on their content marketing investments.
In today's digitally-driven networked world, people expect brands to be accessible, authentic, interactive and driven by purpose. Given these demands, brands must change their behavior to be meaningful and - ultimately - remarkable. Purpose-led brands have an intuitive sense and find themselves in the right place at the right time. Modern marketers get them there. This is v2.0 of an ongoing manifesto about how they do it.
How do you adapt to the new marketing landscape? This presentation takes a look at five winning traits of a strong economic development marketing program.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
The document discusses how consumers are gaining power by monetizing their personal data and time spent engaging with companies. It describes how one person, Paul McCrudden, invoiced companies for the time he spent interacting with their brands. This led some companies to playfully engage with McCrudden on Twitter. The document argues that consumers could unlock greater value from their social media data by aggregating it and using it to get rewards and discounts from companies competing for their attention over location-based services and in the future.
Crowdfunding 101 is a training that teaches about crowdfunding. It defines crowdfunding as utilizing the internet to fund projects and ideas through small contributions from many people. It explains that crowdfunding works by creating a webpage for a project, spreading the word about it, and having supporters donate and receive thanks. While anyone can contribute to crowdfunding, most donations come from a fundraiser's friends, family and networks. The training stresses that successful crowdfunding requires hard work, as half of projects fail to raise any money.
Crème de La Crème Wedding Cakes wants to introduce their new national brand through a social media campaign. They aim to turn people into fans of the brand before locations open in their cities by creating something valuable to engage users, generating positive press, or promoting a philanthropic cause. The campaign will target women ages 25-40 and communicate that Crème de La Crème is an outstanding cake company that does interesting things and is coming soon to their city.
The Power of Storytelling, or how to “COPE” with Content by Stephanie Reid-Si...multifamily-social-media
The document discusses the power of storytelling for content marketing. It introduces the concept of "COPE" (Create Once, Publish Everywhere), which is creating one piece of good content and publishing it across multiple social media platforms and channels. This allows marketers to maximize the reach and impact of their content while minimizing duplication of effort. The document provides examples of how companies like Zillow, GoPro, and Nordstrom have successfully implemented the COPE strategy to engage audiences and drive long-term returns on their content marketing investments.
In today's digitally-driven networked world, people expect brands to be accessible, authentic, interactive and driven by purpose. Given these demands, brands must change their behavior to be meaningful and - ultimately - remarkable. Purpose-led brands have an intuitive sense and find themselves in the right place at the right time. Modern marketers get them there. This is v2.0 of an ongoing manifesto about how they do it.
How do you adapt to the new marketing landscape? This presentation takes a look at five winning traits of a strong economic development marketing program.
This document discusses social media trends and statistics. It provides data on average friends and page likes on Facebook in Denmark, as well as the percentage of the top 100 global brands that are on Instagram. It also includes a graph showing which online applications are good for different motivations like sharing knowledge, expressing yourself, and keeping up with friends. Additionally, it mentions some popular photos and videos on the internet like photos of the Obamas and the "Gangnam Style" video.
This document provides an overview of Twitter, including how it allows users to communicate in real time with the world through short messages and features like @replies, mentions, retweets, hashtags, and direct messages. It discusses how businesses can use Twitter for marketing, customer service, event promotion, and more. The document also presents different types of Twitter users and advises becoming a "Twitter Dad" to manage customer relations, crises, corporate reputation, promote products and events, and advocate for issues.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
Storytelling is not dead despite claims that digital media killed it. While technology and data have become important tools, ideas and storytelling remain essential. An effective story is built on a strategic foundation and taps into universal themes that connect people. Storytelling allows brands to share truths in an engaging way and powerful stories can live across any delivery medium.
COPYWRITING SECRETS OF THE MASTERS - Brian ClarkSadiyya Patel
Brian Clark is the founder of the popular marketing blog Copyblogger.com. He has been recognized as one of the most influential online marketers and bloggers. Clark teaches proven content marketing strategies at seminars. Building traffic and links to a blog takes persistence through creating valuable content such as lists, how-to articles, and tutorials. Gaining attention from other bloggers can help content spread virally.
Each social media platform has its own culture and uses. Facebook is community-driven and best for local news, reviews and stories about human interests. Twitter is better known as the international newspaper and ideal for sharing links to articles and videos. Pinterest is created around discovering multiple interests and good for e-commerce and tutorials. Tumblr allows for self-reflection through creative posts like quotes and editorials. Snapchat is based on privacy and images/videos delete quickly, making it suitable for behind-the-scenes events. Instagram is image-heavy and perfect for brand awareness.
RetailOasis Big Breakfast: Steve Kulmar, Founder RetailOasisRetailOasis
This document discusses the key factors that make a great retail business: creativity, focus, and measurement. It provides examples of companies that exemplify each factor at their core. Restoration Hardware is used to illustrate creativity at the core, driven by the visionary leadership of Gary Friedman. REI demonstrates focus, with its roots firmly planted in the outdoors. Amazon is presented as having measurement at its core, constantly testing new initiatives like Amazon Go and Amazon Fresh to gain customer insights. The document argues these three factors: creativity, focus, and the ability to measure performance, are critical for any great retail business.
Alan Rasof: How To Get Over Your Fear Of NetworkingAlan Rasof
Networking can cause anxiety for many people due to fears of small talk or forgetting names. However, there are strategies to make networking less stressful. These include attending fun networking events with friends, hosting your own small gathering, using Twitter to connect with others in your industry, focusing conversations on learning about others rather than small talk, going to conferences where networking happens naturally, and aiming to make a few strong connections rather than collecting many business cards. The key is remembering that networking is about building valuable relationships.
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
The document discusses how interactive advertising excels in 6 key areas: video interactivity, passive entertainment, gaming, sound customization, and combining multiple areas can create a highly effective campaign. It also mentions that originality and focusing on niche interests are important factors for digital campaigns, especially those with limited budgets. Brief examples are provided but more real world cases are requested.
This document summarizes a networking event for senior marketers, startups, influencers and creatives. The event was held over two days in Amsterdam and included presentations, discussions and networking activities. Speakers discussed topics like innovating within industries, instilling a creative culture, and using small steps over giant leaps for growth. Attendees provided positive feedback, praising the open and inspiring environment. The document also promoted a future event in London.
Lansing Glass Company was started in 1993 in a small shop in Lansing, Michigan. Over 34 years of experience, the company has upgraded facilities and as of today operates out of a new state-of-the-art building on Baker Street in Lansing. The document recommends that Lansing Glass create Twitter and Facebook pages to help build their brand awareness and allow customers to follow company projects and activities. While social media allows reaching new customers and improving products based on feedback, it also requires ongoing time and labor costs to monitor and update channels.
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...multifamily-social-media
The document provides an overview of social media marketing trends and best practices. It discusses the importance of reputation management and positive reviews online, creating useful ("youtility") content to engage customers, the rise of visual content like photos and videos, and leveraging employee and fan advocacy on social media. Specific tactics recommended include optimizing online listings, monitoring and responding to reviews, engaging customers through social media, using visual content like photos and videos, and empowering employees to advocate for the brand on their own social profiles.
Girls Inc. is a nonprofit organization that aims to empower girls to be strong, smart, and bold through various educational programs. It provides mentoring and safe spaces for over 138,000 girls across the country. The organization partners with leaders like Hillary Clinton, Google, Oprah Winfrey, and Starbucks to inspire girls to pursue fields like computer science and break down barriers. Girls Inc. works to help girls develop their strengths and potential to become healthy, educated, and independent leaders.
People forget that the entire reason you do social media marketing is to connect with human beings and draw them to you so they can get to know from you and eventually purchase what it is you offer.
In this presentation, "The Art Of The Close: The 7 Social Media Sales Success Secrets" I touch on the key things you must keep in mind in order to create a positive ROI with your social media marketing efforts.
You'll see how Ralph Waldo Emerson and Rush Limbaugh and Howard Stern can help you master social selling.
You'll learn how magnets are great tools to keep in mind when you are creating your social media marketing content.
And you'll learn the importance of two other platforms besides social media that you must master if you are to become great at selling with social media.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
This document discusses social media trends and statistics. It provides data on average friends and page likes on Facebook in Denmark, as well as the percentage of the top 100 global brands that are on Instagram. It also includes a graph showing which online applications are good for different motivations like sharing knowledge, expressing yourself, and keeping up with friends. Additionally, it mentions some popular photos and videos on the internet like photos of the Obamas and the "Gangnam Style" video.
This document provides an overview of Twitter, including how it allows users to communicate in real time with the world through short messages and features like @replies, mentions, retweets, hashtags, and direct messages. It discusses how businesses can use Twitter for marketing, customer service, event promotion, and more. The document also presents different types of Twitter users and advises becoming a "Twitter Dad" to manage customer relations, crises, corporate reputation, promote products and events, and advocate for issues.
This is an Intro presentation on "Why Social Media works"
Stats, screenshots, and a short Facebook 101 tutorial in included...
Feel free to download it and customize for your use :)
Storytelling is not dead despite claims that digital media killed it. While technology and data have become important tools, ideas and storytelling remain essential. An effective story is built on a strategic foundation and taps into universal themes that connect people. Storytelling allows brands to share truths in an engaging way and powerful stories can live across any delivery medium.
COPYWRITING SECRETS OF THE MASTERS - Brian ClarkSadiyya Patel
Brian Clark is the founder of the popular marketing blog Copyblogger.com. He has been recognized as one of the most influential online marketers and bloggers. Clark teaches proven content marketing strategies at seminars. Building traffic and links to a blog takes persistence through creating valuable content such as lists, how-to articles, and tutorials. Gaining attention from other bloggers can help content spread virally.
Each social media platform has its own culture and uses. Facebook is community-driven and best for local news, reviews and stories about human interests. Twitter is better known as the international newspaper and ideal for sharing links to articles and videos. Pinterest is created around discovering multiple interests and good for e-commerce and tutorials. Tumblr allows for self-reflection through creative posts like quotes and editorials. Snapchat is based on privacy and images/videos delete quickly, making it suitable for behind-the-scenes events. Instagram is image-heavy and perfect for brand awareness.
RetailOasis Big Breakfast: Steve Kulmar, Founder RetailOasisRetailOasis
This document discusses the key factors that make a great retail business: creativity, focus, and measurement. It provides examples of companies that exemplify each factor at their core. Restoration Hardware is used to illustrate creativity at the core, driven by the visionary leadership of Gary Friedman. REI demonstrates focus, with its roots firmly planted in the outdoors. Amazon is presented as having measurement at its core, constantly testing new initiatives like Amazon Go and Amazon Fresh to gain customer insights. The document argues these three factors: creativity, focus, and the ability to measure performance, are critical for any great retail business.
Alan Rasof: How To Get Over Your Fear Of NetworkingAlan Rasof
Networking can cause anxiety for many people due to fears of small talk or forgetting names. However, there are strategies to make networking less stressful. These include attending fun networking events with friends, hosting your own small gathering, using Twitter to connect with others in your industry, focusing conversations on learning about others rather than small talk, going to conferences where networking happens naturally, and aiming to make a few strong connections rather than collecting many business cards. The key is remembering that networking is about building valuable relationships.
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
The document discusses how interactive advertising excels in 6 key areas: video interactivity, passive entertainment, gaming, sound customization, and combining multiple areas can create a highly effective campaign. It also mentions that originality and focusing on niche interests are important factors for digital campaigns, especially those with limited budgets. Brief examples are provided but more real world cases are requested.
This document summarizes a networking event for senior marketers, startups, influencers and creatives. The event was held over two days in Amsterdam and included presentations, discussions and networking activities. Speakers discussed topics like innovating within industries, instilling a creative culture, and using small steps over giant leaps for growth. Attendees provided positive feedback, praising the open and inspiring environment. The document also promoted a future event in London.
Lansing Glass Company was started in 1993 in a small shop in Lansing, Michigan. Over 34 years of experience, the company has upgraded facilities and as of today operates out of a new state-of-the-art building on Baker Street in Lansing. The document recommends that Lansing Glass create Twitter and Facebook pages to help build their brand awareness and allow customers to follow company projects and activities. While social media allows reaching new customers and improving products based on feedback, it also requires ongoing time and labor costs to monitor and update channels.
Workshop: An Apartment Manager’s Crash Course on Social Media Marketing by Er...multifamily-social-media
The document provides an overview of social media marketing trends and best practices. It discusses the importance of reputation management and positive reviews online, creating useful ("youtility") content to engage customers, the rise of visual content like photos and videos, and leveraging employee and fan advocacy on social media. Specific tactics recommended include optimizing online listings, monitoring and responding to reviews, engaging customers through social media, using visual content like photos and videos, and empowering employees to advocate for the brand on their own social profiles.
Girls Inc. is a nonprofit organization that aims to empower girls to be strong, smart, and bold through various educational programs. It provides mentoring and safe spaces for over 138,000 girls across the country. The organization partners with leaders like Hillary Clinton, Google, Oprah Winfrey, and Starbucks to inspire girls to pursue fields like computer science and break down barriers. Girls Inc. works to help girls develop their strengths and potential to become healthy, educated, and independent leaders.
People forget that the entire reason you do social media marketing is to connect with human beings and draw them to you so they can get to know from you and eventually purchase what it is you offer.
In this presentation, "The Art Of The Close: The 7 Social Media Sales Success Secrets" I touch on the key things you must keep in mind in order to create a positive ROI with your social media marketing efforts.
You'll see how Ralph Waldo Emerson and Rush Limbaugh and Howard Stern can help you master social selling.
You'll learn how magnets are great tools to keep in mind when you are creating your social media marketing content.
And you'll learn the importance of two other platforms besides social media that you must master if you are to become great at selling with social media.
Amplifying Storytelling with Influencer MarketingCarole Lamarque
Who do I make Influencers spread the story I would like?
With the hundreds of thousands of products launching every year and the amount of (digital) noise increasing exponentially,
brands need a solution that would allow them to distinguish themselves from that noise. Content Marketers believe that brands need to create influencers and advocates networks and communities to stay above the noise trough Storytelling.
What you will learn:
– You will learn how to sell and significantly increase word of mouth advertising through social and owned media
– We will determine who has influence, provide them with content and start a relationship that they’re going to respect
– That will bring our content into their community
All levels of marketing from junior to expert marketer can benefit from these methodology:
Marketing teamleaders, Segment managers, Community managers, Digital marketers, Communication managers, Business Development managers, Sales & Marketing directors, Social Media Manager, Business Unit Manager, PR managers.
Tippie MBA Marketing Academy Guest LectureLydia Fine
These are the slides from my guest lecture at the Tippie Full-time MBA Marketing Academy session on December 1, 2011. Contact Lydia Fine at lydia-fine@uiowa.edu with questions or clarifications. Please cite Lydia Fine, University of Iowa as your source if you reuse any of this material.
How to get the best out of your SEO using Effective PR and Content Marketing10 Yetis Digital
This document discusses a partnership between Bronco and 10Yetis for SEO, PR, and content marketing services. It outlines how the companies work together respectfully by playing to their strengths and maintaining high communication. Examples of good content include thought leadership pieces and engaging articles that are data-driven, thorough, and provoke thought. The future of content marketing is expected to include more strategic, multi-platform partnerships that produce "bigger" content.
The document discusses how the "big idea" used to be central to advertising campaigns, providing coherence across touchpoints. However, digital innovation and social media now prioritize constant change over strategy. This has led brands to behave incoherently and lose the compass of a big idea. However, the big idea is still needed and must be remodeled as a "connecting idea" that links touchpoints and starts social conversations, while guiding digital initiatives loyal to the brand. Coherent communication across channels, with a central connecting idea, remains important for brands.
The document challenges the traditional Paid, Owned, Earned (POE) model of digital marketing. It argues that the POE model has become Paid, Paid, Paid (PPP) as content distribution is now dominated by a few large platforms like Google and Facebook, requiring marketers to pay to reach audiences. It also notes that people's attention spans are shrinking and they are less likely to organically share content. The document proposes a new POE framework that focuses on paying for emotional content, earning word-of-mouth from talkable content, and owning rational explanations. It provides brand examples to illustrate this approach.
How to tell your story in noisy digital worldRichard Meyer
The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
Making a Gabillion Dollars With Community Marketing...or something like thatTara Hunt
The document provides 5 steps to transform oneself from an impersonal marketer to an influencer within a community: 1) Turn the focus inward, 2) Become part of the community served, 3) Create amazing experiences for customers, 4) Embrace unpredictability, and 5) Find a higher purpose beyond profits. It emphasizes the importance of social capital, trust, loyalty and giving back to communities in order to gain influence over word-of-mouth recommendations.
This document discusses engaging customers through wikibrands, wikisports, and wikicareers. It introduces Sean Moffitt, chief experience officer of Agent Wildfire Strategy, and discusses how customer participation, social influence, digital engagement, and word of mouth can lead to business success. The document provides advice on careers and interviewing, emphasizing the importance of networking, using social media, showing passion, and staying up to date on trends.
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
This presentation promotes social media marketing services from MrPepperMarketing and emphasizes the importance of social media for businesses. It provides statistics on social media usage and examples of businesses that increased revenue and traffic through social media. The presentation argues that while major corporations benefit from social media, small businesses can also compete by utilizing free social media tools and outsourcing management to a social media marketer. It highlights case studies of businesses that succeeded using social media and promises increased leads, referrals, exposure, and money for clients who hire MrPepperMarketing's social media services.
The document discusses strategies for brands to effectively use social media. It recommends that brands focus on adding value to conversations rather than just broadcasting marketing messages. Some key steps include asking what role the brand can play in culture, telling interesting stories, and being consistently engaging without always selling. The goal is to earn people's attention through interesting content rather than trying to buy views or likes.
The document discusses the importance of having a social media strategy and presence for businesses. It highlights the need to listen to customers, engage in conversations, and build communities online. It also stresses being open, honest and authentic in social media interactions.
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Presentation given at LessConf 2009 about the chocolate covered grasshoppers campaign, branding, culture, and how to stand out from the crowd. See the video at http://b.lesseverything.com/2009/12/16/david-hauser-of-grasshopper-com-at-lessconf-2009
How Nonprofits Can Adapt Their Storytelling in the Time of Social DistancingJulia Campbell
Sign up at www.StorytellingThatSticks.com
In this free online training designed for nonprofits, you will learn:
✅ How to make the case for storytelling at your nonprofit.
✅ Real-world examples of compelling stories resonating right now.
✅ The benefits of sharing your stories (for your audience!)
✅ Essential qualities of a stellar nonprofit storyteller in uncertain times.
20 Tips for Social Media Savvy's to get found on the webFlutterbyBarb
A concise list of 20 tips on how to use social media to become a social media savvy. Insight into how to harness the power of Facebook, Twitter, YouTube, Yudu, Slideshare, among others to help you get your message out and be heard amongst all the noise. (published in 2011)
This issue of Gypsy Chic magazine includes interviews with three greeting card entrepreneurs - Katie Hunt, Roxanne Proulx, and Jamie Summers. It also provides information on upcoming trade shows and discusses several topics relevant to the greeting card publishing industry such as the 100 Day Project creative challenge, new GDPR data protection laws, and an analysis of different types of greeting card messages. The editor expresses her excitement about spring and her upcoming trip to the United States to visit trade shows and experience cities like New York.
The document provides advice on how entrepreneurs can use storytelling to promote their startups to key audiences like the press, team members, customers, and investors. It emphasizes focusing on crafting compelling narratives through techniques like using catchy sound bites, having a sexy product, explaining concepts simply, aiming for a billion dollar vision, and appealing to a mission bigger than the company. The overall message is that storytelling is more effective than direct selling, and successful entrepreneurs should stop selling and start storytelling to inspire others and spread their ideas.
The document provides advice on how entrepreneurs can use storytelling to promote their startups to key audiences like the press, team members, customers, and investors. It emphasizes focusing on crafting compelling narratives through techniques like using catchy sound bites, having a sexy product, explaining concepts simply enough that even grandparents can understand, and positioning the company's mission as bigger than itself. The goal is to inspire others to spread the startup's story organically rather than directly selling to audiences.
Similar to Social Media for the Entrepreneur - EO Chicago (20)
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Discover innovative uses of Revit in urban planning and design, enhancing city landscapes with advanced architectural solutions. Understand how architectural firms are using Revit to transform how processes and outcomes within urban planning and design fields look. They are supplementing work and putting in value through speed and imagination that the architects and planners are placing into composing progressive urban areas that are not only colorful but also pragmatic.
40. What did it cost to send?
$47,292
$9.46
Cost per bag
41. PR is helping reporters do their
job, not selling your crap
42.
43.
44.
45. @GuyKawasaki
-‐
Chocolate
covered
grasshoppers:
An
example
of
a
viral
re-‐
brand
h9p://adjix.com/3s9q
(see
also
h9p://markeBng.alltop.com/)
GR
@JasonCalacanis
-‐
Wow...
Thanks
to
the
person
who
sent
me
chocolate
covered
grasshoppers.
Really.
Excited...
Thanks.
h9p://post.ly/X8l
@kevinrose
-‐
just
tricked
a
coworker
(@dtrinh)
into
eaBng
a
chocolate
covered
grasshopper
-‐
I
should
probably
buy
him
lunch
@IncMagazine
-‐
EffecBve
PR
technique:
send
chocolate
covered
grasshoppers
to
everyone
on
a
publicaBon's
staff.
They
are
guaranteed
to
talk
about
it.
@ckeene
-‐
A9ended
Web
2.0
Cocktail
Party
on
a
rare
beauBful
SF
evening
-‐
talk
ranged
from
chocolate
grasshoppers
to
how
fast
SMBs
will
adopt
cloud
Tricks Standing ovation (make everyone stand, and say like controlling a room like that) Move back row to front (Ben Zander) Get people clapping and saying hello for real
Our attention span is about the time it takes to read 140 characters Graphics, not tons of text Death by PowerPoint Memory / brain ????? Use graphics, you will remember better and be interested Interrupt any time, questions, anything, this is interactive Techniques from Garr Reynolds and Nancy Durante (TED coach), can give more info if needed
Who am I and why am I talking to you?
-We had voicemail, email and now Twitter, Facebook and whatever is next The platform does not matter Keys Communication more open More instant Attention span even shorter, super ADD
Where are the conversations happening? Twitter, Facebook Location (Foursquare, Gowalla) Reviews (Yelp, Google)Conversations are happening everywhere, you better be a part of them Left blogs out on purpose as that is content creation and harder to have a conversation
Simple answer is depends on your business but anyone can be on Twitter If people are talking about your business you better be there Make yourself approachable and a real voice, not matter position in the company Personal branding Connect with new people
Should be both personal and company, different content and different goals Create an expert voice One share goal of creating an expert voice Personal can be all about the entrepreneurial journey nothing to do with industry or business Talk about learning from EO events like this Business is more specific, SEO benefits
I am a busy entrepreneur, what do I do today? Do not hire someone to just do this for you (can be part of long term strategy) Outside firms could provide strategy, but not needed
Find what people are saying, about… you your company competitors industry
Register your name, company name, product name Like a domain name Can buy names for under $500 Register on all the sites with tools like KnowEm.com, Namechk.com
Follow interesting people, entrepreneurs, industry leaders Listen and see which people you like the most and why It will not be the ones that only talk about themselves
- Setup keyword searches for you and company
Do not just puke content from your blog, website or other sources
Engage people in real conversations Share content that is valuable to you or your industry
Alerts on keywords of interest Industry people Customers
Just respond to people like you would a normal conversation No puking content, have a conversation Share content that is valuable to you, which means you better be reading, learning and growing
Thank people for using your company if they mention you Reach out to people with negative experiencesEnd result, when someone asks about you, your customers respond for you People trust customers more than you
Now decide if it is right for you and your company You have to “buy in” and be a leader Now you can hire or have someone else manage company and long term strategy, not a firm You must stay engaged, visible, and valuable
Support how they want it, when they want itComcast JetBlue Monitor and be quick to respond Be honest when you make a mistake
New services (games) from Foursquare and Gowalla Concept is, checkin and collect points or tokens Who cares why, and how useful to the consumer, it will be As a business (with a location) – wow Reward frequent customers Provide better service to most outspoken group (sneezers) Restaurant example with manager People compete and must visit the location Promote products to people in real time when they are in your location or a competitor
You better be writing There are SEO benefits but it cannot be the goal You should write or find a ghost writer to help Valuable and sharable content, not promoting or selling your company or service Integrate your true interests and life, everyone has a story
Social media polices are BS, it is just another channel Encourage employees to participate Engage customers Puts a personal face and feel to your company
Core purpose The “why” we do things Answers the question of why should I work here Bigger than one thing
Core values The base of everything we do The “how” we do things Answer difficult questions Not the standard crap of honesty and respect, those are expected to play
Culture Empower the team to own and do on their own 4 weeks vacation Balance, take a break, make it simpleWii room w/ turf Fun, connect employees, move around Summer Fridays Involve family, have fun, learn, enjoy the weather Healthy snacks, drinks, soda and lunch
Authenticity Authentic conversations creates sales Starts with values Heart / is who we are Agency could never do Create concept and then source best people for expertise Matches our core purpose Communicate with people, email, Twitter, phone, always open
Stand out Everyone is making noise Everyone sends crap in the mail (pens, shirts, stickers) Everyone sends press releases Everyone has a message Standout with something different, get the attention of the right people Combine your core values/culture and authenticity
Get the right people talking Do not copy, innovate Find the influencers / sneezers Hard to measure but the results come There is no quick hit trick, has to be unique and come from you
Combines, sight, smell, taste and social media User generated content, actual package People love showing what they got Exclusive, # on tag People posting the bag number they got
FedEx envelope no letter Just a tag, numbered, URL to the video Exclusive, since numbered out of 5000 Simple text, creating a “movement” Create curiosity, making them visit the page Is not “marketing” or “typical” Whole Foods looking bag, zip lock top, added to the why question
Passes the gatekeeper/screener and gets attention Crazy to see so many packages Fun, families came in FedEx actually helpful once we got deal Print labels Give help if need Billing challenges, large company They got good PR from it
Sales based PR Marketing and sales functionTalk to reporters who say yes, not editors who say no Take what is there and create more, recycle Pushed for attention, was easy with the door open Blog outreach, video and bags separate Follow-up created more stories Fake follow-up, Called radio and TV and said you did not get, resend (never actually sent) Open up future doors and connections Not pushing the story, just there as a resource
- Case study available /5000casestudy
Why Change the world, inspire, and make our economy better BrandingGrasshopper = entrepreneur / entrepreneurship Results Very positive, no sales Conversation is active Get people saying I heard about that Customers are even more proud they are customers
Recovery.gov story Lots of talk, but need action
Produce 13 times more patents per employee than large patenting firms; these patents are twice as likely as large firm patents to be among the one percent most cited.
Life goal speak at TED Obama see the video and help entrepreneurs Ask: if there is somewhere I should talk, help me make that connection