This issue of Gypsy Chic magazine includes interviews with three greeting card entrepreneurs - Katie Hunt, Roxanne Proulx, and Jamie Summers. It also provides information on upcoming trade shows and discusses several topics relevant to the greeting card publishing industry such as the 100 Day Project creative challenge, new GDPR data protection laws, and an analysis of different types of greeting card messages. The editor expresses her excitement about spring and her upcoming trip to the United States to visit trade shows and experience cities like New York.

1. Gypsy Chic
magazine
Issue 20 - 2018
the magazine dedicated to greeting card publishing and entrepreneurship
INSIDE!!! Interviews with...
Katie Hunt, Roxanne Proulx and
Jamie Summers
BOOK
NOOK
THE
POSTAL
MUSEUM
diary
dates
2018
Celebrating
SPRING
The100 DAY
PROJECT

2. 2
CONTENTS
3
4
7
8
9
10
12
14
17
18
21
LETTER FROM THE EDITOR
INTERVIEW WITH... KATIE HUNT
CELEBRATING SPRING
THE 100 DAY PROJECT
GDPR
A LOOK AT THE GREETING HATING CARD INDUSTRY
GREETING CARD & GRAPHIC DESIGN INSPIRATION ON NETFLIX
INTERVIEW WITH... ROXANNE PROULX
NEW YORK RANGE
INTERVIEW WITH... JAMIE SUMMERS
BOOK NOOK
THE POSTAL MUSEUM
SPRING/SUMMER UK TRADE FAIRS 2018
P.4
P.17
P.7
P.14
22
23
P.18

3. from the Editor
LETTER
3
Well folks,so glad Spring
has finally made its
appearance.After
March (what a month!) a few April
showers won’t dampen my mood
as I celebrate the beautiful cherry
blossom,black thorn flowers,
daffodils and bird song on my daily
walks. With two East Beasts,Storm Emma
and endless days of gloom over,I’m sure
you’re as glad as I am that we’ve seen the back
of winter and the clocks have gone forward. I’ve been
feeding thrushes in my garden with seeds and fat balls,
as well as sketching owls as part of the 100 day project.
I hope everyone who exhibited at BCTF in Harrogate
came home with bulging order books and useful leads.
Now that I’m out of hibernation,I’ve put a pot pourri
of greeting card and business related articles together
for Issue 20 of Gypsy Chic ®. I’m hoping you find
them,the interviews and book review useful. It’s
fun pulling all the material for the ezine together – a
chance for me to network with new contributors and
read new material. Special thanks to Katie Hunt, Roxy
Proulx and Jamie Summers,for agreeing to feature
in this month’s ezine. Please follow them on their
Instagram,Facebook or other social media platforms.
Katie shares her experience of
servicing the needs of the wholesale
stationery trade through her
Papercamp courses and e-learning.
Roxy shares some of her travel
postcards as part of last years’100
day project – something I’m trying
to complete this time around,and
Jamie enlightens us on how we can
all increase sales by exercising greater
social intelligence.
There’s an American theme running through this
issue which is probably more than accidental….
given that I’ve committed (well verbally at any rate) to
travelling Stateside next Spring. I’ve already visualized
my walk fromWall Street to Upper Manhattan as there’s
no better way to get to know a city. Fear not – it won’t
be all lattes and pretzels. There’ll be a few brochures
and business cards in my hand luggage too.
Enjoy the read x
Lorraine
www.lorrainestylianou.com

4. Katie Hunt
of Paper Camp
4
Interview with...

5. 5
1. YOURWORKSHOPS ALLOW DELEGATES
TO, IN YOURWORDS, ASK PRESSING
QUESTIONS, ‘ABOUT DIFFICULT DECISIONS’
MORE CONFIDENTLYAND NETWORK GOING
FORWARD. GIVE US AN EXAMPLE OFTHE
SORT OF DILEMMAS A STATIONERY BUSINESS
MAY EXPERIENCE IN THE EARLY DAYS.
lll Building a product-based business
involves so many moving pieces. Each day
we’re challenged to not only be the creative
steward, but also the number cruncher,
marketing master, packing & shipping
department, customer service and tech
team… However, I’d say one of the biggest
challenges that newer stationery companies
(and all product based businesses) struggle
with is their business model -- do they want
to sell custom work, wholesale, retail on
their own website, retail on etsy, retail at
craft shows, license their art to others. We
have so many incredible opportunities in
this industry and yet, many creatives have a
hard time narrowing down where they want
to focus their time, energy and effort.
At Paper Camp, we focus on helping
stationery brands refine or launch a
wholesale line. This includes helping to
ensure their product line meets industry
standards and is priced right, that
they have the sales tools they need for
wholesale and we provide strategies for
reaching wholesale customers. The biggest
hurdle I see from young companies that
attend Paper Camp is that they don’t
have enough product and/or they need to
refine their product line before they begin
wholesaling to make it more cohesive.
We purposely start Paper Camp talking
about product development because if a
brand doesn’t have a strong, cohesive product
line they shouldn’t be wholesaling yet.
2. YOUR BOOTCAMPS COVER SOME VERY
USEFUL TOPICS LIKE SALES STRATEGIES,
ETC. HOW DO YOU DECIDE WHAT CONTENT
TO COVER?
lll We’ve built our curriculum over
the last 7 years through 14 in-person
conferences and hundreds of online
classes; and the content has expanded
based on the needs of our community.
When we started in 2011, our focus was
purely on educating stationers about
exhibiting at trade shows. However,
we realized that many of our students
needed help creating a strong wholesale
foundation prior to exhibiting. We
also saw that people needed help with
marketing and customer outreach, so we
include that in our Paper Camp and Paper
Camp E-Course, too.
I look to the needs of our community
when dreaming up new programs. I ask
myself, ‘what are their pain points’ and
how can we help them. F

6. 6
3. ONE OF THE GREATEST CHALLENGES
FOR NEW CARD COMPANIES IS WHETHER
OR NOT TO INVEST HARD EARNED CASH IN
TRADE SHOW ATTENDANCE - WHAT ARE
YOUR VIEWS ON THIS.
lll I have lots of thoughts on this.
Investing in trade shows is a time intensive
and costly endeavor. Our TSBC alumni
spend on average $7-10k to do wholesale
trade shows, which is no small change.
I encourage product makers to do
as much as possible to prepare before
jumping into shows:
• Ensure you have a strong product line that
has a unique point of view in the market
• Ensure you have enough product
• Ensure that your pricing works for
wholesale and industry standards
• Ensure you have the right sales tools -
catalog, terms & conditions, order forms
• Start building a list of stores you’d like to
be in and start reaching out to them.
• Start reaching out to local stores to see
if they are interested in purchasing
wholesale (not consignment)
It’s totally ok (and recommended) to
launch to wholesale outside of shows.
Once you have some momentum and
you’ve ironed out your processes, systems
and you know you can fulfill orders
efficiently, that’s when you should start
thinking about wholesale shows.
4. HAVE YOU
HAD ANY UK
DELEGATES
ON YOUR
BOOTCAMP YET?
lll Yes, we’ve had people attend Paper
Camp from all over the world - UK,
Australia, Hong Kong, Singapore, Canada
and Sweden to name a few. Our largest
contingency of students reside in the
United States, as we primarily discuss
American based trade shows.
5. FOR THOSE WHO CAN’T TRAVEL,
CAN WE TAKE A DISTANCE LEARNING
COURSE INSTEAD?
lll Yes, we offer our Paper Camp E-Course
twice a year. The online program is a four
week, live course that incorporates a mix
of DIY videos, weekly Q&A video calls and
a group forum for class discussions.
6. SHARE SOME OF YOUR PLANS FOR 2018
AND BEYOND - AND WILL THAT INCLUDE
ANY VISITS TO EUROPEAN TRADE SHOWS?
lll In 2018, we’ll continue to host our
podcast Proof to Product as well as our
Paper Camp conferences and e-courses.
We’re working on some new advanced
programs for our alumni.
Paper Camp will be held in Los Angeles
for the foreseeable future. We have a
great venue that feels like we’re sitting
together in a living room rather than a
stuffy conference room. We have indoor
and outdoor space for different activities.
And, we’re conveniently located about 10
minutes from LAX airport so it’s fairly
easy for people to get there. Maybe we’ll go
abroad when my kids are a bit older J
KATIE HUNT
Website: http://tradeshowcamp.com
Podcast: http://prooftoproduct.com
Email: katie@tradeshowcamp.com
Podcast Instagram: http://instagram.com/prooftoproduct
Katie´s Instagram: http://instagram.com/tradeshowcamp

7. 7
Pink blossom
Celebrating
SPRING
Little fox cubRobin red breast

8. THE
DAY
PROJECT
– ARE YOU IN?
THE
DAY
PROJECT
– ARE YOU IN?
S
tarting April 3rd, the 100 day project is
back for a 5th year. The brain child of
Tina Essmaker, this is free global creativity
challenge. You have to pick one thing to draw,
paint, create every day from 3rd April right
through to July 11th.
Believe me, it isn’t as easy as it might sound. I
joined last year and found drawing leaves every
day quite hard work. Setting aside free time to
be creative isn’t as easy as you’d imagine but I did
manage to do felt tip sketches for a few weeks –
long enough to create enough designs for two leaf
greeting cards. They have proved quite popular
with the independent stores I stock.
This time round, I’m going to try either BIRDS or
BUILDINGS – so lets see how far I get.
Join me, and thousands of other creatives by
tagging Instagram with #The100DayProject
so we can find each other’s work, as well as a
hashtag unique to you.
Happy Creating! www.the100dayproject.org
8
100

9. 9
GDPR
A NEW
ACT TO
FOLLOW!
Next month – May 2018, the General Data
Protection Regulation directive will become fully
enforceable throughout the European Union.
This affects all businesses that store data on
individuals – whether it a photo, biodata, email
or other personal records. The objective is
to give everyone greater protection, more
options on how their data is stored, how they
can gain access to their own records, and data
erasure (the right to be forgotten).
Given that anyone can be fined if data is
not stored/deleted correctly it is worth
familiarizing oneself with the official website.
https://www.eugdpr.org

10. 10
A LOOK AT THE
GREETING
HATING
CARD
INDUSTRY

11. S
ince most of Gypsy Chic’s audience
are greeting card publishers of one
sort or another, it is worth defining the
word “Greeting”. Thesaurus.com lists
numerous words and synonyms associated with
“greeting”: ovation, salutation, acknowledge,
heralding, compliment to cite a few.
Other related words include: gratitude,
support, appreciation, apology. Many
contemporary publishers in groups I’m
members of (Facebook, Instagram etc) do not
use any of these words but concentrate on
sarcasm, humour/crude one-liners – nothing
wrong with that. I’ve laughed out loud in many
a card shop reading ‘below the belt’ statements,
and wish I had the talent to make people
chuckle. There’s money in them there jokes.
The category I’m focussing on for this short
article are “hate cards” – and the more research
I do, the less I’m convinced they exist. If they
do, they represent 0.00000000000000001% of
the card industry and have probably nosedived
into oblivion since I started typing this sentence.
I ask myself why would anyone bother sending
hate cards? Who has frenemies anyway?
Could you be done for a hate crime or
“wrong think”if you sent these? I
can’t imagine a bigger waste of
time than conjuring up mean
spirited slogans for people you detest. I get
we all know despicable people and there will
always be individuals who drive us to distraction
with their stupidity (maybe I could come up
with a politically-focussed range for some MP’s
I’m thinking of). But would you actually send
an enemy a card? If time is money,why spend a
nanosecond of your life buying a card and posting
it to some loser who has sent you over the edge?
I’ve seen what I now believe are “mock
ups” – Cards that say “Wishing you a horrible
Christmas” or “I hope you remain ill for a
very long time”, and they are clearly done for
the shock factor, to get you to click on some
advertising agencies website. That’s effective PR.
A company may use the marketing strategy
of keeping a highly contentious card in their
portfolio to attract criticism – bad PR is still
PR right?..... but it’s not a gamble I would take.
A few card chains have got it horribly wrong
with designs that are deemed in unacceptably
bad taste….but genuinely hateful cards don’t
usually feature.
In the card industry love, forgiveness, gratitude,
humour, smut and sarcasm will always sell
more stock. And as for hate, karma
has a way of dealing with it……
by sending it to the to the scrap
heap where it belongs.

12. 12
GREETING
CARD&
GRAPHIC
D E S I G N
INSPIRATION
ON NETFLIX

13. Graphic
Design
n The 8 series documentary ABSTRACT
is a fantastic look at the minds of
highly innovative designers in a range
of disciplines. Listening to their
vision, and their “Why” is incredibly
motivating and reinforces why we are
part of this amazing industry.
It follows illustrators in New York,
Architects, Theatre technicians, sports
car designers, brand experts, and
interior designers as they impact every
aspect of life with their craft. n
Greeting
cards
n By the time you are reading this, I’m hoping
that Storm Emma and The Beast from the East
are distant memories, but as I write it, the Met
Office has issued red warnings - a risk to life
being posed by the terrible weather patterns
and storm currently hitting the UK.
With central heating being topped up by
fan heaters in my office, I’m snug as a bug in
a rug. School has been cancelled (the kids
are happy) and I’m looking at Greeting card
themed films and design programmes to
inspire me further on my creative journey as
I take to my bed under a double thick duvet.
Let me recommend Girlfriend’s Day – Netflix
describe it as a deadly conspiracy where Ray
Wentworth (Bob Odenkirk) is a down-on-
his-luck romance card writer. In an effort to
recapture the feelings that once made him the
greatest card wordsmith the world has ever
known he gets entangled in a web of murder
and deceit as writers vie to create the perfect
card for a newly crowned holiday: Girlfriend’s
Day. If he doesn’t write the best card, he
could lose everything, including his life.
Who thought card design could be
lifethreatening! n

14. Roxanne Proulx
14
Interview with...

15. 15
1. YOUR INSTAGRAM FEED BEARS MANY
SIMILARITIES WITH MINE IN TERMS OFTHE
SUBJECT MATTERWE SKETCH AND PAINT.
HOW DID YOUR INTEREST IN SKETCHING
LANDMARKS AND OTHER ICONS STARTAND
WHAT IS YOURAIM IN REPRESENTING THE
FAMOUS SIGHTS WE ALL RECOGNIZE?
lll I don’t have a specific aim in
representing famous landmarks, I just
painted them because it was an interest
of mine and I wanted to see how many I
can do. I went to school in tourism and
travel so that’s where I first learnt about
the landmarks around the world and after
all these years I still had interest in these
famous landmarks.
2. WHEN DID YOU START SKETCHING
ARCHITECTURAL BUILDINGS ETC AND
WHAT WILL YOU DO WITH YOUR EVER
EXPANDING COLLECTION?
lll I started sketching out architectural
buildings and landmarks last April 2017
when I was doing #the100dayproject
I had decided my theme would be
#100daysoftravelpostcards and I would
be using postcards made of watercolor
paper with ink and watercolor. I didn’t
finish the project but I’m happy with how
far I got. Originally I wanted to make
prints and sell my post cards if there was
an interest but I’ve never gotten around
to it so I still have all of them.
3. YOU’VE PARTICIPATED IN A NUMBER
OFARTISTIC CHALLENGES INCLUDING
#INKTOBERAND OTHERS. HOW HAVE YOU
BENEFITTED FROM THESE?
(E.G INCREASED FOLLOWERS,
GREATER EXPOSURE)
lll I love doing challenges
because it’s fun but I always
have a hard time finishing
them. Life gets in the way
sometimes but I’m definitely
going to do more challenges
and the next one is #the100dayproject
which i’ve been doing for the last 2 years.
I’m trying to plan out what my subject will
be this year and if I will try to work digitally
or traditionally. I have seen increased
followers when I do challenges, I think it
has to do with the fact that i’m posting
every day and also it’s a hashtag people are
looking through to find other people who
are doing the same challenges as you.
4. WHAT IDEAS DO YOU HAVE FOR FUTURE
SKETCHES WHEN YOU’VE EXHAUSTED
WORLD SCENES?
lll There’s still lots of
world scenes to do but
I love nature as well so
I’d love to draw flowers
and plants. I’ve also
drew a few family pets
recently so I most likely
will draw some more
animals as well. F

16. 5. DO YOU TRAVELA LOT (IFYOU HAVEN’T
ALREADY COVERED THIS IN YOURANSWERS?
lll I love travelling but unfortunately it
doesn’t happen as often as I would want.
My first big trip was in June 2016 when
my boyfriend and I went to London and
Scotland for 2 weeks and now we are
planning our second big trip to Germany
coming up in October 2018. I’m also going
to Hawaii this coming May for a family
vacation but i’m most excited for Germany
because I love everything about Europe.
6. WHAT PRODUCTS WOULD YOU LIKE TO
SEE SOME OF YOUR ARTWORK ON, AND
ANY OTHER IDEAS YOU HAVE FOR YOUR
ILLUSTRATIONS?
lll I’d love to have my artwork on
fabric, bags, notebooks and journals. I
would also like to have greeting cards
and prints in the future.
ROXANNE PROULX
Instagram: @roxyproulx

17. YORK
17
ORDER FORM
NEW YORK CARD RANGE
£1 PER CARD
CODE AMOUNT TOTAL
NEW1 New York
NEW2 New York
NEW3 New York
NEW4 New York
NEW5 New York
NEW6 Icons of New York
NEW
Having committed to taking a trip to
New York next Spring, I’ve featured
the Big Apple on a number of new
designs. There is so much to represent
there architecturally, and I like putting
the city’s icons together randomly. Once
I familiarise myself with the city on the
ground, I’ll get so many new ideas on
how to illustrate that amazing metropolis.
For now, check out my designs so far.
NEW3
NEW5
NEW2
NEW4
NEW6
NEW1

18. Jamie
Summers
of The
Skills Farm
XX
Interview with...

19. 19
F
1. TELL US A LITTLE BIT ABOUT HOW YOU
HAVE GOT TO WHERE YOU ARE TODAY AS
A BEST-SELLING AUTHOR, MENTOR AND
SALES CONSULTANT, AND HOW, WITHOUT
THE ENCOURAGEMENT FROM OTHERS (AS
YOU MENTION AT THE END OF YOUR BOOK)
YOU’RE CAREER PATH MAY HAVE BEEN
VERY DIFFERENT.
lll For me sales was a dirty word. Even
as a teenager I would experience ‘being
sold to’ as I went around boutique shops in
London with my Mum and I used to think
how false it all felt. I am a ‘relationship’
kind of person so people mean everything
to me, to feel like I am being processed
always felt so unnatural to me. It wasn’t
until that moment when I applied for a
job a a receptionist in an estate agency
and ended up working in sales that I
realised that selling had nothing to do
with process, it was all about people. I was
really encouraged by the person who hired
me, Christa, to tap into this talent and
help others do the same. Had that moment
not come along I shudder to think where I
would have ended up.
2. I REALLY ENJOYED YOUR FLY ON THE
WALL APPROACH IN YOUR BOOK – IT’S
A REALLY CLEVER WAY OF GETTING TO
KNOW YOU, HOW YOU HELP TURN A
BUSINESS AROUND THROUGH ITS SALES
TEAM, AND THE TAILORED TRAINING YOU
OFFER. THE READER GETS TO KNOW YOUR
METHODOLOGY REALLY WELL. GIVEN THAT
YOU HAVE REVEALED SO MUCH OF YOUR
TRAINING METHOD, ISN’T THERE A CHANCE
THAT PEOPLE WILL NOT NEED TO BOOK YOU
ON A ONE-TO-ONE BASIS AFTER THEY HAVE
READ THE BOOK, BUT IMPLEMENT WHAT
YOU HAVE REVEALED THEMSELVES?
lll That is a great observation and it
is probably the most common question
I get once someone has read my book.
You are right, I do give a lot away but
not everything. I am really only sharing
knowledge. When you get in the training
room with me and we practice these
techniques and you get feedback and try
again and again, then it becomes skill
practice. It’s one thing knowing something
and another being able to actually do it.
3. WHAT STRUCK ME AS BEING ONE OF
THE BIGGEST ADVANTAGES OF YOUR
TRAINING METHOD IS THAT NO ONE
STAFF’S POSITION AT FUSION TECH HAD
TO BE TERMINATED. HAVING BEEN IN THE
FIRING LINE MYSELF IN SOME COMPANIES,
I JUST WISHED MY LINE MANAGERS HAD
READ YOUR BOOK AND REALISED THAT IT
WAS THEIR OWN OUT OF DATE APPROACH
TO TRAINING OR THEIR MANAGEMENT
STYLE THAT WAS THE PROBLEM RATHER
THAN BEING AN ISSUE WITH ANY ONE
INDIVIDUAL IN SALES. WHAT METHOD ARE
YOU USING TO GET YOUR BOOK IN FRONT OF
THE PEOPLE THAT MATTER, AND SAVE THIS
UNNECESSARY WASTE OF PERSONNEL.
lll You are absolutely right. Quite often
senior managers will look at reducing
waste rather than increasing performance.
I have been in that position before where
my job has been under threat and that is
something I can really empathise with.
My book acts as a big business card too,

20. 20
so CEO’s and managers
often invite me in to help
them turn around their
sales teams. We also have
a clever programme called
The Legendary Leadership
Programme which is headed
up by my husband and
business partner Scott
Summers. So we educate the
top tier of the business to
help them focus on increasing performance
rather than cutting down on losses.
4. AS I READ THROUGH YOUR BOOK
CONCEPTS LIKE RELATIONSHIP BUILDING,
RAPPORT, AND TRUST WERE EVIDENT
THROUGHOUT. YOU’VE TAKEN THE “CHILL”
OUT OF SALES AND MADE ITAWARM,
FORGIVING EXPERIENCE. IS THIS THE PART
OF SALES TRANSFORMATION YOU LIKE THE
MOSTWHEN WORKING WITH TEAMS, ORARE
THERE OTHERASPECTS YOU ENJOY MORE?
lll For me to part with my money I have to
‘feel’ something and I believe we are all quite
similar. We forget this element when we are
selling and its hugely important. So the big
‘a-ha’ moment I love seeing in the training
room is when the seasoned salesperson
realises that this isn’t about just selling
but its more about being a real person and
demonstrating that you can be ‘liked’ and
by doing this you become more influential.
They say things like “so this is like selling but
without the selling part”. I love that.
5. HOW THE SALES TEAM SCORED
THEMSELVES IN TERMS OF
TRUSTWORTHINESS, FOR EXAMPLE, AND
HOWOTHERS SCOREDTHEMWAS REVEALING.
SUMMARIZE HOWYOU GETTEAMSTO BETTER
ALIGN THESE ASPECTS OF THEMSELVES.
lll Using the trust formula is a simple
way of finding out where your gaps are.
The most common gap in salespeople is
the ‘business intimacy’. This is about how
much of the real you do
you show to your potential
client. If this is low, which
is usually is, then you need
to work on being more
vulnerable, you need to
be able to find common
ground with clients and
demonstrate that you aren’t
afraid to share common
topics or themes with one
another. This is usually drawn out in the
training room and something we work on
as the session progresses.
6. THE MOST REDEEMING ASPECT OFTHE
BOOK FOR ME WAS YOUR IDEATHAT EVEN
IFYOU HAVEN’T CLOSED A SALE, YOU’VE
HOPEFULLY BUILTA RELATIONSHIPTHAT
WILL LEAD TO SALES IN THE FUTURE. HOW
DO YOU PREVENTTHE RELATIONSHIP FROM
GOING COMPLETELY COLD.
lll For me there are two reasons why a
relationship would go cold. Firstly it would
be that you have been too process focussed
and not been close enough to your client
to get a feel for how things are going. The
more rapport you build with someone
the more they are able to trust you so are
more likely to be open and honest. If that
rapport isn’t there or if it’s weak then you
are less likely to find out what it is your
client is thinking. The other reason would
be that your potential client has their own
stuff going on. Sometimes life just gets in
the way and you can never really tell what
someone else’s life is like so sometimes it
just goes south and the trick with that is -
when they come back to you you have to be
able to pick up exactly were you left off - no
judgement. Just true professionalism.
JAMIE SUMMERS
Website: www.theskillsfarm.co.uk
Email: jamiesummers@theskillsfarm.co.uk
Tel: +44 (0) 208 6995 411
Mobile: +44 (0) 785 0267 160

21. l In this fly on the wall style business book
Jamie Summers takes you on a journey of
discovery, showing you how to hone your social
intelligence for more sales. The book is full
of strategic relationship building techniques
that takes the chill out of selling and breathes
warmth into the process.
As Jamie points out, building confidence
between you and the buyer is key through
research, transparency, and credibility. As a
salesperson your attributes must include curiosity,
trustworthiness, empathy around the customers’
needs and wants, and humility. He encourages
you to ditch the superficiality that often comes
with sales and focus on achieving a meeting of
minds. This can be done by handing queries
and objections correctly, taking the fear out of
feedback, and having a thorough knowledge of
your products and their benefits.
Grab your copy now for only £3.99 (Kindle).
www.amazon.co.uk/Socially-Intelligent-Selling-
Ground-Breaking-Close/dp/1781332886/ref=sr_
1_1?ie=UTF8&qid=1523379736&sr=8-1&keywo
rds=socially+intelligent+selling
SOCIALLY INTELLIGENT SELLING
THE GROUND BREAKING WAY TO
CLOSE LESS AND WIN MORE
BY JAMIE SUMMERS
THE BOOK NOOK
21

22. O
pened in the summer of 2017,the Postal
Museum gives ticket holders insight
into the history of the British postal
system,letter writing,and a chance to experience
a ride on an underground postal train.
With a history that stems back to 1516, it has
much to share. The General Post Office, as it
came to be known in the 18th Century was
headquartered in London. Serviced by postal
clerks who wore red coats, they sorted the
country’s correspondence in a large factory like
depot. In an era without instant messaging,TV
and radio, letters were a lifeline. These letters
brought news of the start of world conflicts,
- heart-warming exchanges between lovers,
and family members - all dispersed around the
country in mail wagons.
Sending letters became
available to everyone in
1840 when Penny Post was
introduced. Now, for the
first time, it was within any
literate person’s ability to communicate this way,
both financially, and because of the infrastructure
that was built to support postal services. The
volume of letters sent literally exploded after this
date, made possible by the dispatch and return
of mail coaches at various times of the day.
With the development of the railways, the trend
of letter writing only continued. In a society
divided by class, the envelopes of the poor
intermingled with those of the rich – all stuffed
together in mailbags awaiting delivery.
The Museum has both permanent and
short-term exhibitions depending on the
programme at the time.
Whilst reviews on Trip Advisor are mixed,
judgement may have to be reserved
until you’ve visited yourself.
To visit the museum, head to 15-20
Phoenix Pl, LondonWC1X 0DA or
check out their website for tickets.
https://www.postalmuseum.org/
The Postal
Museum

23. 23
LONDON STATIONERY SHOW
24-25 April, Business Design Centre,
Islington
www.stationeryshowlondon.co.uk
PULSE
13-15 May, Olympia, London
www.pulse-london.com
PG LIVE
5-6 June, Business Design Centre,
Islington
www.progressivegreetingslive.com
HOME & GIFT
15-18 July 2018, Harrogate
www.homeandgift.co.uk
FORTHCOMING
SPRING/SUMMER UK
TRADE FAIRS 2018
diarydates

24. Gypsy Chic magazine
A window on the world of a greeting card publisher