The document discusses how interactive advertising excels in 6 key areas: video interactivity, passive entertainment, gaming, sound customization, and combining multiple areas can create a highly effective campaign. It also mentions that originality and focusing on niche interests are important factors for digital campaigns, especially those with limited budgets. Brief examples are provided but more real world cases are requested.

1. Perth Art Directors Club Ashley Ringrose Soap Creative & Bannerblog

2. “ With great power comes great responsibility” Stan Lee

3. With so many ways to use technology it can become daunting to know where to start.

4. The best place to start is a good idea .

5. Kick Ass! Online Creative Examples

6. Here are 6 areas which interactive advertising excels and what no other medium can offer simultaneously. Video Interactivity Passive Entertainment Gaming Sound Customization 1 2 3 4 5 6 Kick Ass! Online Creative Examples

7. Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:

8. Video 1 Kick Ass! Online Creative Examples Boondoggle [BR] Agency:

9. Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:

10. Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:

11. Interactivity 2 Kick Ass! Online Creative Examples Unknown Agency:

12. Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:

13. Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:

14. Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:

15. Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:

16. Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:

17. Customization 6 Kick Ass! Online Creative Examples CP+B [US] Agency:

18. Kick Ass! Online Creative Examples If you can cover all 6 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.

19. Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 6

20. Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campaign.

21. Kick Ass! Online Creative Examples Or just add a dash of sex

22. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:

23. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:

24. Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:

25. #1 Reason why digital is better than advertising?

26. We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk

27. THINK DIFFERENT FOR DIGITAL

28. Originality is Key

31. $0 Budget

33. Niche

34. Super Niche

35. What about a site where people post photos of weird sandwiches?

39. What about a site where people post photos of stupid cats?

43. What about a site about those annoying ads on websites?

45. Meme?

52. Scam free zone

54. SOME REAL EXAMPLES PLEASE

59. BITE SIZE PIECES OF CONTENT

63. AND NOW FOR A TEST

64. YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT

65. Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie