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Why storytelling isn't dead

Storytelling is not dead despite claims that digital media killed it. While technology and data have become important tools, ideas and storytelling remain essential. An effective story is built on a strategic foundation and taps into universal themes that connect people. Storytelling allows brands to share truths in an engaging way and powerful stories can live across any delivery medium.

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Why storytelling isn’t dead. www.j-b-g.com Jane Britt Goldman
In The BeginningIn the beginning, advertising told stories.
We found the about a brand and celebrated it with tales like troubadours.
We looked to persuade, motivate, inspire and, of course, sell.
Then digital came along
And storytelling got swept away by the pixels.
Old media was claimed to be dead.
But, media is only the delivery of an idea or story.
Ideas and storytelling became
Technology became the magic panacea.
Data became king.
Then, content became king.
Yet, one can’t leave storytelling behind.
You have to start with a STRATEGY.
Then, let lightning strike.
BIG IDEAS stretch across any delivery.
Technology is just a tool.
It connects people from all over around things they love. Sometimes it’s a brand, but often it’s a theme.
in relation to these themes. This leads us back to
We learn through stories.
Everyone has a story to tell.
“The most powerful element in advertising is the truth.” -Bill Bernbach
Creativity wraps a truth into an interesting story.
The best ideas and stories work because they are built on truths.
And they can (and should) live anywhere and everywhere.
And they can live anywhere and everywhere. Jane Goldman http://www.j-b-g.com