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WE	
  TRAVEL	
  THE	
  WORLD…	
  
AND	
  CREATE	
  	
  
MEANINGFUL	
  BRANDED	
  CONTENT	
  	
  
BRANDED	
  CONTENT	
  	
  
ENTERTAINING	
  CONTENT	
  TO	
  
CONNECT	
  WITH	
  THE	
  AUDIENCE…	
  
UNDERWRITTEN	
  BY	
  	
  
AND	
  LINKED	
  TO	
  THE	
  BRAND.	
  
#CoolBrandsPeople	
  
#CoolBrandsPeople	
  
#COOLBRANDSPEOPLE	
  
“WHAT	
  QUESTION	
  	
  
COMES	
  TO	
  MIND?”	
  
#COOLBRANDSPEOPLE	
  
BECAUSE	
  OF	
  OUR	
  	
  
ONLINE	
  REPUTATION	
  
GLOBAL	
  TREND:	
  
THE	
  RISE	
  OF	
  	
  
THE	
  REPUTATION	
  ECONOMY	
  
YOUR	
  PERSONAL	
  REPUTATION	
  IS	
  
THE	
  MOST	
  IMPORTANT	
  ASSET	
  	
  
YOU	
  HAVE	
  
ONLINE	
  REPUTATION	
  REAL	
  WORLD	
  REPUTATION	
  
“YOU	
  ARE	
  	
  
WHO	
  GOOGLE	
  SAYS	
  YOU	
  ARE”	
  
“YOU	
  ARE	
  WHO	
  GOOGLE	
  
SAYS	
  YOU	
  ARE”	
  
“HI,	
  MY	
  NAME	
  IS	
  
MAARTEN…	
  THIS	
  IS	
  WHAT	
  
I	
  STAND	
  FOR.”	
  
GOOGLE	
  IS	
  THE	
  NEW	
  
BACKGROUND	
  CHECK!	
  
IF	
  YOU’RE	
  LOOKING	
  FOR	
  …	
  
PARTNERS	
  
INVESTORS	
  
NEW	
  BUSINESS	
  
A.  YOUR	
  ACHIEVEMENTS	
  AND	
  YOUR	
  VISION	
  
B.	
  LOTS	
  OF	
  THINGS	
  BUT	
  NOTHING	
  REALLY	
  RELEVANT	
  
C.	
  SOME	
  STUFF,	
  MORE	
  AND	
  LESS	
  RELEVANT	
  
D.	
  NOTHING	
  REALLY	
  
“WHAT	
  WILL	
  PEOPLE	
  FIND	
  WHEN	
  
THEY	
  GOOGLE	
  YOU?”	
  
“I	
  can’t	
  explain	
  it	
  –	
  it’s	
  just	
  a	
  funny	
  
	
  	
  	
  	
  feeling	
  that	
  I’m	
  being	
  Googled.”	
  	
  
1.  DEFINE	
  WHAT	
  	
  
YOU	
  STAND	
  FOR	
  
2.  CREATE	
  CONTENT	
  	
  
TO	
  SUPPORT	
  YOUR	
  	
  
PERSONAL	
  BRAND	
  
3.  USE	
  GOOGLE	
  AS	
  	
  
YOUR	
  WINGMAN	
  
THREE	
  STEPS	
  TO	
  HAPPINESS	
  
DEFINE	
  WHAT	
  YOU	
  STAND	
  FOR	
  
CREATE	
  
CONTENT	
  TO	
  
SUPPORT	
  
YOUR	
  	
  
PERSONAL	
  
BRAND	
  
USE	
  GOOGLE	
  	
  
AS	
  YOUR	
  
WINGMAN	
  
YOUR	
  ONLINE	
  REPUTATION	
  
MAY	
  BECOME	
  THE	
  MOST	
  
IMPORTANT	
  ASSET	
  YOU	
  HAVE	
  

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CoolBrands People at Cristal Festival in Courchevel