Presentation for the Luxury Marketing Council Brazil
By Anouk Pappers (Brand Anthropologist CoolBrands)
and Maarten Schäfer (Chief Storyteller CoolBrands)
Social Media for the Entrepreneur - EO ChicagoDavid Hauser
Presentation given to Entrepreneurs' Organization in Chicago, February 2010. Social media for the entrepreneur, where do I start, what do I do, should I be on Twitter, how to use Twitter and social media RIO. All the answers the entreprenuer wants about social media, what should I do, what will it cost and what will it do for my business.
The document discusses the state of modern marketing and argues that traditional advertising approaches are ineffective. It suggests that companies should focus less on advertising, hype, and senseless jargon, and more on creating great products and experiences that people genuinely care about. The key message is that true success in business comes from prioritizing customers and their needs and emotions above all else.
"People do not want to connect with you because of what you do... They want to connect with you because of why you do the things you do."
Maarten Schäfer and Anouk Pappers - Founders CoolBrands
Presentation by Maarten Schäfer and Anouk Pappers
Given as an inspirational presentation for start-ups at 'ROCKSTART' in Amsterdam
As a mentor in start-up Chile, I made a keynote a couple of months ago... and I got so many good reviews from the audience that i made it available for everyone. Hope it would help some. More at ritalinleon.com
The document discusses characteristics of successful entrepreneurs and business leaders. It provides quotes from leaders of well-known companies on topics like having energy and passion, being distinctive and innovative, focusing on customers, telling compelling stories, showing resolve in the face of challenges, maintaining focus while having fun, and learning from other entrepreneurs.
Presentation for the Luxury Marketing Council Brazil
By Anouk Pappers (Brand Anthropologist CoolBrands)
and Maarten Schäfer (Chief Storyteller CoolBrands)
Social Media for the Entrepreneur - EO ChicagoDavid Hauser
Presentation given to Entrepreneurs' Organization in Chicago, February 2010. Social media for the entrepreneur, where do I start, what do I do, should I be on Twitter, how to use Twitter and social media RIO. All the answers the entreprenuer wants about social media, what should I do, what will it cost and what will it do for my business.
The document discusses the state of modern marketing and argues that traditional advertising approaches are ineffective. It suggests that companies should focus less on advertising, hype, and senseless jargon, and more on creating great products and experiences that people genuinely care about. The key message is that true success in business comes from prioritizing customers and their needs and emotions above all else.
"People do not want to connect with you because of what you do... They want to connect with you because of why you do the things you do."
Maarten Schäfer and Anouk Pappers - Founders CoolBrands
Presentation by Maarten Schäfer and Anouk Pappers
Given as an inspirational presentation for start-ups at 'ROCKSTART' in Amsterdam
As a mentor in start-up Chile, I made a keynote a couple of months ago... and I got so many good reviews from the audience that i made it available for everyone. Hope it would help some. More at ritalinleon.com
The document discusses characteristics of successful entrepreneurs and business leaders. It provides quotes from leaders of well-known companies on topics like having energy and passion, being distinctive and innovative, focusing on customers, telling compelling stories, showing resolve in the face of challenges, maintaining focus while having fun, and learning from other entrepreneurs.
BOBCM: Brands and content marketing - who brings what to the party?Justin Kirby
20 minute presentation for Digital Media Expo 2015, a 3 day conference in London hosted by the World Association of Newspapers and News Publishers (WAN-IFRA). This presentation highlights themes from my previous presentations at the OBE Summit in Italy and the Golden Drum festival in Slovenia, and frames these within the context of where the publishing industry fits in the new media landscape.
This document discusses the evolving role of account planning. It notes that planning now involves more than just communications and advertising, and encompasses creative marketing, modern branding strategies, and purpose-driven strategies. Planning must understand categories, consumers, culture and technology in a complex, digital world. The role requires conceptual thinking as well as tactical skills to develop ideas, solutions, and stories that make people want things and improve lives.
This document contains 101 marketing quotes from experts in the field. Some of the key ideas expressed in the quotes include: focusing marketing efforts on understanding the audience and crafting resonant messages; delivering useful content to buyers at the precise moments they need it; and embracing authenticity and originality in branding and content. The quotes emphasize building communities, sharing compelling stories, and experimenting with new marketing approaches. Many of the quotes are attributed to speakers at the INBOUND 2013 conference.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
Apparel marketing faces unique challenges as consumers in this industry are moody, choosy and addicted to new products but not truly loyal to any brand. Successful apparel marketing requires understanding the consumer psychology around self-representation and status. It also means providing accessible, usable products and building a brand narrative around exclusivity, experiences and rituals rather than just logos and symbols. Data-driven targeting and social media are key to reaching consumers across multiple devices and platforms.
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...Affiliate Summit
This document provides advice on building a successful brand through harnessing shifts in economic, social, and environmental consciousness. It discusses opportunities arising from trends like automation eliminating jobs, distributed production models, and concerns over climate change and sustainability. The key recommendations are to start with a clear brand purpose beyond just making money; understand your target audience and what matters to them; craft an authentic story and vivid vision that customers can relate to; and focus on delivering an incredible customer experience through engaging content and community building.
The document discusses strategies for building revenue generating websites, including teaching others how to do so. It promotes a program that guarantees 15-22% returns and shares revenue from websites that have received over 160 million views. The document then outlines four strategies for increasing online credibility and revenue: 1) adding social proof like testimonials and media coverage, 2) establishing an online "suit" or professional presence through platforms like Google+, LinkedIn, Facebook, and Twitter, 3) using Google AdWords to find profitable topics to write about, and 4) focusing websites on clearly meeting consumer needs and search demands.
The document summarizes key lessons and takeaways from the Planningness 2014 conference. It discusses 9 things that will change the author's approach to work based on insights from various speakers. These include focusing on describing things interestingly rather than proving things, being radically ordinary to create relatable messaging, making work that makes oneself uncomfortable, embracing unconventional research approaches, moving beyond deck presentations, cultivating conditions for creativity, revisiting the roots of planning, finding real problems not just solutions, and getting hands-on. The author reflects on how these lessons will shape a more thoughtful, risk-taking and impactful approach to planning work.
Red Sky founder and CEO Jess Flynn taps into trend research and communication contacts spanning nearly every industry to forecast the trends, tools and tips you need to know to share stories that matter in a constantly evolving world.
This document discusses the importance of personal reputation, both offline and online. It notes that Google has become a new way for people to do background checks on others. It emphasizes that people should define what they stand for, create online content to support their personal brand, and use Google to their advantage to be found for the right reasons. The overall message is that an individual's online personal reputation may become their most important asset, so they need to actively manage what people find about them online.
Jenn Lim, CEO of Scape, discusses how happiness can be a successful business model based on her experience with Zappos. She outlines six key lessons learned: 1) commitment to building a sustainable brand, 2) defining core values, 3) transparency, 4) establishing a clear vision, 5) building meaningful relationships, and 6) hiring the right team based on cultural fit. Research shows focusing on culture, vision, and purpose can increase employee engagement and satisfaction, leading to better business outcomes like increased sales, productivity and profits.
CS Forum 2016: Content people and marketing people. It's complicated.Max Johns
How do ‘pure marketers’ think about content, and how do ‘pure content people’ think about marketing? The content strategists at CS Forum 2016 (Melbourne) heard about the prejudices, the sad truths, and the misunderstandings that can cause conflict. And they heard it from someone that’s been on both sides of the fence.
The rapid changes in the advertising industry may feel like the ad-pocalypse is upon us, but embracing the revolution and partnering with strategic thinkers can help connect brands to customers today and tomorrow.
This document describes The List, a mobile app that connects influential people with exclusive offers from brands. The List holds a weekly "tombola" where members can win mindblowing prizes from partner brands. Brands benefit by engaging with and marketing to The List's powerful user base. Members enjoy special treatment and the best deals from their favorite brands. The business model involves branding partnerships, recruiting high-profile members, and earning revenue from clicks and views on offers.
The document is a presentation by Sullimar Capital Group discussing Restoration Hardware (RH). It begins by noting the presentation is for informational purposes only and not investment advice. It then discusses RH's strategy to position itself as a luxury brand through building impressive physical stores and showrooms to showcase products, rather than relying solely on online sales. The presentation argues RH's approach of transforming retail spaces will prove more important than an "invisible, one-dimensional online store" in establishing the brand as luxury. It highlights comments from RH's CEO supporting this physical-focused strategy.
We dive into how local business can understand and utilize the paid, earned, and owned content and media spaces to be in front of their customers, where their customers are located... in their pocket or desktops.
Presentation was originally presented in Yellow Springs (3/19/15) by Kenny Brightman.
Program was underwritten by High Street Communication for the Yellow Springs Chamber of Commerce.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
The document discusses the shift from traditional advertising to marketing. It argues that advertising is no longer effective since people can now choose from many content sources and block out ads. The future is seen to be in useful content and brand marketing that improves people's lives rather than interruptive ads. Marketing needs to create solutions across many contexts using content, experiences, and tools to genuinely engage people with the brand.
BOBCM: Brands and content marketing - who brings what to the party?Justin Kirby
20 minute presentation for Digital Media Expo 2015, a 3 day conference in London hosted by the World Association of Newspapers and News Publishers (WAN-IFRA). This presentation highlights themes from my previous presentations at the OBE Summit in Italy and the Golden Drum festival in Slovenia, and frames these within the context of where the publishing industry fits in the new media landscape.
This document discusses the evolving role of account planning. It notes that planning now involves more than just communications and advertising, and encompasses creative marketing, modern branding strategies, and purpose-driven strategies. Planning must understand categories, consumers, culture and technology in a complex, digital world. The role requires conceptual thinking as well as tactical skills to develop ideas, solutions, and stories that make people want things and improve lives.
This document contains 101 marketing quotes from experts in the field. Some of the key ideas expressed in the quotes include: focusing marketing efforts on understanding the audience and crafting resonant messages; delivering useful content to buyers at the precise moments they need it; and embracing authenticity and originality in branding and content. The quotes emphasize building communities, sharing compelling stories, and experimenting with new marketing approaches. Many of the quotes are attributed to speakers at the INBOUND 2013 conference.
BBDO Connect - The Importance of Storytelling When Building Your BrandBBDO Belgium
Most brands offer products or services comparable to what most competitors offer. Now every brand has landed a Facebook page, merely having one is no longer enough to differentiate. Having a great page still is. Great pages are mostly the work of great brands. Typical for great brands? Great content, great stories! With a focus on content and storytelling, every brand - big or small, love brand or a brand - can learn how to really differentiate. Come and discover how.
Apparel marketing faces unique challenges as consumers in this industry are moody, choosy and addicted to new products but not truly loyal to any brand. Successful apparel marketing requires understanding the consumer psychology around self-representation and status. It also means providing accessible, usable products and building a brand narrative around exclusivity, experiences and rituals rather than just logos and symbols. Data-driven targeting and social media are key to reaching consumers across multiple devices and platforms.
Hijacking Global Consciousness To Build World Changing And Hugely Profitable ...Affiliate Summit
This document provides advice on building a successful brand through harnessing shifts in economic, social, and environmental consciousness. It discusses opportunities arising from trends like automation eliminating jobs, distributed production models, and concerns over climate change and sustainability. The key recommendations are to start with a clear brand purpose beyond just making money; understand your target audience and what matters to them; craft an authentic story and vivid vision that customers can relate to; and focus on delivering an incredible customer experience through engaging content and community building.
The document discusses strategies for building revenue generating websites, including teaching others how to do so. It promotes a program that guarantees 15-22% returns and shares revenue from websites that have received over 160 million views. The document then outlines four strategies for increasing online credibility and revenue: 1) adding social proof like testimonials and media coverage, 2) establishing an online "suit" or professional presence through platforms like Google+, LinkedIn, Facebook, and Twitter, 3) using Google AdWords to find profitable topics to write about, and 4) focusing websites on clearly meeting consumer needs and search demands.
The document summarizes key lessons and takeaways from the Planningness 2014 conference. It discusses 9 things that will change the author's approach to work based on insights from various speakers. These include focusing on describing things interestingly rather than proving things, being radically ordinary to create relatable messaging, making work that makes oneself uncomfortable, embracing unconventional research approaches, moving beyond deck presentations, cultivating conditions for creativity, revisiting the roots of planning, finding real problems not just solutions, and getting hands-on. The author reflects on how these lessons will shape a more thoughtful, risk-taking and impactful approach to planning work.
Red Sky founder and CEO Jess Flynn taps into trend research and communication contacts spanning nearly every industry to forecast the trends, tools and tips you need to know to share stories that matter in a constantly evolving world.
This document discusses the importance of personal reputation, both offline and online. It notes that Google has become a new way for people to do background checks on others. It emphasizes that people should define what they stand for, create online content to support their personal brand, and use Google to their advantage to be found for the right reasons. The overall message is that an individual's online personal reputation may become their most important asset, so they need to actively manage what people find about them online.
Jenn Lim, CEO of Scape, discusses how happiness can be a successful business model based on her experience with Zappos. She outlines six key lessons learned: 1) commitment to building a sustainable brand, 2) defining core values, 3) transparency, 4) establishing a clear vision, 5) building meaningful relationships, and 6) hiring the right team based on cultural fit. Research shows focusing on culture, vision, and purpose can increase employee engagement and satisfaction, leading to better business outcomes like increased sales, productivity and profits.
CS Forum 2016: Content people and marketing people. It's complicated.Max Johns
How do ‘pure marketers’ think about content, and how do ‘pure content people’ think about marketing? The content strategists at CS Forum 2016 (Melbourne) heard about the prejudices, the sad truths, and the misunderstandings that can cause conflict. And they heard it from someone that’s been on both sides of the fence.
The rapid changes in the advertising industry may feel like the ad-pocalypse is upon us, but embracing the revolution and partnering with strategic thinkers can help connect brands to customers today and tomorrow.
This document describes The List, a mobile app that connects influential people with exclusive offers from brands. The List holds a weekly "tombola" where members can win mindblowing prizes from partner brands. Brands benefit by engaging with and marketing to The List's powerful user base. Members enjoy special treatment and the best deals from their favorite brands. The business model involves branding partnerships, recruiting high-profile members, and earning revenue from clicks and views on offers.
The document is a presentation by Sullimar Capital Group discussing Restoration Hardware (RH). It begins by noting the presentation is for informational purposes only and not investment advice. It then discusses RH's strategy to position itself as a luxury brand through building impressive physical stores and showrooms to showcase products, rather than relying solely on online sales. The presentation argues RH's approach of transforming retail spaces will prove more important than an "invisible, one-dimensional online store" in establishing the brand as luxury. It highlights comments from RH's CEO supporting this physical-focused strategy.
We dive into how local business can understand and utilize the paid, earned, and owned content and media spaces to be in front of their customers, where their customers are located... in their pocket or desktops.
Presentation was originally presented in Yellow Springs (3/19/15) by Kenny Brightman.
Program was underwritten by High Street Communication for the Yellow Springs Chamber of Commerce.
Whats Next in Advertising - from advertising to marketingUwe Gutschow
This is a presentation that builds on Paul Isakson's original preso that is finding some good traction here. It shows the thinking that needs to go into moving from advertising to marketing solutions.
The document discusses the shift from traditional advertising to marketing. It argues that advertising is no longer effective since people can now choose from many content sources and block out ads. The future is seen to be in useful content and brand marketing that improves people's lives rather than interruptive ads. Marketing needs to create solutions across many contexts using content, experiences, and tools to genuinely engage people with the brand.
Similar to CoolBrands People at Cristal Festival in Courchevel (20)
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Juraj Čorba, Chair of OECD Working Party on Artificial Intelligence Governance (AIGO), was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by Professor Giuseppe Colangelo, Jean Monnet Professor of European Innovation Policy, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
• For a full set of 530+ questions. Go to
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• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
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This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
This presentation by Thibault Schrepel, Associate Professor of Law at Vrije Universiteit Amsterdam University, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
20. ONLINE
REPUTATION
REAL
WORLD
REPUTATION
“YOU
ARE
WHO
GOOGLE
SAYS
YOU
ARE”
“YOU
ARE
WHO
GOOGLE
SAYS
YOU
ARE”
“HI,
MY
NAME
IS
MAARTEN…
THIS
IS
WHAT
I
STAND
FOR.”
23. A. YOUR
ACHIEVEMENTS
AND
YOUR
VISION
B.
LOTS
OF
THINGS
BUT
NOTHING
REALLY
RELEVANT
C.
SOME
STUFF,
MORE
AND
LESS
RELEVANT
D.
NOTHING
REALLY
“WHAT
WILL
PEOPLE
FIND
WHEN
THEY
GOOGLE
YOU?”
24. “I
can’t
explain
it
–
it’s
just
a
funny
feeling
that
I’m
being
Googled.”
25. 1. DEFINE
WHAT
YOU
STAND
FOR
2. CREATE
CONTENT
TO
SUPPORT
YOUR
PERSONAL
BRAND
3. USE
GOOGLE
AS
YOUR
WINGMAN
THREE
STEPS
TO
HAPPINESS