A concise list of 20 tips on how to use social media to become a social media savvy. Insight into how to harness the power of Facebook, Twitter, YouTube, Yudu, Slideshare, among others to help you get your message out and be heard amongst all the noise. (published in 2011)
Companies are evolving their business practices. To get noticed, they need to create a following, a marketing plan, and to find the right digital platforms that will work for them. Here are some tips to help create your online profile and market your expertise.
The Art and Psychology of Storytelling in B2BOmobono
Go on, tell us a story. At Omobono we firmly believe that we all have an interesting story to tell. And this is our guide to telling yours...
We're in the business of helping B2B brands make connections with customers, stakeholders, and employees through content & experiences. Emotional, exciting narrative content is fast becoming a tool for B2B audiences to liven up their communications.
Will you go on a quest, defeat a monster or go from rags to riches? Our actionable guide has suggestions for how to structure your story so that is has true emotional impact for your audience.
Because who said B2B had to be boring?
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis Foundation!
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
Companies are evolving their business practices. To get noticed, they need to create a following, a marketing plan, and to find the right digital platforms that will work for them. Here are some tips to help create your online profile and market your expertise.
The Art and Psychology of Storytelling in B2BOmobono
Go on, tell us a story. At Omobono we firmly believe that we all have an interesting story to tell. And this is our guide to telling yours...
We're in the business of helping B2B brands make connections with customers, stakeholders, and employees through content & experiences. Emotional, exciting narrative content is fast becoming a tool for B2B audiences to liven up their communications.
Will you go on a quest, defeat a monster or go from rags to riches? Our actionable guide has suggestions for how to structure your story so that is has true emotional impact for your audience.
Because who said B2B had to be boring?
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
Interactive Twitter Workshop by Sara Mannix, CEO of Mannix Marketing, Inc. Big thanks to the Albany Colonie Chamber Women's Business Council and to our sponsors CAP COM and The Cystic Fibrosis Foundation!
Craig Gilman, our Digital Youth Adviser
presents a practical training session with a range of examples of how to use social media and online technologies in your youthwork practice. With digital skills and techniques participants can use immediately to engage and support young people’s online engagement.
Like trying to force a square peg into a round hole, many brands are still trying to use the same strategies and tactics that work in traditional marketing channels on social media. They’re learning the hard way that instead of being followed and liked for their conversation and candor, they’re being overlooked and ignored because of their corporate speak and sales jargon. People want to do business with people, after all. In this presentation, you’ll learn not just how important it is to show the human side of your brand on social media, but a number of proven best practices for building a loyal, engaged audience there.
This presentation was given by Bob Cargill, Director of Social Media at Overdrive Interactive, and Amanda Fakhreddine, Senior Social Media Strategist at Akamai Technologies, at NEDMA's 2015 Annual Conference.
As both platforms, Facebook and Twitter, grow and become more and more popular among marketers, a different number of questions arise about the impact of being present within these social media spaces on ROI, crisis management, time management, and what makes Facebook fan pages and Twitter handles successful. Use this presentation as a tool not only to create successful fan pages and micro-blogging profiles, but to persuade your boss why you should be present on these platforms and how it will affect your bottom line.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
In the podcast Storytelling with New Media – Are you ready?, author Andrea Phillips provides a fantastic introduction in this podcast and in her new book, A Creator’s Guide to Transmedia Storytelling. A previous written excerpt can be found at, The Future of Simulation Games: Transmedia Storytelling.
This is a transcription of the podcast.
Bringing brands & stories to life through transmedia creativityErica Hargreave
Transmedia can take many different forms and can require highly varying budgets, some of which are unattainable to smaller brands and many creative projects. In this session, we will be exploring some grassroots transmedia initiatives for brand and storytelling properties, what we have learnt from them and what has made them successful. Our goal is to explore how we can all build digital and transmedia elements into our properties, no matter the budget that we are working with, by looking for creative solutions, learning to recognize the pitfalls, identifying which areas to place value, and understanding how to find and build audience. We will explore questions like, where to start, what to consider, and what makes one project successful in the digital / transmedia space where another fails (no matter the budget)?
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
“How Can I Profit from YouTube®?”
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
People are straight-up freaking out about Twitter...especially people who work in marketing and are responsible for consulting brands about what to do on the interwebs.
This presentation offers an overview of what Twitter is, how it works and why it works that way, as well as recommendations for how brands can strategically operate in this space to meet marketing objectives without being typical PR scumbags.
Enjoy!
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
Like trying to force a square peg into a round hole, many brands are still trying to use the same strategies and tactics that work in traditional marketing channels on social media. They’re learning the hard way that instead of being followed and liked for their conversation and candor, they’re being overlooked and ignored because of their corporate speak and sales jargon. People want to do business with people, after all. In this presentation, you’ll learn not just how important it is to show the human side of your brand on social media, but a number of proven best practices for building a loyal, engaged audience there.
This presentation was given by Bob Cargill, Director of Social Media at Overdrive Interactive, and Amanda Fakhreddine, Senior Social Media Strategist at Akamai Technologies, at NEDMA's 2015 Annual Conference.
As both platforms, Facebook and Twitter, grow and become more and more popular among marketers, a different number of questions arise about the impact of being present within these social media spaces on ROI, crisis management, time management, and what makes Facebook fan pages and Twitter handles successful. Use this presentation as a tool not only to create successful fan pages and micro-blogging profiles, but to persuade your boss why you should be present on these platforms and how it will affect your bottom line.
Building Influence on Social Media is possible, and can be highly rewarding. This guide discusses the fundamentals of social media for influence. click this link to download the guide http://bit.ly/2o9RLoT
Fundamentals of Creative Development: An Introductory Lecture (2 and 3)edward boches
Intro lecture to course I teach at BU on fundamentals of creative for advertising.
NOTE THAT THIS VERSION INCLUDES A FEW SPEAKER NOTES TO MAKE SENSE OF SOME SLIDES THAT ARE OTHERWISE BLIND. WILL LEAVE BOTH UP SINCE PEOPLE ALREADY DOWNLOADED OTHER.
In the podcast Storytelling with New Media – Are you ready?, author Andrea Phillips provides a fantastic introduction in this podcast and in her new book, A Creator’s Guide to Transmedia Storytelling. A previous written excerpt can be found at, The Future of Simulation Games: Transmedia Storytelling.
This is a transcription of the podcast.
Bringing brands & stories to life through transmedia creativityErica Hargreave
Transmedia can take many different forms and can require highly varying budgets, some of which are unattainable to smaller brands and many creative projects. In this session, we will be exploring some grassroots transmedia initiatives for brand and storytelling properties, what we have learnt from them and what has made them successful. Our goal is to explore how we can all build digital and transmedia elements into our properties, no matter the budget that we are working with, by looking for creative solutions, learning to recognize the pitfalls, identifying which areas to place value, and understanding how to find and build audience. We will explore questions like, where to start, what to consider, and what makes one project successful in the digital / transmedia space where another fails (no matter the budget)?
How to make money with you tube earn cash, market yourself, reach your custom...Marketing College Forum
“How Can I Profit from YouTube®?”
Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to
their secrets.
Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about:
Planning, creating, and sharing your own videos that "don't suck"
What makes a video go viral
Harnessing YouTube's power for branding, advertising, and fundraising
Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
People are straight-up freaking out about Twitter...especially people who work in marketing and are responsible for consulting brands about what to do on the interwebs.
This presentation offers an overview of what Twitter is, how it works and why it works that way, as well as recommendations for how brands can strategically operate in this space to meet marketing objectives without being typical PR scumbags.
Enjoy!
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
* Using social media to build relationships
* Engagement Strategies
* Using social media as a lead generator
Key Take-Away
============
Social Media is a powerful tool and if used correctly can be a wonderful tool in terms of engaging and build relationships.
It can also be a lead generator.
Presented by Briana Graydon at WordCamp Sydney 2019
Hold contests Contests can be a great way to get new people to Like and
follow your accounts, while also keeping your current suckers engaged with your runner. It’s
worth experimenting with contests on every social network on which you're active. Some
exemplifications of social media contests include Comment to win – Actors leave a comment or
answer a question Caption contest – Either the stylish caption( you choose) or the bone
with the most likes wins Fill- in- the-blank Contest – Ask actors to answer a trivia question print
contest – Either the stylish print( you choose) or the bone. with the most likes wins Multiple
choice contest
15 Content Ideas for Social Media to Use in 2022.pdfAdsy
Would you like to deliver top-notch social media content? Then learn more about content ideas you can use to attract more customers and make them more engaged!
15 content ideas that are easy to implement will ensure you also grow your brand's awareness and customer loyalty.
Plus, check the real examples from various brands inside.
We've entered a new era in nonprofit marketing. If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach -- your goals?
Join Claire Axelrad, J.D., CFRE for a discussion on social media marketing for nonprofits. We will explore why winging it no longer works in 2014 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you use social media as a tool to boost awareness and investment. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your engagement.
30 Steps to a Stellar LinkedIn Business ProfileFlutterbyBarb
Use this Linked in profile optimization workbook to get your presence on this powerful recommendation engine noticed.
And, please feel free to ask your questions: facebook.com/groups/flutterbychat. I'm glad to answer with a video tutorial with step by step instructions.
Keep the social in social media y'all!
^ Barb Gray
30 Steps to a Stellar LinkedIn Business Profile
A Map to Branding by Natif Creative - diagram of how to create a cohesive and comprehensive marketing strategy that includes a website, social media marketing, email marketing, content marketing among others.
Template example construction company editorial calendarFlutterbyBarb
Template example construction company editorial calendar. Use this as a template and update for the current year and your company's particular marketing needs.
Create Awesome Facebook Events Playbook via FacebookFlutterbyBarb
Create Awesome Facebook Events Playbook via Facebook. This is a very complete guide on how to get the most out of Facebook Events organically or with paid reach.
The Big Social Media Brand LookBook via MarketoFlutterbyBarb
The Big Social Media Brand LookBook via Marketo. Social Media is all about the visuals. Whether it is your cover photo on Facebook, your sponsored update on LinkedIn, or your Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way.
A picture means a thousand words on social, and today’s marketers have to hit the right notes to get heard through all of the noise on each channel.
Thinking Small: Bringing the Power of Big Data to the MassesFlutterbyBarb
Thinking Small: Bringing the Power of Big Data to the Masses via Adobe with the results of improved access to insights, better user experiences, and greater productivity in the enterprise.
Staying Safe On Social Media and Managing the Information DelugeFlutterbyBarb
Part 1: Rules of the Social Game: Staying Safe and Private While Using Social Media and Part 2: How to Turn the Volume Up and Down to Manage the Deluge of Information Available Online
Personal Branding Playbook for LinkedInFlutterbyBarb
Personal Branding Playbook for LinkedIn. How to create a winning profile and establish a network using LinkedIn as a powerful networking tool and a social media channel.
Step by Step Guide and Checklist for Strategy for Creating a Winning Podcast ...FlutterbyBarb
Getting ready to embark on a podcast? Check out these ideas on formalizing a strategy to get the maximum impact - including tips on where to distribute it and what to do with it for maximum syndication impact. Most importantly, don't forget to optimize!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
20 Tips for Social Media Savvy's to get found on the web
1. 20 Tipsfor Social Savvy’s
1. K.I.S.S.
Don’toverthink it,don’tovercomplicate it. Make friends. Playnice. Findwaystomake people
wantto become yourfan: share interestingandrelevantcontentthatmatterstoyouraudience,
be real,be sincere,have fun,show yourcompany’spersonality,andabove all, be true toyour
message – phoninesscomesacrossloudandclear,evenwhenyouare notphysicallystanding
rightin frontof someone.
2. Use yourplatform to be whereand when your customersare.
Use yoursocial medianetworkinginfrastructuretogetyourmessage out. By usinga
combinationof Facebook,Twitter,YouTube,andablog/site andanewsletter (Constant
Contact,Mad Mimiand Mail Chimp areall great options),youcan communicate yourmessage
to youraudience more effectivelyandefficiently –where theyare andin the formattheyare
searchingforinformation. Remember,justbecause someoneisyourFanon Facebookdoesnot
meanthat theyare automaticallyfollowingyouonTwitter. People choosetheirchannelbased
on theirpreferencesforreceiving(andsharing) information –forinstance,peoplewhofollow
youon Twitterare likelylookingforquick,shortburstsof informationwhereaspeople who
subscribe toyourYouTube channel are lookingformore in-depthinformationandwill spend
more time interactingwiththatinformation –of course,those people couldalsobe one andthe
same personas well.
3. Publish,promote,andpublicize togetthe mostmileage outof yourcontent.
Addingnewcontenttoyourwebsite andinturn,publicizingthat piece of contentoneachof
your social mediachannelshelpsyou‘covermore distance’onthe worldwide web. Getmore
ROI (‘ReturnOnInvestment’) outof eachpiece bycreatinga quickintroandthenpostingitto all
of yoursocial mediachannels. Use toolslike Hootsuite tohelpyou getyourmessage outacross
all your channelssimultaneously(justbe careful thatitdoesnot looktooautomated – be sure
that your‘voice’ispresentinyourmessage).
Newcontentcan come inthe formof an opinionpieceaboutsomethinghappeninginyour
industry,areview of anindustry-relatedarticle, offeringatipor advice,or even getting a
testimonialfromone of yourclients (people lovetobe talkedabout – the bonushere isthat
theywill alsoshare the contentforyouby tellingtheirfriendsto‘checkthemout’) ...The list
goeson and on,bottomline – postnew and fresh contentatleast2-3 timesperweektokeep
boththe searchenginesandusersinterested.
Use Google Alertstoget newsyou can use. Setup an alertfor each of your keywordsandfor
the namesof people importanttoyourindustry(use quotationsaroundpropernamestomake
sure you gettargetedresults). Getinspiredforyourownwritingforyourblog. Get an RSS-like
2. feedof otherpeople’swritingsona particulartopic– use thislistas a place to start sharing
otherpeople’sinformation –especiallyonTwitter.
4. Be methodical withregardtosharingcontent.
Developanduse aneditorial calendartohelpyouorganize yourcontentpostingstrategy. Think
aboutusinga ‘theme’foreachmonthanddevelopyourideasforblogposts,videos,twitter
polls,facebookdiscussions,pressreleases,etcaroundthe same theme. Doingthiswillhelpyou
avoidan ‘all-over-the-board’appearance and ensure thatyoudon’trepeatyourself andthat
youcover all the importantpoints. Lay itout forat least3 monthsat a time (ideallyforthe
year),andincorporate majorholidaysandyearly(orone-time) eventsthatimpactyourindustry
to use as themes[e.g.usingValentine’sDayasa jumpingpoint,tailoryourmessage aroundlove
and tie itin to yourbusiness]. Bottomline,the more plannedoutyourstrategyis,the more
clearlyyouwill be able tocommunicate yourmessage andinthe mosttimelymanner.
Don’tbe bashful aboutridingthe wave whenthere issomethinghappeninginthe mediathat
everyone istalkingabout,use thatstoryandfinda wayto tie it inand make it relevanttowhat
youare doing. Readthe headlineseverydayandfindwaystotie itback intoyourmessage...
evenif it’sjusta retweetwithyourintro.
5. Followthe 80/10/10 rule on Twitter.
Promote informationsharing,promote others,andmentiononlyhighlightswithregardtoyour
business. Talkaboutyourindustryorrelatednews80% of the time,share yournews10% of the
time,relate the newstowhatyourcompanyoffersthe other10%. Thishelpstosolidifyyouas
a resource andhelpyougarner more followerssothatwhenyoudo have somethingto‘sell’ –
theywill be more likelytolisten.
6. Videodoesnothave tobe perfect aslongas there isvaluable informationcontainedinit.
Don’tspenda lot of moneyon videoproduction,people donotvisitYouTube oranyothervideo
sharingsite andexpecttofindprofessionalqualityvideo. Investabout$150 in a flipvideo
camera (orjustusing the video camera on yourSmartPhone willdo too) and filmshortvideo
clipswheneveryouare outand about or while youare at work ... learnhow to doa ‘one-take’
videosothat youdon’thave to spenda lotof time editing(otherthantrimmingthe beginning
or the endof a video). The editingsoftware thatcomeswiththe FlipVideocamerashoulddo
the trick,or youcan use somethinglike WindowsMovie Makertotake it to the nextstepand
add musicif youwant to getsnazzy.
7. Make relevantandinterestingvideosthatare shortand to the point.
3. Notsure whatto film? Askyouraudience whattheywantto see. Take a lookat what your
competitionisdoingandwhatisgettinga lotof views – thentake those ideas,putyourown
spinon it,getcreative andhave funwithit. What wouldyouwantto see? Bottomline,unless
there isa good reasonforit, a videoshouldnotbe more than2-3 minuteslongforuploadto
YouTube – ideally,yourvideosshouldbe 60secondsor lesstogain andholdthe usersinterest.
Still notsure whatto film? Everthoughtabout doinga videoresponsetoa popularvideothatis
relatedtowhatyour companydoesor offers? Be sure to playnice,thisisa greatway to be
‘social.’
8. Share your videoeverywhere.
Uploadyour videosto YouTube,Vimeo, Google Video andMetacafe forstarters. You can add it
to yoursite by usingitin a blogpost(avoidembeddingvideoonyoursite,thatjustslowsyour
site down,rathertake an image,adda ‘playarrow’ andlinkitto the videoonyourYouTube
channel [popa newwindow!]).
Be sure that youraccounts are all ‘connected’andthatyoushare themacross different
channelstogetthe wordout that youhave a new and awesome videothatpeople are sure to
wantto watch. Write a catchy title thatsummarizesthe benefitsomeone will getfrom
(differenttitleforeachplace youuploadit) andbe sure to use your keywords (alsocalled‘tags’)
and offera linkbackto yoursite. Be sure to take advantage of includingakeyword-rich
description.
For evenmore placestoshare your videos,refertothe listhere:
http://en.wikipedia.org/wiki/List_of_video_hosting_websites
9. Create a visual presentationusingPowerPointandshare itonSlideshare.
The presentationcouldbe somethingsimple like Top10 Tipsfor x,y, or z. The beautyof
Slideshare isthatyoucan share itvia yoursocial mediachannelsanditbecomesanother
channel toget yourmessage out,ultimatelyone more waytogetyour contentouton the world
wide web. Youcan alsoembedthe presentationonyourwebsite andhelptomake yoursite
come alive withmovable content. Forevenmore pizzazzyoucanadd audioto your
presentation(musicand/orrecordedcontent).
10. Get involvedinagroupon LinkedIn,Facebook...orstart one yourself.
Life isaboutsharinginformationnowadays. The more informationyoushare,the more likelyit
isthat someone will runintoyourbrandonline,andinturndo businesswithyou.
11. Buildlinksforstabilityandauthority.
4. Make connectionswithotherpeople inyourindustry –yes,even yourcompetition. Reachout
to relevantandauthoritativesitesandaskthemforlinksbackto your site – offertoadd them
to the ‘linkswe like’sectiononyour site (youdohave one,right? :)) – andalwayspopit ina
newwindow. Of course,like everything,doitinmoderation –it won’tmake sense tohave
hundredsof outboundlinks,withoutthe reciprocal inboundlinksoaddthemslowlyand
methodically. Make ita goal to adda new inbound/outboundlinkcombotoyoursite weekly.
12. Above all,have funandbe yourself.
Remember,above anythingelse,buildrelationships. Be consistent,present,real,andgenuine
inall of your communication. If youcrack jokesat the office,it’soktoletyour personalityshow
online andcrack a joke or two(or start a segmentede-newsletterdedicatedtojokes) once ina
while. People appreciate “real.”
13. People dobusinesswithpeople theytrust.
Refertothe principles setforthinDale Carnegie’sHow ToWinFriendsandInfluence People and
applythemto yourbusiness.
14. Cater toyour audience.
Be a flyon the wall anduse the intel thatis readilyavailable toyou. Share informationthatis
useful andrelevantby payingattentiontowhatpeople are sayingaboutyourbrand and your
industry. Remember,social mediaissimplyawindow intoaconversationthatisalready
happeningandyouare beinggivena‘pass’to listenin(andparticipate where appropriate). So,
be sure youaren’tjusttalkingtoyourself –listenfirst,thenparticipate –don’tjustwalkintothe
room andstart talking.
15. Your brand shouldbe reflectedinyouronline presence.
Your online presence shouldsimplybe anextensionof whatyourcustomerwouldexperience
‘outhere’ inthe physical world. Ultimately,the realmof yoursocial mediaplatformissimply
anotherstage where youare interactingwiththe public. Thinkof itas an extensionof the
physical worldwhere itdoesnottake gasoline oracar, a telephoneorevenapiece of paperto
getin frontof yourcustomer...theyare theirof theirownaccord, now it’sup to youto keep
themthere andto keepthemcomingback.
16. Testand tweak,re-test,tweak,repeat.
Use a service like TinyURLorbit.lytoput some analyticsonyourefforts. AddGoogle Analytics
to yoursite and yourblog. Use the informationtotweakyoursite (nomore than 2 changesat a
5. time please) andworktoimprove youruser’sexperience withyourtechnologyand withyour
brand ingeneral.
17. Stay topof mindwithyourcurrentcustomersand buildyourcommunity.
Share a newslettereachmonththatincludesvaluableinformationforyourcurrentcustomers.
It doesnotnecessarilyhave tobe directlyrelatedtoyourproductor service. Askapoll
question,share informationaboutthe originof Valentine’sDay,includeone of yourfavorite
quotes,include astoryfrom‘behindthe scenes’atone of yourrecentphotoshoots(of course,
withpermissionfromthatclient!).
The bestway to figure outwhatmakesyour fans‘yourfans’isby askingthem...social mediais
a two way conversation,getyourfansinvolvedbyaskingalotof questions...findwaystolet
themparticipate inwhatyourbusinesshasgoingon... askthemfor theiropinions!
18. Don’tneglecttraditional mediatactics,justmodernize them.
Distribute apressrelease onone of the distributionservicesthatincorporatessocial media(like
BusinessWire ora free service like PRBuzz).
19. Repurpose content.
I’ll sayit again, repurpose contentshamelessly. A PressRelease canbe repurposedinto5
piecesof contentforyouwhenyousocialize it:tweetit,make avideoaboutthe subjectof your
PR (releasingwithvideoisaplusfor mediarelations!),addablogpostabout itwithan opinion
aboutit, addthe pressrelease toyournewsroom, andmake a mentionof itinyournewsletter.
20. Slowandsteadywinsthe race.
Sure,youcan have everyone atyourpartyby offeringx, y,andz...but will anyof themhelpyou
cleanup inthe morning? :)
Getting1000 TwitterFollowersinaweek
or 5000 FacebookFansina month,
or 20,000 newslettersubscribers
or 100,000 website visitors,
or even1 millionhitsonavideoonyour YouTube channel ...
...doesnot happenovernightandtakesaconcerted,consistentandpersistenteffort. It’sjust
like makingfriends –the bond couldbe sealedinone night,buta true friendship,justlikeany
relationship,takesalongtime tobuild.