This document provides guidance on using social media platforms appropriately to build a strong personal brand. It discusses the importance of personal branding and provides demographic trends and etiquette tips for LinkedIn, Facebook, Twitter, and Instagram. The key points are: - Social media is important for personal branding and can help with networking, finding jobs, and joining online communities. - Different platforms have distinct audiences - LinkedIn is for professional networking, Facebook more informal, Twitter for real-time discussions, and Instagram focuses on photos. - Proper social media etiquette includes being professional, conversational, complete in profiles, consistent in posts, and avoiding oversharing or negative comments. Timing of posts also matters with engagement varying by