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Getting The Word Out With Social Media

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Slideshow presentation from the Banff Pork Seminar from January 2012

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Getting The Word Out With Social Media

  1. 1. Getting The WordOut With Social Media
  2. 2. Who am I?
  3. 3. Who am I? Jeff Schneider, MN
  4. 4. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas
  5. 5. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Internet Marketing Specialist
  6. 6. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Internet Marketing Specialist • Social Media Speaker & Trainer
  7. 7. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Internet Marketing Specialist • Social Media Speaker & Trainer • Appeared on Season 5 of CBC’s hit reality series Dragons’ Den where we pitched AgriConnect.com
  8. 8. Marketing Ninjas?
  9. 9. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals
  10. 10. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals• More website visitors, more leads, measuring & analyzing results.
  11. 11. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals• More website visitors, more leads, measuring & analyzing results.• 3 Components of successful Inbound Marketing:
  12. 12. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals• More website visitors, more leads, measuring & analyzing results.• 3 Components of successful Inbound Marketing: 1. Blogging / Content Creation
  13. 13. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals• More website visitors, more leads, measuring & analyzing results.• 3 Components of successful Inbound Marketing: 1. Blogging / Content Creation 2. Search Engine Optimization
  14. 14. Marketing Ninjas?• Specialize in helping clients use the Internet and web-based technology to meet their business goals• More website visitors, more leads, measuring & analyzing results.• 3 Components of successful Inbound Marketing: 1. Blogging / Content Creation 2. Search Engine Optimization 3. Social Media
  15. 15. Traditional Communication
  16. 16. People Are Blocking It Out
  17. 17. People Don’t Need It!
  18. 18. People Don’t Need It!
  19. 19. Rethink Communication
  20. 20. Rethink CommunicationTraditional Media• TV/radio ads• Billboards• Print
  21. 21. Rethink CommunicationTraditional Media• TV/radio ads• Billboards• PrintInterruption
  22. 22. Rethink CommunicationTraditional Media “New” Media• TV/radio ads • Blogging• Billboards • Social Media• Print • Online Press ReleaseInterruption
  23. 23. Rethink CommunicationTraditional Media “New” Media• TV/radio ads • Blogging• Billboards • Social Media• Print • Online Press ReleaseInterruption Attraction
  24. 24. What is Social Media?
  25. 25. What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”
  26. 26. What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”Source: Wikipedia
  27. 27. What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”Source: Wikipedia“It’s media (content that is published) with asocial (anyone can add to it) component.”
  28. 28. What is Social Media?“Social media is the use of web-based and mobiletechnologies to turn communication intointeractive dialogue.”Source: Wikipedia“It’s media (content that is published) with asocial (anyone can add to it) component.”Source: Mike Volpe - VP Marketing, Hubspot
  29. 29. Is Social Media a Fad?
  30. 30. Is Social Media a Fad? Fire up the video!
  31. 31. What is Social Media?
  32. 32. What is Social Media?The MOST important thing you need to understand about social media is:
  33. 33. What is Social Media?The MOST important thing you need to understand about social media is:IT IS A COMMUNICATION TOOL, NOT A SALES TOOL.
  34. 34. What is Social Media? The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A SALES TOOL. Your Primary Objective:Engage your audience and build relationships.
  35. 35. What is Social Media? The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A SALES TOOL. Your Primary Objective:Engage your audience and build relationships.Think: Cocktail Party or Networking Event...
  36. 36. “Should We DO Social Media?”
  37. 37. “Should We DO Social Media?”• Whether you like it or not, you’re already engaged in Social Media
  38. 38. “Should We DO Social Media?”• Whether you like it or not, you’re already engaged in Social Media• People are already talking about you online
  39. 39. “What if someone sayssomething bad about us?”
  40. 40. “What if someone says something bad about us?”• Everyone fears bad press.
  41. 41. “What if someone says something bad about us?”• Everyone fears bad press.• Social media has made EVERYONE a publisher!
  42. 42. “What if someone says something bad about us?”• Everyone fears bad press.• Social media has made EVERYONE a publisher!• With social media, word spreads like wildfire...
  43. 43. The Current Social Media Landscape
  44. 44. Only Worry About The Big 5!
  45. 45. Facebook
  46. 46. Facebook• The largest gathering place on the planet
  47. 47. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users
  48. 48. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users• 1 in every 7 people on the planet has an account
  49. 49. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users• 1 in every 7 people on the planet has an account• 300 million check in daily
  50. 50. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users• 1 in every 7 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device
  51. 51. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users• 1 in every 7 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device• Average time spent online is 30-40 minutes
  52. 52. Facebook• The largest gathering place on the planet• Rapidly approaching 1 BILLION users• 1 in every 7 people on the planet has an account• 300 million check in daily• 350 million check in on a mobile device• Average time spent online is 30-40 minutes• Very diverse demographics
  53. 53. Twitter
  54. 54. Twitter• Over 300 million accounts
  55. 55. Twitter• Over 300 million accounts• Over 190 million active users
  56. 56. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day
  57. 57. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months
  58. 58. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months• Mobile-based platform
  59. 59. Twitter• Over 300 million accounts• Over 190 million active users• 460,000 new signups every single day• Doubling in size every 6 months• Mobile-based platform• Best network for conversations
  60. 60. LinkedIn
  61. 61. LinkedIn• Over 100 million active users
  62. 62. LinkedIn• Over 100 million active users• Growing quickly, went public in 2011
  63. 63. LinkedIn• Over 100 million active users• Growing quickly, went public in 2011• Business-oriented network
  64. 64. LinkedIn• Over 100 million active users• Growing quickly, went public in 2011• Business-oriented network• BNI-type users looking to make connections
  65. 65. LinkedIn• Over 100 million active users• Growing quickly, went public in 2011• Business-oriented network• BNI-type users looking to make connections• Your professional online profile
  66. 66. LinkedIn• Over 100 million active users• Growing quickly, went public in 2011• Business-oriented network• BNI-type users looking to make connections• Your professional online profile• Top place for recruiters and job seekers
  67. 67. YouTube
  68. 68. YouTube• Second largest search engine in the world
  69. 69. YouTube• Second largest search engine in the world• Over 2 Billion views per day
  70. 70. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day
  71. 71. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 24 hours of video is uploaded every minute
  72. 72. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 24 hours of video is uploaded every minute• Over 3 million users auto-share to another network
  73. 73. YouTube• Second largest search engine in the world• Over 2 Billion views per day• Average user watches 15 minutes of video every day• More than 24 hours of video is uploaded every minute• Over 3 million users auto-share to another network• Video is one of the BEST ways to engage your audience and get your message out
  74. 74. Google+
  75. 75. Google+• Estimated 67 million users
  76. 76. Google+• Estimated 67 million users• Is becoming the new Google
  77. 77. Google+• Estimated 67 million users• Is becoming the new Google• Effectively merging personalized search and social search
  78. 78. Google+• Estimated 67 million users• Is becoming the new Google• Effectively merging personalized search and social search• Completely changing the search and social media landscape
  79. 79. Google+• Estimated 67 million users• Is becoming the new Google• Effectively merging personalized search and social search• Completely changing the search and social media landscape• Google “+1’s” directly impact your website search engine results
  80. 80. How Social Media Fits Into Online Communications
  81. 81. How Social Media Fits Into Online Communications Your Blog / Website
  82. 82. How Is The Pork Industry Doing It Now?
  83. 83. How Is The Pork Industry Doing It Now?Good
  84. 84. How Is The Pork Industry Doing It Now?Good • YouTube videos - personal stories, posting traditional TV campaigns, news stories
  85. 85. How Is The Pork Industry Doing It Now?Good • YouTube videos - personal stories, posting traditional TV campaigns, news storiesImprove
  86. 86. How Is The Pork Industry Doing It Now?Good • YouTube videos - personal stories, posting traditional TV campaigns, news storiesImprove • Strong presence on Facebook and Twitter
  87. 87. How Is The Pork Industry Doing It Now?Good • YouTube videos - personal stories, posting traditional TV campaigns, news storiesImprove • Strong presence on Facebook and Twitter • Get creative! Think VIRAL campaign!
  88. 88. A Simple System To UseSocial Media Effectively
  89. 89. A Simple System To Use Social Media Effectively• Spend 20 minutes doing social media marketing, 3 times per day.
  90. 90. A Simple System To Use Social Media Effectively• Spend 20 minutes doing social media marketing, 3 times per day.• Log in only at peak times for best engagement
  91. 91. A Simple System To Use Social Media Effectively• Spend 20 minutes doing social media marketing, 3 times per day.• Log in only at peak times for best engagement • 9am, 1pm, 6pm in your time zone
  92. 92. A Simple System To Use Social Media Effectively• Spend 20 minutes doing social media marketing, 3 times per day.• Log in only at peak times for best engagement • 9am, 1pm, 6pm in your time zone• Spend only 5 minutes on each network.
  93. 93. A Simple System To UseSocial Media Effectively
  94. 94. A Simple System To Use Social Media Effectively• Decide what your strategic outcome will be
  95. 95. A Simple System To Use Social Media Effectively• Decide what your strategic outcome will be• Have a plan for what you’re going to do
  96. 96. A Simple System To Use Social Media Effectively• Decide what your strategic outcome will be• Have a plan for what you’re going to do• Make a list and update it regularly
  97. 97. A Simple System To Use Social Media Effectively• Decide what your strategic outcome will be• Have a plan for what you’re going to do• Make a list and update it regularly• Don’t allow yourself to get distracted. Play time comes later.
  98. 98. Cross-Promote BetweenThe Different Networks
  99. 99. Cross-Promote BetweenThe Different Networks
  100. 100. PowerTool: HootSuiteSocial Media Dashboard
  101. 101. PowerTool: HootSuiteSocial Media Dashboard
  102. 102. Join me online!
  103. 103. Join me online!To connect with Jeff Schneider and Marketing Ninjas visit:
  104. 104. Join me online!To connect with Jeff Schneider and Marketing Ninjas visit:www.MarketingNinjas.com/connect
  105. 105. Join me online! To connect with Jeff Schneider and Marketing Ninjas visit:www.MarketingNinjas.com/connector scan this withyour phone…
  106. 106. Join me online!To connect with Jeff Schneider and Marketing Ninjas visit:www.MarketingNinjas.com/connect

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