This document summarizes the evolution and current state of social media. It outlines the speaker's experience with social media from building websites as a teen to her current job focused on digital media. Popular social networks are discussed, including Facebook, YouTube, Twitter, Instagram, Pinterest, Snapchat, Tumblr and LinkedIn. Key statistics are provided on the size and demographics of users for each platform. The presentation emphasizes that social media has undergone a major shift to being mobile-centric. It concludes by offering tips for getting started with social media.

1. LET’S GET
DIGITAL.
Association of Asian IndianWomen of Ohio
June 28, 2015

2. I am…………..
I love social media,
and I have for awhile!
• 13: built first website
• 14: developed first e-newsletter
• 19: joined social media: Friendster
• 20: joined MySpace
• 21: joined Facebook
• 22: graduated college in Public Affairs Journalism
• 22: got first marketing job after college
• 25: landed job that involved social media
• 30: transitioned to job dedicated to digital
@ReenaSGoodwin
Twitter | Instagram | Pinterest | LinkedIn

3. On the
agenda for
today…
• Social media: then and now
• Popular social networks
• The Social Shift
• Getting started

4. HOW DO YOU USE
SOCIAL MEDIA?
First thing’s first…

5. Top 10 Reasons
• Social interaction
• Keeping up to date with others
• Information seeking
• Passing time
• Entertainment
• Relaxation
• Expression of Opinions
• Subject matter to talk about
• Convenience
• Sharing Information
Whiting &Williams study, 2013

6. SOCIAL MEDIA: THEN

7. SOCIAL MEDIA: NOW

8. ONE IN FOUR PEOPLE
USE SOCIAL MEDIA…
…and they probably use
Facebook.

9. …and they probably use
Facebook
NOT JUST
FOR THE KIDS
Social Media London, 2015
In the United States alone:
• 20.5% of Facebook users will be in the 25-34
demographic.
• 22.6% ofTwitter users will be in the 18-24 demographic
with 52.9 million users in total in 2015.
• 22% of Pinterest users, similar to Facebook, will be in the
25-34 demographic.
• Instagram falls second behind Facebook (156.5 million)
for total number of users with a figure of 60.3 million in
2015, increasing to 65.3 million in 2016.
• The 65+ demographic will see the largest increase in
social media users to 16.6 million from 2015-2016.

10. 1. Facebook
• Largest global social network
• 1.39 billion users
• Almost 80% of Facebook activity
is via mobile
• 350 million photos uploaded daily
• 1.3 million pieces of content
shared every minute of every day
Jeff Bullas: Awesome Facts and StatisticsYou Need to Check Out, 2015

11. 2. YouTube
• Second biggest search engine
• YouTube has more than 1 billion users
• Hundreds of millions of hours watched,
generating billions of views each day
• The number of hours people are watching on
YouTube each month is up 50% year on year
• 300 hours of video are uploaded toYouTube
every minute
• Half ofYouTube views are on mobile devices
YouTube, 2015

12. 3. Twitter
• The place for breaking news on
the social web
• 288 million monthly active users
• 80% ofTwitter users use the
network on their mobile devices
• Great for celebrities
• 140 characters aTweet
• Moving towards more visual
Jeff Bullas, Twitter Facts and Stats, 2015

13. 4. Instagram
• Owned by Facebook
• More than 300 million active users
every month – less than 1/3 in the
United States
• 64% of Instagram users are
women, 36% are men.
• 73% of Instagrammers are
between 15 and 35 years old.
Jeff Bullas, Instagram Facts and Stats, 2015

14. 5. Pinterest • Visual social bookmarking site
• 81% of users are Female
• Median age of 40
• Most pinned categories: Food &
Drink, DIY & Crafts, Home Décor,
Holidays & Events
• All about inspiration = huge
opportunity for brands
• Men signing up faster than ever
Cision: 25 Pinterest Facts, Stats, and PR Best Practices, 2015

15. 6. Snapchat • Send photos and short video clips that
vanish within 10 seconds
• 100 million daily active users that send
roughly 400 million Snapchats per day
• 71% of Snapchat users are under the
age of 25
• 70% of users are women
• 77% are in college
• Great for brands to share coupons
Business Insider, Snapchat Active Users Exceed 30 million

16. 7. Tumblr • Social blogging network
• 420 millionTumblr users and
217 millionTumblr blogs
• Nearly 115 millionTumblr posts
per day
• 50% ofTumblr users access the
site through the mobile app
• Average number of times aTumblr
post is reblogged: 14

17. 8. LinkedIn • Social meets professional
• More than 350 million users (107
million in the U.S.)
• The only social network of these
not banned in China
• Predominantly male
• 17 minutes a month spent on
LinkedIn on average
• Tip: listing your skills gets your
profile viewed 13x more

18. THEN:
The Social Shift

19. NOW:
The Social Shift

20. The Social Shift
MOBILE IS MONUMENTAL

21. Indian digital
@bdutt
@scroll_in
@medianama

22. Tips for
Getting Started
1.) Decide on which social networks
are right for you
2.) Determine personal social use v.
professional social use
3.) Consider privacy/safety issues
4.) Don’t forget to post varied
amounts of content and often!

23. Questions &
Discussion

24. Thank you!

25. Prepared by:
Reena S. Goodwin
reenasgoodwin@gmail.com
@reenasgoodwin
For:
Association ofAsian Indian Women of Ohio
Sunday, June 28, 2015