‘March Madness’ signifies the best of the best in college basketball going head-to-head in an attempt to win the coveted NCAA championship. Just like in sports, winning in marketing requires skill, strategy and being ‘on the ball’. With the use of social media, it’s easier than ever to implement a marketing strategy that’s built to win. Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™ as she shares techniques to equip you with the skills to stay ahead of the game.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Socially Helpful: How to Inject Value into Your Online StrategyAnsley Sudderth
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for this month’s #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.
Expect to walk away with knowledge on:
-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!
How To Create Fun User Generated Content At A Conference - Case StudyHeidi Cohen
Want to tap into the power of live event content? This Content Marketing World (aka: @CMWorld) case study shows you how to create fun and encourage conference user generated content. Includes 3 actionable content marketing tips you can use at your next conference. Photos of marketing experts by @HeidiCohen.
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
Social Media Series: Tweet for Success 2017Julia Campbell
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
Join us as Ansley Sudderth (For Rent Media Solutions™) provides guidance for leveraging, measuring and increasing ROI of your social media marketing. This seminar teaches how to find, post and measure the effectiveness of compelling social media content. Attendees will learn:
-How to determine which sites are the best targets for social media efforts.
-What property managers and onsite teams need to know about SEO.
-What analytical tools are available and how they can be used most effectively used to measure ROI.
-Best practices for developing compelling content.
-Tips for measuring and improving engagement.
-The inside scoop on the value of paid social media advertising.
-The value of blogging and tips for making it easy.
-How and why social sites can be used to promote contests.
For Rent Media Solutions’ Ansley Sudderth is a self-proclaimed social media dabbler and plugged-in Millennial. Ansley has spoken at events across the US, and she is known to have a passion for helping others navigate the dynamic world of social media by offering bite-sized pieces of information that audiences can implement into their own respective marketing strategies.
Socially Helpful: How to Inject Value into Your Online StrategyAnsley Sudderth
Social media has evolved from being primarily used as an entertainment-based platform to a medium connecting brands to consumers across every vertical. In a social world full of calls to action, mission statements, marketing messages and brand promotion, it’s easy to make it more about the brand and less about the consumer.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com® for this month’s #RESocialChat focusing on injecting more consumer-centered content into your online initiatives.
Expect to walk away with knowledge on:
-Online tactics to help your target audience recognize your services can fill a void and meet a need.
-Best ways to use apps and social channels to establish yourself or your community as a social helper!
How To Create Fun User Generated Content At A Conference - Case StudyHeidi Cohen
Want to tap into the power of live event content? This Content Marketing World (aka: @CMWorld) case study shows you how to create fun and encourage conference user generated content. Includes 3 actionable content marketing tips you can use at your next conference. Photos of marketing experts by @HeidiCohen.
Social Media for Small Business - @ladyxtel & @jamshedwadiaPiyush Pankaj
The New Rules of Engagement, Its not about Social channels but is about being where people are, And all businesses are run by people for people. How Small Medium business can take benefits from Social Media channel. Social is all about being Sincere, Open, Collaborative, Interested, Authentic and Likeable
Social Media Series: Tweet for Success 2017Julia Campbell
What’s a hashtag? What should you tweet…and when? With 302 million active users, Twitter is a marketing powerhouse. Learn how to set up an account, get more followers, build a community and establish thought leadership in your industry.
10 Tech Innovations That Will Revolutionize the SectorJulia Campbell
The nonprofit technology landscape moves so quickly, it’s hard to keep up.
Technology in the nonprofit space means more than simply posting on Facebook or getting set up with the best CRM. When used wisely and strategically, nonprofit technology can often mean better and more efficient ways to raise money, to build relationships with your community and to accomplish your mission.
In this presentation, Julia Campbell will walk you through the current landscape and highlight some of the most prominent trends in #NPTECH. She will also detail 10 tech innovations that you can start using today that have the possibility to revolutionize the sector.
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
5 Tips on How to Be Profitable using Social Media MarketingRoel Manarang
My presentation for the GDI SEO Training Camp hosted by Glen Dimaandal Inc. Learn easy, effective and profitable social media marketing tips for your business to help you enhance your branding, PR, drive sales and leads, and more.
Full Post: http://roelmanarang.com/profitable-social-media-marketing-tips/
United Nations: Innovative Technologies to Advance Gender EqualityGesche Haas
www.dreamersdoers.me
During the sixtieth session of the Commission on the Status of Women (CSW) taking place at the United Nations Headquarters in New York from 14 to 24 March 2016, the UN SDG Action Campaign hosted an interactive event highlighting innovative ways technology is being used to advance gender equality and to build empathy.
The UN SDG Action Campaign invited three dynamic women entrepreneurs who to speak about how they leverage technology to bring employment opportunities, education and networking platforms to women.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
2014 Social Media Forecasts From The ExpertsHeidi Cohen
Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans on track.
If you enjoy this presentation, please read the full text of these predictions on Heidi Cohen’s Actionable Marketing Guide [http://HeidiCohen.com/?p=21440 ] & share it with your colleagues.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to:
- Choose the right management software for your life.
- Pick the right networks for your audience.
- Prove your audience is coming to your shows.
- Set realistic goals around your social media.
Created for BurlyCon 2015
Annually, Stone Ward holds a summit to talk about digital marketing trends. This year the summit focused on content marketing for brands - what and how.
Savvier Social Media Across The Marketing BlendJayme Soulati
Jayme Soulati presents at IABC Louisville and Digital Association on how social media integrates across marketing disciplines. Features J. Crew, Fashionbi, GE, Microsoft, 3 themes.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
The Visual Advantage of Content MarketingMatt Siltala
Presentation from Pubcon Las Vegas 2014 talking about the visual advantage of content marketing. Great examples and case studies of what can and should be done with content marketing visuals.
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
Brands need to stop building disconnected 'social media strategies', and build comprehensive brand strategies that are optimised for today's connected, social world. This presentation offers guidance and advice on the factors that should inform a Connected Strategy, together with
5 Tips on How to Be Profitable using Social Media MarketingRoel Manarang
My presentation for the GDI SEO Training Camp hosted by Glen Dimaandal Inc. Learn easy, effective and profitable social media marketing tips for your business to help you enhance your branding, PR, drive sales and leads, and more.
Full Post: http://roelmanarang.com/profitable-social-media-marketing-tips/
United Nations: Innovative Technologies to Advance Gender EqualityGesche Haas
www.dreamersdoers.me
During the sixtieth session of the Commission on the Status of Women (CSW) taking place at the United Nations Headquarters in New York from 14 to 24 March 2016, the UN SDG Action Campaign hosted an interactive event highlighting innovative ways technology is being used to advance gender equality and to build empathy.
The UN SDG Action Campaign invited three dynamic women entrepreneurs who to speak about how they leverage technology to bring employment opportunities, education and networking platforms to women.
Social Media 101 and Internet Marketing 101 - Social Media Training Presentat...Boot Camp Digital
Social media is changing in 2013, and businesses have to be ready. In this social media training presentation by Boot Camp Digital, learn what to expect for social media in 2013 and what your company can do now to get your social media marketing training in shape. Boot Camp Digital also offers a leading social media marketing and Internet marketing training course once a quarter - you can get details on the upcoming training at http://bootcampdigital.com/training/2-day-boot-camp-internet-and-social-media-training/#
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
2014 Social Media Forecasts From The ExpertsHeidi Cohen
Want to know where social media is headed in 2014? Here are 67 social media forecasts from 27 experts to get your social media strategy and plans on track.
If you enjoy this presentation, please read the full text of these predictions on Heidi Cohen’s Actionable Marketing Guide [http://HeidiCohen.com/?p=21440 ] & share it with your colleagues.
You Don't Need a Brand, You Need a PersonalityMarketingProfs
Struggling to find your company's brand? Worried about how to polish your image? Forget that, argues MarketingProfs managing editor Matt T. Grant. Instead, focus on personality, not branding.
Six Steps To Create A Social Media Marketing Plan At Little CostChad Wiebesick
The success of your social media efforts depends upon having a well-defined strategy that's measurable and manageable. These are six proven steps to create a social media strategy, ensuring that every tweet you send is guided by a plan and aimed at business goals.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
Are you overwhelmed by Twitter, YouTube, Facebook, Instagram, Snapchat, and more? There are a million networks to broadcast yourself on and very few hours in a day. Social media manager and burlesque performer Erica McGillivray (Vicious Wishes) walks you through how to get your social media channels under control. Learn how to:
- Choose the right management software for your life.
- Pick the right networks for your audience.
- Prove your audience is coming to your shows.
- Set realistic goals around your social media.
Created for BurlyCon 2015
Annually, Stone Ward holds a summit to talk about digital marketing trends. This year the summit focused on content marketing for brands - what and how.
Savvier Social Media Across The Marketing BlendJayme Soulati
Jayme Soulati presents at IABC Louisville and Digital Association on how social media integrates across marketing disciplines. Features J. Crew, Fashionbi, GE, Microsoft, 3 themes.
The Future of Influence - how the audience, content + media is changing how a...Tara Hunt
In my November 2016 presentation at Ciudad de la Ideas in Mexico, I made the argument that though we are still influenced by the same fundamental things, the way they present themselves is very different. My talk is also up on YouTube here: https://www.youtube.com/watch?v=MF2ZbO0bMok&t=25s
The Visual Advantage of Content MarketingMatt Siltala
Presentation from Pubcon Las Vegas 2014 talking about the visual advantage of content marketing. Great examples and case studies of what can and should be done with content marketing visuals.
10 Steps for Putting Social Media Strategy into ActionJim HAYSOM
10 Steps for Putting Social Media Strategy into Action
This presentation provides 10 steps for putting social media strategy into action, that brands, businesses and retailers can take-away and readily implement on return to their businesses.
From content to engagement, most car retailers would benefit from further improving their social media strategy. Auto Trader highlights automotive retail social media examples and explains how one particular dealer, quite simply, hit the nail on the head.
These slides were presented at SAScon 2014 (Search, Analytics, Social Media) Conference on the 6 June 2014 by Jim Haysom, Business Development Director, Auto Trader and Ian Pollard, Senior Digital Strategy & Solutions Manager, Auto Trader. Auto Trader specialises in digital marketing solutions for the automotive industry.
Follow Jim Haysom on Twitter @jimhaysom
Follow Ian Pollard on Twitter @ian_pollard
Care about learning 'The Social Enterprise of 2014' You will find this deck presented by Bhupendra Khanal (CEO, Simplify360) during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Many understand that to grow their business, they need have to a solid marketing plan. However, business owners wear a lot of hats and often push marketing to the bottom of the ‘to-do list.’ Many also know they need to get serious about adding social media into the marketing mix, but are not sure where to start and become overwhelmed by the process.
Making it Happen will show you how to market your business by:
Understanding the marketing pie and incorporating the social media slice
Targeting the ideal client and creating powerful content
Establishing the mechanics of branding and consistency
Engaging in best practices
Managing an online presence to minimize time and maximize results
Introduction to social media marketing (Oct 2010)Luke Mitchell
Slides from a one day course delivered to professionals at the University of Brighton by Luke Mitchell of Reach Students.
Published under Creative Commons (Attribution). Please link to http://www.reachstudents.co.uk and tell me when you used the slides.
Connect with me here:
Blog: www.reachstudents.co.uk/blog
Twitter: http://www.twitter.com/reachstudents
LinkedIn: http://www.linkedin.com/in/lukemitchell
Social Media for Nonprofits - Hunter Boyle #SoMeBizLife 2012 Hunter Boyle
“Brother, Can You Spare Some Real-Time Social Change? - Cool Campaign Ideas for Nonprofits with Social Media Moxie” looks at a variety of ways nonprofits are using social media to raise awareness, funds, volunteer support and more.
Featuring several ideas worth "stealing" from both nonprofit and corporate campaigns, plus crowdfunding resources and links to experts worth following online, this session elicited very positive feedback from the audience at the SoMeBizLife Conference in Doylestown, PA on May 30, 2012.
Links to featured resources are at: http://bit.ly/somebizlife-hb
A presentation created for the yearly Leicester Tigers networking event to highlight the importance of strategy in social media marketing. Presented in association with www.tankpr.co.uk.
I spoke to an undergraduate marketing class at SDSU about social media marketing. I was asked to speak about my background, social media marketing, how to set up a social media strategy, some use cases, and how to get a job in social media marketing.
Part 1 - The Long Game: Brand Building
- Using digital to build a personal brand
- Understanding what social media is and is not
- Building a community on social
- What is great social media content?
- How to create great social content
Part 2 - The Short Game: Social Media Advertising
- The benefits of advertising on social
- Using the available data on social
- How to build target audiences on Facebook
- How to use pixels to build custom audiences on Facebook
- Facebook ad formats and types
Marketing Outside the Box_Veterans Business Connection 11-4-15Lisa Landry
As a seasoned business owner, keeping your marketing lively is vital to your business growth. Today we’ll discuss the top five or six things you need to do – and can do right away - to grow your business, from networking beyond your comfort zone to lead generation with social media and content marketing.
Social Media Is Not Internet MarketingChris Hewitt
Social Media is an obnoxiously hot topic. We have all listened, watched, and read about this ‘gotta have it’ new Internet trend and how it is revolutionizing the way in which businesses reach their target markets.
Determined not to be left behind (many of us still traumatized from slow Internet adoption in the 90’s), business professionals are eager to learn how Internet tools such Facebook, Twitter, blogs, YouTube, etc. can be leveraged to drive business value and elevate brand awareness. However, as the topic of Social Media is so broad, the majority of marketing professionals are approaching Social Media as another component of their Internet Marketing strategy. What we don’t get is that Social Media is NOT Internet Marketing.
This is a ‘true confessions’ session where I - an ‘old school’ Internet marketer - shares my own struggles with this realization, the social media mistakes I've made (and contributed to), and how we can learn from those experiences to build relevant, value-added social dialogues to engage our prospects and customers.
This presentation covers:
- The Social Media Gold Rush
- Why there isn’t a pot of gold at the end of the rush
- My top five Social Media Blunders
- How to find your authentic Voice and how it evolves into Strategy
Marketing Your NonProfit for Growth_11_13_15Lisa Landry
As leaders in the NonProfit Sector, keeping your marketing lively is vital to your organization’s survival. We’ll discuss the top five or six things you need to do – and can do right away - to grow your nonprofit, from networking beyond your comfort zone to lead generation with social media and content marketing.
Similar to Marketing Madness: Using Social Media to Stay Ahead of the Competition (20)
Ansley Sudderth with ForRent.com covers 7 ways you can collaborate with your team via social media. This session originally took place at Multifamily Pro's Brainstorming Conference 2014.
'Selfie' Marketing: Using Social Media to Show Your Best SideAnsley Sudderth
Although the origin stems from one of the many made up social media terms used, the word 'selfie' has recently been introduced and recognized in the Oxford Dictionary. Many know that the word refers to "a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.” In short, a selfie captures the best qualities of the object or person on the other side of the camera.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she demonstrates how marketers can apply the selfie phenomenon to online promotional and advertising tactics. You'll leave this session with tips to help you show your brand's best side!
Brand 'You' Marketing: How to Create a Winning Social Strategy Ansley Sudderth
Are you new to social media? Do you recgonize the need to create a brand presence but are still in the dark as to how to establish yourself or your company online? Join Ansley Sudderth, Social Media Training and Communications Coordinator with For Rent Media Solutions™, as she shares ways to win consumers and keep them using consistency.
In this #FRMSChat session, we will share branding do's and don'ts, tips to make your brand more recognizable with visual content and ways to create uniformity across multiple social channels.
Brainstorming 2013: Implementing the Latest Trends in MultifamilyAnsley Sudderth
Were you unable to attend the 2013 Multifamily Pro Brainstorming Conference? Join For Rent Media Solutions™ and get caught up to speed with the content you missed! This year, the theme is HATTS! (Headgear for Achieving Terrific Things!). The theme addresses the tasks of a property management and leasing professional wearing many hats and playing a plethora of roles day to day.
In this #FRMSChat, we will cover the highlights and takeaways of the conference as well as frequently 'buzzed about' trends that will be emerging in 2014.
Make It Fair, Make It Legal: Mitigating Your Social Media RisksAnsley Sudderth
This year marks the 45th anniversary of the passage of the Fair Housing Act. A lot has changed in 45 years with the introduction of social media as a primary source of traffic and retention. Join Ansley Sudderth, Social Media Training and Communications Coordinator and Nadeen Green, Senior Counsel for For Rent Media Solutions™ as they share Fair Housing do's and don'ts pertaining to social media. This is your opportunity to send us your questions so that the expert can answer them!
High Impact on a Low Budget: Using Social Media to Stretch Your Marketing Dol...Ansley Sudderth
As a smart marketer, you've aced Cost Savings 101 and have learned the tricks of the trade in making your dollars stretch! Even with your budget-conscious efforts, you may find it a bit daunting when you don't have the marketing dollars to host swanky resident events or shower your prospects with pricey gifts to incentivize them to sign.
Online engagement may be at the top of your social initiatives, but it may not be supported by budgetary priorities. Join Ansley Sudderth, Social Media Training & Communications Coordinator with For Rent Media Solutions™, as she shares ways you can connect your brand to your audience without breaking the bank!
Listen along to the recording: http://www.youtube.com/watch?v=6cLpSixLJM4&feature=youtu.be
What's the Word? Social Marketing Buzzwords YOU Need to Know!Ansley Sudderth
As marketing professionals, it seems as though new industry buzzwords are literally buzzing by daily! Learning buzzwords and adopting trends can help you craft your social strategy to be one that not only engages and retains the attention of residents and prospects, but also promotes community awareness in the social space— giving you a competitive advantage. Join Ansley Sudderth, Social Media Training and Development Coordinator with For Rent Media Solutions™ in this #FRMSChat as she:
- Breaks down social marketing buzzwords
- Provides real-life, applicable examples
- Shares valuable resources
- And more!
Clean Slate Marketing: Winning Residents Using Social MediaAnsley Sudderth
In the multifamily space, many property management companies go through phases of acquiring other properties, adding these properties to their portfolio and vice versa. For residents, the new turnover can be a bit confusing as there may be new changes that take place such as a new staff, a new property name and new policies. Rather than seeing this as daunting for both a resident and leasing professionals, these changes should be seen as refreshing opportunities to enhance and strengthen the line of engagement. In this #FRMSChat, you’ll learn how use social media to:
- Establish instant trust with your residents
- Shift negative sentiment
- Create a sense of community culture
- Add convenience to your resident's living experience
- And more!
If you are a leasing professional and your property management company has either just taken over a new property or your property has undergone new ownership, this webinar is for you!
Social Hospitality: Using Social Media to Make Your Residents Feel at HomeAnsley Sudderth
Often times, the initial point of contact between a prospect and an apartment community happens online and in the social space. Once that prospect becomes a resident, he or she might still prefer to interact within the social space. Whether you're using social media to make that initial connection or you're cultivating a long-term relationship with your residents, knowing how to make them feel at home is important. Join Ansley Sudderth, Social Media Training & Development Coordinator with For Rent Media Solutions™ to cover techniques in social hospitality. You'll walk away with newfound knowledge on:
-Using social media to incentivize your residents to create conversation
-Using Pinterest to help prospects and residents envision their dream living space
-Using Facebook to connect and share community events
-Using Vine to showcase your features and amenities
-And more!
Total Environment Tangled Up In The Green - Residential Plots Where Nature an...JagadishKR1
Embark on a journey where lush landscapes and contemporary living converge at Total Environment's Tangled Up In The Green Residential Plots in Devanahalli, Bangalore. Surrounded by verdant expanses, these plots offer an idyllic setting for your dream home. Immerse yourself in the serenity of nature while enjoying the finest amenities and design, where every moment is a harmonious blend of luxury and tranquility.
Recent Trends Fueling The Surge in Farmhouse Demand in IndiaFarmland Bazaar
Embarking on the journey to acquire a farmhouse for sale is just the beginning; the real investment lies in crafting an environment that contributes to our mental and physical well-being while satisfying the soul. At Farmlandbazaar.com, India’s leading online marketplace dedicated to farm land, farmhouses, and agricultural lands, we understand the importance of transforming a humble farmland into a warm and inviting sanctuary. Let's explore the fundamental aspects that can elevate your farmhouse into a tranquil haven.
Rams Garden Bahcelievler - Istanbul - ListingTurkeyListing Turkey
Implemented by Rams Global in Bahcelievler, the Rams Garden Bahcelievler Apartments includes 796 residences of different types from 2+1 to 5+1.
Next to the project, which will have 33 thousand square meters of green area, there will be 42 thousand 300 square meters of woodland. There will also be a 210-meter-long pond in the landscape of the project. There are 94.5 square meters of green space per flat.
Rams Garden Bahcelievler Apartments, which has 8 times more green space than the average of Istanbul with its 33 thousand square meters of green area located within a total of 75 thousand square meters, offers various housing options from 2+1 to 5+1.RAMS Garden has brought a lifeline to the construction industry.
Rams Global, which has signed projects in many places from Dubai to Phuket and delivered more than 20 thousand residences, is now starting new projects in Istanbul.
Rams Garden Bahcelievler is located 9 minutes from Metroport AVM, 5 minutes from Marmara Forum AVM, 12 minutes from Kazlıçeşme beach, 9 minutes from Yıldız Technical University, 7 minutes from Istinye University, 9 minutes from Ramada Hotel and Medicana Hospital.
https://listingturkey.com/property/rams-garden-bahcelievler-apartments/
Lixin Azarmehr, a Los Angeles-based real estate development trailblazer, co-founded JL Real Estate Development (JL RED) in 2015 and serves as its CEO. Her expertise has propelled the firm to specialize in luxury residential and mixed-use commercial projects, with a portfolio that features upscale retail spaces and sophisticated care facilities.
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
The KA Housing - Catalogue - Listing TurkeyListing Turkey
Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
Just 10 minutes from the bustling city center, Eyüpsultan offers a serene escape with the convenience of urban living. The direct metro line ensures seamless connectivity to all parts of Istanbul, making it an ideal location for residents who seek both tranquility and vibrancy.
KA Housing boasts unparalleled accessibility, with proximity to Istanbul Airport only 30 minutes away, facilitating easy international travel. Effortless city access is guaranteed by direct metro and transportation links to Istanbul’s cultural and commercial hubs. Quick access to key metro lines connects you to every corner of the city within minutes, making commuting and exploring the city hassle-free.
The development offers luxurious living spaces with a range of unit layouts from 1+1 to 4+1, designed with meticulous attention to detail. Each unit features balconies or terraces, providing stunning vistas of Istanbul and enhancing the living experience. High-quality materials and superior craftsmanship ensure durability and elegance, while sound-proof insulation and high ceilings (2.95 m) offer comfort and sophistication.
Residents of KA Housing enjoy exclusive on-site amenities, including a state-of-the-art gym, outdoor swimming pool, yoga area, and walking paths. Entertainment options abound with a private cinema, children’s playground, and a variety of dining options including a café and restaurant. Security and convenience are paramount with 24/7 security, a dedicated carpark garage, and an IP intercom system.
KA Housing represents a prime investment opportunity with limited availability in a high-demand area, ensuring enduring value and potential for lucrative returns. Homes in this development provide exceptional value without compromising on quality, offering affordable luxury for discerning buyers. The construction is of the highest quality, built to the latest seismic and disaster resistance standards, ensuring safety and resilience.
The community and surroundings of KA Housing are enriched by close proximity to prestigious universities such as Haliç University, Bilgi University, and Istanbul Ticaret University, making it an ideal location for students and academics. The development is adjacent to the Alibeyköy stream leading into the Halic waters, offering serene natural escapes amidst lush greenery. Residents can enjoy the cultural richness of the area, surrounded by historical and cultural landmarks that blend leisure, nature, and culture seamlessly.
https://listingturkey.com/property/the-ka-housing/
Keep Your Home Naturally Cool and Warm Out Change in Seasons
Vinra Construction is a private limited company registered under the ROC. The management has an experience of over 15 years of understanding the needs and delivering apt solutions to the end users We are providing turnkey solutions in construction fields. like Construction, Interior Designing Facility Management, Plantation Management, etc..
Vinra Construction Tech Enabled Company for Eco-Friendly Home Construction
Contact With Vinra for a Greener Future >>> Call us @ 888 4898 765
Sense Levent Kagithane Catalog - Listing TurkeyListing Turkey
Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
This cutting-edge development seamlessly integrates modern design with natural elements, featuring live evergreen plants maintained by an advanced irrigation system, ensuring lush greenery year-round.
The building’s elegant ceramic balconies are both stylish and durable, enhancing the overall aesthetic and functionality. Residents can enjoy the 700m Sky Lounge, which provides breathtaking views of Istanbul and a perfect space to relax and unwind.
Sense Levent promotes a healthy and active lifestyle with a full gym, swimming pool, sauna, and steam room, all available in the building. The interiors are crafted with high-quality materials, ensuring a luxurious and inviting living space.
Designed with young professionals in mind, Sense Levent features 1+1 and 2+1 units with smart floor plans and balconies. The project promises high investment returns, with an expected annual return of 6.5-7%, significantly above Istanbul’s average ROI.
Located in the rapidly growing and highly desirable Levent area, the development benefits from ongoing urban regeneration projects. Its prime location offers proximity to shopping malls, municipal buildings, universities, and public transportation, adding immense value to your investment.
Early investors can take advantage of discounted units during the construction phase, with an expected capital appreciation of +45% USD upon completion. Property Turkey provides comprehensive rental management services, ensuring a seamless and profitable investment experience.
Additionally, robust legal support and significant tax advantages are available through Property Turkey’s licensed Real Estate Investment Fund. Levent is a dynamic urban hub, ideal for young professionals with its numerous corporate headquarters and shopping malls.
Sense Levent is more than just a residence; it’s a place where dreams and opportunities come to life. Contact us today to secure your place in this exclusive development and experience the best of Istanbul living. Sense Levent: Sense the Opportunity. Live the Dream.
https://listingturkey.com/property/sense-levent/
Simpolo Tiles & Bathware
Tile ho,
toh Simpolo.
Since the first steps were taken in 1977, Simpolo Ceramics has carved its niche as a consistently growing organisation with unparalleled innovation and passion rooted in simplicity.
We endure gratification for every experience we offer, created to share something meaningful. It may not resonate with the majority, but that makes us a class apart. If only a handful were to understand the purpose of our existence, we would be proud to have found our believers. Rather, people with whom we can share our beliefs.
VISUALIZER
Design your space in your style with our very own Visualizer. Now, you can choose the tiles of your liking from our wide selection and see how they would look in a space. Select the tile from the multiple options and the visualiser will replace the surfaces in the image with the selected tiles. This way, instead of just your imagination, you can choose the tiles for your place by getting an actual picture of how they would look in a space. So, design your space the way you desire digitally and implement it in real life to get the best results!
You can also share this visualiser with others to help them design their space.
Committed to delighting customers with world-class ceramic products and services. Make Simpolo synonymous with the best quality and set new benchmarks of excellence for all stakeholders. Pursue best business practices with utmost integrity to make Simpolo an exciting organisation to work with, for vendors, channel partners, investors and employees alike.
Gain worldwide recognition in the field of ceramic building products through Research and Innovation and bring an enhanced lifestyle within reach for every household.
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus o...Joseph Lewis Aguirre
Presentation to Windust Meadows HOA Board of Directors June 4, 2024: Focus on Public Safety as Job #1, Engagement, Wealth of HOA, Branding, Communication, Culture, Civic Responsibility
Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szet...Volition Properties
=== Investing In The US As A Canadian… And How To Do It RIGHT!! (feat. Erwin Szeto) ===
Ever been curious about Real Estate Investing in the US?? At Volition, for the past 14 years, we have been focused on helping investors invest in over $250M of real estate and generate $100M of wealth in the Toronto market, but we are always open to learning more about other business models and learning from other investors.
The US has always been an intriguing market to invest in. But the US is a big place… if you’re interested in investing in the US, you probably have a lot of questions, like:
☑️ Specifically WHERE should you invest?
☑️ What are the best markets to invest in and why?
☑️ How much are property prices there?
☑️ What are the returns like?
☑️ What is cashflow like?
☑️ Compared to investing in Toronto or other cities in Ontario, what are the benefits / tradeoffs?
☑️ What ownership structure should I use?
☑️ What are the tax implications?
☑️ Can I get financing?
☑️ What are tenants like?
Enter Erwin Szeto, a longtime friend of Volition. Since 2005, Erwin Szeto and his team have navigated the challenging landscape of being landlords in Ontario. Now, they are shifting their focus and guiding their clients' investments toward the more landlord-friendly environment of the USA. This decision comes after assisting Canadian clients in transacting over $440,000,000 in income properties. Faced with issues like affordability constraints, tenant-friendly laws, rent control, and rental licensing in Canada, Erwin sees a clear opportunity in the U.S. Here, there is a significant influx of investments leading to the creation of high-paying manufacturing jobs. Erwin and his clients are poised to capitalize on these opportunities where landlord rights are stronger and there is no rent control.
To facilitate this transition, Erwin has partnered with and become a client of SHARE, a one-stop-shop U.S. Asset Manager. Founded by Canadians for Canadians, SHARE enables as passive an ownership experience as possible for landlords in the U.S., while still maintaining direct, 100% ownership.
Erwin is “Making Real Estate Investing Great Again”!!
Website: https://www.infinitywealth.ca/
Facebook: https://www.facebook.com/iwinrealestate and https://www.facebook.com/ErwinSzetoOfficial
Podcast: https://www.truthaboutrealestateinvesting.ca/
Instagram: https://www.instagram.com/iwinrealestate/ and https://www.instagram.com/erwinszeto/
500 acres of brilliance await you here at Riverview City which offers modern living, effortless convenience, and a beautiful natural setting. It is a mega township by Magarpatta City in Loni Kalbhor, Pune. Enjoy easy access to work, schools, and fun while experiencing a perfect work-life balance.
Visit - magarpattacity.developerprojects.in
Rixos Tersane Istanbul Residences Brochure_May2024_ENG.pdfListing Turkey
Tersane Suites Residences is a luxurious real estate project located in the heart of Istanbul, next to the beautiful Golden Horn. This unique development offers hotel concept residences with Rixos management, making it the perfect choice for both homeowners and investors.
The Tersane Suites Residences offers a wide range of options, from studio apartments to spacious four-bedroom units, all designed to the highest standard. The suites are finished with high-quality materials and feature modern, open-plan living spaces, fully-equipped kitchens, and large balconies with stunning views of the city and sea.
One of the standout features of Tersane Suites Residences is the Rixos management, which provides a truly exclusive and upscale living experience. Residents will have access to a range of luxury amenities, including a fitness center, spa, and indoor and outdoor swimming pools. Plus, the on-site restaurants and cafes provide a taste of the local and international cuisine.
The Tersane Suites Residences also offers a great opportunity for investors, as it provides a rental guarantee program. This means that investors can enjoy a steady income stream, with the peace of mind that their property is being managed by a reputable and experienced team.
The location of Tersane Suites Residences is also unbeatable, with easy access to the city’s main transportation links and within close proximity to the historic center, making it the perfect base for exploring all that Istanbul has to offer.
Revenue Keys- Begur Village Survey-Sketchrevenuekeys
Find Land Survey Number View A Begur village Begur Hobli Bangalore The Revenue Department of Karnataka By The Survey Sketch Made Citizen Simple Easy to Find Survey Number,s
Omaxe Sports City Dwarka stands out as a premier residential and recreational destination, offering a blend of luxury and sports-centric living. Located in the thriving area of Dwarka, this project by Omaxe Limited is designed to cater to modern lifestyle needs while promoting a healthy, active living environment.
35. • Blog Post: Marketing to Win
http://bit.ly/MarketingtoWin
• Blog post: Identify Your Target Audience
http://bit.ly/FRMSEarlyWorkforce
http://bit.ly/FRMSAudienceCollegeStudents
• Blog Post: 3 Reasons to Dig Deeper Into Social Listening
http://www.convinceandconvert.com/social-media-monitoring/3-
reasons-to-dig-deeper-in-social-listening/
• Helpful Resource: How to Respond to Online Reviews
http://bit.ly/FRMSRespondtoOnlineReviews
Valuable Links
Good afternoon everyone, I’m Ansley Sudderth, Social media training and communications coordinator with For Rent Media Solutions. Thanks for joining me today. Welcome to today’s FRMSChat.
It’s looking as though everyone has arrived but before we get started, we are using the hashtag #FRMSChat on twitter so if you have any feedback, questions or maybe some insight, feel free to use the hashtag and one person using our hashtag will receive a $20 gift card! And we’ll announce the winner at the end of the webinar so sit back and relax!
For all of you mutlifamily and real estate professionals, the season is quickly approaching. The weather’s getting warmer and people are looking to rent and buy so now is the time to get your marketing game in line. It seemed only fitting to touch on this topic seeing as we’re in the middle of March Madness. With that, let’s talk about what marketing moves should be in your marketing playbook. I’ll share a few social media tactics that will help you work toward your goal and we will also touch on ways to stay ahead of your competition using social listening. At the end of our session, we will share a few valuable links so be on the lookout, then we’ll wrap things up with any Q&A that wasn’t answered during the webinar. We have one of our For Rent social media experts on the twitter chat to interact with you and for those of you not on Twitter, don’t worry, we will be sending a follow up email with the links to today’s resources.
We are in the throws of what we know as March madness where basketball fans from all over root for their favorite collegiate team in hopes their team makes it to the Sweet 16, then the Final Four which ultimately leads to the NCAA national championship. These teams have trained for countless hours in the months leading up to this event. They’ve come up with fast-thinking and quick-footed plays in an effort to outsmart, our run and out play the competition. Don’t we as marketers take on the same challenge? We’re not the only community or agent on the block vying for a prospect’s business. That leads us to the question…
What plays are in your marketing playbook? What are you doing to the make your brand stand out? Like I said, marketers are much like a basketball team in terms of playing to win the marketing game. The only difference is it’s a constant game for us. We don’t get an “off season”! Strategy is everything.
An essential marketing play is to target your audience. Begin doing research to gather information on the group that uses your product the most. For you multifamily peeps, this could mean that you cater to mostly young professionals because you’re positioned in a bustling city. For you real estate folks, this could mean that you specialize in relocations because you work close to military installations and people are constantly coming and going. Think about who your local audience is and develop a customer profile including: Likes, wants, needs, special interests, etc.
If you’re thinking, the demographic I cater to won’t be online, this stat just goes to show that EVERYONE is using social media. Currently, the 45-54 year age bracket is the fastest growing demo on both Facebook and Google+, two huge players in the social space right now. Don’t sell yourself short and miss out on opportunities to capture online leads because you choose not to engage with prospects online.
Just like it’s important not to limit yourself from reaching out to every group online, it’s just as important to make sure your brand has visibility on multiple smart devices and mediums. We’ve talked about second screening in the past which is the act of a person consuming multiple forms of media at one time. Case in point, you know when you’re watching your favorite TV show and you have your laptop, tablet or smartphone close by so you can tweet or catch up on emails during commercials? That’s second screening. 40% of us if not more are second screeners so make sure that your website or any other online assets are coming across clearly and recognizably because you are competing with whatever other form of media your consumer is engaged in.
Speaking of multiple media touchpoints, your prospects can find your community with ease using the brand new ForRent.com App. So while they are watching TV, they may be looking for a place to live and the app is just one of the many ways For Rent Media Solutions strives to make your job easy! Again, we know you’re competing for time so the brand new design offers a highly visual and engaging layout for your mobile ad. to catch the eyes and keep the attention. Prospects are going to see large property photos, videos, floorplans, and strong, clear calls to action to convert prospects into leads. You’ll find a bunch of unique, user-friendly search features, such as the commute time calculator and the pet-friendly filter, renters will be able to find your community easier than ever while on the go!Download the new ForRent.com app today by following the links below and discover how you can expand your mobile reach. Apple: Bit.ly/FRCapple Android: Bit.ly/FRCandroid
Another play that’s important to have in your marketing playbook is the WIIFM factor. This is the story that’s going to allow prospects to identify and relate to your brand. This is the thing that’s going to humanize your brand. This is going to be that low hanging fruit that attracts and entices the prospect to either rent or buy. A lot of times this can be called your mission statement or brand positioning but it all comes down to the relatable qualities that make a prospect want to choose your brand over the competition.
In a nutshell, these are the main marketing playbook essentials you need to get a head start with social media. If you haven’t started as soon as you would have liked, no time is better than the present and social media is evolving everyday so just start when you can. After you’ve done research and have targeted your audience and developed an audience profile, spend time getting to know them by engaging online via channels like Facebook or Pinterest is a great way to get to know their lifestyle and décor tastes. Next, make sure your brand is easily recognizable on various verticals then find your pitch. What is it about your brand that’s going to reel them in?
When a basketball or football team is pursing the goal, they are on offense. Just like these athletes, marketers have to develop plays to get them closer to that goal of a 100% occupancy rate or even closing the deal for a first-time home buyer.
Social media is wide open, (see what I did there?!) for opportunities to grow business. It’s up to you to take advantage. For example, you can use Pinterest to get ideas for your next resident event, use Facebook to create and publicize that event, you can tweet about the event with the link, you can share that event on Google+, you can make a quick 6 second video of the event using Vine, you can capture additional video and images with Instagram. All the while, you could be going hashtag crazy on each channel to get more exposure.
Visual social media is where it’s at these days and images will 100% help you connect and literally be seen by your audience. Numbers don’t lie. Our brains process visually 60x faster than text. Why do you think I always tell you never to post naked? This means that when you’re sharing anything online, if you’re on a social network that allows you to attach an image, DO IT. I just read a graph from Hubspot today that said photos are out performing the average Facebook post by 93% . In my opinion, imagery is a slam dunk. This is great, I could throw out these basketball puns all day.
Video is another great marketing and social media play especially in the business of selling apartments and real estate. According to a study conducted by Animoto, 96 percent of the people surveyed claimed they find it helpful when online companies include videos. More specifically, 71 percent formed a positive impression of a brand or business simply because it offered video content, and 58 percent deemed companies that produced branded videos trustworthy. This leads me to suggest that if you’re not using FRVideo, you should be. You could capture a lead simply by putting a short video of your property on YouTube.
Mobile is gaining serious momentum this year. People are changing the way they take in media. Lifestyles are more on the go than ever these days which is leading consumers to conduct research via their smartphones and tablets. In fact, prospects searching on mobile act within 24 hours of their search. Talk about instant gratification. How many of you wish you could close a deal within 24 hours? It’s absolutely possible these days.
We’ve talked about outreach marketing in the past but for those of you how are joining us for the first time, outreach marketing also known as cross promotions is a great way to partner with local businesses. I’ve mentioned how some of the multifamily folks have a local pizza vendor serve $5 pizzas once a week exclusively for residents. I’ve thrown out the idea of a property hosting a Food Truck Friday on the grounds. Things like this are really going to set you apart from your comps and it’s also going to stir up conversation and hopefully drum up business.
Content marketing is a relatively new concept which is less about self promotion and more about the promotion of useful information. Content marketing is all about creating conversation encouraging reciprocity and giving your audience something they can actually use.
Doug Kessler is a well known industry thought leader and he says traditional marketing talks at people. Content marketing talks WITH them. This is a great way to emphasize how important it is to infuse your brand into conversations that are already being had online. Think about the time the lights went out a couple years ago during the Big Game or the Super Bowl. Remember when Oreo jumped on the opportunity and tweeted that epic tweet about dunking in the dark? That’s the point. There were thousands upon thousands of people tweeting about the blackout and Oreo got a ton of engagement just by joining the conversation.
Just to give you an idea about how powerful content marketing can be, here are a few graphs that show that 79% of content marketing takes place on social media and 51% of lead generation is possible via content marketing.
All of the offensive plays we just covered are all ways you can hook your audience and keep them retained.
The marketing game isn’t all about working toward the goal, it’s also largely based on safeguarding the assets you have and protecting your brand from threats. Let’s go over a few defensive plays to keep your brand’s reputation positive.
First, ask yourself how you compare against your comps. Maybe survey your local area and see what amenities a competing property has then create a pros and cons list so that you know what amenities outshine your competitors.
Spotting the competition is essential. I mean, a team doesn’t show up to the championship without knowing who and what they are up against. Competition spotting keeps you one step ahead at all times.
Social listening is so important, businesses are paying upwards of millions of dollars to ensure their brand is well positioned in the eyes of the public’s perception. Social listening not only protects and safeguards brands, it allows brands to curate content, it identifies the loyal cheerleaders and it places brands in a place where they can prevent a PR disaster rather than clean it up after it happened.
Just like we are monitoring online, our consumer is doing the same thing. Social listening reveals what people are saying about a brand, where they are saying it and how much it impacts their purchase decisions.
Conflict mitigation and resolution is a great way to stay on defense. For the multifamily side, it’s all about responding to those reviews that can leave a negative impact on your brand. 90% of people use reviews to help them make a purchase decision yet only 6% of people write them. Don’t give that small group of people so much power where it affects your bottom line and keeps you from getting new business!
So, I hope today’s #FRMSChat helped you out and empowers you to do great things with social media. Remember, the ball is in YOUR court and it’s up to you to make moves. Let For Rent Media Solutions coach you along the way from time to time!
We’ve tweeted most of these during the session so make sure you go to Twitter to get the links. We will also share these with you now.
At this time, I’m happy to take any questions you may have. As question start to come in, we are going to get ready to announce moment you’ve been waiting for!
Let’s announce today’s winner! The winner is… Congrats and thanks for participating on Twitter. If you would, please DM us your info and we will get your gift card in the mail!
Thanks to all of you who are listening. We hope you feel confident in responding to online reviews with these tips. Before you go, make sure you follow and Like us on our social channels, we absolutely love interacting with you! That being said, everyone have a great and safe holiday and I will speak with you in 2014!