Social media tips for local Parkinson's group volunteers and people with Parkinsons Disease - Parkinson's UK - Working Together Sussex 2018. Learn about the top 5 social networks in 2018, what to post, useful social media tools and more (including pictures of fluffy but productive kittens).

2. What is social media?
• Definition of social media : forms of electronic communication
(such as websites for social networking and microblogging)
through which users create online communities to share
information, ideas, personal messages, and other content (such
as videos).
https://www.merriam-webster.com/dictionary

3. What is social media?
• Social media is just about human beings having conversations
and relationships through the use of online technology.
• It’s simply a new form of mass media.
• Social media marketing has become a real necessity for any
organisation these days

4. Interruption based

5. Permission based

6. The Social Media Landscape

7. The 5 branches of the social media
landscape
It’s much easier to use five categories to define modern
social media:
• Socialising tools, such as Facebook,WhatsApp, and
others
• Creative tools, such as WordPress, Flickr, and
YouTube
• Sharing tools, such as Reddit, Digg, and Twitter
• Learning tools, such as Wikipedia, Quora
• Social games, such as online games and MMOs
(massively multiplayer online games e.g Warcraft)

8. Social Media Revolution
https://www.youtube.com/watch?v=odoYOuvwjDE

9. You can’t ignore it

11. Facebook

12. Facebook
• As of the third quarter of 2018, Facebook had 2.27
billion monthly active users
• 88% of 18–29 year olds use Facebook.
• 84% of 30–49 year olds use Facebook
• The 45–54 year age bracket is the fastest growing
demographic on both Facebook and Google+
• There will be 6.4 million 55- to 65-year-old-plus regular
Facebook users this year
• Age 65-plus 2.9m, up 300,000 users 2017-2018

13. Facebook Pages

14. Facebook Groups

15. Twitter
• Total number of monthly active twitter users: 326 million
• Total number of tweets sent per day: 500 million
• Percentage of twitter users on mobile: 80%
• Number of twitter daily active users: 100 million.
• Last updated: 6/24/18.

16. Twitter

17. YouTube
• More than half of YouTube views come from mobile devices.
• The very first YouTube video was uploaded on 23 April 2005.
• The total number of people who use YouTube – 1,300,000,000.
• 300 hours of video are uploaded to YouTube every minute!
• Almost 5 billion videos are watched on Youtube every single
day
• YouTube gets over 30 million visitors per day

18. YouTube

19. Instagram
• As of June 2018, there are nearly 1 billion monthly active
users.
• As of June 2018, there are nearly 500 million daily active
users
• The like button is hit an average of 4.2 billion times per day
• Some Instagrammers have high levels of disposable income.

20. Instagram

21. WhatsApp
• WhatsApp is estimated to have approximately 700 million
monthly active users.
• There are over one billion registered users.
• It is used in 109 countries.
• There are approximately 320 million daily active users on
WhatsApp
• Approximately 42 billion texts are sent and 1.6 billion
photos shared through WhatsApp daily.

22. WhatsApp

23. Popular sites

24. Popular Apps

28. • Facebook - largest demographic is 25-34
• Women are 4 times more likely to be on Pinterest
• Facebook is ageing. 45% of Internet users aged 65+
use Facebook
• Pinterest attracts older people - 23% of Internet
users aged 50+ use Pinterest
• 73% of online adults use a social networking site of
some kind,
• Facebook and Instagram users are the most engaged.
Around 60% of their users sign in every day
Demographics – Pew Research

30. • Facebook: Videos and curated content
• Instagram: High-res photos, quotes, stories
• Twitter: News, blog posts, and GIFs
• LinkedIn: Jobs, company news, and professional
content
• Pinterest: Infographics and step-by-step photo
guides
• Youtube: Guess what...videos!
What to post?

31. What to post?

32. What to post?

33. What to post?

34. What to post?

36. Online newsletters - Mailchimp

37. https://blog.feedspot.com/uk_parkinson_blogs/
Blogs

38. Forums
https://forum.parkinsons.org.uk/

39. Got social media overwhelm?

40. Getting started
• Pick the right platform. You don’t have to engage with
every single social media platform
• Get organised and plan your content publishing schedule
• Make sure that every contact point you have with your
customer’s points them towards your social media
accounts
• Provide useful content
• Have conversations, engage and listen to your
followers

41. Best social media management tools?
• Hootsuite
• Buffer
• Sproutsocial
• Canva
• Ripl
• Pixlr
• Mailchimp

42. The fabulous Ivy Bean - Oldest person on
Twitter aged 104. It’s never too late!

43. Bye for now… see y'all online
Presented by...
@webyogi and
webyogi’s cat for
@ParkinsonsUK
Say hello on Twitter!