1. +
Social Media for Personal Use
Tuesday 1st
July 2014

2. +
This Session
 Introduction to Facebook for Personal Use
 Introduction to Google+ for Personal Use
 We’ll have a break at 11am, and wrap things up around 13:15
pm, to give us time to recap the session.

3. +
What is Facebook?
 Facebook is one of the biggest social networks in the world,
and began on the college campuses of the US.
 It differs from Twitter in that it allows you to ‘screen/filter ’
who can see your profile and content.
 You can make all of your updates public, meaning that
anyone can access your profile, or you can set your updates
to ‘friends only’ so that anyone wishing to see them would
need to be added as a friend by you.
 However Facebook allows you to interact with people outside
of your friends list through the use of Groups.

4. +
Why use Facebook?
 You can create photo albums and upload images, which
users can comment on or ‘like’ and be tagged in.
 You can add work colleagues, friends, family, or people you
know from other interests.
 Facebook’s friend system is primarily about keeping in
touch with people you already know, rather than making
new contacts, but you can still meet new people through
groups.
 Facebook Messenger is a powerful chat system.
 There is also a vast array of games which can be good time-
wasters! E.g. FarmVille and CandyCrush

5. +
Why use Facebook?
 Facebook Pages are a great way to find businesses or events
in your local area.
 It also means that you can subscribe to updates whenever
Pages post new content.
 There are also local groups dedicated to sharing interesting
days out, or organising trips to exhibitions or the cinema.
 You can connect with public figures that you like, who share
useful content themselves, like Nigella Lawson or Stephen
Fry
 You can even use Facebook to search for jobs.

6. +
Negative Facebook
 Facebook isn’t all sweetness and light – as with Twitter, users
can hide behind their keyboard to post catty, cyber bullying
trolling comments.
 The site can actually make people feel more lonely or
isolated when they see updates of everything that other
people are doing.
 Facebook does change the goalposts fairly frequently,
meaning that users have to change their settings whenever a
major alteration is made.
 You can’t control what your friends might share with others,
so they may share photos you’d rather they didn’t.
Don’t post it you don’t want it shared !

7. +
TASK
 Create a new blog post and write a list of bullet points,
describing how you might personally use Facebook.
These lists will be different for everyone!
 Please title this list “How might I use Facebook for
personal use?”
 Don’t publish just yet, as we’ll be adding to this post later!

8. +
How should I use Facebook?
 People join Facebook to connect to other people so;
 Share interesting links – include comments as to why you think
the link is worth visiting.
 Keep people up to date with your life – images are a great way to
capture interest and they show up well in the ‘timeline’.
 If you discover a local band or a good local business, consider
sharing a link to their page on your profile – they may offer you a
discount, or other perks as a thank you.
 Facebook is essentially an online conversation so remember to
interact with other people – comment on their statuses and
images too.The more you interact with a user, the more often
they’ll appear in your newsfeed.

9. +
Basic Jargon
 Status – a text update.
 ‘Like’ – show your appreciation of an image, status or link.
 Comment – post a reply.
 Timeline – the list of posts that appears on your profile.
 News feed – a list of updates from other users that appears
on your main page.

10. +
Getting Started
 Go to http://www.facebook.com.
 Fill in the boxes on the front page and click 'Create an
account'.
 If you already have a profile you're happy to use for this
course then just log in.

11. +
Step 1
Enter your email
address to find any
friends who already
use Facebook, or
‘Skip’

12. +
Step 2
You can skip any of
these steps at any
point.

13. +
Step 3
You can skip any of
these steps at any
point.

14. +
Edit your profile
 You can now use the
Friend Finder to find
friends, or edit your
profile.
 In the top righthand
corner, under your name,
click ‘Edit Profile’.
 Spend some time editing
this.
 Remember to add a user
photo and a cover picture.

15. +
Edit your profile
 The beauty of Facebook is its use
of ‘networks’.
 When you add things to your
profile, it creates links to their
pages if they have them, so you
can see other people that are
connected with them.
 It also creates a ‘list’ for this Page
so you can filter your news feed
according to their updates.

16. +
TASK
 In the blog post you started earlier:
 copy and paste the link to your Facebook profile.
 Write a short list of keywords or interests you want to use to
find people to connect with through groups.
 Please title this list “Keywords I might use to find groups”.

17. +
Now what?
 You’ll get the most out of Facebook by adding other people –
this allows you to see their updates, and they can then see
yours.
 Be aware that if you try to add someone you don’t know, and
they click ‘I do not know this person’ on the invite, you may
get blocked as a ‘spammer’.
 You can list users as members of your family meaning you
can quickly sort content by ‘family only’.
 You can also choose these lists when posting a status so that
only those users who are on your list will see it.

18. +
Finding Contacts
 Pages
 Type an interest or keyword into the search bar and it will bring
up a list of Pages or places. Click ‘Like’ if you want to subscribe to
their updates.
 Groups
 When using the search bar, make sure you choose ‘Groups’ from
the left hand sidebar set of options to find groups with that
keyword or interest.
 If you’ve added people you already know through the Friend
Finder, have a look at their friends lists and see if you have
any mutual friends.

19. +
Sending messages
 There are three ways to connect with people.
 The Wall : If a user has the ‘Wall’ facility enabled on their
profile, you can post a status directly on this wall.
 Tagging :You can ‘tag’ a user so that your status appears in
their news feed – this is helpful if you are posting photos of
lots of people from weddings etc. as your content then
appears on their profile.
 Messenger:You can also use Facebook Messenger or the
chat window to conduct a private conversation with
someone.You can message people you’re not friends with.

20. +
Trending
 Twitter started the idea of ‘trending’ topics, and Facebook
has recently picked it up.
 The top right hand corner of your main window will have a
list of topics that are popular on Facebook at that moment.
 Click on one to find out more.

21. +
Security
 Facebook is available as an app for smartphones and tablets,
and it’s worth exploring their security features.
 You can turn on two-step verification, which means a code is
generated whenever you try to log in from a machine that
you haven’t listed as being ‘safe’.
 You can also view how many sessions are currently logged
in, and you can get notifications whenever a log in is
detected on a machine you haven’t used before.

22. +
TASK
 Using all of the information we’ve covered in the session so
far, start conducting conversations with people that you find
on Facebook.
 Consider posting a status, or creating a photo album.
 Post a link to one of your blog posts – take a screenshot of
this and post this on your blog.
 Join a group and begin posting, or start liking pages.
 See if you can find any local businesses or events relevant to
your interests.

23. +Welcome to Google +
 Google + offers a news feed
of stories, just like Facebook,
and users can upload images
and videos.
 They can also post links,
although G+ allows you to
‘filter’ your contacts through
the use of circles, meaning
that only those people you
choose can see an update.
 G+ also offers a chat facility
through Google Hangouts,
and the ‘Local’ function allows
you to find recommended
places near you.

24. +
Why use Google +?
 Google + offers you more control over your data, and who
can see it, than the other social networks.
 It also integrates very well with other Google products, and
the app for the smartphone is very well-designed.
 Fewer people use Google + than Facebook or Twitter but
more professionals use it, so it’s easy to find good
content that’s related to an area of interest.
 It also doesn’t feature games so you won’t get the same
number of game invites as you would on Facebook, and you
don’t get lots of annoying adverts!

25. +
Why use Google +?
 From 2012 to 2013, Google+ enjoyed massive growth, going
from 435 million users to 1.15 billion.
 However the percentage of active users on a monthly basis
has fallen from 51% to 32%.
 To get the most out of G+, make sure you
 engage in communities,
 enjoy real-time interaction through Hangouts,
 engage with your network by commenting,
 sharing content and +1 ing posts.
 In addition, a lot of people use Google+ on Fridays from 11
am to 2 pm so post then, and ask questions – you’ll get more
interaction that way.

26. +
Google +
 If you already have a Google account for email or
YouTube, then you already have a G+ account –
you just need to activate it.
 Go to https://plus.google.com/
 Either sign in, or create a new account.

27. +
Getting Set Up
 If you already have an account,
then enter your name, gender
and birthday, and click
‘Upgrade’.
 This should also apply if you
don’t have an account.

28. +
Getting Set Up
 I already have a Gmail address
so it has suggested things for
me to follow.

29. +
Getting Set Up
 Now it wants me to upload a
photo, add details of where I
work, where I went to school,
and where I live.
 All of this information is to
help people to find me and
connect with me.

30. +
Getting Set Up
 Click on the Home button in
the top left hand corner, and
go down to Profile.
 Click ‘Edit’ on each section to
edit the information.
 I’ve also added a cover photo,
as well as information so that
users know they’ve found the
right ‘me’.

31. +
Finding People
 Go to ‘People’ in the dropdown list.
 It will let you search for people according to the information
you added to your profile.
 If you have Gmail, it will also suggest users from your
contacts list who also have G+ profiles.
 You can also click on ‘Discover’ to have users suggested to
you.
 You might not have many users yet but you might find more
by joining Communities.

32. +
Communities & Pages
 The Communities in G+ act like the groups in Facebook, and
the Pages feature is also like that of Facebook.
 You can browse through suggested communities, or search
for one based on keywords. Consider your list of keywords
you used on Facebook.
 You can use Pages to promote your business etc.We’ll be
looking at these next week during Social Media for Business
Use.

33. +
TASK
 Spend some time editing your profile, and finding
Communities you might like to join based on your interests.
 Make sure you add your Google + profile address to your
blog post.
 List five communities you have joined on Google +, or five
groups you have joined on Facebook.
 Write a couple of reflective paragraphs on:
what you have learned today?.