Online PR Its All About Relevance

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This document discusses best practices for online public relations. It recommends that PR professionals focus on relevance by listening to online conversations, contributing valuable content to blogs and social media, and responding helpfully and promptly to comments and questions. It also cautions that online PR requires an authentic community approach rather than promotional tactics, and that remaining engaged in conversations over time is important for success.

Advertising v PR Advertiser “ I’m great go out with me!” PR “ He’s great go out with him!”

Image from http://customersrock.files.wordpress.com/2007/03/listening.jpg ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],listen

Image from http://www.adventureactive.com/ ,[object Object],[object Object],[object Object],[object Object],be authentic

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],give

Image from http://www.gapingvoid.com/Moveable_Type/archives/004562.html ,[object Object],respond

[object Object],[object Object],don’t – spam

[object Object],[object Object],[object Object],don’t forget visibility

thanks Adam Parker, CEO email [email_address] blog www.showmenumbers.com twitter @AdParker mobile 07810 837193

When Digg, Facebook, Twitter and other "social media" sites first emerged, they weren’t associated with search. Connecting the dots, marketers realized that popular content was being prominently indexed and social media sites were bestowing inbound links. Then the"ah-ha" moment, when search marketers realized they could influence front-page search results by "pushing" social media sites into top position, or manage negative publicity by getting social communities to "vote" for more favorable content and effectively decrease the exposure of naysayers. In this session you’ll learn techniques for managing your online reputation to drive traffic and preserve your reputation in a crisis.

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