Panoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi

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BARBARA ROZGONYI

The document discusses the concept of panoramic public relations (PR) and how to use PR strategies to build a captivating personality and stellar reputation. It provides tips on composing, positioning, and realizing an effective panoramic PR strategy through publishing content, targeting keywords and headlines, distributing widely, and tracking results. The goal of panoramic PR is to increase visibility, attention, relationships and profitability through an always-on social and digital PR approach.

Panoramic PR at IMEX
How to Win Over the World with a
Captivating Personality and a
Stellar Reputation
©Barbara Rozgonyi @wiredPRworks

Digital Pioneer
Meeting/Event Planner
MPI~SMC Chicago
Ask the Expert 12:30-2:00
www.wiredPRworks.com

What Does PR Mean?
©Barbara Rozgonyi @wiredPRworks

Tweet This 
PR is the glue that binds personality &
reputation together #PanoramicPR #PR
#IMEX14
©Barbara Rozgonyi @wiredPRworks

Personality + Reputation
©Barbara Rozgonyi @wiredPRworks

Panoramic PR
Composing
Positioning
Realizing
Action Steps
©Barbara Rozgonyi @wiredPRworks

PR PROBLEMS
LACK OF
Attention
Registrations
Sponsorships
Relationships
©Barbara Rozgonyi @wiredPRworks

http://www.kpcb.com/internet-trends
©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

What Causes PR Problem?
Invisible
Boring
Insecure
Unskilled
Unenlightened
©Barbara Rozgonyi @wiredPRworks

CURE
Panoramic PR
WIRED
Social
©Barbara Rozgonyi @wiredPRworks

RESULTS
Visibility
Positioning
Attention
Interest
Relationships
Profitability
©Barbara Rozgonyi @wiredPRworks

COMPOSING
©Barbara Rozgonyi @wiredPRworks

PR P-R-I-M-E-R
Publish
Report
Inform
Mediatize
Experience
Repeat
©Barbara Rozgonyi @wiredPRworks

POSITIONING
©Barbara Rozgonyi @wiredPRworks

•@wiredprworks
Wired PR Works in 3D:
Digital. Direct. Dynamic.

5 Essential Panoramic PR Elements
Keywords
Headlines
Stories
Links
Distribution service
©Barbara Rozgonyi @wiredPRworks

Panoramic PR Attracts
Readers
Search engines
Journalists
Bloggers
Sponsors
Attendees
©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

Press Tips
Images
Calendars
Respond
Don’t Attach
Features
Thanks to Tyler Davidson of
Meetings Focus Magazine

©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

REALIZGING
©Barbara Rozgonyi @wiredPRworks

Insure Success
Choose relevant keywords
Be consistent
Distribute frequently
Assess results
Refocus strategies
TOOLS
©Barbara Rozgonyi @wiredPRworks

©Barbara Rozgonyi @wiredPRworks

Action Steps
Editorial Calendar
Distribution List
Create
Send
Track
©Barbara Rozgonyi @wiredPRworks

Thank You!
http://wiredprworks.com
http://facebook.com/wiredPRworks
@wiredPRworks on twitter.com
LinkedIn Barbara Rozgonyi
http://slideshare.net/wiredPRworks
©Barbara Rozgonyi @wiredPRworks

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Social Media 101 Presentation

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BARBARA ROZGONYI

As more people and media outlets move online, traditional PR is being reinvented. Created by Barbara Rozgonyi, this presentation upgrades PR knowledge and updates on the latest in online PR tools and techniques, including how to use free publicity to dramatically increase your visibility. May be presented as a keynote, workshop, webinar or breakout session by Barbara Rozgonyi. Check availability: 630.207.7530 or corywestmedia @gmail.com

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Panoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi

1. Panoramic PR at IMEX How to Win Over the World with a Captivating Personality and a Stellar Reputation ©Barbara Rozgonyi @wiredPRworks

2. Digital Pioneer Meeting/Event Planner MPI~SMC Chicago Ask the Expert 12:30-2:00 www.wiredPRworks.com

3. What Does PR Mean? ©Barbara Rozgonyi @wiredPRworks

4. Tweet This  PR is the glue that binds personality & reputation together #PanoramicPR #PR #IMEX14 ©Barbara Rozgonyi @wiredPRworks

5. Personality + Reputation ©Barbara Rozgonyi @wiredPRworks

6. Panoramic PR Composing Positioning Realizing Action Steps ©Barbara Rozgonyi @wiredPRworks

7. PR PROBLEMS LACK OF Attention Registrations Sponsorships Relationships ©Barbara Rozgonyi @wiredPRworks

8. http://www.kpcb.com/internet-trends ©Barbara Rozgonyi @wiredPRworks

9. ©Barbara Rozgonyi @wiredPRworks

10. What Causes PR Problem? Invisible Boring Insecure Unskilled Unenlightened ©Barbara Rozgonyi @wiredPRworks

11. CURE Panoramic PR WIRED Social ©Barbara Rozgonyi @wiredPRworks

12. RESULTS Visibility Positioning Attention Interest Relationships Profitability ©Barbara Rozgonyi @wiredPRworks

13. COMPOSING ©Barbara Rozgonyi @wiredPRworks

14. PR P-R-I-M-E-R Publish Report Inform Mediatize Experience Repeat ©Barbara Rozgonyi @wiredPRworks

15. POSITIONING ©Barbara Rozgonyi @wiredPRworks

16. •@wiredprworks Wired PR Works in 3D: Digital. Direct. Dynamic.

17. 5 Essential Panoramic PR Elements Keywords Headlines Stories Links Distribution service ©Barbara Rozgonyi @wiredPRworks

18. Panoramic PR Attracts Readers Search engines Journalists Bloggers Sponsors Attendees ©Barbara Rozgonyi @wiredPRworks

19. ©Barbara Rozgonyi @wiredPRworks

20. Press Tips Images Calendars Respond Don’t Attach Features Thanks to Tyler Davidson of Meetings Focus Magazine

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26. ©Barbara Rozgonyi @wiredPRworks

27. ©Barbara Rozgonyi @wiredPRworks

28. ©Barbara Rozgonyi @wiredPRworks

29. ©Barbara Rozgonyi @wiredPRworks

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31. ©Barbara Rozgonyi @wiredPRworks

32. ©Barbara Rozgonyi @wiredPRworks

33. ©Barbara Rozgonyi @wiredPRworks

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36. ©Barbara Rozgonyi @wiredPRworks

37. ©Barbara Rozgonyi @wiredPRworks

38. ©Barbara Rozgonyi @wiredPRworks

39. REALIZGING ©Barbara Rozgonyi @wiredPRworks

40. Insure Success Choose relevant keywords Be consistent Distribute frequently Assess results Refocus strategies TOOLS ©Barbara Rozgonyi @wiredPRworks

41. ©Barbara Rozgonyi @wiredPRworks

42. Action Steps Editorial Calendar Distribution List Create Send Track ©Barbara Rozgonyi @wiredPRworks

43. Thank You! http://wiredprworks.com http://facebook.com/wiredPRworks @wiredPRworks on twitter.com LinkedIn Barbara Rozgonyi http://slideshare.net/wiredPRworks ©Barbara Rozgonyi @wiredPRworks

Editor's Notes

Calendar, messages, audiences, email/release, stories, keep going