Super Hero Social Media Marketing for Parks & Rec Presented at IPRA IAPD

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The document is a presentation by Barbara Rozgonyi on using social media to boost tiny budgets. It discusses super hero traits that make social media effective like having powers, a moral code, and a secret identity. It then outlines the WIRED system for using social media, which stands for World, Integrate, Relate, Equate, and Deliver. Finally, it provides action steps for each part of the WIRED system to help organizations achieve powerful results from social media.

Business

Super Hero Social Media
How to Rescue Tiny Budgets
with POWerful! Results
“Soaring to New Heights Conference”
Illinois Park and Recreation Association
Illinois Association of Park Districts
Presented By Barbara Rozgonyi,
CEO of CoryWest Media LLC
wiredPRworks.com

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

What did you have for dinner?

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Change it Up

Source: Tim and Kris Hallbomnlpca.com

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Super Hero Traits
• Extraordinary powers and abilities, relevant
skills or advanced equipment
• Strong moral code
• A motivation, such as a sense of responsibility
• A secret identity
• A distinctive costume
• A supporting cast of recurring characters
Source: Wikipedia, of course 

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Presentation Preview
Where You Are

Where You’re Going

How You’ll Get There

WIRED 2.0 action steps . . . Showcase
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

WIRED System 2.0
o World
o Integrate
o Relate
o Equate
o Deliver

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Where in the World is . . . ?

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Infographic by Go-Gulf.com

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Numbers Add Up
1B+ Facebook 150M Tumblr
500M Twitter 100M Instagram
500M Google+ 75M Yelp
200M LinkedIn 25M Pinterest

Source: http://budurl.com/smnumbers

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Source http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Listen
Keywords
#Hashtags
Topics
Talkers

Community
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Social Media Means

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Who’s Where Action Steps
① Research Keywords

② Identify top influencers

③ Turn on Google Alerts

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Integrate

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Align
VALUES
PURPOSE
COMMUNITY
MISSION
BUSINESS
SOCIAL
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Integrate Action Steps
① Identify areas to support

② Align with communications

③ Integrate social into everything

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Relate

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Every Minute Every Day
Twitter 100,000 tweets
Facebook 684,478 updates
Google 2 million searches
YouTube 48 hrs of video goes live
App Store 47,000 apps downloaded
Instagram 3,600 photos shared
Commerce $272,000 in sales
Data Never Sleeps source Domo.com

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Routes
CONTENT DIRECTION
Site Internal
Blog External
Social Community
Apps

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Relate Action Steps
① Track

② Trace

③ Take off

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Equate

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Measure
Time
Traffic
Sharing
Leads
Conversion

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Tools

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Equate Action Steps
① Identify

② Measure

③ Calibrate

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Deliver

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

ROUTES FORMATS
Site Posts
Blog Images
Apps Icons
Networks Links
Forums Video

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

POW!erful Results
• Content marketing plan
• Automated delivery
• Tightly targeted landings
• Community Interactions
• Super Hero Status

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Design Action Steps
① Listen
② Craft
③ Convey

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

SHOWCASE
“Okay, I start every day by hitting up Facebook,
Twitter, Tumblr and Instagram. Sometimes I
like to throw in LinkedIn, for the profession
shorties.” Tom Haverford

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Presentation Review
Where You Are

Where You’re Going

How You’ll Get There

WIRED 2.0 action steps . . . Showcase
copyright 2013 Barbara Rozgonyi
wiredPRworks.com

Thank You! Let’s Connect!!
• Barbara Rozgonyi
• barbara@corywestmedia.com
• 630.207.7530 voice/text
• @wiredprworks
• http://linkedin.com/in/barbararozgonyi

copyright 2013 Barbara Rozgonyi
wiredPRworks.com

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[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants. Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes. This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals. INCLUDED FRAMEWORKS/MODELS: 1. Stanford’s Design Thinking 2. IDEO’s Human-Centered Design 3. Strategyzer’s Business Model Innovation 4. Lean Startup Methodology 5. Agile Innovation Framework 6. Doblin’s Ten Types of Innovation 7. McKinsey’s Three Horizons of Growth 8. Customer Journey Map 9. Christensen’s Disruptive Innovation Theory 10. Blue Ocean Strategy 11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map 12. Design Sprint Framework 13. The Double Diamond 14. Lean Six Sigma DMAIC 15. TRIZ Problem-Solving Framework 16. Edward de Bono’s Six Thinking Hats 17. Stage-Gate Model 18. Toyota’s Six Steps of Kaizen 19. Microsoft’s Digital Transformation Framework 20. Design for Six Sigma (DFSS) To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations

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Super Hero Social Media Marketing for Parks & Rec Presented at IPRA IAPD

1. Super Hero Social Media How to Rescue Tiny Budgets with POWerful! Results “Soaring to New Heights Conference” Illinois Park and Recreation Association Illinois Association of Park Districts Presented By Barbara Rozgonyi, CEO of CoryWest Media LLC wiredPRworks.com copyright 2013 Barbara Rozgonyi wiredPRworks.com

4. Super Hero Traits • Extraordinary powers and abilities, relevant skills or advanced equipment • Strong moral code • A motivation, such as a sense of responsibility • A secret identity • A distinctive costume • A supporting cast of recurring characters Source: Wikipedia, of course  copyright 2013 Barbara Rozgonyi wiredPRworks.com

12. Numbers Add Up 1B+ Facebook 150M Tumblr 500M Twitter 100M Instagram 500M Google+ 75M Yelp 200M LinkedIn 25M Pinterest Source: http://budurl.com/smnumbers copyright 2013 Barbara Rozgonyi wiredPRworks.com

22. Every Minute Every Day Twitter 100,000 tweets Facebook 684,478 updates Google 2 million searches YouTube 48 hrs of video goes live App Store 47,000 apps downloaded Instagram 3,600 photos shared Commerce $272,000 in sales Data Never Sleeps source Domo.com copyright 2013 Barbara Rozgonyi wiredPRworks.com

34. SHOWCASE “Okay, I start every day by hitting up Facebook, Twitter, Tumblr and Instagram. Sometimes I like to throw in LinkedIn, for the profession shorties.” Tom Haverford copyright 2013 Barbara Rozgonyi wiredPRworks.com

45. Thank You! Let’s Connect!! • Barbara Rozgonyi • barbara@corywestmedia.com • 630.207.7530 voice/text • @wiredprworks • http://linkedin.com/in/barbararozgonyi copyright 2013 Barbara Rozgonyi wiredPRworks.com

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