Hospital Sales Presentation
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The document describes a new sub-acute rehabilitation program located on the fifth floor of Mary Free Bed Rehabilitation Hospital. The program is a joint venture between Mary Free Bed and Trinity Senior Living Communities to provide comprehensive inpatient rehabilitation for patients recovering from illnesses, injuries or surgeries. The goal is to achieve the highest level of independence so patients can return home. Services include private rooms, therapy gyms, attending physician coverage 24/7 and coordinated care from admission to discharge.
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Marketing of hospital services & medical practice
Marketing is communicating the value of healthcare services to patients to promote and sell those services. Marketing blends art and science and uses information technology. For hospitals, marketing is necessary in today's competitive world to answer questions about who they are, what services they offer, and at what cost. The six P's of marketing for hospitals are: product (services offered), positioning, pricing, promotion, people (patients and staff), and presentation of the hospital and services. Effective hospital marketing requires addressing all six P's through a variety of promotional activities tailored to the specific hospital.
Marketing programme for hospital service
This document outlines a marketing program for a hospital service. It defines marketing and discusses the key elements of a hospital marketing program, including establishing target customers, conducting competitive and SWOT analyses, setting SMART goals, developing strategies and tactics, and creating marketing budgets. It also examines the 7 Ps of marketing for services - product, price, place, promotion, process, people, and physical evidence. The ultimate goal of hospital marketing is to provide high quality medical care while satisfying patient needs.
Hospital Marketing PowerPoint Presentation ppt
In B Grade and C Grade cities of India, Hospital Marketing is not a recognized branch but it plays a very important role. Here is a guide for Hospital Marketing with basic knowledge. Hope you all will be in gain of something from my efforts.
For more information and updates join me and contact me directly. Credit for guidance goes to my mentor and guide Mr. Manish Kumar Vaishnav Sir, Slide Background taken from fppt.com other sources are collected from Google and Wikipedia.
These facts are only for the presentation and basic ideas of Hospital Marketing in B and C grade cities,no elaborated and complete information is shared here, any mismatch in information will be consider for the change, your valuable feedback's and suggestions are cordially invited, for complete information contact me directly. Market Research | Analysis | Strategy Building | Budgeting| Recruitment | Costing | All other Hospital Marketing Aspects
Hospital marketing made easy
This document provides an overview of a hospital marketing plan. It begins with an executive summary and table of contents. It then covers topics such as goal setting, SWOT analysis, market review, target market identification, competitor analysis, marketing strategy, implementation, and evaluation. Key points include defining SMART goals, conducting internal and external assessments, identifying the target demographic and geographic markets, analyzing competitors' strengths and weaknesses, and developing a marketing strategy and tactics to increase patient volume and experience. The 7 P's of the service marketing mix are also discussed.
MARKETING REHAB
The document presents a marketing plan for a rehabilitation center called Rehab. The center is located in Ein Sokhna, Egypt and specializes in treating drug addiction, alcoholism, personality disorders, anxiety, anger issues, and providing marriage counseling. It has a budget of 200 million Egyptian pounds. The marketing plan involves analyzing the market through a PESTEL analysis and SWOT analysis. It identifies the center's target market as high-socioeconomic individuals and celebrities. The marketing mix discusses products, prices, placement, and promotional strategies like advertising to build brand awareness and change perceptions of rehabilitation.
Marketing Plan for 150 Bedded Cardiac Hospital
This document outlines a marketing plan for a 150-bed cardiac hospital called Healthy Heart Club Hospital. It details the hospital's mission, vision, values, facilities including 10 surgical suites and a 50-bed ICCU. It discusses strategic placement in an underserved area and outlines services such as interventional cardiology, non-invasive cardiology, pediatrics, and heart failure programs. The marketing plan proposes promotional activities like health checkup camps, corporate promotions, media advertising, search engine optimization, and internal marketing. It also discusses marketing metrics and special cause-related initiatives.
Service Marketing
1. The document discusses marketing strategies for hospitals, focusing on Pristine Hospitals in Bangalore. It covers the healthcare industry, factors attracting corporates, the service marketing triangle, classifications of hospitals, and their unique characteristics.
2. It then discusses the 7Ps of marketing - product, place, promotion, price, people, process, and physical evidence. It also covers segmentation, marketing activities at hospitals, and Pristine Hospital's target market and services.
3. The future of the healthcare industry is projected to grow significantly in India. Suggestions are provided to increase revenues and expand services.
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This document discusses marketing techniques and management systems for hospitals. It covers identifying customer needs, developing programs and services to satisfy customers, and performing SWOT and PEST analyses. Various marketing strategies are presented, including the four Ps of marketing (product, place, price, promotion), addressing variables like patients, physicians, employers and lack of patient knowledge. The importance of marketing and management for hospital revenue generation is emphasized.
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Marketing of hospital services & medical practice
Marketing is communicating the value of healthcare services to patients to promote and sell those services. Marketing blends art and science and uses information technology. For hospitals, marketing is necessary in today's competitive world to answer questions about who they are, what services they offer, and at what cost. The six P's of marketing for hospitals are: product (services offered), positioning, pricing, promotion, people (patients and staff), and presentation of the hospital and services. Effective hospital marketing requires addressing all six P's through a variety of promotional activities tailored to the specific hospital.
Marketing programme for hospital service
This document outlines a marketing program for a hospital service. It defines marketing and discusses the key elements of a hospital marketing program, including establishing target customers, conducting competitive and SWOT analyses, setting SMART goals, developing strategies and tactics, and creating marketing budgets. It also examines the 7 Ps of marketing for services - product, price, place, promotion, process, people, and physical evidence. The ultimate goal of hospital marketing is to provide high quality medical care while satisfying patient needs.
Hospital Marketing PowerPoint Presentation ppt
In B Grade and C Grade cities of India, Hospital Marketing is not a recognized branch but it plays a very important role. Here is a guide for Hospital Marketing with basic knowledge. Hope you all will be in gain of something from my efforts.
For more information and updates join me and contact me directly. Credit for guidance goes to my mentor and guide Mr. Manish Kumar Vaishnav Sir, Slide Background taken from fppt.com other sources are collected from Google and Wikipedia.
These facts are only for the presentation and basic ideas of Hospital Marketing in B and C grade cities,no elaborated and complete information is shared here, any mismatch in information will be consider for the change, your valuable feedback's and suggestions are cordially invited, for complete information contact me directly. Market Research | Analysis | Strategy Building | Budgeting| Recruitment | Costing | All other Hospital Marketing Aspects
Hospital marketing made easy
This document provides an overview of a hospital marketing plan. It begins with an executive summary and table of contents. It then covers topics such as goal setting, SWOT analysis, market review, target market identification, competitor analysis, marketing strategy, implementation, and evaluation. Key points include defining SMART goals, conducting internal and external assessments, identifying the target demographic and geographic markets, analyzing competitors' strengths and weaknesses, and developing a marketing strategy and tactics to increase patient volume and experience. The 7 P's of the service marketing mix are also discussed.
MARKETING REHAB
The document presents a marketing plan for a rehabilitation center called Rehab. The center is located in Ein Sokhna, Egypt and specializes in treating drug addiction, alcoholism, personality disorders, anxiety, anger issues, and providing marriage counseling. It has a budget of 200 million Egyptian pounds. The marketing plan involves analyzing the market through a PESTEL analysis and SWOT analysis. It identifies the center's target market as high-socioeconomic individuals and celebrities. The marketing mix discusses products, prices, placement, and promotional strategies like advertising to build brand awareness and change perceptions of rehabilitation.
Marketing Plan for 150 Bedded Cardiac Hospital
This document outlines a marketing plan for a 150-bed cardiac hospital called Healthy Heart Club Hospital. It details the hospital's mission, vision, values, facilities including 10 surgical suites and a 50-bed ICCU. It discusses strategic placement in an underserved area and outlines services such as interventional cardiology, non-invasive cardiology, pediatrics, and heart failure programs. The marketing plan proposes promotional activities like health checkup camps, corporate promotions, media advertising, search engine optimization, and internal marketing. It also discusses marketing metrics and special cause-related initiatives.
Service Marketing
1. The document discusses marketing strategies for hospitals, focusing on Pristine Hospitals in Bangalore. It covers the healthcare industry, factors attracting corporates, the service marketing triangle, classifications of hospitals, and their unique characteristics.
2. It then discusses the 7Ps of marketing - product, place, promotion, price, people, process, and physical evidence. It also covers segmentation, marketing activities at hospitals, and Pristine Hospital's target market and services.
3. The future of the healthcare industry is projected to grow significantly in India. Suggestions are provided to increase revenues and expand services.
Marketing in hospitals
This document discusses marketing techniques and management systems for hospitals. It covers identifying customer needs, developing programs and services to satisfy customers, and performing SWOT and PEST analyses. Various marketing strategies are presented, including the four Ps of marketing (product, place, price, promotion), addressing variables like patients, physicians, employers and lack of patient knowledge. The importance of marketing and management for hospital revenue generation is emphasized.
PPT on Health care marketing
The slide is all about Healthcare Marketing. How you can develop marketing strategies in healthcare market.
Healthcare is booming industry & in accordance with marketing concepts it is very necessary to do marketing of services.
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This document discusses relationship marketing. Relationship marketing aims to establish long-term relationships with customers and other stakeholders through frequent, cooperative interactions. It emphasizes customer retention over new customer acquisition. The benefits of relationship marketing include increased customer loyalty and referrals, as well as customers who purchase more products and are less price sensitive. The document provides examples of relationship marketing best practices and techniques used by a successful financial services company, such as personalized customer service, communications, and appreciation events to build commitment and trust.
Apollo hospital
1) Apollo Hospitals was established in 1983 in India and has since grown to become Asia's largest healthcare group with over 8,500 beds across 50 hospitals in India and other countries.
2) The group's vision is to "Touch a billion lives" by bringing affordable, high quality healthcare through hospitals, clinics, pharmacies, and other services.
3) Apollo has pioneered an integrated healthcare approach in India and employs innovation such as telemedicine to enhance services and performance. It aims to know its strengths and competitors as it embraces change.
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The document discusses the Indian healthcare sector. It notes that healthcare is one of India's largest sectors in terms of revenue and employment. The private sector accounts for over 80% of healthcare spending. The sector is projected to grow to $40 billion this year. An aging population and expanding middle class represent opportunities for growth. However, physical infrastructure and the number of public health facilities are inadequate. The government uses price controls to improve drug affordability. [END SUMMARY]
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1) Apollo Hospitals was established in 1983 in India and has since grown to become Asia's largest healthcare group with over 8,500 beds across 50 hospitals in India and other countries.
2) The group's vision is to "Touch a billion lives" by bringing affordable, high-quality healthcare through an integrated network of hospitals, clinics, pharmacies, and other services.
3) Apollo Hospitals has pioneered many innovations in India such as telemedicine, robotic surgery, and being the first hospital in the country to receive international accreditation and recognition as a top medical tourism facility.
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The document outlines the mission, principles, human resources strategy, and services of an organization. The mission is to inspire hope and contribute to well-being through best care. Principles include sincere concern for patients, professional progress, and prioritizing service over profit. The strategy is to hire top talent and focus on health management and marketing. The nature of services provided are skilled and people-focused.
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2. It discusses the importance of revenue generation, delegation, continuation, detection, collection, and retention for a sales organization.
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Healthcare is booming industry & in accordance with marketing concepts it is very necessary to do marketing of services.
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This document discusses relationship marketing. Relationship marketing aims to establish long-term relationships with customers and other stakeholders through frequent, cooperative interactions. It emphasizes customer retention over new customer acquisition. The benefits of relationship marketing include increased customer loyalty and referrals, as well as customers who purchase more products and are less price sensitive. The document provides examples of relationship marketing best practices and techniques used by a successful financial services company, such as personalized customer service, communications, and appreciation events to build commitment and trust.
Apollo hospital
1) Apollo Hospitals was established in 1983 in India and has since grown to become Asia's largest healthcare group with over 8,500 beds across 50 hospitals in India and other countries.
2) The group's vision is to "Touch a billion lives" by bringing affordable, high quality healthcare through hospitals, clinics, pharmacies, and other services.
3) Apollo has pioneered an integrated healthcare approach in India and employs innovation such as telemedicine to enhance services and performance. It aims to know its strengths and competitors as it embraces change.
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The document discusses the Indian healthcare sector. It notes that healthcare is one of India's largest sectors in terms of revenue and employment. The private sector accounts for over 80% of healthcare spending. The sector is projected to grow to $40 billion this year. An aging population and expanding middle class represent opportunities for growth. However, physical infrastructure and the number of public health facilities are inadequate. The government uses price controls to improve drug affordability. [END SUMMARY]
Apollo Hospital (Brand legacy, Mission, Vision , Strategies for expansion )
1) Apollo Hospitals was established in 1983 in India and has since grown to become Asia's largest healthcare group with over 8,500 beds across 50 hospitals in India and other countries.
2) The group's vision is to "Touch a billion lives" by bringing affordable, high-quality healthcare through an integrated network of hospitals, clinics, pharmacies, and other services.
3) Apollo Hospitals has pioneered many innovations in India such as telemedicine, robotic surgery, and being the first hospital in the country to receive international accreditation and recognition as a top medical tourism facility.
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Background, SWOT analysis, market research, marketing objectives, marketing strategies, consumer analysis, target market
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Relationship marketing is an integrated effort to identify, maintain, and build networks with individual customers to strengthen the relationship over time for mutual benefit. It focuses on maximizing lifetime customer value through quality customer service, coordinated marketing, and gathering real-time customer feedback. While traditional marketing focuses on transactions and short-term goals, relationship marketing emphasizes long-term customer relationships through cooperation rather than competition.
Mayo clinic
The document outlines the mission, principles, human resources strategy, and services of an organization. The mission is to inspire hope and contribute to well-being through best care. Principles include sincere concern for patients, professional progress, and prioritizing service over profit. The strategy is to hire top talent and focus on health management and marketing. The nature of services provided are skilled and people-focused.
Business Plan for Indian Health Care Industry
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Marketing strategies of corporate hospital
This document discusses marketing strategies for corporate hospitals. It explains that marketing involves managing relationships with customers to attract new customers and retain existing ones. This creates public awareness, boosts sales and profits, and builds the organization's reputation. The document then outlines various promotion strategies for hospitals, including emphasizing quality treatment, medical camps, medical tourism, major surgeries, and social media. It also discusses the importance of branding through tools like service booklets, banners, doctor profiles, and logos. The document concludes by noting the interlocking efforts needed to keep customers, such as measuring what matters to customers, putting them at the heart of the business, managing quality from their perspective, and keeping relationships vibrant.
Continuing Medical Education
CME aims to provide lifelong learning for physicians through education, management training, and skills development like communication and team building. However, traditional didactic CME courses have little impact on changing physician performance or patient outcomes. More effective CME includes identifying educational needs, setting objectives, focusing on relevant practice issues, allowing interaction, and providing opportunities for practice and feedback. CME programs at KFSH include journal clubs, debates, case presentations and discussions, and skills-based sessions to allow for more effective learning.
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Hospital Marketing has been viewed from a different perspective these days.It has become a major tool for business development in health care sector.The only challenge to incorporate and customize the core marketing concept to go well with hospital setting
Mayo Clinic Marketing
The Mayo Clinic is the largest integrated medical group practice in the world, founded over 100 years ago in Minnesota. It began as a small outpatient facility and pioneered the concept of a medical group practice. The Mayo Clinic provides exceptional medical care and leads in several medical specialties. It consistently ranks at the top of best hospitals lists due to its focus on patient-centered care. The not-for-profit organization invests in research and education to continually improve care quality while prioritizing patient interests over other concerns.
Service Marketing Module 1
1st Module of Services Marketing
Reasons for the growth of the services sector and its contribution; the difference in goods and service marketing; characteristics of services; the concept of service marketing triangle; service marketing mix; GAP models of service quality.
Consumer behavior in services: Search, Experience and Credence property, consumer expectation of services, two levels of expectation, Zone of tolerance, Factors influencing customer expectation of services.
Customer perception of services-Factors influencing customer perception of service, Service encounters, Customer satisfaction, Strategies for influencing customer perception.
Feasibility Study - Private Healthcare Market Opportunities - Saudi Arabia
This feasibility study analyzes a proposal for Martinsen Mayer, a Dublin-based recruitment agency, to source healthcare professionals from Ireland and the UK for positions in the private healthcare sector of the Kingdom of Saudi Arabia. The analysis finds that while the proposal aligns with Martinsen Mayer's strategy of expanding into new international markets, entering a new market also carries risks without local experience or partnerships. However, the large expected growth of the private healthcare sector in Saudi Arabia presents opportunities for Martinsen Mayer to gain market share and build experience if they proceed carefully and potentially collaborate with local partners.
Sales management
This document discusses key aspects of sales management including:
1. Sales is the only business function that generates revenue.
2. It discusses the importance of revenue generation, delegation, continuation, detection, collection, and retention for a sales organization.
3. Effective sales management requires planning, directing, and controlling the personal selling process which includes recruiting, selecting, training, supervising, compensating, and motivating the sales force.
MALASIQUI 10 STEP MARKETING PLAN
UPH-DJGTH PTM are Doctors & Patients (children, elderly & ill) Who want to be healthy. Competitors are Dagupan or San Carlos hospitals. The opportunity is others focus on profits over quality. The market size is P2.6 million, with UPHDJGT niche as P1 million. UPH-DJGTH is a secondary hospital with tertiary capabilities, located nationwide. It uses CSR activities and premium pricing in a niche strategy to dominate the secondary hospital market.
Joint Commission International 6th Edition standards interpretation FAQ's
Joint Commission International (JCI) works to improve patient safety and quality of health care in the international community by offering education, publications, advisory services, and international accreditation and certification.
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The document provides an agenda and materials for a webinar on marketing strategies for oncology service lines. It includes discussions on market segmentation, targeting, and positioning for oncology services. Case studies are presented on how Baystate Health launched a free-standing cancer center to improve coordination of services and the patient experience across all touchpoints.
Building Relationships with Doctors for Effective Marketing in Pharma Industr...
The document discusses customer relationship management (CRM) strategies for pharmaceutical companies in India. It outlines an IDIC model approach for CRM involving identification, differentiation, interaction, and customization of target doctors. Key aspects include classifying doctors by importance, collecting detailed profile information, and customizing engagement based on doctors' interests to build loyalty. Measurement of prescription behavior is also discussed to evaluate CRM program effectiveness. Overall the CRM approach aims to strengthen relationships with doctors through personalized engagement and rewards to increase brand promotion and prescriptions.
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Feasibility Study - Private Healthcare Market Opportunities - Saudi Arabia
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Joint Commission International 6th Edition standards interpretation FAQ's
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This document provides an overview of planning and marketing strategies for a proposed 300-bed corporate hospital. It discusses identifying patient needs, developing new services, satisfying patients, and marketing at different stages of hospital growth. Key aspects of hospital marketing include promoting quality treatment, medical tourism, major surgeries, and using social media. The roles of marketers in healthcare are also examined. Effective marketing techniques for hospitals include demonstrations, public relations, advertisements, media interviews, and using various modes of publicity.
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2) It describes the hospital's facilities and services, as well as its pricing structure which includes super deluxe, private, cubical, and general classes.
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Now you can download my Presentation easily. I changed my Privacy setting.. I wish I can make more presentations for the young salesmen, but I am so busy these days and couldn't reply everyone who need my presentation. So here you can download now and present it to your teams etc.
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Hospital Sales Presentation
- 2. One of the most unique joint ventures in the State of Michigan
- 3. National care and nursing expertise Best rehabilitation progam and therapy
- 4. The new sub-acute program on the fifth floor of the newly-constructed Mary Free Bed Rehabilitation Hospital will be serving adult patients of all ages who require the intensity of physician, nursing and therapy
- 5. Getting people better and getting them home.
- 6. Enhanced care coordination, discharge planning and case management services combined with staff expertise from Mary Free Bed and Trinity Senior Living Communities.
- 8. Sub-acute care is comprehensive, inpatient care designed for someone who is recovering from illness, injury, or surgery. Sub-acute care It is goal-oriented treatment that occurs immediately after, or instead of, hospitalization.
- 9. Avoid unnecessary and frequent hospitalizations. An interdisciplinary approach is used to set goals for each patient. Achieving their highest level of independence so they get better and go home. Sub-acute care
- 10. Who Do We Serve?
- 11. Adult patients of all ages that require the intensity of physician, nursing, and therapy services available in a sub-acute rehabilitation setting are served.
- 12. Multiple injuries including complex fractures from trauma
- 14. Brain injury following surgery or trauma Recovery after cardiac surgery or MI
- 15. Orthopedic surgeries including laminectomy/fusion and hip fracture repair Hip and knee replacement surgery
- 16. General weakness or deconditioning after surgical or medical care
- 17. Special Features
- 18. Located inside the new Mary Free Bed Rehabilitation Hospital
- 19. All private rooms and baths with ceiling lift systems
- 20. Two neighborhoods and kitchen areas serving fresh food
- 21. Providing a continuum of rehabilitation options: offering coordinated transitions of care from referral to discharge
- 22. State-of-the-art therapy equipment in two therapy gyms and activities of daily living apartment (ADL)
- 24. Radiology, respiratory therapy and laboratory services on campus
- 25. For a sub-acute rehabilitation referral, call (616)840-8370. A new joint venture with the national care and nursing expertise of Trinity Senior Living Communities’ staff to get patients better and get them home. Sub-Acute Rehabilitation Program