This presentation explains how to use social media in the health care industry effectively and the finer elements and available opportunities using Facebook and Twitter, specifically.
A comprehensive look at how social media could benefit the pharmaceutical industry, from a leading social media agency, Socialmedia.biz.
Topics in the presentation include:
- Social media overview
- Corporate marketplace for social media
- The rise of patient-driven health care and online patient communities
- 3 areas for opportunity: corporate social responsibility; identifying sector influencers; creating a corporate wiki for knowledge sharing, archiving and management.
This presentation explains how to use social media in the health care industry effectively and the finer elements and available opportunities using Facebook and Twitter, specifically.
A comprehensive look at how social media could benefit the pharmaceutical industry, from a leading social media agency, Socialmedia.biz.
Topics in the presentation include:
- Social media overview
- Corporate marketplace for social media
- The rise of patient-driven health care and online patient communities
- 3 areas for opportunity: corporate social responsibility; identifying sector influencers; creating a corporate wiki for knowledge sharing, archiving and management.
Digital Addiction, e.g. to social networks sites and games, is becoming a public interest issue which has a variety of socio-economic effects. Recent studies have shown correlation between Digital Addiction and certain negative consequences such as depression, reduced creativity and productivity, lack of sleep and disconnection from reality. Other research showed that Digital Addiction has withdrawal symptoms similar to those found in drug, tobacco, and alcohol addiction. While industries like tobacco and alcohol are required by certain laws to have a label to raise awareness of the potential consequences of the use, we still do not have the same for addictive software. In this study, we advocate the need for Digital Addiction labels as an emerging ethical and professional requirement. We investigate the design of such labels from a user’s perspective through an empirical study, following a mixed-methods approach, and report on the results. Our ultimate goal is to introduce the need for labelling to both researchers and developers and provide a checklist of questions to consider when handling this non-functional requirement.
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Prosumer: Derived from Two words Product + Consumer .
These are People who Speak about Products and business today should be aware of these people. They should be concerned when they communicate, as they can make or break Brands and hence Businesses.
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
Social Media: Strategic Shift or Tactical Tool?craig lefebvre
Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.
Social media: the way forward or a waste of time for physicians? - M DeCamp ...Giuseppe Fattori
Social media is everywhere; its use has grown exponentially over
recent years. The prevalence of these outlets for communication raises some
interesting and potentially risky issues for physicians. On the one hand, some
believe that physicians should have a strong social media presence and can
benefit greatly from access to a global community of peers and leaders through
blogs, online forums, Facebook, Twitter and other communication channels. Dr
Anne Marie Cunningham provides a strong case for the advantages of developing
networks and figuring out who and what to pay attention to online.
On the other hand however, others believe that the use of social media places
doctors at a professional and ethical risk and is essentially a waste of time for
the already time-pressured physician. Professor DeCamp argues that the risks of
social media outweigh their benefits.
Perficient Perspectives: The Evolution of Social Media in HealthcarePerficient, Inc.
Healthcare organizations continue to navigate the transforming healthcare industry and identify new avenues to engage with consumers outside of the facility walls. In a fast-paced, information-dominated world, successfully interacting with consumers may seem like a daunting task. The key is to connect with consumers where they are and provide them with actionable health and wellness information they need to live a healthier life.
When you think of social media in healthcare you might think it is a tool for marketing, but it goes much farther than that. Sure, social media can be used to attract and retain consumers, but social media can also be a powerful tool to reduce healthcare costs and help with chronic disease and population health management.
Healthcare organizations are in varying stages of becoming social enterprises, from social innovators like Mayo Clinic to those beginning the journey to developing a comprehensive social media strategy.
In this perspective, we take a look at the evolution of social media in healthcare and discuss what social media in healthcare will look like in the future.
Just a year ago, Pew Internet & American Life Project report that nearly 113 million Americans were using the Internet to gather health-related information. It's not news that the Internet has become a magnet for people looking for quick answers when it comes to health issues, whether or not the results of searches are providing them with the best information on a regular basis.
지난 2013년 6월 “Digital Health: Building Social Confidence in Pharma’라는 제목으로 웨버 샌드윅(Weber Shandwick)이 발표한 리포트는 현재 글로벌 제약회사에서 소셜 미디어 커뮤니케이션 활동을 책임지는 13명의 임원들과 마케팅 컨설턴트가 참여했으며, 제약회사들의 소셜 미디어 도입 현황, 도입 시 혜택, 극복과제, 실행 방안 등 주제별 주요 인사이트가 반영되어 있다.
These slides provide an overview of a white paper - “Connecting with Patients, Overcoming Uncertainty” white paper was produced by Envision Solutions, TNS Media Intelligence/Cymfony and law firm Seyfarth Shaw.
In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread.
Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com.
Follow us at:
http://www.twitter.com/StoryWorldwide
http://www.twitter.com/PostAdvertising
http://www.fb.me/StoryWorldwide
Digital Addiction, e.g. to social networks sites and games, is becoming a public interest issue which has a variety of socio-economic effects. Recent studies have shown correlation between Digital Addiction and certain negative consequences such as depression, reduced creativity and productivity, lack of sleep and disconnection from reality. Other research showed that Digital Addiction has withdrawal symptoms similar to those found in drug, tobacco, and alcohol addiction. While industries like tobacco and alcohol are required by certain laws to have a label to raise awareness of the potential consequences of the use, we still do not have the same for addictive software. In this study, we advocate the need for Digital Addiction labels as an emerging ethical and professional requirement. We investigate the design of such labels from a user’s perspective through an empirical study, following a mixed-methods approach, and report on the results. Our ultimate goal is to introduce the need for labelling to both researchers and developers and provide a checklist of questions to consider when handling this non-functional requirement.
Social Media The Evolving Patient Physician Connection FinalStephanie Cannon
Getting physicians to recognize, and embrace, the shift to social media may not be easy. Examine proven examples of how social media can be used to strengthen patient and physician interactions, the value of different outlets, and tactics for obtaining buy-in from physicians and other staff.
Stephanie Cannon
Director, Web Communications & eBusiness
Nationwide Children’s Hospital (Columbus, OH)
Elizabeth Scott
President & Principal Consultant
Raven New Media & Marketing, LLC
Prosumer: Derived from Two words Product + Consumer .
These are People who Speak about Products and business today should be aware of these people. They should be concerned when they communicate, as they can make or break Brands and hence Businesses.
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
This presentation highlights approaches that help research teams to leverage digital approaches, in particular social media, to support their clinical studies -- from education and recruitment to retention and reporting back results. The talk highlights online tools such as an institutional Clinical Studies Directory and Trial Promoter (http://trialpromoter.org). The talk also highlights some of the regular challenges and how to best address them.
Social Media: Strategic Shift or Tactical Tool?craig lefebvre
Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.
Social media: the way forward or a waste of time for physicians? - M DeCamp ...Giuseppe Fattori
Social media is everywhere; its use has grown exponentially over
recent years. The prevalence of these outlets for communication raises some
interesting and potentially risky issues for physicians. On the one hand, some
believe that physicians should have a strong social media presence and can
benefit greatly from access to a global community of peers and leaders through
blogs, online forums, Facebook, Twitter and other communication channels. Dr
Anne Marie Cunningham provides a strong case for the advantages of developing
networks and figuring out who and what to pay attention to online.
On the other hand however, others believe that the use of social media places
doctors at a professional and ethical risk and is essentially a waste of time for
the already time-pressured physician. Professor DeCamp argues that the risks of
social media outweigh their benefits.
Perficient Perspectives: The Evolution of Social Media in HealthcarePerficient, Inc.
Healthcare organizations continue to navigate the transforming healthcare industry and identify new avenues to engage with consumers outside of the facility walls. In a fast-paced, information-dominated world, successfully interacting with consumers may seem like a daunting task. The key is to connect with consumers where they are and provide them with actionable health and wellness information they need to live a healthier life.
When you think of social media in healthcare you might think it is a tool for marketing, but it goes much farther than that. Sure, social media can be used to attract and retain consumers, but social media can also be a powerful tool to reduce healthcare costs and help with chronic disease and population health management.
Healthcare organizations are in varying stages of becoming social enterprises, from social innovators like Mayo Clinic to those beginning the journey to developing a comprehensive social media strategy.
In this perspective, we take a look at the evolution of social media in healthcare and discuss what social media in healthcare will look like in the future.
Just a year ago, Pew Internet & American Life Project report that nearly 113 million Americans were using the Internet to gather health-related information. It's not news that the Internet has become a magnet for people looking for quick answers when it comes to health issues, whether or not the results of searches are providing them with the best information on a regular basis.
지난 2013년 6월 “Digital Health: Building Social Confidence in Pharma’라는 제목으로 웨버 샌드윅(Weber Shandwick)이 발표한 리포트는 현재 글로벌 제약회사에서 소셜 미디어 커뮤니케이션 활동을 책임지는 13명의 임원들과 마케팅 컨설턴트가 참여했으며, 제약회사들의 소셜 미디어 도입 현황, 도입 시 혜택, 극복과제, 실행 방안 등 주제별 주요 인사이트가 반영되어 있다.
These slides provide an overview of a white paper - “Connecting with Patients, Overcoming Uncertainty” white paper was produced by Envision Solutions, TNS Media Intelligence/Cymfony and law firm Seyfarth Shaw.
In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread.
Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com.
Follow us at:
http://www.twitter.com/StoryWorldwide
http://www.twitter.com/PostAdvertising
http://www.fb.me/StoryWorldwide
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
Online Conversations: From Understanding to Action and SuccessW2O Group
Article by Dana M Lewis illustrating the MDigitalLife Integrated Healthcare Approach developed exclusively for clients of the W2O Group. Article originally appeared in Healthcare Strategy Alert! Issue 1 2016, published by the Forum for Healthcare Strategists.
22 Reasons Why Social Media is the Future of Patient RelationshipsNicole Stagg
The fact is, health care professionals cannot ignore social media any longer. Existing patients expect them to be on social media, and prospective patients use social media to learn more about a provider. Here, 22 more reasons why social media needs to be a made a priority for health and wellness providers.
HCS490 v11External Influences on Consumer Choice WorksheetHCSJeanmarieColbert3
HCS/490 v11
External Influences on Consumer Choice Worksheet
HCS/490 v11
Page 2 of 2
External Influences on Consumer Choice Worksheet
Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices.
In this assignment, you will research managed care plans to determine what impact social media and other external influences have on consumer behaviors. Research the different managed care insurance plans listed below by reviewing various health care organizations or resources (e.g., Kaiser as an HMO).
Consider within your research who might access the health care systems (i.e., age, generation, socioeconomic status, military/veteran, and health care insurance plans, etc.).
List 2 advantages and 2 disadvantages of HMOs, PPOs, and POSs in the following chart.
Health Maintenance Organization (HMO)
Preferred Provider Organization (PPO)
Point of Service (POS)
Advantages
1.
2.
1.
2.
1.
2.
Disadvantages
1.
2.
1.
2.
1.
2.
Write a 90- to 175-word response to the following prompts. Consider the information you listed in the chart above as well as what you know about consumer behavior when you compose your response.
· Explain the impact media and social networking have on consumers when choosing the most appropriate managed care health insurance plans. Consider the positive and negative impacts.
· Describe how branding, marketing, and communication influence a consumer’s choice when considering an appropriate managed care health insurance plan. Consider positive and negative influences.
· Explain how communication and education to consumers differ by generation when marketing managed care health insurance plans. Consider why it is important to communicate and educate differently across generations.
Cite 2 peer-reviewed, scholarly, or similar references.
Copyright 2021 by University of Phoenix. All rights reserved.
Copyright 2021 by University of Phoenix. All rights reserved.
7.2 Discussion Board: Effective Project Communication Topic 1
Topic 1: Documenting and Communicating Project Progress
One of the concepts discussed in Chapter 6 of the textbook “Strategic Project Management – BUS 5661” is the importance of documenting and communicating the progress on a project. Your company is a major software development company that develops enterprise software for Internet and mobile applications. You have recently been appointed the team leader on a new software development project. The members of your team have worked on various software development projects for the company. At your first team meeting, you suggest that the team meet every time the project reaches a major milestone, as defined in the project plan. However, several members of your team complained that the meetings are a waste of time. These members feel that a well-writte ...
1. Strategies
Health Practice
n e w s l e t t e r
Published by Makovsky + Company Volume 24/Number 2
For more information on Makovsky
+ Company’s Health practice, please
visit www.makovsky.com/health
the power of specialized thinking
Communicating in the Age of Twitter
Welcome to the World of 140-Character Conversations
A man walks into a room and comments ny communication departments aside. Patients in need will soon cease to tolerate
on a secret that was just shared among an industry pretending social media
the group in the room. One woman says, FDA held a hearing on social media use in doesn’t exist. So how do we reconcile
“How do you know that? No one’s left this the pharmaceutical and biotech worlds in patient desires and lack of FDA parameters?
room.” The response: “It’s all over Twitter.” November 2009, and accepted public com- FDASM.com and the Twitter hash tag (a
ment on social media use through Febru- tool enabling easy searching by topic on
Social networking is changing the way and ary 28, 2010. Timing on guidance could be Twitter) #FDASM document industry’s
frequency in which people share and hunt in late 2010. In the meantime, FDA is not desire to receive clear guidance. Further,
for information, especially health and in- under any legal obligation to issue a rule in the growing number of pharmaceutical
vestor news. The Food and Drug Adminis- a specific time period. Much of the public and biotechnology company or brand
tration (FDA) has not offered a social media forum meeting focused on where FDA has blogs, Twitter accounts and Facebook
roadmap for pharmaceutical and biotech- already taken the most action online— fan pages show willingness to engage in
nology companies; however it uses sites advertising. The Agency determined it will patient conversations.
like Twitter (@FDA_Drug_Info or @FDAre- act if online advertising does not demon-
calls are two active accounts) to commu- strate clear fair balance. All the same, one- Along with fair balance, another major
nicate actively with the general public and dimensional advertising is peripheral to challenge to healthcare social media entry
media. Even breaking news reporters from the conversational power of social media is adverse event (AE) reporting. However, it
CNBC and forbes.com comment that FDA and unable to facilitate immediate dia- may be only a small hurdle. Looking at 500
is first to the keyboard on breaking prod- logue on disease and treatment options Yahoo Health boards, Nielsen found only
uct approval news, often pushing compa- like interconnective social media. one post contained enough information
2. to qualify as an AE needing reporting. That is 0.2 percent. The 2. Expect sports-fan behavior
study showed one or two needed criteria was typically available Sports fans are passionate about their teams, but emotions ex-
but not all four required for a reportable adverse event. pressed are not always positive. You (and your medical, regula-
tory and legal colleagues) will need to accept that even pa-
New tools enable return to authentic conversations tients who love your product will complain about you—just as
Unless you are speaking to bloggers or reporters through social sports fans love their team but complain about management,
media, there is generally no filter. Many biopharma companies coaching or individual players. That’s okay. Social media allows
are now taking the plunge and tweeting news and thoughts— real-time dialogue, not a lecture. Sometimes stand aside and
Johnson & Johnson, sanofi-aventis and Boehringer Ingelheim are let it pass.
among the early social media front runners.
3. Know when to step in and out
For patients with “joiner” conditions (i.e., patients with diseases Listen to the advice of the community. When they want to be
that seek others dealing with the same disease state such a breast just patients, let them be. When they want the community sup-
cancer or rare disorders like Scleroderma), social media paves a port, join in. By developing a conversation through social me-
way for patients to engage each other, swap stories and ask for dia, you are building relationships. Patients will let you know
trusted peer advice. Today, it’s not just providing treatment, but when they want your advice and help.
an avenue for dialogue and perhaps even linking patients to a
new community. 4. Disclose your identity
Never pretend, or allow your vendors or partners to pretend
For “rebellious” conditions (i.e., patients with diseases requiring that they are anyone other than themselves. In the age of citi-
lifestyle changes to avoid developing the disease such as COPD), zen journalism, everyone is doing their due diligence to gather
social media is more than a compliance tool. These patients may background, and those that aren’t transparent will pay dearly
not be interested initially in complying with physician direction, for their perceived dishonesty.
medication use or joining a community. They may be looking for
information on making treatment more convenient and under- 5. Provide value
standing their disease state. Pharmaceutical and biotechnology You have valuable assets such as study data and information
companies can provide information and answer questions—or at on drug management and side effects, sought and valued by
the very least, redirect this audience to sources that “speak their patients. Share the information and answer questions that
language.” If a patient wants to engage in a dialogue, social media mainstream media will not delve into. Don’t eavesdrop and try
sets the stage. to gather market data; give patients and HCPs reasons to en-
gage in discussion. Your insights, if disclosed in the right way
Top Social Media Tips For PR Professionals to the right people, can be a calling card separating you from
1. Start early others in your industry.
Begin by conducting social media audits on the category and
on the brand, if the product is on the market or trial data has Brand and corporate communication in the Twitter Age is pos-
been presented. Finding out customer preconceptions enables sible! Now there’s an open line to patients whose lives you seek to
companies to address needs and develop messaging to meet improve and shareholders curious about their investment. This is
patients’ and healthcare providers’ (HCPs) informational desires. a giant leap forward in public relations benefiting patients, HCPs,
It also enables executives to identify key influencers in the en- science and industry. Masters of stakeholder response can see
vironment who seek to engage and reengage. If your product the fruits of their efforts real-time, and the conversations are hap-
has not been launched, begin joining communities now—in pening with or without your voice. In the world of healthcare
many patient communities, they’re already discussing your conversations, it’s the death of one-way dialogue and the birth of
product (and possibly its price or potential side effects). true dialogue.
About Makovsky + Company
Founded in 1979, Makovsky + Company (www.makovsky.com) is today one of the nation’s
leading independent global public relations and investor relations consultancies. The firm
attributes its success to its original vision: that the Power of Specialized Thinking™ is the best
way to build reputation, sales and fair valuation for a client. Based in New York City, the firm
has agency partners in more than 27 countries and in 35 U.S. cities through IPREX, the second
largest worldwide public relations agency partnership, of which Makovsky is a founder.
Contact:
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