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Bar & Nightclub: Las Vegas 2007

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Nuno Machado Lopes
Nuno Machado Lopes

The document discusses how integrating physical and virtual experiences is important for marketing. It emphasizes engaging in two-way conversations with customers on social networks and online to better understand their needs and provide value. It also stresses the need to differentiate one's business by focusing on the customer experience rather than common advertising or promotional tactics.

1 of 45
Integrating the physical e X perience with the virtual e X perience Anyone with a point of few can now express it… beware they have nothing to lose. You, on the other hand, have everything to lose [or gain].
THE manual ,[object Object],http://www.cluetrain.com/ Published 25 Feb 2000 Rick Levine, Christopher Locke, Doc Searls and more
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
right here, right now ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Who’s REALLY in control?
The Customer ,[object Object],[object Object],[object Object],[object Object]
Where are YOU? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
manual #2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bar & Nightclub Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
The Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing the Physical Experience ,[object Object],Joseph Pine & James Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage
Marketing the Physical Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Joseph Pine & James Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage
[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
why e-mail? everyone else is…
Email? Newsletter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing online ,[object Object],[object Object]
Marketing online ,[object Object],[object Object],[object Object],[object Object]
Web 2.0 “tools” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
different rules of engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
different rules of engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
MySpace – surprised?
[object Object],[object Object]
Integrating the Physical & Virtual Experiences SOCIAL NETWORK STAYING CONNECTED marketing the physical experience marketing the virtual experience
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
B2B - back2basics ,[object Object],[object Object],[object Object],[object Object]
random thoughts – useless hints ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
IGMarketing  thank you www.ig-marketing.com Nuno Machado Lopes [email_address]

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Bar & Nightclub: Las Vegas 2007

  • 1. Integrating the physical e X perience with the virtual e X perience Anyone with a point of few can now express it… beware they have nothing to lose. You, on the other hand, have everything to lose [or gain].
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  • 32. Integrating the Physical & Virtual Experiences SOCIAL NETWORK STAYING CONNECTED marketing the physical experience marketing the virtual experience
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  • 45. IGMarketing  thank you www.ig-marketing.com Nuno Machado Lopes [email_address]