Social media has become a paradigm-shifting form of media that gives audiences more control over brands. It allows for two-way communication between brands and consumers in real-time through social networks, content, and tools. Brands must listen to social conversations, engage audiences through relevant responses, and use various online tools to facilitate ongoing multi-channel discussions.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
An overview of social media for the Eugene Chamber's Women Business Leaders group - including how to maximize your reach on the social Web by partnering with Citizen Marketers.
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...Augie Ray
A presentation developed by Augie Ray and Cindi Thomas, presented at the "Leveraging Social Media For Business Success" at Marquette University on 4/17.
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
What do we want from our Facebook fans?Mat Morrison
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle?
What are Fans for?
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
10 Lessons on Social Media: What It Is, Why It’s Important, & How to Get...Augie Ray
A presentation developed by Augie Ray and Cindi Thomas, presented at the "Leveraging Social Media For Business Success" at Marquette University on 4/17.
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
Recent presentation on social media and it's implementation in State of Michigan government given at the Michigan Association of Counties annual conference.
What do we want from our Facebook fans?Mat Morrison
Coca Cola has 53m followers on Facebook these days (November 2012.) But it sells ~2bn servings a day. Even if we were to pretend that those 53m fans didn't represent a saturated market, how much Coca Cola would they have to buy tomorrow to move the needle?
What are Fans for?
Social Media Overview_VML_Oct. '09 IABC Professional DevelopmentPaul Arnhold
social media deck from IABC's Oct. '09 professional development event - "Mobile Marketing and Other Advanced Technologies" - presented by Joe Grigsby, VML director of emerging media
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
This presentation was given at the 2010 IASA Annual Conference. It details the basics of personal branding, how the world of work is changing, the basics of social media and social networking and using these new tools for career development.
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
A 16-page booklet that contains some of Kodak's experiences and insights on social media as it relates to its use by a business.
In it you will find:
* Brief description of the social media landscape
* Myths about social media
* 10 Social Media Tips from Kodak's Chief Blogger
* Top 10 list for Twitter usage
* How to get started in social media
* Kodak social media activation examples
* Troubleshooting
Social media what's all the chat about by jez jowett 2009Jez Jowett
a document that i found when i was digging through my old files.
this was a presentation i did to set the scene for social media, almost 4 years ago when people were just starting to ask what it was. Suprisingly little has actually changed. except of course of the explosion of specific tools and networks - such as facebook and twitter. otherwise, the principles have stayed identical.
Similar to Story Worldwide Luxury 2.0 Seminar (20)
You Are Your Own Media Empire - Simon DumencoStory Worldwide
A keynote presentation by Simon Dumenco, media columnist at Advertising Age, at the Post-Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC.
For more information:
http://www.postadvertisingsummit.com
http://www.storyworldwide.com
http://www.postadvertising.com
The Secrets of Viral Ads - Post-Advertising Summit 2012Story Worldwide
A presentation by Yoram (Jerry) Wind, Lauder Professor at the University of Pennsylvania Wharton School of Business and Director of the Future of Advertising Project.
The Future of Advertising program studied 73 pairs of ads from brands that achieved both high and low virality to determine why some ads go viral and some do not.
These findings were delivered as part of the Post Advertising Summit, hosted by brand storytelling agency Story Worldwide on March 29th, 2012 at Cult Studios in NYC.
For more information:
http://seicenter.wharton.upenn.edu/index.aspx
http://www.postadvertisingsummit.com
http://www.storyworldwide.com
http://www.postadvertising.com
Blue Man Group: Entertaining Piece of Content - Post-Advertising Summit 2012Story Worldwide
The output of the Future of Entertainment Workshop session for the Blue Man Group during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City.
Workshop moderator Randy Irwin, President of Votiv, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to:
1. The brand ecosystem and a customer’s journey through content
2. Blue Man Group brand overview
3. Blue Man Group brand insights gathered
4. What is a Story Platform?
5. Blue Man Group Archetype(s)
6. Blue Man Group authority to publish
Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop.
Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012
http://www.postadvertisingsummit.com
http://www.storyworldwide.com
http://www.postadvertising.com
Weekly World News: Useful Piece of Content - Post-Advertising Summit 2012Story Worldwide
The output of the Future of Information Workshop session for Weekly World News during the Post-Advertising Summit, hosted by Story Worldwide, on March 29th, 2012 in New York City.
Workshop moderator Joe Pulizzi of the Content Marketing Institute, alongside Frederik Anderson of Story Worldwide, brought the audience through an interactive workshop where they learned about/contributed to:
1. The brand ecosystem and a customer's journey through content
2. Weekly World News brand overview
3. Weekly World News brand insights gathered
4. What is a Story Platform?
5. Weekly World News brand archetype (ultimately decided as the "Trickster")
6. Weekly World News' authority to publish
Ultimately, the Summit creative team put together the following brief which shows the useful piece of content created upon the brand archetype and story platform developed during the workshop.
Live tweets curated by @ClayHebert at: http://storify.com/clayhebert/post-advertising-summit-2012
http://www.postadvertisingsummit.com
http://www.storyworldwide.com
http://www.postadvertising.com
In this presentation originally designed for a live webinar, Story Worldwide and STRIKEFORCE Communications take a look at the current Social Media landscape for Healthcare and Pharma clients, and help teach them how to use digital channels to tell their story and help it spread.
Learn more at http://www.storyworldwide.com or our blog at http://www.postadvertising.com.
Follow us at:
http://www.twitter.com/StoryWorldwide
http://www.twitter.com/PostAdvertising
http://www.fb.me/StoryWorldwide
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Biography and career history of Bruno AmezcuaBruno Amezcua
Bruno Amezcua's entry into the film and visual arts world seemed predestined. His grandfather, a distinguished film editor from the 1950s through the 1970s, profoundly influenced him. This familial mentorship early on exposed him to the nuances of film production and a broad array of fine arts, igniting a lifelong passion for narrative creation. Over 15 years, Bruno has engaged in diverse projects showcasing his dedication to the arts.
At Affordable Garage Door Repair, we specialize in both residential and commercial garage door services, ensuring your property is secure and your doors are running smoothly.
Understanding the Mahadasha of Shukra (Venus): Effects and RemediesAstro Pathshala
The Mahadasha of Shukra (Venus) is one of the most significant periods in Vedic astrology. Shukra is known as the planet of love, beauty, wealth, and luxury. Its Mahadasha can bring about profound changes in an individual's life, both positive and negative, depending on its placement and condition in the natal chart.
What is Shukra Mahadasha?
Mahadasha is a planetary period in Vedic astrology that affects various aspects of an individual's life for a specific number of years. The Mahadasha of Shukra lasts for 20 years and is known to bring a period of significant transformation. Shukra is associated with pleasures, creativity, relationships, and material comforts. During its Mahadasha, these areas of life tend to get highlighted.
12. THE CUSTOMER NARRATIVE
BILLBOARD POINT OF STORE EVENT UGC WEBSITE ECOMMERCE UGC
SALE EXPERIENCE
Engagement
Create a deeper, joined-up story
Provide a firm foundation for engagement
Define roles & responsibilities
13. WHO WE ARE
WHO WE ARE
We help brands tell their story
• If we can make your brand messages more story-like then your
audience are more likely to pay attention.
We are a multi-channel publishing organisation
• We create compelling, branded stories in your customers preferred
medium and language
We believe social media is paradigm changing
• Every human being and every organisation is (potentially) a global
publisher
Our point of view
17. The Advertising Age
Success: 2% conversion
Interruption marketing
360 degrees bombardment
The Post-Advertising Age
Success: 98% engagement
Audiences take note
Then scratch past the surface
If you’re more than skin deep they will peel away
20. WHAT IS SOCIAL MEDIA?
WHO WE ARE
Media
• Anything that represents (mediates) reality
• Paintings, mosaics, books, magazines, tv, web pages, ads, tweets,
facebook pages etc.
Social
• The interaction of organisms with other organisms
Social media
• Is not necessarily new and not necessarily online
• But its ubiquity online permanently alters the balance of power
Our point of view
27. BY Q2 2009, 82% OF WEB USERS WERE
ACTIVE IN SOCIAL MEDIA
Not surprisingly, Forrester finds
that people who create content
are now the minority at the top of
the social media pyramid. But by
2009, nearly everyone online
was at least a spectator to the
social media show, underlining
the explosion in social media
participation over three short
years. Each brand’s approach
to its audiences in social media
will be determined by how the
audience members index in
each category of social techno-
graphics. As participation grows,
however, more and more people
will move up the pyramid. Brand
strategies will become more
uniformly dependent on the use
of social media, at which point
social media will become a
critical part of virtually every
brands’ media mix.
28.
29. WHO WE ARE LUXURY?
WHAT ABOUT
Luxury Institute Wealth Report
• 42% of wealthy consumers chose “ratings and reviews from a trusted
source” as the most influential factor in purchasing luxury goods.
• Seven out of 10 wealthy consumers are now members of social
networks
• Social media gives the luxury consumer the opportunity to decide what
brands they engage with and on what terms. It’s this element of control
that really is the ultimate luxury.
Our point of view
33. TYPES OF SOCIAL MEDIA
Social Social Social
Networks Content Tools
Purpose is to connect Purpose is to entertain Purpose is to rate
and communicate and inform and share
49. TYPES OF SOCIAL MEDIA
Social Social Social
Networks Content Tools
Purpose is to connect Purpose is to entertain Purpose is to rate
and communicate and inform and share
95. LISTEN.
CAREFULLY.
Find the signal in the noise...
DISTILL YOUR OWN
SPECIFIC, ONGOING,
MULTICHANNEL,
DISTRIBUTED
CONVERSATION
FROM THE SEA OF
IRRELEVANT CHATTER.
96.
97.
98. ADHERING TO PROTOCOLS ENABLES
TWO-WAY COMMUNICATION BETWEEN BRAND
AND CONSUMER in something like real time.
1 2 3 4 5
Comment posted Comment captured Reply suggested to Approved client Response posted.
online. and classified by appropriate reply returned to
response team. client-side response team.
approver(s).
“My widget is “My widget is
broken and broken and nobody
nobody at at Widgetz will
Widgetz will help!”
help!”
Hey, it’s Bob from
Widgetz. We’re
sorry you’re
having trouble.
Click here for the
manual…you
want page 61.
99.
100.
101.
102.
103. TOOLS YOU CAN USE
• Google
• www.google.com/trends
• www.google.com/insights/search/
• adwords.google.co.uk/select/KeywordToolExternal
• www.google.com/alerts
• Social Networks
• www.facebook.com/lexicon
• search.twitter.com
• www.twitscoop.com
• Blogs
• www.blogpulse.com
• www.technorati.com
• Blog comments
• www.backtype.com/
• www.keotag.com/
• Forums etc.
• http://v2.boardtracker.com/
• http://boardreader.com/
• Overall
• www.socialmention.com