The document outlines a social media bootcamp targeted at busy professionals, focusing on best practices for economic development organizations. It emphasizes a strategic approach to building an online community through engagement, understanding resources, and measuring marketing results. The contents include actionable tips and tools for effective push and pull marketing strategies on platforms like Facebook, LinkedIn, and Twitter.

1. Welcome Social Media Bootcamp for Busy Professionals Best Practices for Economic Development Organizations

2. Agenda Webinar content Resources Future online learning events Dashboard Q&A Follow-up

3. Speaker Michelle Spezowka Culcher Connect Media > 12+ years of traditional & online marketing experience > social networking enthusiast > agent for collaboration > strategic & integrated approach > open source philosophy Marketing & Communications Specialist 1 2 3 4 5 6 7 8 9 10 11 12 shelka

4. Now What? 2.0 Strategies Approach Build Brand Plan Engage Strategy & Approach – 40% Marketing & Messaging – 40% Technology – 20%

5. Walk Before You Run Step 1 Needs Analysis - What do you want to accomplish? Step 2 Evaluates your resources - Do you have any constraints? Step 3 Create realistic goals & a benchmark for review Step 4 Use your existing assets Step 5 Assign key stakeholders Step 6 Search for fans & followers Step 7 Listen to your online community Step 8 Participate Step 9 Monitor

6. Web 2.0 Rich, interactive methods to target new audiences Feedback and direct conversation Ability to measure marketing results Flexible and affordable Other Resoures http://bit.ly/kVcTvX

7. Web 2.0 = Engagement

8. Web 2.0 = Interaction

9. Web 2.0 = Interaction

10. Web 2.0 = Interaction

11. Web 2.0 Philosophy Open, social and inclusive Mixes local with global Collaboration User-generated content Be transparent Address concerns Listen to your peers Give credit Ask questions Do's :

12. Why You Should Care The conversation will take place with or without you. Fact:

13. Why You Should Care Transform a concern into an opportunity Publish with the intent of “supporting” your fans and followers Tip:

14. Your Social Media Philosophy Your Toolkit Be prepared Listen Monitor Reach out Keep the conversation going Go offline and interact with your community Measure success

15. Push & Pull Marketing Profile The customer is in charge Highly independent Resistant to advertising messages Customer pulls a business into their social media circle A customer who comes to you creates word-of-mouth Other Resources http://bit.ly/jb8nol

16. Web 2.0 Strategy Push – publishing your message Pull – engage your community to participate Strike a balance between push and pull messaging Provide helping messages (thought leader) Avoid salesy pitch Tip: Other Resources http://bit.ly/j4fDEY

17. Create Your 2.0 Community People + passion + platform = community Humanize your brand and your organization Create ambassadors in your organization Make your content irresistible Ask questions Listen and respond How-To :

18. How ? Create an identity and presence Join the conversation Create value and provide useful content Be a problem solver Position yourself as a thought leader Appear regularly Referrals and recommendations Other Resources http://bit.ly/iYC9Xf

19. Web 2.0 = Storytelling

20. Web 2.0 = Storytelling

21. Web 2.0 = Storytelling

22. Push Strategy Publish your message Intent to engage Share critical updates Share information of interest Promotional for revenue How-To:

23. Push Strategy: Facebook Tools Create a fan page Create an event Post a video Post an album of pics How-To:

24. Push Strategy: Facebook Tools

25. Pull Strategy Create discussion board on FB Create questions tab on FB Post survey or questions on your wall Create or join a group on LinkedIn Ask for input and ideas on Twitter How-To:

26. Pull Strategy Engage with your audience Respond to questions Ask questions Give credit and RT Take a poll Take a survey How-To:

27. Pull Strategy: Tools Surveygizmo.com Surveymonkey.com Twtpoll.com Widgetbox.com Wufoo.com Tools:

28. Doing It Right Tip: Build goodwill among clients Provide updates

29. How-To Become a Thought Leader Provide reliable information Be eager to give information away Be motivated by generosity not self-interest Demonstrate expertise Know what others in your industry may not Be a trusted source Communicate your knowledge Sharing the spotlight with peers and even competition

30. Plan Your Messaging Other Resources http://bit.ly/l5076s

31. Tools - Facebook Ten Minutes a Day Find new sources that interest you & Like Search for Events Provide feedback on pages & groups Post your messaging How-To:

32. Tools - LinkedIn Ten Minutes a Day Join a Group Review discussions & provide feedback Post a status once a week Keep your business profile current & content rich Make 3-5 connections a week How-To:

33. Tools - Twitter Ten Minutes a Day Find new followers every week & follow back Tweet at least 3-5 times a week Use Twellow Use search engines Use hashtags How-To:

34. Tools - Hootsuite Use if you have a Twitter & Facebook Page and/or more than one Twitter account – and LINK!

35. Tools - Hootsuite Time-saving tip: If you have a Twitter & Facebook Page and/or more than one Twitter account – LINK!

36. Tools - Hootsuite Add your personal accounts and business accounts into Hootsuite to save time. You can also “schedule” posts on your Facebook fan page using Hootsuite.

37. Tools - Hootsuite Using your marketing calendar, you can schedule future tweets and posts in Twitter and Facebook.

38. Q&A What are your barriers to engagement? How can you improve your online presence?

39. Stay in Touch Thank you for joining us! @saskecdevassoc Saskatchewan Economic Development Association [email_address] @growourregion Grow Our Region [email_address] Michelle Spezowka @shelka Marketing Strategist Culcher Connect Media [email_address]