This document provides suggestions for integrating social media into events based on lessons learned from past events. It outlines five top ways to do so: 1) Promote your social media presence before, during and after an event, 2) Claim an official event hashtag, 3) Create social media invites for the event, 4) Stimulate user-generated content around the event, and 5) Install display technologies at the event to showcase social media conversations. Examples are given for how each strategy was implemented at various events.
The document provides an overview of using Twitter in 10 minutes, outlining that Twitter is best used for listening and community building rather than direct marketing. It discusses how to identify goals for using Twitter, develop engaging content, grow a community on the platform, and effectively measure success against objectives rather than just the number of followers. The presentation aims to inspire new ways to leverage Twitter and get questions answered about using the social media platform.
Developing engaging brand content for social media sitesRefract Marketing
This document outlines a presentation on developing engaging brand content for social media sites. The presentation covers building a strategic content plan by defining categories, types, and tools; developing a content strategy; creating a content calendar; and engaging across multiple platforms. It also discusses how to tell effective stories, content dos and don'ts, incorporating user-generated content, integrating marketing and PR, and measuring engagement. The goal is to create valuable content that drives user engagement on social media.
The document provides 10 tips for improving one's Klout score, which measures social media influence. The tips include creating engaging content to increase interactions; starting discussions to generate buzz; focusing social media efforts over forums; announcing big news; using hashtags; connecting social profiles; asking questions on trending topics; using mentions to engage others; connecting with influential users; and building a name through various mediums. The document encourages tightening social media strategies and scheduling time with the author to improve one's online presence and Klout score.
Like it or not, every nonprofit today is a media organization. It all starts with creating content, which is the currency of social media and search. Nonprofit strategist JD Lasica will show you the importance of using video and personal storytelling to convey your mission and enlist new supporters.
This document provides tips for building relationships on Google+ in 3 parts. Part 1 discusses using Profiles and Pages to engage with contacts. Part 2 recommends building a network by approaching influencers, connecting with relevant people, and building a supportive community. Part 3 advises being flexible and taking opportunities as they arise.
This document discusses social media and provides steps for developing a social media strategy. Step 1 is to investigate by listening to conversations about your brand and competitors, and identifying influencers and opportunities. Step 2 is to plan by setting goals, targets, and choosing social media marketing tools. Step 3 is to execute the plan by creating accounts, engaging audiences, and continuously posting content. Step 4 is to evaluate return on influence based on reach, frequency, time spent, and changes in online sentiment and conversions. The overall goal is to increase engagement to boost influence and returns.
This document provides an overview of leveraging Twitter for social media strategies. It discusses that Twitter can be used for information/insight, marketing, data mining, social connections, and spreading information or ideas. While the average user only tweets once every 72 days, influencers on Twitter who drive discussion tend to have many followers. The document then gives best practices for using Twitter, including listening first to understand discussions, engaging others and building networks, and measuring performance over time to improve strategies. It also outlines specific tools for desktop and mobile use of Twitter to facilitate these strategies.
The document provides an overview of using Twitter in 10 minutes, outlining that Twitter is best used for listening and community building rather than direct marketing. It discusses how to identify goals for using Twitter, develop engaging content, grow a community on the platform, and effectively measure success against objectives rather than just the number of followers. The presentation aims to inspire new ways to leverage Twitter and get questions answered about using the social media platform.
Developing engaging brand content for social media sitesRefract Marketing
This document outlines a presentation on developing engaging brand content for social media sites. The presentation covers building a strategic content plan by defining categories, types, and tools; developing a content strategy; creating a content calendar; and engaging across multiple platforms. It also discusses how to tell effective stories, content dos and don'ts, incorporating user-generated content, integrating marketing and PR, and measuring engagement. The goal is to create valuable content that drives user engagement on social media.
The document provides 10 tips for improving one's Klout score, which measures social media influence. The tips include creating engaging content to increase interactions; starting discussions to generate buzz; focusing social media efforts over forums; announcing big news; using hashtags; connecting social profiles; asking questions on trending topics; using mentions to engage others; connecting with influential users; and building a name through various mediums. The document encourages tightening social media strategies and scheduling time with the author to improve one's online presence and Klout score.
Like it or not, every nonprofit today is a media organization. It all starts with creating content, which is the currency of social media and search. Nonprofit strategist JD Lasica will show you the importance of using video and personal storytelling to convey your mission and enlist new supporters.
This document provides tips for building relationships on Google+ in 3 parts. Part 1 discusses using Profiles and Pages to engage with contacts. Part 2 recommends building a network by approaching influencers, connecting with relevant people, and building a supportive community. Part 3 advises being flexible and taking opportunities as they arise.
This document discusses social media and provides steps for developing a social media strategy. Step 1 is to investigate by listening to conversations about your brand and competitors, and identifying influencers and opportunities. Step 2 is to plan by setting goals, targets, and choosing social media marketing tools. Step 3 is to execute the plan by creating accounts, engaging audiences, and continuously posting content. Step 4 is to evaluate return on influence based on reach, frequency, time spent, and changes in online sentiment and conversions. The overall goal is to increase engagement to boost influence and returns.
This document provides an overview of leveraging Twitter for social media strategies. It discusses that Twitter can be used for information/insight, marketing, data mining, social connections, and spreading information or ideas. While the average user only tweets once every 72 days, influencers on Twitter who drive discussion tend to have many followers. The document then gives best practices for using Twitter, including listening first to understand discussions, engaging others and building networks, and measuring performance over time to improve strategies. It also outlines specific tools for desktop and mobile use of Twitter to facilitate these strategies.
The document outlines a 3-phase digital marketing strategy for a company called Soora Book. The phases are:
1) Launching Phase: Introduce the Soora Book business idea using videos, content on emotions of fear of losing photos and happiness of printed books.
2) Awareness Phase: Build recognition of customer needs for the product using videos and content on occasions and interface details.
3) Sustainability Phase: Retain customers through promotions, offers and loyalty programs while providing advanced tutorials.
The strategy involves tracking audience journey and conversion rate improvement over time through targeted activations based on analyzed customer data and interests.
Narendra Modi was born in 1950 in Gujarat, India. He became chief minister of Gujarat in 2001. As chief minister, he faced the challenge of rebuilding after a major earthquake and received international recognition for his disaster management efforts. Modi implemented various social programs in Gujarat focused on education, health, agriculture, women's issues, and infrastructure. He worked to industrialize Gujarat and attract foreign investment. Modi is known for using social media effectively to promote his brand and development agenda. His success in Gujarat demonstrates qualities like commitment, long-term planning, and transforming obstacles into opportunities.
The document discusses planning and managing social media communication campaigns. It provides an overview of social media communication plans, paid, owned, and earned media, engagement tactics, and case studies. The main points are that a social media communication plan should have clear objectives, timelines, target audiences, key messages, tactics, and staff roles. It also emphasizes the importance of conversations over sales, being authentic, sharing valuable content, and actively engaging audiences on social media.
In their preliminary task, the author was just starting to learn how to use audio equipment and could only perform basic functions like recording and editing. For their script, they kept it simple to fit within the time slot. The author became more confident with the audition suite, learning how to add music and turn equipment on for their main task, though they still have some issues to resolve. A lesson was learned when doing an interview - the group now checks that all equipment is working properly to avoid missed recordings.
Why Your Social Content Strategy Sucks and How to Fix Itmgargan
This document discusses developing an effective social media content strategy. It recommends setting goals and determining your brand's voice. The document also suggests creating engaging visual content, publishing to platforms at optimal times, and measuring engagement and reach through analytics to improve future content. Finally, it lists content categories and tools that can help create and schedule social media posts.
Campaign Digital Experiences Your Visitors Will Loveion interactive
In the digital world, first impressions matter. Whether it's a PPC ad, display banner, email or QR code that prompts someone to click on your offer, the page where that person lands after the click has enormous potential to influence the way they feel about you. Getting visitors to fall in love isn't something that just any web page can do!
Learn how digital campaign experiences can:
- Make right introductions & leave lasting brand impressions
- Drive engagement & quality interaction
- Convert more visitors to leads & sales
- Make your visitors fall in love with your brand.
Digital Campaign Trail: Mobilizing Political Support for Mélanie Joly by Rowe...Rowena Roy
In the recent Montreal Mayoral election, Mélanie Joly went from being a complete newcomer on the political stage to becoming the runner-up candidate with over 26% of the vote. This feat has many wondering just how she managed it, and now it’s time for Montreal Girl Geeks to find out!
In this talk Rowena Roy, Digital Strategy Advisor to the Joly Campaign, will disclose the real numbers and hard facts of the oh-so-close mayoral race. We’ll peek behind the scenes to see how the social media movement had an impact on the campaign and explore Rowena’s digital inspirations including the leadership of Joly herself.
It’s a unique opportunity to explore the digital action plan for a real political campaign, as well as the impact of the team’s efforts and logistics; from how volunteers were organized to the roles of each social media platform in maximizing engagement. We will be privy to lessons learned from the campaign as well what is next for Joly and Roy – come discover it all!
About Rowena Roy
Rowena is the Vice President of Netic Hypermedia, a web agency that she cofounded at the age of 25. Her sweet spot is designing creative digital strategy and collaborating with a talented multidisciplinary team: from writers to SEO specialists, from designers to ux experts, from web & mobile developers to system administrators. She is passionate about the art of the narrative & technology. Connect with her @RowenaRoy.
Making The Most of Your Digital CampaignNationBuilder
Digital campaigns can take many forms. Advocating for policy change, fundraising for your nonprofit, building awareness around a public health issue, or mobilizing people to participate in global day of action. Regardless of your mission, community organizing can help you build and grow your movement. Join us for a session breaking down the key principles of organizing with practical applications of how you can leverage tech to scale your campaign and stories of folks who've seen it work!
The workshop will was led by Organizers:
Nikki Batchelor
Lena Ellingboe
The document describes a proposed digital campaign called "Maggi School of Happiness" that teaches people how to cook meals to make their families happy. The campaign consists of 3 semesters, each focusing on cooking for a different group (husband, kids, guests). Participants will learn recipes through videos and images posted weekly. At the end, there will be a contest where participants take photos of their happy families eating the cooked meals and fans vote on the best photos. Winners will be celebrated at an event. Additional engagement will be driven around the TVC through online discussions and contests.
Awesome Digital Campaign Case Study 2014Ardian Atmaka
This document summarizes several digital marketing campaigns from 2014 that were award winners or nominees at Cannes Lions. It discusses how the campaigns effectively used emotions to engage audiences. Some of the highlighted campaigns utilized techniques like Google autocomplete to deliver messages, interactive videos to raise product awareness, and social media to promote brands. The document concludes by listing additional award-winning examples and emphasizing the importance of using data, adapting new technologies, strong storytelling, integrated approaches, and marketing marketing efforts.
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
Laying the crucial groundwork of your successful Capital Campaign through your Quiet Phase, leading to the Public Phase Success-and moving to Post Campaign Celebration and laying the groundwork for your next Campaign..
How to Run an Integrated Digital Campaign - Digital Marketing WorkshopSola Obayan
"How to Run an Integrated Digital Campaign" presented by BTO Solutions' Principal Consultant, Sola Obayan, at the Digital Marketing Workshop at Eastern Michigan University .
This document outlines an agenda and presentation on social media strategic planning. The agenda includes introductions, social media strategic planning, a break, and a discussion of tools, case studies, and five things that can be done today with social media. The presentation discusses how business is built on relationships, which are built on trust through engagement. It then covers objectives, target audiences, website audits, example strategies and tactics, content, engagement, management, and measurement for social media strategic planning. Lastly, it provides five things that can be done today with social media and emphasizes listening, adding value, and engaging.
Breaking barriers effective social messaging 05302013Blane Warrene
This document discusses effective social media messaging strategies for businesses. It emphasizes the importance of understanding your business's social media voice and goals before developing a content strategy and tactical plan. The key components of an effective strategy include defining goals, roles and responsibilities, editorial planning, integration with other departments, and analytics. Regular posting of relevant content, engagement with customers, and adapting based on metrics are also emphasized.
The document outlines a 3-phase digital marketing strategy for a company called Soora Book. The phases are:
1) Launching Phase: Introduce the Soora Book business idea using videos, content on emotions of fear of losing photos and happiness of printed books.
2) Awareness Phase: Build recognition of customer needs for the product using videos and content on occasions and interface details.
3) Sustainability Phase: Retain customers through promotions, offers and loyalty programs while providing advanced tutorials.
The strategy involves tracking audience journey and conversion rate improvement over time through targeted activations based on analyzed customer data and interests.
Narendra Modi was born in 1950 in Gujarat, India. He became chief minister of Gujarat in 2001. As chief minister, he faced the challenge of rebuilding after a major earthquake and received international recognition for his disaster management efforts. Modi implemented various social programs in Gujarat focused on education, health, agriculture, women's issues, and infrastructure. He worked to industrialize Gujarat and attract foreign investment. Modi is known for using social media effectively to promote his brand and development agenda. His success in Gujarat demonstrates qualities like commitment, long-term planning, and transforming obstacles into opportunities.
The document discusses planning and managing social media communication campaigns. It provides an overview of social media communication plans, paid, owned, and earned media, engagement tactics, and case studies. The main points are that a social media communication plan should have clear objectives, timelines, target audiences, key messages, tactics, and staff roles. It also emphasizes the importance of conversations over sales, being authentic, sharing valuable content, and actively engaging audiences on social media.
In their preliminary task, the author was just starting to learn how to use audio equipment and could only perform basic functions like recording and editing. For their script, they kept it simple to fit within the time slot. The author became more confident with the audition suite, learning how to add music and turn equipment on for their main task, though they still have some issues to resolve. A lesson was learned when doing an interview - the group now checks that all equipment is working properly to avoid missed recordings.
Why Your Social Content Strategy Sucks and How to Fix Itmgargan
This document discusses developing an effective social media content strategy. It recommends setting goals and determining your brand's voice. The document also suggests creating engaging visual content, publishing to platforms at optimal times, and measuring engagement and reach through analytics to improve future content. Finally, it lists content categories and tools that can help create and schedule social media posts.
Campaign Digital Experiences Your Visitors Will Loveion interactive
In the digital world, first impressions matter. Whether it's a PPC ad, display banner, email or QR code that prompts someone to click on your offer, the page where that person lands after the click has enormous potential to influence the way they feel about you. Getting visitors to fall in love isn't something that just any web page can do!
Learn how digital campaign experiences can:
- Make right introductions & leave lasting brand impressions
- Drive engagement & quality interaction
- Convert more visitors to leads & sales
- Make your visitors fall in love with your brand.
Digital Campaign Trail: Mobilizing Political Support for Mélanie Joly by Rowe...Rowena Roy
In the recent Montreal Mayoral election, Mélanie Joly went from being a complete newcomer on the political stage to becoming the runner-up candidate with over 26% of the vote. This feat has many wondering just how she managed it, and now it’s time for Montreal Girl Geeks to find out!
In this talk Rowena Roy, Digital Strategy Advisor to the Joly Campaign, will disclose the real numbers and hard facts of the oh-so-close mayoral race. We’ll peek behind the scenes to see how the social media movement had an impact on the campaign and explore Rowena’s digital inspirations including the leadership of Joly herself.
It’s a unique opportunity to explore the digital action plan for a real political campaign, as well as the impact of the team’s efforts and logistics; from how volunteers were organized to the roles of each social media platform in maximizing engagement. We will be privy to lessons learned from the campaign as well what is next for Joly and Roy – come discover it all!
About Rowena Roy
Rowena is the Vice President of Netic Hypermedia, a web agency that she cofounded at the age of 25. Her sweet spot is designing creative digital strategy and collaborating with a talented multidisciplinary team: from writers to SEO specialists, from designers to ux experts, from web & mobile developers to system administrators. She is passionate about the art of the narrative & technology. Connect with her @RowenaRoy.
Making The Most of Your Digital CampaignNationBuilder
Digital campaigns can take many forms. Advocating for policy change, fundraising for your nonprofit, building awareness around a public health issue, or mobilizing people to participate in global day of action. Regardless of your mission, community organizing can help you build and grow your movement. Join us for a session breaking down the key principles of organizing with practical applications of how you can leverage tech to scale your campaign and stories of folks who've seen it work!
The workshop will was led by Organizers:
Nikki Batchelor
Lena Ellingboe
The document describes a proposed digital campaign called "Maggi School of Happiness" that teaches people how to cook meals to make their families happy. The campaign consists of 3 semesters, each focusing on cooking for a different group (husband, kids, guests). Participants will learn recipes through videos and images posted weekly. At the end, there will be a contest where participants take photos of their happy families eating the cooked meals and fans vote on the best photos. Winners will be celebrated at an event. Additional engagement will be driven around the TVC through online discussions and contests.
Awesome Digital Campaign Case Study 2014Ardian Atmaka
This document summarizes several digital marketing campaigns from 2014 that were award winners or nominees at Cannes Lions. It discusses how the campaigns effectively used emotions to engage audiences. Some of the highlighted campaigns utilized techniques like Google autocomplete to deliver messages, interactive videos to raise product awareness, and social media to promote brands. The document concludes by listing additional award-winning examples and emphasizing the importance of using data, adapting new technologies, strong storytelling, integrated approaches, and marketing marketing efforts.
Burger King is proposing a digital campaign to increase brand awareness, drive trial, and boost store traffic in Vietnam. The proposal includes the following key elements:
[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
[3] Integrated online and offline activities such as contests, promotions, and a loyalty program to further engage customers and link online efforts to in-store sales.
The campaign aims to position Burger King as offering an American standard bur
Laying the crucial groundwork of your successful Capital Campaign through your Quiet Phase, leading to the Public Phase Success-and moving to Post Campaign Celebration and laying the groundwork for your next Campaign..
How to Run an Integrated Digital Campaign - Digital Marketing WorkshopSola Obayan
"How to Run an Integrated Digital Campaign" presented by BTO Solutions' Principal Consultant, Sola Obayan, at the Digital Marketing Workshop at Eastern Michigan University .
This document outlines an agenda and presentation on social media strategic planning. The agenda includes introductions, social media strategic planning, a break, and a discussion of tools, case studies, and five things that can be done today with social media. The presentation discusses how business is built on relationships, which are built on trust through engagement. It then covers objectives, target audiences, website audits, example strategies and tactics, content, engagement, management, and measurement for social media strategic planning. Lastly, it provides five things that can be done today with social media and emphasizes listening, adding value, and engaging.
Breaking barriers effective social messaging 05302013Blane Warrene
This document discusses effective social media messaging strategies for businesses. It emphasizes the importance of understanding your business's social media voice and goals before developing a content strategy and tactical plan. The key components of an effective strategy include defining goals, roles and responsibilities, editorial planning, integration with other departments, and analytics. Regular posting of relevant content, engagement with customers, and adapting based on metrics are also emphasized.
The document outlines the agenda for a social media marketing workshop. The agenda includes introductions, sessions on social media strategic planning, Twitter, Hootsuite, Facebook, and a wrap-up. It also lists the credentials of the workshop presenter, who has experience with online marketing since 1994 and major brands. The document then covers what social media is, why businesses should care about it, examples of social media usage statistics, and an overview of Twitter.
ISBSM #1 - 12 Tips for Social Media SuccessAmit Klein
This document provides an overview of a course on social media, online advertising, and web analytics. It includes an introduction, schedule, and agenda. The course will be taught interactively with group discussions, guest speakers, and a group project partnering with local NGOs. Key lessons from the document include 12 tips for social media success, examples of how brands are using different social media platforms successfully, and a discussion of social media usage in India.
This document provides information on social media marketing. It begins with definitions of social media and examples of popular social media platforms. It then discusses types of social media like social networks, media networks, discussion networks, and review networks. Popular social media marketing channels like Facebook, YouTube, WhatsApp, Facebook Messenger, and Instagram are explained. The document provides tips on choosing the right social media channel based on goals and audience. It also discusses best practices for creating and promoting content on social media.
This document provides tips for using digital and social media to promote and organize events. It outlines six key steps: 1) Establish your online presence and channels before the event, 2) Spread the word about the event using those channels and promote discussion, 3) Encourage interaction and live sharing during the event, 4) Maintain momentum after the event by continuing discussion and sharing highlights, 5) Measure the effectiveness of your efforts using available analytics, and 6) Apply lessons learned to improve future events.
The document discusses engaging youth via social media. It provides credentials for the author and an overview of the growth of social media. It emphasizes that social media is now where most internet users engage and is an important way to understand markets. It then discusses developing a social media strategy including objectives, tactics, and measurement. Key aspects of a strategy include developing valuable content, engagement methods like blogs and contests, community management, and analytics. Specific tips provided include starting to listen, creating a blog, using Twitter and LinkedIn, notifying customers, and using management tools like Hootsuite.
7 Steps to Event Marketing Success - IMEX 2018Michael Doane
Explore the ins and outs of event marketing with Michael Doane. This presentation was originally shared with a group of meeting planners and trade show managers at IMEX 2018, the world's largest expo for exhibition organizers, in Las Vegas, NV.
This document provides an overview of a social media workshop covering key topics such as:
- The different social media platforms and how to write a social media plan
- Engaging audiences and showing personality on social media
- Evaluating social media results
- The six key stages of a social media plan including listening, deciding key performance indicators, developing a strategy, engaging in conversation, measuring performance and reviewing/adjusting
- Top tips for social media success such as being generous, informative, connecting platforms, and allocating regular time for social media marketing
Social media plan facebook, linkedIn, twitterakulsingh
In order to communicate with and engage customers, we need to provide interesting content that will keep them coming back to our Fan page and, more importantly engaged with our content.
The document discusses developing and implementing a social media strategy for marketing to families. It outlines how companies can use social media to engage users, promote their brand and message, and recruit employees. It emphasizes that social media reflects an organization's message, requires transparency, and is a full-time job despite being free and easy to use. It provides tips for identifying goals and audiences, choosing platforms, experimenting, evaluating engagement, and linking back to websites from social media.
The document discusses using social media to promote conferences, exhibitions, and events. It recommends a three stage social media strategy: 1) Pre-event promotion to generate registration buzz, 2) Engagement during the event through live updates and content sharing, and 3) Post-event thank you messages and highlights to maintain connections. Specific tactics include promoting speaker profiles, allowing questions, polling for event ideas, deciding hashtags, and thanking participants after the event. The presentation emphasizes a 3600 approach to content generation and proliferation across multiple social media platforms.
2009.10.09 Social Media As A Learning Toolmvandall
The document discusses social learning as a learning tool using social media and networking sites. It defines social learning, provides examples of social learning in the workplace, and discusses both the impacts and risks of social learning. The document examines how companies can apply social learning and provides recommendations for minimizing risks associated with social networking sites. It analyzes specific social media platforms like Twitter and their potential for social learning. The document concludes that social learning is evolving through internet technologies and that companies can gain benefits from a social learning program by committing resources and gaining leadership support.
Social Media Marketing for Business Owners & CEOsKen Nangle
This document provides an overview of social media marketing for business owners and CEOs. It discusses why social media marketing is important, highlighting increased business, stronger relationships, establishing expertise, and improved communications. It also covers developing a social media strategy, choosing platforms, content creation, monitoring and measuring results.
Psychology of Growing a Large Social Learning CommunityVFTNetworks
This document summarizes a webinar on growing a large learning community. It discusses tracking key metrics like member growth, activity levels, and relationships to benchmark progress. It also covers strategies for facilitating relationships, applying learning, and maintaining an engaging community through fresh content, tools, and activities. The goal is to establish a thriving social learning network that meets member needs and drives business objectives.
A Presentation on Utilizing Social Media to:
1. Build your Personal Brand
2. Promote your event and engage attendees before, during and after the event
3. The Basics of Blogging
1) The document discusses technology options for events, focusing on efficient and edgy tools. It provides examples of web-based registration systems, email marketing templates, mobile websites, apps, and social media platforms like Twitter, LinkedIn, and Facebook.
2) Attendees are increasingly using mobile devices, so events should have mobile-friendly websites and consider apps to extend their reach. Social media can engage attendees both during and after events.
3) When choosing technology suppliers, factors like company stability, proven track record, security, and analytics support should be considered.
Top 10 Social Media Questions, Answered!Infusionsoft
The document provides a summary of a social media Q&A session discussing common questions about using social media for business purposes. It addresses questions around generating revenue, automating activities, choosing social networks, using platforms like Klout and Google+, creating engaging content, and managing time spent on social media. The document also lists useful social media apps and provides updates about Infusionsoft products and events.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots.
To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
AppSec PNW: Android and iOS Application Security with MobSFAjin Abraham
Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application.
This talk covers:
Using MobSF for static analysis of mobile applications.
Interactive dynamic security assessment of Android and iOS applications.
Solving Mobile app CTF challenges.
Reverse engineering and runtime analysis of Mobile malware.
How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Northern Engraving | Nameplate Manufacturing Process - 2024Northern Engraving
Manufacturing custom quality metal nameplates and badges involves several standard operations. Processes include sheet prep, lithography, screening, coating, punch press and inspection. All decoration is completed in the flat sheet with adhesive and tooling operations following. The possibilities for creating unique durable nameplates are endless. How will you create your brand identity? We can help!
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Biomedical Knowledge Graphs for Data Scientists and Bioinformaticians
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4. What We’ve Done for Sage Sage Summit 2010 Virtual Event (November) Sage Summit 2011 Social Media Plan (January) Social Media Maintenance (January – July) On-site Social Media Architect (July)
14. #1 – Promote Your Social Presence Decide which sites to use Display chiclets, share, like Social media account matrix (by business unit) Take advantage of employee’s klout Weave your social web Build it and they will come
15. #1 – Frequency 2-3 months before show: weekly 1 month before show: daily Live show: hourly Live sessions: minute by minute 1 week after show: daily
16. #1 – Best Practices Comfortable frequency Listen first, post later Stay on topic Stay in character Remain tolerable by providing value
19. #2 – Claim an Official Twitter Hashtag #SageSummit Helps to organize information and people Short, simple, intuitive Check for use Own it
20. #2 – Best Practices CamelCase your hashtag Put it on everything you print Remind attendees constantly Don’t abuse (dilute) it Monitor hashtag Follow active tweeps
23. #3 – Create Social Event Invites Linkedin, Facebook, YouTube, Lanyrd, Plancast Date, time, location, registration link Social sharing, subscribe to friends, influence registrations
26. #4 – Stimulate User Generated Content Youtube, Flickr, Twitpic, Facebook, Tweetcasting Second degree of separation, further reach Brand advocate/employee generated content, boost Retweet/promote the best stuff Reward participation
32. Feedback Download this deck on slideshare Follow me @gregjonesonlinefor questions Subscribe to our blog aWiderNet for more ideas Find me at Sage Summit 2011
Thank you for having me,Kelly QuinlanGreg TiricoSuzanne Spear
Again, my name is Greg Jones, I’m a solutions analyst for Cramer –and I’m fortunate enough to spend my time surfing the web and tinkering with the latest technologies to keep my company on the cutting edge of digital marketing.You can find me online at about.me/gregjonesonline – if you haven’t heard of about.me, go check it out and claim your url before someone else gets it! It’s a trendy way to display your social self all in one place – you can upload an image, add and format text, link to all of your social profiles online, and you only need to give people one link to find you. I also blog for my company, I typically write about the latest and greatest in mobile, social, design and technology. You can check that out at awidernet.com…
I work for Cramer, which is a digital marketing and event solutions company located in norwood, ma.We are in the unique position of having in depth knowledge of online marketing as well as event production, which puts us in a great spot to provide support across both disciplines.
So with that, I’d like to give you a little background on what we’ve done for Sage and where we are headed with Suzanne and Sage Summit.On November 18, 2010 Cramer helped close Sage Summit’s event gap by bringing customers into a virtual event environment to hear 90 second pitches from product managers on potential topics for Sage Summit 2011, the audience was polled on which topics and sessions they wanted to hear about most at Sage Summit 2011. Hopefully some of you were able to attend the virtual event while it was live… The virtual event had a great turnout, we got a lot of good feedback from customers and partners, and most importantly, the insight gained will be a major influence on Sage Summit 2011.More recently, we have started to build out Sage Summit’s social media presence by starting with a social media plan in january, which we are now in the process of implementing by scheduling posts, performing social media moderation, and content production. In July, I’ll be at Sage Summit 2011 in Washington D.C. with a laptop in one hand, and a cameraphone in my other hand to document and upload Sage Summit in real time. If you are attending I encourage you to come find me!
This is a sample social media calendar which helps to outline the frequency and types of content that should be produced before, during and after an event. Not all calendars will look alike, but something like this may be useful during the early stages of planning an editorial calendar.
Here are a few campaign ideas we presented to Suzanne for Sage Summit.Social media campaigns are a great way to command your social audience, rapidly grow your following, and form an exciting relationship between yourself and your brand advocates.Ifyou’d like additional information on these ideas or other campaign ideas, feel free to reach out to me and I’d be glad to share more with you…
So, for this presentationwe heard from Kelly Quinlan and Greg Tirico that you were interested in learning about how to use social media at events – so that’s exactly what I will be covering with the remainder of my time,But first…
I have a few questions for you –If you ask yourself thesethree questions, it will make it much easier to engage in the right social media activities for your business unit.
First, Who am I? – as a company – who are you online? – what is your voice, what is your personality, are you an entity or an individual? who are you speaking to?, who is speaking about you? What are they saying? Are you listening? Are you adapting?Social media is always a two way communication, it isn’t about broadcasting. It isn’t enough to post a video if you never respond to comments, it isn’t enough to tweet headlines and special offers if you don’t follow people and respond to what they are saying about you.Lots of companies have rolled out social media policies or guidelines for employees, and social media/public relations departments are starting to spring up because customers are taking their praise as well as their grievances to a very public place where everyone is equal. People want to interact with other people, so talk like a person while also talking about your company.Who am i?This first question should be answered by your business unit as a whole – what is your persona as a company, and how do you let it show online?
Second, what is my business challenge?In order to select the right social media solution you first need to identify the problem.Are you having trouble with: Attendance? Pricing? Audience interaction? Holding your audience’s attention? Networking? Each event is different, each audience is different, but if you know your pain points it is much easier to develop a cocktail of social media solutions specific to your challenge, so keep your challenges in mind as we walk through the rest of this presentation.
Third, who wants to be my friend…? It might sound like a silly questions, butBrands who are just starting social media efforts often appear desperate for an audience –My advice, be yourself, take it slow, let your audience grow organically… letting the right people find you over time is often much more effective than convincing the wrong people to be your friend.So, with those three questions in mind, and without further delay,
I present, the top five ways to integrate social media into an event!
Number one, promote your social presence.This one might sound like a no-brainer, but it is extremely important to make your social presence known if you are going to spend time and money in a social channel…
By now, businesses have for the most part decided which social media sites they want to be a part of.Make sure to stick with those sites for the long run, don’t create a youtubechanel specific to one marketing campaign, because if you abandon it, it looks worse than not having it in the first place. Don’t throw away your fans when you are done with them, they will resent it.Display Chiclets on your sites and integrate “share” and “like” functionality as a way of socially enabling your contentDevelop a social media account matrix by business unit to give coworkers a cheat sheet to cross promote sites and content at the business unit level. (sage has a lot of business units which should be playing off one another daily)Take advantage of coworkers Klout (which is to say, their social influence) to help spread your message, especially if their friends/followers represent a segment of your audience.
Once you have started promoting your social presence, it is important to develop a frequency to your communications,the frequency of your communications will change based on your event timeline, but in general, communications will start off slow, peak during live sessions, and fall post-event. Social media channels shouldn’t be abandoned after a show, but it is perfectly natural for the frequency of communication to drop significantly until the next event is on the horizon. If a channel is completely abandoned you may lose fans/followers due to inactivity. You don’t stop answering your phone after an event is over, neither should you stop answering your social messages.Each social media channel has it’s own expectations when it comes to frequency, so to build and sustain a following, on average:twitter posts,direct messages, andmentions should be handled daily | Facebookposts should be done weekly, but reply to comments daily |Blogging should be done weekly | YouTube video uploads weekly, but reply to comments daily | Flickrpicture uploads twice-monthly, or whenever subject matter arises | and LinkedIn groups and conversations should be done weekly.
Best practices: comfortable frequency – like I said, don’t over deliver or under deliver your audience with updates, when you enter live sessions and expect a lot of tweets back to back, be sure the first one let’s people know what you are talking about – an example might be: “#sagesummit general session with @speakername is about to start!” – it will help your followers understand why they are getting assaulted by tweets.listen first, post later – don’t bore your audience, make sure to talk about what they are interested in,stay on topic – don’t confuse your audience, by covering completely unrelated materialstay in character – allow your audience to become comfortable with you, and Remain tolerable by providing value – brands must find a balance between marketing campaign spam (1 way communication) and genuine conversation and sharing, (2 way communication), if you sway too far into the broadcast channel your audience will be turned off. Vary the types of content you post and the places you link to – send a tweet, send a photo, reference a link or a RT, quote a speaker – this is especially true during live sessions when the frequency of posts is accelerated.
Here is an example from CES, the Consumer electronics show, each chiclet takes you to the social site you would expect, but imagine trying to find all of those links on your own…
Number two, claim an official twitter hashtag
Hashtags are used to help organize information and people on twitter, I’m sure you all know what they are and use them everyday, but they are particularly important for organizing communications at events.Brainstorm a list of possible hashtags to use for your event, keep them short, simple and intuitive, make sure it isn’t already in use by someone else by doing a twitter search, and then start using it.Focus on your update firstand thenadd hashtagsafterward if it makes sense,No one regulates or moderates hashtags, it’s kind of a free for all,so find something that makes sense for you, isn’t in use, and start using it.
Some best practices around hashtags:CamelCaseyour hashtag to maintain legibility, remind attendees of the hashtag constantly, put it on everything you print (especially PPTs)Monitor your hashtag, especially during live sessions, set up social media monitoring tools such as google alerts or hootsuite searches as a long term solution to track your mentionsIf you are trying to build a following on twitter, one of the best ways to do it is by following active tweeps during live sessions and throughout the live event.
An example of a hashtag in use by macworld expo,Some prefer to attach a year to an event hashtag, which you may or may not find helpful, personally I think it just adds to the length of your hashtag, and you only have 140 characters to work with.
Number three, create social event invites
There are a bunch of different places online to host your event details, your website and registration page being the first, but others include:Linkedin– professionals/partnersFacebook – consumers/brand advocatesYouTube – consumer/brand advocatesLanyrd – (twitter) only conferencesPlancast – (facebook, twitter) all event typesAll of these options help spread your event date, time, location, and registration link, they allow people to rsvp, socially share, subscribe to friend’s event activityhttp://www.eventmanagerblog.com/event-technology/plancast-lanyrd-comparison
Here is an example from South by South West, the music and film festival coming up shortly. Over 500 people have rsvp’d on linkedin alone,These pages are often on the first page of google for seo, andSpeakers and exhibitors should all confirm they will be at the event for greatest impact.
Number four, stimulateuser generated content, and if you watched the superbowl, this image will probably live with you forever. A creative director didn’t come up with it, a fan did.
User generated content can be produced for the people, by the people, on sites like youtube, flickr, twitpic, facebook, and twitter.Encourage the practice of user generated content and you may find your audience having the greatest impact on your event’s publicity.And as always, find ways to reward participation
A great example of this is apple’s first ipad announcement, journalists and bloggers alike were invited, Because engadget did a live blog of the event, it was seen by many more people than if apple announced it on apple.com
Number five, install display technologiesPlasma screens and projectors are all over the place at events.Try turning one into a talking point by feeding your screen with social media content.
Some options we have used in the past include Wiffiti and Aerva.They allow for text to screen and tweet to screen and provide moderation tools for posts
A quick example is a sagesummitwiffiti board that I created a few weeks ago.I selected my keywords, uploaded a background image, and it did the rest!So, with that,
that wraps up the top five ways to integrate social media into an event, I’ll open up the line now for the remainder of the time for any questions…